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UK e-Retail 2008

Product Type: Market Research Report

Publication Date: May 29, 2008

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SUMMARY

Abstract

Overview

Introduction

Verdict Research: Though online retailing is undeniably the most dynamic aspect of retail, it remains characterised by a lack of reliable market information and analysis. By combining a comprehensive survey of the online shopping habits of over 4,000 consumers and thorough analysis of the online market, the main players, trends and forecasting techniques, this report is a uniquely valuable tool.

Scope

Full analysis of key issues affecting the development of the market, including broadband access, Internet security and multichannel strategies.
Market value and growth 2002- 2007 with annual forecasts to 2012 for the online market and nine key sub sectors separately.
Consumer research analysing demographic profile of online shopper. Shopper profiles by age, gender, socio-economic group and region are also included.
Assessment of Internet shopper behaviour including how consumers find websites and what factors determine why they prefer one retailer over another.

Highlights

With the number of Internet shoppers at all time high and online spending growing at the fastest rate for six years, e-retail shows no sign of succumbing to the economic downturn. The e-retail market grew by 35.0% between 2006 and 2007, its fastest pace for six years and significantly faster than that of the total retail market growth of just 3.6%.

An AB bias to online shoppers persists, but there has been a substantial rise in the number of C2s and DEs, driven by a falll in the cost of broadband. The number of C2 shoppers has increased by 35.5% to 4.2m and the number of DE online shoppers has increased by 38.9% to reach 2.5m.

Electricals and food & grocery dominate the online market, accounting for around half of all sales. With a growth rate of 39.5% in 2007, second largest sub sector food & grocery is on course to overtake electricals in the top spot. But these two will still constitute by far the largest two online sectors in value terms in 2012.

Reasons to Purchase

Gauge the size and future growth potential of the online market and quantify the prospects it presents to your business.
Gain a better understanding of the expectations of online shoppers and what influences their loyalty.
Understand market opportunities from analysis of the strategies of your competitors and external events affecting consumers' propensity to shop online.

CHAPTER 1 EXECUTIVE SUMMARY
- Key Findings
- Main Conclusions
CHAPTER 2 MARKET ANALYSIS
- Market Definition & Research Methodology
- Key Market Facts
- Consumers Access to Internet
- Internet Usage
- Online Shopper Population
- Online Market Expenditure
  - How Spending is Channelled
  - Online Retail Sales as Percentage of All Retail Sales
  - Expenditure per Head
  - Frequency of Purchase & Transaction Values
CHAPTER 3 STRATEGIC ISSUES
- Improved Technology
- Mobile Internet Access
- Security and Consumer Confidence
- Threat of eBay
- Killing the High Street or Route to Market?
- Adaptation of Specialist Stores to Internet
  - Online Initiatives to Drive Store Footfall
  - Store Initiatives to Drive Website Traffic
- Current and Future Trends
- Market Cycle
- Office of Fair Trading - OFT
- Getting it Right at Every Stage of the Online Purchase
  - Choosing to Shop Online
  - Finding an Online Retailer
  - Choosing an Online Retailer
  - Ensuring High Online Transactions
  - Ensuring Repeat Custom
  - Fulfilment
CHAPTER 4 FORECAST & OUTLOOK
- Growth in Population with Internet Access
- Growth in Internet Access and Online Shopping Population
- Growth in Online Shopper Population
- Shopping Population Forecasts by Sector
- Spending Forecasts
- Spending per Head Forecasts
- Online Spending Forecasts by Retail Sector
CHAPTER 5 CONSUMER ANALYSIS
- Summary
- Internet Shopper Penetration by Region
- Internet Shopping Profile by Age
- Internet Shopper Profile by Gender
- Internet Shopper Profile by Socio-demographic Group
- Shopping Frequency & Transaction Value
- Frequent Online Shoppers
- Consumer Behaviour
  - Internet as a Research Tool
  - Choosing the Internet to Shop
  - Finding a Retailer
  - Choosing a Retailer
  - Returning to a Retailer
- Impact on In-store Retailing
CHAPTER 6 SECTOR ANALYSIS
- Sector Comparisons
- Online Sector Spending by Gender
- Conversion Rates
- Books
  - Major Players
  - Outlook
- Clothing & Footwear
  - Major Players
  - Outlook
- DIY & Gardening
  - Major Players
  - Outlook
- Electricals
  - Base: Online electricals shoppers 15+
  - Major Players
  - Outlook
- Food & Grocery
  - Major Players
  - Outlook
- Furniture & Floorcoverings
  - Major Players
  - Outlook
- Health & Beauty
  - Major Players
  - Outlook
- Homewares
  - Major Players
  - Outlook
- Music & Video
  - Digital Downloading
  - Major Players
  - Outlook
CHAPTER 7 GLOSSARY
- Abbreviations
List of Tables
- Table 1: Online market size 2002- 2007
- Table 2: Online spending by sector 2002- 2007
- Table 3: Year-on-year sector % growth rates 2002-07
- Table 4: Retail spending breakdown between Internet andthe rest 2007
- Table 5: Spend per head by sector 2007
- Table 6: Frequency of shopping by sector 2007
- Table 7: Online shopping population summary 2012 on 2007
- Table 8: Online retail spending sector summary 2012 on 2007
- Table 9: Online penetration by sector 2012 on 2007
- Table 10: Online spending by sector (books to furniture) 2002-2012
- Table 11: Online spending by sector (health to total) 2002-2012
- Table 12: Online spending growth by sector (books tofurniture) 2002-2012
- Table 13: Online spending growth by sector (health to total) 2002-2012
- Table 14: Online as % of total retail spending (books to furniture) 2002-12
- Table 15: Online as % of total retail spending by sector(health to total) 2002-2012
- Table 16: Internet users and online shopper profiles 2007
- Table 17: Profile of online shoppers 2002- 2007
- Table 18: Number of online shoppers by age group 2002- 2007
- Table 19: Average annual spend per online shopper by age 2002- 2007
- Table 20: Online spending by age group 2007
- Table 21: Online spending by socio-economic group 2007
- Table 22: Online shopper profile by demographic 2007
- Table 23: Researching products before purchasing by sector 2007
- Table 24: Online shopping v physical shopping October 2007
- Table 25: What is important when buying online? % ofonline shoppers by sector October 2007
- Table 26: Why buy from one retailer in preference toanother? 2007
- Table 27: Sectors A-F breakdown of spending by gender 2007
- Table 28: Sectors F-Z breakdown of spending by gender (continued ) 2007
- Table 29: Conversion rates of main featured retailers 2007 - Electricals to Books
- Table 30: Conversion rates of main featured retailers 2007 - Grocery to Health & Beauty
- Table 31: Online spending on books 2002- 2007
- Table 32: Clothing & footwear spending online 2002- 2007
- Table 33: DIY & gardening spending online 2002- 2007
- Table 34: Electricals spending online 2002- 2007
- Table 35: Food & grocery spending online 2002- 2007
- Table 36: Online furniture & floorcoverings 2002- 2007
- Table 37: Health & beauty spending online 2002- 2007
- Table 38: Homewares spending online 2002- 2007
- Table 39: Music & video spending 2002- 2007
List of Figures
- Figure 1: Key online shopping facts 2007
- Figure 2: Internet access by gender 2005- 2007
- Figure 3: Internet access by age 2005- 2007
- Figure 4: Internet access by socio-economic group 2005- 2007
- Figure 5: Uses cited for the Internet 2007
- Figure 6: Internet use breakdown by gender 2007
- Figure 7: Age breakdown of Internet food & grocery shopping usage 2007
- Figure 8: Age breakdown of Internet non-food shopping usage 2007
- Figure 9: Number of online shoppers 2002- 2007
- Figure 10: Online shoppers as proportion of those withInternet access 2005- 2007
- Figure 11: Number of online shoppers by gender 2005- 2007
- Figure 12: Number of online shoppers by age 2005- 2007
- Figure 13: Number of online shoppers by socio-economic group 2005- 2007
- Figure 14: Breakdown of online spend by market sector 2007
- Figure 15: Online sales as a proportion of total UKretail 2007
- Figure 16: Average online spend per head 2002- 2007
- Figure 17: Average online transaction value & tripsper year 2002- 2007
- Figure 18: Impact of technology on market growth 2008-2012
- Figure 19: Impact of mobile Internet technology 2008-2012
- Figure 20: Internet security threats and remedies 2008
- Figure 21: Factors in attractiveness of eBay proposition 2008
- Figure 22: Major differences in the quality of Internet and shopping trips to physical stores 2008
- Figure 23: Initiatives to develop a seamless multi channel operation 2008
- Figure 24: Online sales year-on-year growth: three phases 1998-2012
- Figure 25: Areas important to consumers at every stage of the purchase 2007
- Figure 26: Growth in adult population with Internet access 2006-2012
- Figure 27: Internet users and online shoppers 2005-2012
- Figure 28: Percentage of adult population shopping online 2002-2012
- Figure 29: Year-on-year growth in online shopping population 2002-2012
- Figure 30: Value of online retail spending 2002-2012
- Figure 31: Online spending per shopper 2002-2012
- Figure 32: Penetration: online shoppers % all adults byregion 2007
- Figure 33: Age profile of online shoppers 2002- 2007
- Figure 34: Total online spending by age 2002- 2007
- Figure 35: Total online shoppers by gender 2002- 2007
- Figure 36: Total online spending by gender 2002- 2007
- Figure 37: Online shopping gender profile by category 2007
- Figure 38: Average spend per head by gender 2002- 2007
- Figure 39: Socio-economic profile of Internet shoppers 2002- 2007
- Figure 40: Average number of online shopping trips inthe past 12 months by gender and total 2004- 2007
- Figure 41: Average number of online shopping trips inthe past 12 months by age 2004- 2007
- Figure 42: Average transaction size by age 2004- 2007
- Figure 43: Frequent online shoppers 2002- 2007
- Figure 44: Researching before purchases by demographic 2007
- Figure 45: Consumers preference of shopping method October 2007
- Figure 46: Methods of finding website 2005- 2007
- Figure 47: Why do shoppers buy from one site over another 2005- 2007
- Figure 48: Why do shoppers buy from one site over another (Cont'd) 2004- 2007
- Figure 49: Reasons online shoppers return to websites 2007
- Figure 50: Alternatives to buying online 2004- 2007
- Figure 51: Why shop for books online? October 2005- 2007
- Figure 52: Books: Internet v In-store October 2007
- Figure 53: Books penetration of online shoppers October 2005- 2007
- Figure 54: Where purchased if not online: Books October 2007
- Figure 55: Which retailers do online bookshoppers buyfrom? October 2006- 2007
- Figure 56: Why shop for clothing & footwear online? October 2005- 2007
- Figure 57: Clothing & footwear: Internet v In-store October 2007
- Figure 58: Clothing & footwear penetration of online shoppers October 2005- 2007
- Figure 59: Where purchased if not online: Clothing &footwear October 2007
- Figure 60: Which retailers do online clothing &footwear shoppers buy from? October 2006- 2007
- Figure 61: Why shop for DIY online? October 2005- 2007
- Figure 62: DIY: Internet v In-store October 2007
- Figure 63: DIY penetration of online shoppers October 2005- 2007
- Figure 64: Where purchased if not online: DIY October 2007
- Figure 65: Which retailers do online DIY shoppers buyfrom? October 2006- 2007
- Figure 66: Why shop for electricals online? October 2005- 2007
- Figure 67: Electricals: Internet v In-store October 2007
- Figure 68: Electricals penetration of online shoppers October 2005- 2007
- Figure 69: Where purchased if not online: Electricals October 2007
- Figure 70: Which retailers do online electricals shoppers buy from? Oct 2006- 2007
- Figure 71: Why shop for food & grocery online? October 2005- 2007
- Figure 72: Food & Grocery: Internet v In-store October 2007
- Figure 73: Food & grocery penetration of online shoppers October 2005- 2007
- Figure 74: Where purchased if not online: Food &grocery October 2007
- Figure 75: Which retailers do online food & grocery shoppers buy from? October 2006- 2007
- Figure 76: Why shop online for furniture & floor coverings? Oct 2005- 2007
- Figure 77: Furniture & Floorcoverings: Internet vIn-store October 2007
- Figure 78: Furniture & floorcoverings penetration ofonline shoppers October 2005- 2007
- Figure 79: Where purchased if not online: furniture& floorcoverings Oct 07
- Figure 80: Which retailers do online furniture &floorcoverings shoppers buy from October 2006- 2007
- Figure 81: Why shop for health & beauty online? October 2005- 2007
- Figure 82: Health & beauty: Internet v In-store October 2007
- Figure 83: Health & beauty penetration of online shoppers Oct 2005- 2007
- Figure 84: Where purchased if not online: Health &beauty October 2007
- Figure 85: Which sites do online health & beautyshoppers buy from? October 2006- 2007
- Figure 86: Why shop for homewares online? October 2005- 2007
- Figure 87: Homewares: Internet v In-store October 2007
- Figure 88: Homewares penetration of online shoppers October 2005- 2007
- Figure 89: Where purchased if not online: Homewares October 2007
- Figure 90: Which sites do online homewares shoppers buyfrom? October 2006- 2007
- Figure 91: Why shop for music & video online? October 2005- 2007
- Figure 92: Music & Video: Internet v In-store October 2007
- Figure 93: Music & video penetration of online shoppers Oct 2005- 2007
- Figure 94: Have you ever downloaded free music filesfrom the Internet? October 2004- 2007
- Figure 95: Where purchased if not online: music &video October 2007
- Figure 96: Which retailers do online music & video shoppers buy from? October 2006- 2007

UK e-Retail 2008

Publisher: Datamonitor

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UK e-Retail 2008

SUMMARY

Abstract

Overview

Introduction

Scope

Highlights

Reasons to Purchase

TABLE OF CONTENTS

Table of Contents