Ready Meals in Italy to 2011

SUMMARY

Abstract

Introduction

This databook is a detailed information resource covering all the key data points on Ready Meals in Italy. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

• Contains information on 4 categories: Chilled ready meals, Canned ready meals, Frozen ready meals and Dried ready meals
• Provides market value, volume, expenditure and consumption data by market, segment and subsegment
• Includes company and brand share data by categories

Highlights

The market for Ready Meals in Italy increased between 2001-2006, growing at an average annual rate of 6.7%. The leading company in the market in 2006 was Unilever. The second-largest player was Nestle S.A. with Vogliazzi in third place.

Reasons to Purchase

• Discover the major quantitative trends affecting the Ready Meals markets
• Understand consumers' consumption and expenditure patterns
• Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS

Table of Contents

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Ready Meals 2
Summary category level - Dried ready meals 3
Summary category level - Canned ready meals 4
Summary category level - Chilled ready meals 5
Summary category level - Frozen ready meals 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 22
Value Analysis, 2001-2006 22
Value Analysis, 2006-2011 23
Value Analysis, US$ 2001-2006 25
Value Analysis, US$ 2006-2011 26
Volume Analysis, 2001-2006 27
Volume Analysis, 2006-2011 28
Company and Brand Share Analysis 30
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 39
Unilever 39
Nestle S A 41
Chapter 5 CATEGORY ANALYSIS - DRIED READY MEALS 44
Value Analysis, 2001-2006 44
Value Analysis, 2006-2011 45
Value Analysis, US$ 2001-2006 46
Value Analysis, US$ 2006-2011 46
Volume Analysis, 2001-2006 47
Volume Analysis, 2006-2011 48
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - CANNED READY MEALS 57
Value Analysis, 2001-2006 57
Value Analysis, 2006-2011 58
Value Analysis, US$ 2001-2006 60
Value Analysis, US$ 2006-2011 61
Volume Analysis, 2001-2006 62
Volume Analysis, 2006-2011 63
Company and Brand Share Analysis 66
Distribution Analysis 68
Expenditure & consumption per capita 70
Chapter 7 CATEGORY ANALYSIS - CHILLED READY MEALS 74
Value Analysis, 2001-2006 74
Value Analysis, 2006-2011 75
Value Analysis, US$ 2001-2006 77
Value Analysis, US$ 2006-2011 78
Volume Analysis, 2001-2006 79
Volume Analysis, 2006-2011 80
Company and Brand Share Analysis 82
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 8 CATEGORY ANALYSIS - FROZEN READY MEALS 91
Value Analysis, 2001-2006 91
Value Analysis, 2006-2011 92
Value Analysis, US$ 2001-2006 94
Value Analysis, US$ 2006-2011 95
Volume Analysis, 2001-2006 97
Volume Analysis, 2006-2011 99
Company and Brand Share Analysis 101
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 9 COUNTRY COMPARISON 112
Value 112
Volume 116
Market Share 121
Chapter 10 NEW PRODUCT DEVELOPMENT 122
Product launches over time 122
Recent product launches 124
Chapter 11 ITALY SOCIOECONOMIC PROFILE 125
Country Overview 125
Key Facts 126
Political Overview 127
Italy Economic Overview 128
Chapter 12 Italy MACROECONOMIC PROFILE 129
Macroeconomic Indicators 129
Chapter 13 RESEARCH METHODOLOGY 135
Methodology overview 135
Secondary research 136
Market modelling 137
Primary research 138
Data finalisation 138
Ongoing research 139
Chapter 14 APPENDIX 140
Future readings 140
How to contact experts in your industry 140

LIST OF FIGURES
Figure 1: Italy Ready Meals value & value forecast, 2001-2011 (EUR m, nominal prices) 24
Figure 2: Italy Ready Meals category growth comparison, by value, 2001-2011 26
Figure 3: Italy Ready Meals volume & volume forecast, 2001-2011 (Kg m) 29
Figure 4: Italy Ready Meals category growth comparison, by volume, 2001-2011 29
Figure 5: Italy Ready Meals company share, by value, 2005-2006 (%) 31
Figure 6: Italy Ready Meals distribution channels, by value, 2005-2006(%) 34
Figure 7: Italy Dried ready meals value & value forecast, 2001-2011 (EUR m, nominal prices) 45
Figure 8: Italy Dried ready meals volume & volume forecast, 2001-2011 (Kg m) 48
Figure 9: Italy Dried ready meals company share, by value, 2005-2006 (%) 50
Figure 10: Italy Dried ready meals distribution channels, by value, 2005-2006(%) 53
Figure 11: Italy Canned ready meals value & value forecast, 2001-2011 (EUR m, nominal prices) 59
Figure 12: Italy Canned ready meals category growth comparison, by value, 2001-2011 61
Figure 13: Italy Canned ready meals volume & volume forecast, 2001-2011 (Kg m) 64
Figure 14: Italy Canned ready meals category growth comparison, by volume, 2001-2011 65
Figure 15: Italy Canned ready meals distribution channels, by value, 2005-2006(%) 69
Figure 16: Italy Chilled ready meals value & value forecast, 2001-2011 (EUR m, nominal prices) 76
Figure 17: Italy Chilled ready meals category growth comparison, by value, 2001-2011 78
Figure 18: Italy Chilled ready meals volume & volume forecast, 2001-2011 (Kg m) 81
Figure 19: Italy Chilled ready meals category growth comparison, by volume, 2001-2011 81
Figure 20: Italy Chilled ready meals company share, by value, 2005-2006 (%) 83
Figure 21: Italy Chilled ready meals distribution channels, by value, 2005-2006(%) 86
Figure 22: Italy Frozen ready meals value & value forecast, 2001-2011 (EUR m, nominal prices) 93
Figure 23: Italy Frozen ready meals category growth comparison, by value, 2001-2011 96
Figure 24: Italy Frozen ready meals volume & volume forecast, 2001-2011 (Kg m) 100
Figure 25: Italy Frozen ready meals category growth comparison, by volume, 2001-2011 100
Figure 26: Italy Frozen ready meals company share, by value, 2005-2006 (%) 102
Figure 27: Italy Frozen ready meals distribution channels, by value, 2005-2006(%) 105
Figure 28: Global Ready meals market split (value terms, 2006) -- Top 5 countries 113
Figure 29: Global Ready meals market value, 2001 -- 2006 (Top 5 countries) 115
Figure 30: Global Ready meals market split (volume terms, 2006) -- Top 5 countries 117
Figure 31: Global Ready meals market volume, 2001 -- 2006 (Top 5 countries) 120
Figure 32: Map of Italy 126
Figure 33: Annual data review process 136

LIST OF TABLES
Table 1: Ready meals category definitions 9
Table 2: Ready meals distribution channels 10
Table 3: Italy Ready Meals value, 2001-2006 (EUR m, nominal prices) 22
Table 4: Italy Ready Meals value forecast, 2006-2011 (EUR m, nominal prices) 24
Table 5: Italy Ready Meals value, 2001-2006 (US$ m nominal prices) 25
Table 6: Italy Ready Meals value forecast, 2006-2011 (US$ m nominal prices) 26
Table 7: Italy Ready Meals volume, 2001-2006 (Kg m) 27
Table 8: Italy Ready Meals volume forecast, 2006-2011 (Kg m) 28
Table 9: Italy Ready Meals brand share, by value, 2005-2006 (%) 30
Table 10: Italy Ready Meals value, by brand 2005-2006 (EUR m nominal prices) 30
Table 11: Italy Ready Meals company share by value, 2005-2006 (%) 32
Table 12: Italy Ready Meals value, by company, 2005-2006 (EUR m nominal prices) 32
Table 13: Italy Ready Meals distribution channels, by value, 2005-2006 (%) 33
Table 14: Italy Ready Meals value, by distribution channel, 2005-2006 (EUR m nominal prices) 33
Table 15: Italy Ready Meals expenditure per capita, 2001-2006 (EUR, nominal prices) 35
Table 16: Italy Ready Meals forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 36
Table 17: Italy Ready Meals expenditure per capita, 2001-2006 (US$ nominal prices) 36
Table 18: Italy Ready Meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 37
Table 19: Italy Ready Meals consumption per capita, 2001-2006 (Kg) 37
Table 20: Italy Ready Meals forecast consumption per capita, 2006-2011 (Kg) 38
Table 21: Unilever Key Facts 39
Table 22: Nestle S A Key Facts 41
Table 23: Italy Dried ready meals value, 2001-2006 (EUR m, nominal prices) 44
Table 24: Italy Dried ready meals value forecast, 2006-2011 (EUR m, nominal prices) 45
Table 25: Italy Dried ready meals value, 2001-2006 (US$ m nominal prices) 46
Table 26: Italy Dried ready meals value forecast, 2006-2011 (US$ m nominal prices) 46
Table 27: Italy Dried ready meals volume, 2001-2006 (Kg m) 47
Table 28: Italy Dried ready meals volume forecast, 2006-2011 (Kg m) 48
Table 29: Italy Dried ready meals brand share, by value, 2005-2006 (%) 49
Table 30: Italy Dried ready meals value, by brand 2005-2006 (EUR m nominal prices) 49
Table 31: Italy Dried ready meals company share by value, 2005-2006 (%) 51
Table 32: Italy Dried ready meals value, by company, 2005-2006 (EUR m nominal prices) 51
Table 33: Italy Dried ready meals distribution channels, by value, 2005-2006 (%) 52
Table 34: Italy Dried ready meals value, by distribution channel, 2005-2006 (EUR m nominal prices) 52
Table 35: Italy Dried ready meals expenditure per capita, 2001-2006 (EUR, nominal prices) 54
Table 36: Italy Dried ready meals forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 54
Table 37: Italy Dried ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 55
Table 38: Italy Dried ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 55
Table 39: Italy Dried ready meals consumption per capita, 2001-2006 (Kg) 56
Table 40: Italy Dried ready meals forecast consumption per capita, 2006-2011 (Kg) 56
Table 41: Italy Canned ready meals value, 2001-2006 (EUR m, nominal prices) 57
Table 42: Italy Canned ready meals value forecast, 2006-2011 (EUR m, nominal prices) 58
Table 43: Italy Canned ready meals value, 2001-2006 (US$ m nominal prices) 60
Table 44: Italy Canned ready meals value forecast, 2006-2011 (US$ m nominal prices) 61
Table 45: Italy Canned ready meals volume, 2001-2006 (Kg m) 62
Table 46: Italy Canned ready meals volume forecast, 2006-2011 (Kg m) 63
Table 47: Italy Canned ready meals brand share, by value, 2005-2006 (%) 66
Table 48: Italy Canned ready meals value, by brand 2005-2006 (EUR m nominal prices) 66
Table 49: Italy Canned ready meals company share by value, 2005-2006 (%) 67
Table 50: Italy Canned ready meals value, by company, 2005-2006 (EUR m nominal prices) 67
Table 51: Italy Canned ready meals distribution channels, by value, 2005-2006 (%) 68
Table 52: Italy Canned ready meals value, by distribution channel, 2005-2006 (EUR m nominal prices) 68
Table 53: Italy Canned ready meals expenditure per capita, 2001-2006 (EUR, nominal prices) 70
Table 54: Italy Canned ready meals forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 71
Table 55: Italy Canned ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 71
Table 56: Italy Canned ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 72
Table 57: Italy Canned ready meals consumption per capita, 2001-2006 (Kg) 72
Table 58: Italy Canned ready meals forecast consumption per capita, 2006-2011 (Kg) 73
Table 59: Italy Chilled ready meals value, 2001-2006 (EUR m, nominal prices) 74
Table 60: Italy Chilled ready meals value forecast, 2006-2011 (EUR m, nominal prices) 75
Table 61: Italy Chilled ready meals value, 2001-2006 (US$ m nominal prices) 77
Table 62: Italy Chilled ready meals value forecast, 2006-2011 (US$ m nominal prices) 78
Table 63: Italy Chilled ready meals volume, 2001-2006 (Kg m) 79
Table 64: Italy Chilled ready meals volume forecast, 2006-2011 (Kg m) 80
Table 65: Italy Chilled ready meals brand share, by value, 2005-2006 (%) 82
Table 66: Italy Chilled ready meals value, by brand 2005-2006 (EUR m nominal prices) 82
Table 67: Italy Chilled ready meals company share by value, 2005-2006 (%) 84
Table 68: Italy Chilled ready meals value, by company, 2005-2006 (EUR m nominal prices) 84
Table 69: Italy Chilled ready meals distribution channels, by value, 2005-2006 (%) 85
Table 70: Italy Chilled ready meals value, by distribution channel, 2005-2006 (EUR m nominal prices) 85
Table 71: Italy Chilled ready meals expenditure per capita, 2001-2006 (EUR, nominal prices) 87
Table 72: Italy Chilled ready meals forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 88
Table 73: Italy Chilled ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 88
Table 74: Italy Chilled ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 89
Table 75: Italy Chilled ready meals consumption per capita, 2001-2006 (Kg) 89
Table 76: Italy Chilled ready meals forecast consumption per capita, 2006-2011 (Kg) 90
Table 77: Italy Frozen ready meals value, 2001-2006 (EUR m, nominal prices) 91
Table 78: Italy Frozen ready meals value forecast, 2006-2011 (EUR m, nominal prices) 92
Table 79: Italy Frozen ready meals value, 2001-2006 (US$ m nominal prices) 94
Table 80: Italy Frozen ready meals value forecast, 2006-2011 (US$ m nominal prices) 95
Table 81: Italy Frozen ready meals volume, 2001-2006 (Kg m) 98
Table 82: Italy Frozen ready meals volume forecast, 2006-2011 (Kg m) 99
Table 83: Italy Frozen ready meals brand share, by value, 2005-2006 (%) 101
Table 84: Italy Frozen ready meals value, by brand 2005-2006 (EUR m nominal prices) 101
Table 85: Italy Frozen ready meals company share by value, 2005-2006 (%) 103
Table 86: Italy Frozen ready meals value, by company, 2005-2006 (EUR m nominal prices) 103
Table 87: Italy Frozen ready meals distribution channels, by value, 2005-2006 (%) 104
Table 88: Italy Frozen ready meals value, by distribution channel, 2005-2006 (EUR m nominal prices) 104
Table 89: Italy Frozen ready meals expenditure per capita, 2001-2006 (EUR, nominal prices) 106
Table 90: Italy Frozen ready meals forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 107
Table 91: Italy Frozen ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 108
Table 92: Italy Frozen ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 109
Table 93: Italy Frozen ready meals consumption per capita, 2001-2006 (Kg) 110
Table 94: Italy Frozen ready meals forecast consumption per capita, 2006-2011 (Kg) 111
Table 95: Global Ready meals market value, 2006 112
Table 96: Global Ready meals market split (value terms (US$ m), 2006) -- Top 5 countries 115
Table 97: Global Ready meals market volume, 2006 116
Table 98: Global Ready meals market split (volume terms, 2006) -- Top 5 countries 119
Table 99: Leading players - Top 5 countries 121
Table 100: Italy Ready Meals new product launches (reports) and SKUs, by company (Top 5 companies), 2006 122
Table 101: Italy Ready Meals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 123
Table 102: Italy Ready Meals new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 123
Table 103: Italy Ready Meals new product launches (reports), by Package tags or Claims (Top 10 claims), 2006 124
Table 104: Italy Ready Meals new product launches (reports) - Recent 5 launches 124
Table 105: Italy Key Facts 126
Table 106: Italy population, by age group, 2000-2005 (millions) 129
Table 107: Italy population forecast, by age group, 2005-2010 (millions) 130
Table 108: Italy population, by gender, 2000-2005 (millions) 131
Table 109: Italy population forecast, by gender, 2005-2010 (millions) 131
Table 110: Italy real GDP, 2000-2005 (EUR bn, 2005 prices) 132
Table 111: Italy real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 132
Table 112: Italy nominal GDP, 2000-2005 (EUR bn, nominal prices) 132
Table 113: Italy real GDP, 2000-2005 (US$ bn, 2005 prices) 133
Table 114: Italy real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 133
Table 115: Italy consumer price index, 2000-2005 (2000=100) 133
Table 116: Italy consumer price index, 2005-2010 (2000=100) 134
Table 117: Italy exchange rate, 2000-2005 134