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SUMMARY
Overview
Introduction
Verdict Research: UK Consumer Insights 2007 are based around individual
retailers and provide a highly detailed, data-rich overview of a retailer's
customers, drawing on a nationwide survey of 6,000 shoppers each year.
Reasons to Purchase
- New analysis, unique to these reports shows details about non-converting
visitors including where they main shop and who they are.
- Analysis by non-standard demographics is also presented to give a
comprehensive picture of a retailer's customers.
- Key demographics include among others, sex, age, social class, television
region, marital status, housing tenure, working status and ACORN group.
TABLE OF CONTENTS
- CHAPTER 1 AT A GLANCE SUMMARY
- CHAPTER 2 SHARE OF SHOPPERS
- Boots share of shoppers
- Boots share of shoppers by demographics
- Boots share of shoppers by television region
- Boots share of shoppers by household characteristics
- Boots share of shoppers by other characteristics and ACORN classification
- CHAPTER 3 CONVERSION AND NON-CONVERSION
- Boots conversion of visitors to main users
- Boots conversion of visitors to main users by demographics and region
- Boots conversion of visitors to main users by household characteristics
- Non-converting customers
- Profile of Boots non-converting customers by demographics and region
- CHAPTER 4 PROFILE OF SHOPPERS
- Boots profile of shoppers by demographics
- Boots profile of shoppers by television region
- Boots profile of shoppers by household characteristics
- Boots profile of shoppers by other characteristics and ACORN
classification
- CHAPTER 5 LOYALTY
- Boots loyalty of main users
- Boots loyalty of main users by demographics and region
- Boots loyalty of main users by household characteristics
- Boots basic drivers of loyalty and disloyalty
- Boots detailed drivers of loyalty
- CHAPTER 6 COMPETITION
- Competition in personal care
- Cross sector competitor dynamics
- CHAPTER 7 APPENDIX
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
- List of Tables
- Table 1: Key performance indicators for Boots in personal care
- Table 2: Boots change in visitor share (%) 2003-2007
- Table 3: Boots change in main user share (%) 2003-2007
- Table 4: Boots visitor and main user share by ACORN classification (%)
2007
- Table 5: Boots change in conversion rates (%) 2003-2007
- Table 6: Boots change in non-conversion rates (%) 2003-2007
- Table 7: Main stores non-converters use instead of Boots (%) 2007
- Table 8: Boots visitor and main user profile by ACORN classification
(%) 2007
- Table 9: Boots change in loyalty (%) 2003-2007
- Table 10: Boots change in disloyalty (%) 2003-2007
- Table 11: Boots drivers of loyalty (%) 2003-2007
- Table 12: Boots drivers of disloyalty (%) 2003-2007
- Table 13: Boots detailed drivers of loyalty (%) 2007
- Table 14: Cross sector matrix shopping (%) 2007
- Table 15: Other retailers used (%) 2007
- Table 16: Sample sizes by sector 2007
- List of Figures
- Figure 1: Boots visitor share (%) 2003-2007
- Figure 2: Boots main user share (%) 2003-2007
- Figure 3: Boots visitor share by demographic group (%) 2007
- Figure 4: Boots main user share by demographic group (%) 2007
- Figure 5: Boots visitor share by television region (%) 2007
- Figure 6: Boots main user share by television region (%) 2007
- Figure 7: Boots visitor and main user share by household tenure (%)
2007
- Figure 8: Boots visitor and main user share by number of people in
household (%) 2007
- Figure 9: Boots visitor and main user share by children in household
(%) 2007
- Figure 10: Boots visitor and main user share by number of cars in
household (%) 2007
- Figure 11: Boots visitor and main user share by working status (%) 2007
- Figure 12: Boots visitor and main user share by marital status (%) 2007
- Figure 13: Boots conversion rates (%) 2003-2007
- Figure 14: Boots non-conversion rates (%) 2003-2007
- Figure 15: Boots conversion rates by demographic group (%) 2007
- Figure 16: Boots conversion rates by region (%) 2007
- Figure 17: Boots conversion rates by household tenure (%) 2007
- Figure 18: Boots conversion rates by number of people in household (%)
2007
- Figure 19: Boots conversion rates by children in household (%) 2007
- Figure 20: Boots conversion rates by number of cars in household (%)
2007
- Figure 21: Boots non-conversion rates (%) 2003-2007
- Figure 22: Boots non-conversion rates by demographic group (%) 2007
- Figure 23: Demographic profile of non-converting Boots visitors (%)
2007
- Figure 24: Regional profile of non-converting Boots visitors (%) 2007
- Figure 25: Boots visitor profile by demographic group (%) 2007
- Figure 26: Boots main user profile by demographic group (%) 2007
- Figure 27: Boots visitor profile by television region (%) 2007
- Figure 28: Boots main user profile by region (%) 2007
- Figure 29: Boots visitor and main user profile by household tenure (%)
2007
- Figure 30: Boots visitor and main user profile by number of people in
household (%) 2007
- Figure 31: Boots and main user profile by children in household (%)
2007
- Figure 32: Boots visitor and main user profile by number of cars in
household (%) 2007
- Figure 33: Boots visitor and main user profile by working status (%)
2007
- Figure 34: Boots visitor and main user profile by marital status (%)
2007
- Figure 35: Boots loyalty (%) 2003-2007
- Figure 36: Boots disloyalty (%) 2003-2007
- Figure 37: Boots loyalty by demographics (%) 2007
- Figure 38: Boots loyalty by region (%) 2007
- Figure 39: Boots loyalty by household tenure (%) 2007
- Figure 40: Boots loyalty by number of people in household (%) 2007
- Figure 41: Boots loyalty by children in household (%) 2007
- Figure 42: Boots loyalty by number of cars in household (%) 2007
- Figure 43: Boots - other personal care stores used (%) 2007
- Figure 44: Preference stores (%) 2007
- Figure 45: Sectors shopped (%) 2007
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