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SUMMARY
Overview
Introduction
Verdict Research: Consumer Insights 2007 are based around individual retailers
and provide a highly detailed, data-rich overview of a retailer's customers,
drawing on a nationwide survey of 6,000 shoppers each year.
Reasons to Purchase
- New analysis, unique to these reports shows details about non-converting
visitors including where they main shop and who they are.
- Analysis by non-standard demographics is also presented to give a
comprehensive picture of a retailer's customers.
- Key demographics include among others, sex, age, social class, television
region, marital status, housing tenure, working status and ACORN group
TABLE OF CONTENTS
- CHAPTER 1 AT A GLANCE SUMMARY
- CHAPTER 2 SHARE OF SHOPPERS
- Next share of shoppers
- Next share of shoppers by demographics
- Next share of shoppers by television region
- Next share of shoppers by household characteristics
- Next share of shoppers by other characteristics and ACORN classification
- CHAPTER 3 CONVERSION AND NON-CONVERSION
- Next conversion of visitors to main users
- Next conversion of visitors to main users by demographics and region
- Next conversion of visitors to main users by household characteristics
- Non-converting customers
- Profile of Next non-converting customers by demographics and region
- CHAPTER 4 PROFILE OF SHOPPERS
- Next profile of shoppers by demographics
- Next profile of shoppers by television region
- Next profile of shoppers by household characteristics
- Next profile of shoppers by other characteristics and ACORN
classification
- CHAPTER 5 LOYALTY
- Next loyalty of main users
- Next loyalty of main users by demographics and region
- Next loyalty of main users by household characteristics
- Next basic drivers of loyalty and disloyalty
- Next detailed drivers of loyalty
- CHAPTER 6 COMPETITION
- Competition in clothing
- Cross sector competitor dynamics
- CHAPTER 7 APPENDIX
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
- List of Tables
- Table 1: Key performance indicators for Next in clothing
- Table 2: Next change in visitor share (%) 2003-2007
- Table 3: Next change in main user share (%) 2003-2007
- Table 4: Next visitor and main user share by ACORN classification (%)
2007
- Table 5: Next change in conversion rates (%) 2003-2007
- Table 6: Next change in non-conversion rates (%) 2003-2007
- Table 7: Main stores non-converters use instead of Next (%) 2007
- Table 8: Next visitor and main user profile by household tenure (%)
2007
- Table 9: Next change in loyalty (%) 2003-2007
- Table 10: Next change in disloyalty (%) 2003-2007
- Table 11: Next drivers of loyalty (%) 2003-2007
- Table 12: Next drivers of disloyalty (%) 2003-2007
- Table 13: Next detailed drivers of loyalty (%) 2007
- Table 14: Cross sector matrix shopping (%) 2007
- Table 15: Other retailers used (%) 2007
- Table 16: Sample sizes by sector 2007
- List of Figures
- Figure 1: Next visitor share (%) 2003-2007
- Figure 2: Next main user share (%) 2003-2007
- Figure 3: Next visitor share by demographic group (%) 2007
- Figure 4: Next main user share by demographic group (%) 2007
- Figure 5: Next visitor share by television region (%) 2007
- Figure 6: Next main user share by television region (%) 2007
- Figure 7: Next visitor and main user share by household tenure (%) 2007
- Figure 8: Next visitor and main user share by number of people in
household (%) 2007
- Figure 9: Next visitor and main user share by children in household
(%) 2007
- Figure 10: Next visitor and main user share by number of cars in
household (%) 2007
- Figure 11: Next visitor and main user share by working status (%) 2007
- Figure 12: Next visitor and main user share by marital status (%) 2007
- Figure 13: Next conversion rates (%) 2003-2007
- Figure 14: Next non-conversion rates (%) 2003-2007
- Figure 15: Next conversion rates by demographic group (%) 2007
- Figure 16: Next conversion rates by region (%) 2007
- Figure 17: Next conversion rates by household tenure (%) 2007
- Figure 18: Next conversion rates by number of people in household (%)
2007
- Figure 19: Next conversion rates by children in household (%) 2007
- Figure 20: Next conversion rates by number of cars in household (%)
2007
- Figure 21: Next non-conversion rates (%) 2003-2007
- Figure 22: Next non-conversion rates by demographic group (%) 2007
- Figure 23: Demographic profile of non-converting Next visitors (%) 2007
- Figure 24: Regional profile of non-converting Next visitors (%) 2007
- Figure 25: Next visitor profile by demographic group (%) 2007
- Figure 26: Next main user profile by demographic group (%) 2007
- Figure 27: Next visitor profile by television region (%) 2007
- Figure 28: Next main user profile by region (%) 2007
- Figure 29: Next visitor and main user profile by household tenure (%)
2007
- Figure 30: Next visitor and main user profile by number of people in
household (%) 2007
- Figure 31: Next and main user profile by children in household (%) 2007
- Figure 32: Next visitor and main user profile by number of cars in
household (%) 2007
- Figure 33: Next visitor and main user profile by working status (%)
2007
- Figure 34: Next visitor and main user profile by marital status (%)
2007
- Figure 35: Next loyalty (%) 2003-2007
- Figure 36: Next disloyalty (%) 2003-2007
- Figure 37: Next loyalty by demographics (%) 2007
- Figure 38: Next loyalty by region (%) 2007
- Figure 39: Next loyalty by household tenure (%) 2007
- Figure 40: Next loyalty by number of people in household (%) 2007
- Figure 41: Next loyalty by children in household (%) 2007
- Figure 42: Next loyalty by number of cars in household (%) 2007
- Figure 43: Next - other clothing stores used (%) 2007
- Figure 44: Preference stores (%) 2007
- Figure 45: Sectors shopped (%) 2007
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