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UK Consumer Insights 2007: Primark - Clothing
Product Type: Market Research Report Publication Date: Jun 12, 2007
 
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SUMMARY

Overview

Introduction

Verdict Research: Consumer Insights 2007 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

  • New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

TABLE OF CONTENTS

  • CHAPTER 1 AT A GLANCE SUMMARY
    • Summary
  • CHAPTER 2 SHARE OF SHOPPERS
    • Primark share of shoppers
    • Primark share of shoppers by demographics
    • Primark share of shoppers by television region
    • Primark share of shoppers by household characteristics
    • Primark share of shoppers by other characteristics and ACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
    • Primark conversion of visitors to main users
    • Primark conversion of visitors to main users by demographics and region
    • Primark conversion of visitors to main users by household characteristics
    • Non-converting customers
    • Profile of Primark non-converting customers by demographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
    • Primark profile of shoppers by demographics
    • Primark profile of shoppers by television region
    • Primark profile of shoppers by household characteristics
    • Primark profile of shoppers by other characteristics and ACORN classification
  • CHAPTER 5 LOYALTY
    • Primark loyalty of main users
    • Primark loyalty of main users by demographics and region
    • Primark loyalty of main users by household characteristics
    • Primark basic drivers of loyalty and disloyalty
    • Primark detailed drivers of loyalty
  • CHAPTER 6 COMPETITION
    • Competition in clothing
    • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
    • Basic methodology
    • The selection of parliamentary constituencies
      • Metropolitan county
      • Other 100% urban
      • Mixed urban/rural
      • Rural
    • The selection of enumeration districts
    • The selection of respondents
    • Post survey weighting
    • List of Tables
      • Table 1: Key performance indicators for Primark in clothing
      • Table 2: Primark change in visitor share (%) 2003-2007
      • Table 3: Primark change in main user share (%) 2003-2007
      • Table 4: Primark visitor and main user share by ACORN classification (%) 2007
      • Table 5: Primark change in conversion rates (%) 2003-2007
      • Table 6: Primark change in non-conversion rates (%) 2003-2007
      • Table 7: Main stores non-converters use instead of Primark (%) 2007
      • Table 8: Primark visitor and main user profile by ACORN classification (%) 2007
      • Table 9: Primark change in loyalty (%) 2003-2007
      • Table 10: Primark change in disloyalty (%) 2003-2007
      • Table 11: Primark drivers of loyalty (%) 2003-2007
      • Table 12: Primark drivers of disloyalty (%) 2003-2007
      • Table 13: Primark detailed drivers of loyalty (%) 2007
      • Table 14: Cross sector matrix shopping (%) 2007
      • Table 15: Other retailers used (%) 2007
      • Table 16: Sample sizes by sector 2007
    • List of Figures
      • Figure 1: Primark visitor share (%) 2003-2007
      • Figure 2: Primark main user share (%) 2003-2007
      • Figure 3: Primark visitor share by demographic group (%) 2007
      • Figure 4: Primark main user share by demographic group (%) 2007
      • Figure 5: Primark visitor share by television region (%) 2007
      • Figure 6: Primark main user share by television region (%) 2007
      • Figure 7: Primark visitor and main user share by household tenure (%) 2007
      • Figure 8: Primark visitor and main user share by number of people in household (%) 2007
      • Figure 9: Primark visitor and main user share by children in household (%) 2007
      • Figure 10: Primark visitor and main user share by number of cars in household (%) 2007
      • Figure 11: Primark visitor and main user share by working status (%) 2007
      • Figure 12: Primark visitor and main user share by marital status (%) 2007
      • Figure 13: Primark conversion rates (%) 2003-2007
      • Figure 14: Primark non-conversion rates (%) 2003-2007
      • Figure 15: Primark conversion rates by demographic group (%) 2007
      • Figure 16: Primark conversion rates by region (%) 2007
      • Figure 17: Primark conversion rates by household tenure (%) 2007
      • Figure 18: Primark conversion rates by number of people in household (%) 2007
      • Figure 19: Primark conversion rates by children in household (%) 2007
      • Figure 20: Primark conversion rates by number of cars in household (%) 2007
      • Figure 21: Primark non-conversion rates (%) 2003-2007
      • Figure 22: Primark non-conversion rates by demographic group (%) 2007
      • Figure 23: Demographic profile of non-converting Primark visitors (%) 2007
      • Figure 24: Regional profile of non-converting Primark visitors (%) 2007
      • Figure 25: Primark visitor profile by demographic group (%) 2007
      • Figure 26: Primark main user profile by demographic group (%) 2007
      • Figure 27: Primark visitor profile by television region (%) 2007
      • Figure 28: Primark main user profile by region (%) 2007
      • Figure 29: Primark visitor and main user profile by household tenure (%) 2007
      • Figure 30: Primark visitor and main user profile by number of people in household (%) 2007
      • Figure 31: Primark and main user profile by children in household (%) 2007
      • Figure 32: Primark visitor and main user profile by number of cars in household (%) 2007
      • Figure 33: Primark visitor and main user profile by working status (%) 2007
      • Figure 34: Primark visitor and main user profile by marital status (%) 2007
      • Figure 35: Primark loyalty (%) 2003-2007
      • Figure 36: Primark disloyalty (%) 2003-2007
      • Figure 37: Primark loyalty by demographics (%) 2007
      • Figure 38: Primark loyalty by region (%) 2007
      • Figure 39: Primark loyalty by household tenure (%) 2007
      • Figure 40: Primark loyalty by number of people in household (%) 2007
      • Figure 41: Primark loyalty by children in household (%) 2007
      • Figure 42: Primark loyalty by number of cars in household (%) 2007
      • Figure 43: Primark - other clothing stores used (%) 2007
      • Figure 44: Preference stores (%) 2007
      • Figure 45: Sectors shopped (%) 2007

UK Consumer Insights 2007: Primark - Clothing

Publisher: Datamonitor

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