Ready Meals in Morocco to 2011

SUMMARY

Abstract

Introduction

This databook is a detailed information resource covering all the key data points on Ready Meals in Morocco. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

• Contains information on 4 categories: Chilled ready meals, Canned ready meals, Frozen ready meals and Dried ready meals
• Provides market value, volume, expenditure and consumption data by market, segment and subsegment
• Includes company and brand share data by categories

Highlights

The market for Ready Meals in Morocco increased between 2001-2006, growing at an average annual rate of 3.9%. The leading company in the market in 2006 was Nestle S.A. The second-largest player was Altria Group, Inc with Unilever in third place.

Reasons to Purchase

• Discover the major quantitative trends affecting the Ready Meals markets
• Understand consumers' consumption and expenditure patterns
• Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS

Table of Contents

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Ready Meals 2
Summary category level - Dried ready meals 3
Summary category level - Canned ready meals 4
Summary category level - Chilled ready meals 5
Summary category level - Frozen ready meals 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 30
Expenditure & consumption per capita 33
Chapter 4 LEADING COMPANY PROFILES 37
Nestle S A 37
Altria Group, Inc 40
Chapter 5 CATEGORY ANALYSIS - DRIED READY MEALS 42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Value Analysis, US$ 2001-2006 45
Value Analysis, US$ 2006-2011 45
Volume Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share Analysis 49
Expenditure & consumption per capita 52
Chapter 6 CATEGORY ANALYSIS - CANNED READY MEALS 55
Value Analysis, 2001-2006 55
Value Analysis, 2006-2011 56
Value Analysis, US$ 2001-2006 58
Value Analysis, US$ 2006-2011 59
Volume Analysis, 2001-2006 61
Volume Analysis, 2006-2011 62
Company and Brand Share Analysis 65
Expenditure & consumption per capita 67
Chapter 7 CATEGORY ANALYSIS - CHILLED READY MEALS 70
Value Analysis, 2001-2006 70
Value Analysis, 2006-2011 71
Value Analysis, US$ 2001-2006 73
Value Analysis, US$ 2006-2011 74
Volume Analysis, 2001-2006 76
Volume Analysis, 2006-2011 77
Company and Brand Share Analysis 80
Expenditure & consumption per capita 82
Chapter 8 CATEGORY ANALYSIS - FROZEN READY MEALS 85
Value Analysis, 2001-2006 85
Value Analysis, 2006-2011 86
Value Analysis, US$ 2001-2006 88
Value Analysis, US$ 2006-2011 89
Volume Analysis, 2001-2006 91
Volume Analysis, 2006-2011 92
Company and Brand Share Analysis 95
Expenditure & consumption per capita 97
Chapter 9 COUNTRY COMPARISON 103
Value 103
Volume 108
Market Share 113
Chapter 10 NEW PRODUCT DEVELOPMENT 114
Product launches over time 114
Recent product launches 115
Chapter 11 MOROCCO SOCIOECONOMIC PROFILE 116
Country Overview 116
Key Facts 117
Political Overview 119
Morocco Economic Overview 120
Chapter 12 MOROCCO MACROECONOMIC PROFILE 121
Macroeconomic Indicators 121
Chapter 13 RESEARCH METHODOLOGY 128
Methodology overview 128
Secondary research 130
Market modelling 131
Primary research 132
Data finalisation 132
Ongoing research 133
Chapter 14 APPENDIX 134
Future readings 134
How to contact experts in your industry 134

LIST OF FIGURES
Figure 1: Morocco Ready Meals value & value forecast, 2001-2011 (MAD m, nominal prices) 22
Figure 2: Morocco Ready Meals category growth comparison, by value, 2001-2011 25
Figure 3: Morocco Ready Meals volume & volume forecast, 2001-2011 (Kg m) 28
Figure 4: Morocco Ready Meals category growth comparison, by volume, 2001-2011 29
Figure 5: Morocco Ready Meals company share, by value, 2005-2006 (%) 31
Figure 6: Morocco Dried Ready Meals value & value forecast, 2001-2011 (MAD m, nominal prices) 44
Figure 7: Morocco Dried Ready Meals volume & volume forecast, 2001-2011 (Kg m) 48
Figure 8: Morocco Dried Ready Meals company share, by value, 2005-2006 (%) 50
Figure 9: Morocco Canned Ready Meals value & value forecast, 2001-2011 (MAD m, nominal prices) 57
Figure 10: Morocco Canned Ready Meals category growth comparison, by value, 2001-2011 60
Figure 11: Morocco Canned Ready Meals volume & volume forecast, 2001-2011 (Kg m) 63
Figure 12: Morocco Canned Ready Meals category growth comparison, by volume, 2001-2011 64
Figure 13: Morocco Chilled Ready Meals value & value forecast, 2001-2011 (MAD m, nominal prices) 72
Figure 14: Morocco Chilled Ready Meals category growth comparison, by value, 2001-2011 75
Figure 15: Morocco Chilled Ready Meals volume & volume forecast, 2001-2011 (Kg m) 78
Figure 16: Morocco Chilled Ready Meals category growth comparison, by volume, 2001-2011 79
Figure 17: Morocco Frozen Ready Meals value & value forecast, 2001-2011 (MAD m, nominal prices) 87
Figure 18: Morocco Frozen Ready Meals category growth comparison, by value, 2001-2011 90
Figure 19: Morocco Frozen Ready Meals volume & volume forecast, 2001-2011 (Kg m) 93
Figure 20: Morocco Frozen Ready Meals category growth comparison, by volume, 2001-2011 94
Figure 21: Global Ready meals market split (value terms, 2006) -- Top 5 countries 104
Figure 22: Global Ready meals market value, 2001 -- 2006 (Top 5 countries) 107
Figure 23: Global Ready meals market split (volume terms, 2006) -- Top 5 countries 109
Figure 24: Global Ready meals market volume, 2001 -- 2006 (Top 5 countries) 112
Figure 25: Map of Morocco 118
Figure 26: Annual data review process 129

LIST OF TABLES
Table 1: Ready meals category definitions 9
Table 2: Morocco Ready Meals value, 2001-2006 (MAD m, nominal prices) 20
Table 3: Morocco Ready Meals value forecast, 2006-2011 (MAD m, nominal prices) 21
Table 4: Morocco Ready Meals value, 2001-2006 (US$ m nominal prices) 23
Table 5: Morocco Ready Meals value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Morocco Ready Meals volume, 2001-2006 (Kg m) 26
Table 7: Morocco Ready Meals volume forecast, 2006-2011 (Kg m) 27
Table 8: Morocco Ready Meals brand share, by value, 2005-2006 (%) 30
Table 9: Morocco Ready Meals value, by brand 2005-2006 (MAD m nominal prices) 30
Table 10: Morocco Ready Meals company share by value, 2005-2006 (%) 32
Table 11: Morocco Ready Meals value, by company, 2005-2006 (MAD m nominal prices) 32
Table 12: Morocco Ready Meals expenditure per capita, 2001-2006 (MAD, nominal prices) 33
Table 13: Morocco Ready Meals forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 34
Table 14: Morocco Ready Meals expenditure per capita, 2001-2006 (US$ nominal prices) 34
Table 15: Morocco Ready Meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 35
Table 16: Morocco Ready Meals consumption per capita, 2001-2006 (Kg) 35
Table 17: Morocco Ready Meals forecast consumption per capita, 2006-2011 (Kg) 36
Table 18: Nestle S A Key Facts 37
Table 19: Altria Group, Inc Key Facts 40
Table 20: Morocco Dried ready meals value, 2001-2006 (MAD m, nominal prices) 42
Table 21: Morocco Dried ready meals value forecast, 2006-2011 (MAD m, nominal prices) 43
Table 22: Morocco Dried ready meals value, 2001-2006 (US$ m nominal prices) 45
Table 23: Morocco Dried ready meals value forecast, 2006-2011 (US$ m nominal prices) 45
Table 24: Morocco Dried ready meals volume, 2001-2006 (Kg m) 46
Table 25: Morocco Dried ready meals volume forecast, 2006-2011 (Kg m) 47
Table 26: Morocco Dried ready meals brand share, by value, 2005-2006 (%) 49
Table 27: Morocco Dried ready meals value, by brand 2005-2006 (MAD m nominal prices) 49
Table 28: Morocco Dried ready meals company share by value, 2005-2006 (%) 51
Table 29: Morocco Dried ready meals value, by company, 2005-2006 (MAD m nominal prices) 51
Table 30: Morocco Dried ready meals expenditure per capita, 2001-2006 (MAD, nominal prices) 52
Table 31: Morocco Dried ready meals forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 52
Table 32: Morocco Dried ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 53
Table 33: Morocco Dried ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 53
Table 34: Morocco Dried ready meals consumption per capita, 2001-2006 (Kg) 54
Table 35: Morocco Dried ready meals forecast consumption per capita, 2006-2011 (Kg) 54
Table 36: Morocco Canned ready meals value, 2001-2006 (MAD m, nominal prices) 55
Table 37: Morocco Canned ready meals value forecast, 2006-2011 (MAD m, nominal prices) 56
Table 38: Morocco Canned ready meals value, 2001-2006 (US$ m nominal prices) 58
Table 39: Morocco Canned ready meals value forecast, 2006-2011 (US$ m nominal prices) 59
Table 40: Morocco Canned ready meals volume, 2001-2006 (Kg m) 61
Table 41: Morocco Canned ready meals volume forecast, 2006-2011 (Kg m) 62
Table 42: Morocco Canned ready meals brand share, by value, 2005-2006 (%) 65
Table 43: Morocco Canned ready meals value, by brand 2005-2006 (MAD m nominal prices) 65
Table 44: Morocco Canned ready meals company share by value, 2005-2006 (%) 66
Table 45: Morocco Canned ready meals value, by company, 2005-2006 (MAD m nominal prices) 66
Table 46: Morocco Canned ready meals expenditure per capita, 2001-2006 (MAD, nominal prices) 67
Table 47: Morocco Canned ready meals forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 67
Table 48: Morocco Canned ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 68
Table 49: Morocco Canned ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 68
Table 50: Morocco Canned ready meals consumption per capita, 2001-2006 (Kg) 69
Table 51: Morocco Canned ready meals forecast consumption per capita, 2006-2011 (Kg) 69
Table 52: Morocco Chilled ready meals value, 2001-2006 (MAD m, nominal prices) 70
Table 53: Morocco Chilled ready meals value forecast, 2006-2011 (MAD m, nominal prices) 71
Table 54: Morocco Chilled ready meals value, 2001-2006 (US$ m nominal prices) 73
Table 55: Morocco Chilled ready meals value forecast, 2006-2011 (US$ m nominal prices) 74
Table 56: Morocco Chilled ready meals volume, 2001-2006 (Kg m) 76
Table 57: Morocco Chilled ready meals volume forecast, 2006-2011 (Kg m) 77
Table 58: Morocco Chilled ready meals brand share, by value, 2005-2006 (%) 80
Table 59: Morocco Chilled ready meals value, by brand 2005-2006 (MAD m nominal prices) 80
Table 60: Morocco Chilled ready meals company share by value, 2005-2006 (%) 81
Table 61: Morocco Chilled ready meals value, by company, 2005-2006 (MAD m nominal prices) 81
Table 62: Morocco Chilled ready meals expenditure per capita, 2001-2006 (MAD, nominal prices) 82
Table 63: Morocco Chilled ready meals forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 82
Table 64: Morocco Chilled ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 83
Table 65: Morocco Chilled ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 83
Table 66: Morocco Chilled ready meals consumption per capita, 2001-2006 (Kg) 84
Table 67: Morocco Chilled ready meals forecast consumption per capita, 2006-2011 (Kg) 84
Table 68: Morocco Frozen ready meals value, 2001-2006 (MAD m, nominal prices) 85
Table 69: Morocco Frozen ready meals value forecast, 2006-2011 (MAD m, nominal prices) 86
Table 70: Morocco Frozen ready meals value, 2001-2006 (US$ m nominal prices) 88
Table 71: Morocco Frozen ready meals value forecast, 2006-2011 (US$ m nominal prices) 89
Table 72: Morocco Frozen ready meals volume, 2001-2006 (Kg m) 91
Table 73: Morocco Frozen ready meals volume forecast, 2006-2011 (Kg m) 92
Table 74: Morocco Frozen ready meals brand share, by value, 2005-2006 (%) 95
Table 75: Morocco Frozen ready meals value, by brand 2005-2006 (MAD m nominal prices) 95
Table 76: Morocco Frozen ready meals company share by value, 2005-2006 (%) 96
Table 77: Morocco Frozen ready meals value, by company, 2005-2006 (MAD m nominal prices) 96
Table 78: Morocco Frozen ready meals expenditure per capita, 2001-2006 (MAD, nominal prices) 97
Table 79: Morocco Frozen ready meals forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 98
Table 80: Morocco Frozen ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 99
Table 81: Morocco Frozen ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 100
Table 82: Morocco Frozen ready meals consumption per capita, 2001-2006 (Kg) 101
Table 83: Morocco Frozen ready meals forecast consumption per capita, 2006-2011 (Kg) 102
Table 84: Global Ready meals market value, 2006 103
Table 85: Global Ready meals market split (value terms (US$ m), 2006) -- Top 5 countries 106
Table 86: Global Ready meals market volume, 2006 108
Table 87: Global Ready meals market split (volume terms, 2006) -- Top 5 countries 111
Table 88: Leading players - Top 5 countries 113
Table 89: Morocco Ready Meals new product launches (reports) and SKUs, by company 2006 114
Table 90: Morocco Ready Meals new product launches (reports), by flavor and fragrances 2006 115
Table 91: Morocco Ready Meals new product launches (reports) 115
Table 92: Morocco Key Facts 117
Table 93: Morocco population, by age group, 2000-2005 (millions) 121
Table 94: Morocco population forecast, by age group, 2005-2010 (millions) 122
Table 95: Morocco population, by gender, 2000-2005 (millions) 122
Table 96: Morocco population forecast, by gender, 2005-2010 (millions) 123
Table 97: Morocco real GDP, 2000-2005 (MAD bn, 2005 prices) 123
Table 98: Morocco real GDP forecast, 2005-2010 (MAD bn, 2005 prices) 124
Table 99: Morocco nominal GDP, 2000-2005 (MAD bn, nominal prices) 124
Table 100: Morocco real GDP, 2000-2005 (US$ bn, 2005 prices) 125
Table 101: Morocco real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 125
Table 102: Morocco consumer price index, 2000-2005 (2000=100) 126
Table 103: Morocco consumer price index, 2005-2010 (2000=100) 126
Table 104: Morocco exchange rate, 2000-2005 127