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SUMMARY
Overview
Introduction
Verdict Research: UK Consumer Insights 2007 are based around individual
retailers and provide a highly detailed, data-rich overview of a retailer's
customers, drawing on a nationwide survey of 6,000 shoppers each year.
Reasons to Purchase
- New analysis, unique to these reports shows details about non-converting
visitors including where they main shop and who they are.
- Analysis by non-standard demographics is also presented to give a
comprehensive picture of a retailer's customers.
- Key demographics include among others, sex, age, social class, television
region, marital status, housing tenure, working status and ACORN group.
TABLE OF CONTENTS
- CHAPTER 1 AT A GLANCE SUMMARY
- CHAPTER 2 SHARE OF SHOPPERS
- Focus share of shoppers
- Focus share of shoppers by demographics
- Focus share of shoppers by television region
- Focus share of shoppers by household characteristics
- Focus share of shoppers by other characteristics and ACORN classification
- CHAPTER 3 CONVERSION AND NON-CONVERSION
- Focus conversion of visitors to main users
- Focus conversion of visitors to main users by demographics and region
- Focus conversion of visitors to main users by household characteristics
- Non-converting customers
- Profile of Focus non-converting customers by demographics and region
- CHAPTER 4 PROFILE OF SHOPPERS
- Focus profile of shoppers by demographics
- Focus profile of shoppers by television region
- Focus profile of shoppers by household characteristics
- Focus profile of shoppers by other characteristics and ACORN
classification
- CHAPTER 5 LOYALTY
- Focus loyalty of main users
- Focus loyalty of main users by demographics and region
- Focus loyalty of main users by household characteristics
- Focus basic drivers of loyalty and disloyalty
- Focus detailed drivers of loyalty
- CHAPTER 6 COMPETITION
- Competition in DIY
- Cross sector competitor dynamics
- CHAPTER 7 APPENDIX
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
- List of Tables
- Table 1: Key performance indicators for Focus in DIY
- Table 2: Focus change in visitor share (%) 2003-2007
- Table 3: Focus change in main user share (%) 2003-2007
- Table 4: Focus visitor and main user share by ACORN classification (%)
2007
- Table 5: Focus change in conversion rates (%) 2003-2007
- Table 6: Focus change in non-conversion rates (%) 2003-2007
- Table 7: Main stores non-converters use instead of Focus (%) 2007
- Table 8: Focus visitor and main user profile by household tenure (%)
2007
- Table 9: Focus change in loyalty (%) 2003-2007
- Table 10: Focus change in disloyalty (%) 2003-2007
- Table 11: Focus drivers of loyalty (%) 2003-2007
- Table 12: Focus drivers of disloyalty (%) 2003-2007
- Table 13: Focus detailed drivers of loyalty (%) 2007
- Table 14: Cross sector matrix shopping (%) 2007
- Table 15: Other retailers used (%) 2007
- Table 16: Sample sizes by sector 2007
- List of Figures
- Figure 1: Focus visitor share (%) 2003-2007
- Figure 2: Focus main user share (%) 2003-2007
- Figure 3: Focus visitor share by demographic group (%) 2007
- Figure 4: Focus main user share by demographic group (%) 2007
- Figure 5: Focus visitor share by television region (%) 2007
- Figure 6: Focus main user share by television region (%) 2007
- Figure 7: Focus visitor and main user share by household tenure (%)
2007
- Figure 8: Focus visitor and main user share by number of people in
household (%) 2007
- Figure 9: Focus visitor and main user share by children in household
(%) 2007
- Figure 10: Focus visitor and main user share by number of cars in
household (%) 2007
- Figure 11: Focus visitor and main user share by working status (%) 2007
- Figure 12: Focus visitor and main user share by marital status (%) 2007
- Figure 13: Focus conversion rates (%) 2003-2007
- Figure 14: Focus non-conversion rates (%) 2003-2007
- Figure 15: Focus conversion rates by demographic group (%) 2007
- Figure 16: Focus conversion rates by region (%) 2007
- Figure 17: Focus conversion rates by household tenure (%) 2007
- Figure 18: Focus conversion rates by number of people in household (%)
2007
- Figure 19: Focus conversion rates by children in household (%) 2007
- Figure 20: Focus conversion rates by number of cars in household (%)
2007
- Figure 21: Focus non-conversion rates (%) 2003-2007
- Figure 22: Focus non-conversion rates by demographic group (%) 2007
- Figure 23: Demographic profile of non-converting Focus visitors (%)
2007
- Figure 24: Regional profile of non-converting Focus visitors (%) 2007
- Figure 25: Focus visitor profile by demographic group (%) 2007
- Figure 26: Focus main user profile by demographic group (%) 2007
- Figure 27: Focus visitor profile by television region (%) 2007
- Figure 28: Focus main user profile by region (%) 2007
- Figure 29: Focus visitor and main user profile by household tenure (%)
2007
- Figure 30: Focus visitor and main user profile by number of people in
household (%) 2007
- Figure 31: Focus and main user profile by children in household (%)
2007
- Figure 32: Focus visitor and main user profile by number of cars in
household (%) 2007
- Figure 33: Focus visitor and main user profile by working status (%)
2007
- Figure 34: Focus visitor and main user profile by marital status (%)
2007
- Figure 35: Focus loyalty (%) 2003-2007
- Figure 36: Focus disloyalty (%) 2003-2007
- Figure 37: Focus loyalty by demographics (%) 2007
- Figure 38: Focus loyalty by region (%) 2007
- Figure 39: Focus loyalty by household tenure (%) 2007
- Figure 40: Focus loyalty by number of people in household (%) 2007
- Figure 41: Focus loyalty by children in household (%) 2007
- Figure 42: Focus loyalty by number of cars in household (%) 2007
- Figure 43: Focus - other DIY stores used (%) 2007
- Figure 44: Preference stores (%) 2007
- Figure 45: Sectors shopped (%) 2007
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