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SUMMARY
Overview
Introduction
Verdict Research: UK Consumer Insights 2007 are based around individual
retailers and provide a highly detailed, data-rich overview of a retailer's
customers, drawing on a nationwide survey of 6,000 shoppers each year.
Reasons to Purchase
- New analysis, unique to these reports shows details about non-converting
visitors including where they main shop and who they are.
- Analysis by non-standard demographics is also presented to give a
comprehensive picture of a retailer's customers.
- Key demographics include among others, sex, age, social class, television
region, marital status, housing tenure, working status and ACORN group.
TABLE OF CONTENTS
- CHAPTER 1 AT A GLANCE SUMMARY
- CHAPTER 2 SHARE OF SHOPPERS
- Argos share of shoppers
- Argos share of shoppers by demographics
- Argos share of shoppers by television region
- Argos share of shoppers by household characteristics
- Argos share of shoppers by other characteristics and ACORN classification
- CHAPTER 3 CONVERSION AND NON-CONVERSION
- Argos conversion of visitors to main users
- Argos conversion of visitors to main users by demographics and region
- Argos conversion of visitors to main users by household characteristics
- Non-converting customers
- Profile of Argos non-converting customers by demographics and region
- CHAPTER 4 PROFILE OF SHOPPERS
- Argos profile of shoppers by demographics
- Argos profile of shoppers by television region
- Argos profile of shoppers by household characteristics
- Argos profile of shoppers by other characteristics and ACORN
classification
- CHAPTER 5 LOYALTY
- Argos loyalty of main users
- Argos loyalty of main users by demographics and region
- Argos loyalty of main users by household characteristics
- Argos basic drivers of loyalty and disloyalty
- Argos detailed drivers of loyalty
- CHAPTER 6 COMPETITION
- Competition in homewares
- Cross sector competitor dynamics
- CHAPTER 7 APPENDIX
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
- List of Tables
- Table 1: Key performance indicators for Argos in homewares
- Table 2: Argos change in visitor share (%) 2003-2007
- Table 3: Argos change in main user share (%) 2003-2007
- Table 4: Argos visitor and main user share by ACORN classification (%)
2007
- Table 5: Argos change in conversion rates (%) 2003-2007
- Table 6: Argos change in non-conversion rates (%) 2003-2007
- Table 7: Main stores non-converters use instead of Argos (%) 2007
- Table 8: Argos visitor and main user profile by ACORN classification
(%) 2007
- Table 9: Argos change in loyalty (%) 2003-2007
- Table 10: Argos change in disloyalty (%) 2003-2007
- Table 11: Argos drivers of loyalty (%) 2003-2007
- Table 12: Argos drivers of disloyalty (%) 2003-2007
- Table 13: Argos detailed drivers of loyalty (%) 2007
- Table 14: Cross sector matrix shopping (%) 2007
- Table 15: Other retailers used (%) 2007
- Table 16: Sample sizes by sector 2007
- List of Figures
- Figure 1: Argos visitor share (%) 2003-2007
- Figure 2: Argos main user share (%) 2003-2007
- Figure 3: Argos visitor share by demographic group (%) 2007
- Figure 4: Argos main user share by demographic group (%) 2007
- Figure 5: Argos visitor share by television region (%) 2007
- Figure 6: Argos main user share by television region (%) 2007
- Figure 7: Argos visitor and main user share by household tenure (%)
2007
- Figure 8: Argos visitor and main user share by number of people in
household (%) 2007
- Figure 9: Argos visitor and main user share by children in household
(%) 2007
- Figure 10: Argos visitor and main user share by number of cars in
household (%) 2007
- Figure 11: Argos visitor and main user share by working status (%) 2007
- Figure 12: Argos visitor and main user share by marital status (%) 2007
- Figure 13: Argos conversion rates (%) 2003-2007
- Figure 14: Argos non-conversion rates (%) 2003-2007
- Figure 15: Argos conversion rates by demographic group (%) 2007
- Figure 16: Argos conversion rates by region (%) 2007
- Figure 17: Argos conversion rates by household tenure (%) 2007
- Figure 18: Argos conversion rates by number of people in household (%)
2007
- Figure 19: Argos conversion rates by children in household (%) 2007
- Figure 20: Argos conversion rates by number of cars in household (%)
2007
- Figure 21: Argos non-conversion rates (%) 2003-2007
- Figure 22: Argos non-conversion rates by demographic group (%) 2007
- Figure 23: Demographic profile of non-converting Argos visitors (%)
2007
- Figure 24: Regional profile of non-converting Argos visitors (%) 2007
- Figure 25: Argos visitor profile by demographic group (%) 2007
- Figure 26: Argos main user profile by demographic group (%) 2007
- Figure 27: Argos visitor profile by television region (%) 2007
- Figure 28: Argos main user profile by region (%) 2007
- Figure 29: Argos visitor and main user profile by household tenure (%)
2007
- Figure 30: Argos visitor and main user profile by number of people in
household (%) 2007
- Figure 31: Argos and main user profile by children in household (%)
2007
- Figure 32: Argos visitor and main user profile by number of cars in
household (%) 2007
- Figure 33: Argos visitor and main user profile by working status (%)
2007
- Figure 34: Argos visitor and main user profile by marital status (%)
2007
- Figure 35: Argos loyalty (%) 2003-2007
- Figure 36: Argos disloyalty (%) 2003-2007
- Figure 37: Argos loyalty by demographics (%) 2007
- Figure 38: Argos loyalty by region (%) 2007
- Figure 39: Argos loyalty by household tenure (%) 2007
- Figure 40: Argos loyalty by number of people in household (%) 2007
- Figure 41: Argos loyalty by children in household (%) 2007
- Figure 42: Argos loyalty by number of cars in household (%) 2007
- Figure 43: Argos - other homewares stores used (%) 2007
- Figure 44: Preference stores (%) 2007
- Figure 45: Sectors shopped (%) 2007
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