Ready Meals in Denmark to 2011

SUMMARY

Abstract

Introduction

This databook is a detailed information resource covering all the key data points on Ready Meals in Denmark. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

• Contains information on 4 categories: Chilled ready meals, Canned ready meals, Frozen ready meals and Dried ready meals
• Provides market value, volume, expenditure and consumption data by market, segment and subsegment
• Includes company and brand share data by categories

Highlights

The market for Ready Meals in Denmark increased between 2001-2006, growing at an average annual rate of 0.8%. The leading company in the market in 2006 was Coop. The second-largest player was Danisco with Findus Ltd in third place.

Reasons to Purchase

• Discover the major quantitative trends affecting the Ready Meals markets
• Understand consumers' consumption and expenditure patterns
• Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS

Table of Contents

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Ready Meals 2
Summary category level - Dried ready meals 3
Summary category level - Canned ready meals 4
Summary category level - Chilled ready meals 5
Summary category level - Frozen ready meals 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 22
Value Analysis, 2001-2006 22
Value Analysis, 2006-2011 23
Value Analysis, US$ 2001-2006 25
Value Analysis, US$ 2006-2011 26
Volume Analysis, 2001-2006 27
Volume Analysis, 2006-2011 28
Company and Brand Share Analysis 30
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 40
Coop Norden 40
Chapter 5 CATEGORY ANALYSIS - DRIED READY MEALS 42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Value Analysis, US$ 2001-2006 44
Value Analysis, US$ 2006-2011 44
Volume Analysis, 2001-2006 45
Volume Analysis, 2006-2011 46
Company and Brand Share Analysis 47
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 6 CATEGORY ANALYSIS - CANNED READY MEALS 55
Value Analysis, 2001-2006 55
Value Analysis, 2006-2011 56
Value Analysis, US$ 2001-2006 58
Value Analysis, US$ 2006-2011 59
Volume Analysis, 2001-2006 60
Volume Analysis, 2006-2011 61
Company and Brand Share Analysis 63
Distribution Analysis 65
Expenditure & consumption per capita 67
Chapter 7 CATEGORY ANALYSIS - CHILLED READY MEALS 70
Value Analysis, 2001-2006 70
Value Analysis, 2006-2011 71
Value Analysis, US$ 2001-2006 73
Value Analysis, US$ 2006-2011 74
Volume Analysis, 2001-2006 76
Volume Analysis, 2006-2011 77
Company and Brand Share Analysis 80
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 8 CATEGORY ANALYSIS - FROZEN READY MEALS 89
Value Analysis, 2001-2006 89
Value Analysis, 2006-2011 90
Value Analysis, US$ 2001-2006 92
Value Analysis, US$ 2006-2011 93
Volume Analysis, 2001-2006 95
Volume Analysis, 2006-2011 96
Company and Brand Share Analysis 99
Distribution Analysis 102
Expenditure & consumption per capita 104
Chapter 9 COUNTRY COMPARISON 110
Value 110
Volume 115
Market Share 120
Chapter 10 NEW PRODUCT DEVELOPMENT 121
Product launches over time 121
Recent product launches 123
Chapter 11 DENMARK SOCIOECONOMIC PROFILE 124
Country Overview 124
Key Facts 125
Political Overview 126
Denmark Economic Overview 127
Chapter 12 DENMARK MACROECONOMIC PROFILE 128
Macroeconomic Indicators 128
Chapter 13 RESEARCH METHODOLOGY 133
Methodology overview 133
Secondary research 134
Market modelling 135
Primary research 136
Data finalisation 136
Ongoing research 137
Chapter 14 APPENDIX 138
Future readings 138
How to contact experts in your industry 138

LIST OF FIGURES
Figure 1: Denmark Ready Meals value & value forecast, 2001-2011 (DKK m, nominal prices) 24
Figure 2: Denmark Ready Meals category growth comparison, by value, 2001-2011 26
Figure 3: Denmark Ready Meals volume & volume forecast, 2001-2011 (Kg m) 29
Figure 4: Denmark Ready Meals category growth comparison, by volume, 2001-2011 29
Figure 5: Denmark Ready Meals company share, by value, 2005-2006 (%) 32
Figure 6: Denmark Ready Meals distribution channels, by value, 2005-2006(%) 35
Figure 7: Denmark Dried ready meals value & value forecast, 2001-2011 (DKK m, nominal prices) 43
Figure 8: Denmark Dried ready meals volume & volume forecast, 2001-2011 (Kg m) 46
Figure 9: Denmark Dried ready meals company share, by value, 2005-2006 (%) 48
Figure 10: Denmark Dried ready meals distribution channels, by value, 2005-2006(%) 51
Figure 11: Denmark Canned ready meals value & value forecast, 2001-2011 (DKK m, nominal prices) 57
Figure 12: Denmark Canned ready meals category growth comparison, by value, 2001-2011 59
Figure 13: Denmark Canned ready meals volume & volume forecast, 2001-2011 (Kg m) 62
Figure 14: Denmark Canned ready meals category growth comparison, by volume, 2001-2011 62
Figure 15: Denmark Canned ready meals distribution channels, by value, 2005-2006(%) 66
Figure 16: Denmark Chilled ready meals value & value forecast, 2001-2011 (DKK m, nominal prices) 72
Figure 17: Denmark Chilled ready meals category growth comparison, by value, 2001-2011 75
Figure 18: Denmark Chilled ready meals volume & volume forecast, 2001-2011 (Kg m) 78
Figure 19: Denmark Chilled ready meals category growth comparison, by volume, 2001-2011 79
Figure 20: Denmark Chilled ready meals company share, by value, 2005-2006 (%) 81
Figure 21: Denmark Chilled ready meals distribution channels, by value, 2005-2006(%) 84
Figure 22: Denmark Frozen ready meals value & value forecast, 2001-2011 (DKK m, nominal prices) 91
Figure 23: Denmark Frozen ready meals category growth comparison, by value, 2001-2011 94
Figure 24: Denmark Frozen ready meals volume & volume forecast, 2001-2011 (Kg m) 97
Figure 25: Denmark Frozen ready meals category growth comparison, by volume, 2001-2011 98
Figure 26: Denmark Frozen ready meals company share, by value, 2005-2006 (%) 100
Figure 27: Denmark Frozen ready meals distribution channels, by value, 2005-2006(%) 103
Figure 28: Global Ready meals market split (value terms, 2006) -- Top 5 countries 111
Figure 29: Global Ready meals market value, 2001 -- 2006 (Top 5 countries) 113
Figure 30: Global Ready meals market split (volume terms, 2006) -- Top 5 countries 116
Figure 31: Global Ready meals market volume, 2001 -- 2006 (Top 5 countries) 119
Figure 32: Map of Denmark 125
Figure 33: Annual data review process 134

LIST OF TABLES
Table 1: Ready meals category definitions 9
Table 2: Ready meals distribution channels 10
Table 3: Denmark Ready Meals value, 2001-2006 (DKK m, nominal prices) 22
Table 4: Denmark Ready Meals value forecast, 2006-2011 (DKK m, nominal prices) 23
Table 5: Denmark Ready Meals value, 2001-2006 (US$ m nominal prices) 25
Table 6: Denmark Ready Meals value forecast, 2006-2011 (US$ m nominal prices) 26
Table 7: Denmark Ready Meals volume, 2001-2006 (Kg m) 27
Table 8: Denmark Ready Meals volume forecast, 2006-2011 (Kg m) 28
Table 9: Denmark Ready Meals brand share, by value, 2005-2006 (%) 30
Table 10: Denmark Ready Meals value, by brand 2005-2006 (DKK m nominal prices) 31
Table 11: Denmark Ready Meals company share by value, 2005-2006 (%) 33
Table 12: Denmark Ready Meals value, by company, 2005-2006 (DKK m nominal prices) 33
Table 13: Denmark Ready Meals distribution channels, by value, 2005-2006 (%) 34
Table 14: Denmark Ready Meals value, by distribution channel, 2005-2006 (DKK m nominal prices) 34
Table 15: Denmark Ready Meals expenditure per capita, 2001-2006 (DKK, nominal prices) 36
Table 16: Denmark Ready Meals forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 37
Table 17: Denmark Ready Meals expenditure per capita, 2001-2006 (US$ nominal prices) 37
Table 18: Denmark Ready Meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 38
Table 19: Denmark Ready Meals consumption per capita, 2001-2006 (Kg) 38
Table 20: Denmark Ready Meals forecast consumption per capita, 2006-2011 (Kg) 39
Table 21: Coop Norden. Key Facts 40
Table 22: Denmark Dried ready meals value, 2001-2006 (DKK m, nominal prices) 42
Table 23: Denmark Dried ready meals value forecast, 2006-2011 (DKK m, nominal prices) 43
Table 24: Denmark Dried ready meals value, 2001-2006 (US$ m nominal prices) 44
Table 25: Denmark Dried ready meals value forecast, 2006-2011 (US$ m nominal prices) 44
Table 26: Denmark Dried ready meals volume, 2001-2006 (Kg m) 45
Table 27: Denmark Dried ready meals volume forecast, 2006-2011 (Kg m) 46
Table 28: Denmark Dried ready meals brand share, by value, 2005-2006 (%) 47
Table 29: Denmark Dried ready meals value, by brand 2005-2006 (DKK m nominal prices) 47
Table 30: Denmark Dried ready meals company share by value, 2005-2006 (%) 49
Table 31: Denmark Dried ready meals value, by company, 2005-2006 (DKK m nominal prices) 49
Table 32: Denmark Dried ready meals distribution channels, by value, 2005-2006 (%) 50
Table 33: Denmark Dried ready meals value, by distribution channel, 2005-2006 (DKK m nominal prices) 50
Table 34: Denmark Dried ready meals expenditure per capita, 2001-2006 (DKK, nominal prices) 52
Table 35: Denmark Dried ready meals forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 52
Table 36: Denmark Dried ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 53
Table 37: Denmark Dried ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 53
Table 38: Denmark Dried ready meals consumption per capita, 2001-2006 (Kg) 54
Table 39: Denmark Dried ready meals forecast consumption per capita, 2006-2011 (Kg) 54
Table 40: Denmark Canned ready meals value, 2001-2006 (DKK m, nominal prices) 55
Table 41: Denmark Canned ready meals value forecast, 2006-2011 (DKK m, nominal prices) 56
Table 42: Denmark Canned ready meals value, 2001-2006 (US$ m nominal prices) 58
Table 43: Denmark Canned ready meals value forecast, 2006-2011 (US$ m nominal prices) 59
Table 44: Denmark Canned ready meals volume, 2001-2006 (Kg m) 60
Table 45: Denmark Canned ready meals volume forecast, 2006-2011 (Kg m) 61
Table 46: Denmark Canned ready meals brand share, by value, 2005-2006 (%) 63
Table 47: Denmark Canned ready meals value, by brand 2005-2006 (DKK m nominal prices) 63
Table 48: Denmark Canned ready meals company share by value, 2005-2006 (%) 64
Table 49: Denmark Canned ready meals value, by company, 2005-2006 (DKK m nominal prices) 64
Table 50: Denmark Canned ready meals distribution channels, by value, 2005-2006 (%) 65
Table 51: Denmark Canned ready meals value, by distribution channel, 2005-2006 (DKK m nominal prices) 65
Table 52: Denmark Canned ready meals expenditure per capita, 2001-2006 (DKK, nominal prices) 67
Table 53: Denmark Canned ready meals forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 67
Table 54: Denmark Canned ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 68
Table 55: Denmark Canned ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 68
Table 56: Denmark Canned ready meals consumption per capita, 2001-2006 (Kg) 69
Table 57: Denmark Canned ready meals forecast consumption per capita, 2006-2011 (Kg) 69
Table 58: Denmark Chilled ready meals value, 2001-2006 (DKK m, nominal prices) 70
Table 59: Denmark Chilled ready meals value forecast, 2006-2011 (DKK m, nominal prices) 71
Table 60: Denmark Chilled ready meals value, 2001-2006 (US$ m nominal prices) 73
Table 61: Denmark Chilled ready meals value forecast, 2006-2011 (US$ m nominal prices) 74
Table 62: Denmark Chilled ready meals volume, 2001-2006 (Kg m) 76
Table 63: Denmark Chilled ready meals volume forecast, 2006-2011 (Kg m) 77
Table 64: Denmark Chilled ready meals brand share, by value, 2005-2006 (%) 80
Table 65: Denmark Chilled ready meals value, by brand 2005-2006 (DKK m nominal prices) 80
Table 66: Denmark Chilled ready meals company share by value, 2005-2006 (%) 82
Table 67: Denmark Chilled ready meals value, by company, 2005-2006 (DKK m nominal prices) 82
Table 68: Denmark Chilled ready meals distribution channels, by value, 2005-2006 (%) 83
Table 69: Denmark Chilled ready meals value, by distribution channel, 2005-2006 (DKK m nominal prices) 83
Table 70: Denmark Chilled ready meals expenditure per capita, 2001-2006 (DKK, nominal prices) 85
Table 71: Denmark Chilled ready meals forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 86
Table 72: Denmark Chilled ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 86
Table 73: Denmark Chilled ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 87
Table 74: Denmark Chilled ready meals consumption per capita, 2001-2006 (Kg) 87
Table 75: Denmark Chilled ready meals forecast consumption per capita, 2006-2011 (Kg) 88
Table 76: Denmark Frozen ready meals value, 2001-2006 (DKK m, nominal prices) 89
Table 77: Denmark Frozen ready meals value forecast, 2006-2011 (DKK m, nominal prices) 90
Table 78: Denmark Frozen ready meals value, 2001-2006 (US$ m nominal prices) 92
Table 79: Denmark Frozen ready meals value forecast, 2006-2011 (US$ m nominal prices) 93
Table 80: Denmark Frozen ready meals volume, 2001-2006 (Kg m) 95
Table 81: Denmark Frozen ready meals volume forecast, 2006-2011 (Kg m) 96
Table 82: Denmark Frozen ready meals brand share, by value, 2005-2006 (%) 99
Table 83: Denmark Frozen ready meals value, by brand 2005-2006 (DKK m nominal prices) 99
Table 84: Denmark Frozen ready meals company share by value, 2005-2006 (%) 101
Table 85: Denmark Frozen ready meals value, by company, 2005-2006 (DKK m nominal prices) 101
Table 86: Denmark Frozen ready meals distribution channels, by value, 2005-2006 (%) 102
Table 87: Denmark Frozen ready meals value, by distribution channel, 2005-2006 (DKK m nominal prices) 102
Table 88: Denmark Frozen ready meals expenditure per capita, 2001-2006 (DKK, nominal prices) 104
Table 89: Denmark Frozen ready meals forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 105
Table 90: Denmark Frozen ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 106
Table 91: Denmark Frozen ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 107
Table 92: Denmark Frozen ready meals consumption per capita, 2001-2006 (Kg) 108
Table 93: Denmark Frozen ready meals forecast consumption per capita, 2006-2011 (Kg) 109
Table 94: Global Ready meals market value, 2006 110
Table 95: Global Ready meals market split (value terms (US$ m), 2006) -- Top 5 countries 113
Table 96: Global Ready meals market volume, 2006 115
Table 97: Global Ready meals market split (volume terms, 2006) -- Top 5 countries 118
Table 98: Leading players - Top 5 countries 120
Table 99: Denmark Ready Meals new product launches (reports) and SKUs, by company (Top 5 companies), 2006 121
Table 100: Denmark Ready Meals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 122
Table 101: Denmark Ready Meals new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 122
Table 102: Denmark Ready Meals new product launches (reports), by Package tags or Claims2006 123
Table 103: Denmark Ready Meals new product launches (reports) - Recent 5 launches 123
Table 104: Denmark Key Facts 125
Table 105: Denmark population, by age group, 2000-2005 (millions) 128
Table 106: Denmark population forecast, by age group, 2005-2010 (millions) 129
Table 107: Denmark population, by gender, 2000-2005 (millions) 129
Table 108: Denmark population forecast, by gender, 2005-2010 (millions) 130
Table 109: Denmark real GDP, 2000-2005 (DKK bn, 2005 prices) 130
Table 110: Denmark real GDP forecast, 2005-2010 (DKK bn, 2005 prices) 130
Table 111: Denmark nominal GDP, 2000-2005 (DKK bn, nominal prices) 131
Table 112: Denmark real GDP, 2000-2005 (US$ bn, 2005 prices) 131
Table 113: Denmark real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 131
Table 114: Denmark consumer price index, 2000-2005 (2000=100) 132
Table 115: Denmark consumer price index, 2005-2010 (2000=100) 132
Table 116: Denmark exchange rate, 2000-2005 132