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SUMMARY
Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Ready Meals in New Zealand. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2006
and full forecasts to 2011.
Scope
- Contains information on 4 categories: Chilled ready meals, Canned ready meals,
Frozen ready meals and Dried ready meals
- Provides market value, volume,
expenditure and consumption data by market, segment and subsegment
- Includes
company and brand share data by categories
Highlights
The market for Ready Meals in New Zealand increased between 2001-2006, growing
at an average annual rate of 5.1%. The leading company in the market in 2006
was Foodstuffs. The second-largest player was Progressive with Goodman Fielder
Ltd in third place.
Reasons to Purchase
- Discover the major quantitative trends affecting the Ready Meals markets
- Understand consumers' consumption and expenditure patterns
- Understand the
future direction of the market with reliable historical data and full five
year forecasting.
TABLE OF CONTENTS
Table of Contents
TABLE OF CONTENTS Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level -
Ready Meals 2 Summary category level - Dried ready meals 3 Summary
category level - Canned ready meals 4 Summary category level - Chilled
ready meals 5 Summary category level - Frozen ready meals 6 Chapter 2
INTRODUCTION 7 What is this report about? 7 How to use this report
7 Market Definition 8 Chapter 3 MARKET OVERVIEW 22 Value Analysis,
2001-2006 22 Value Analysis, 2006-2011 23 Value Analysis, US$
2001-2006 26 Value Analysis, US$ 2006-2011 27 Volume Analysis,
2001-2006 29 Volume Analysis, 2006-2011 30 Company and Brand Share
Analysis 33 Distribution Analysis 38 Expenditure & consumption per
capita 40 Chapter 4 LEADING COMPANY PROFILES 44 ConAgra Foods, Inc.
44 Nestle S A 46 Chapter 5 CATEGORY ANALYSIS - DRIED READY MEALS
49 Value Analysis, 2001-2006 49 Value Analysis, 2006-2011 50 Value
Analysis, US$ 2001-2006 52 Value Analysis, US$ 2006-2011 52 Volume
Analysis, 2001-2006 53 Volume Analysis, 2006-2011 54 Company and Brand
Share Analysis 56 Distribution Analysis 58 Expenditure & consumption
per capita 60 Chapter 6 CATEGORY ANALYSIS - CANNED READY MEALS 63
Value Analysis, 2001-2006 63 Value Analysis, 2006-2011 64 Value
Analysis, US$ 2001-2006 66 Value Analysis, US$ 2006-2011 67 Volume
Analysis, 2001-2006 69 Volume Analysis, 2006-2011 70 Company and Brand
Share Analysis 73 Distribution Analysis 76 Expenditure & consumption
per capita 78 Chapter 7 CATEGORY ANALYSIS - CHILLED READY MEALS 82
Value Analysis, 2001-2006 82 Value Analysis, 2006-2011 83 Value
Analysis, US$ 2001-2006 85 Value Analysis, US$ 2006-2011 86 Volume
Analysis, 2001-2006 88 Volume Analysis, 2006-2011 89 Company and Brand
Share Analysis 92 Distribution Analysis 95 Expenditure & consumption
per capita 97 Chapter 8 CATEGORY ANALYSIS - FROZEN READY MEALS 101
Value Analysis, 2001-2006 101 Value Analysis, 2006-2011 102 Value
Analysis, US$ 2001-2006 104 Value Analysis, US$ 2006-2011 105 Volume
Analysis, 2001-2006 107 Volume Analysis, 2006-2011 109 Company and
Brand Share Analysis 112 Distribution Analysis 115 Expenditure &
consumption per capita 117 Chapter 9 COUNTRY COMPARISON 123 Value
123 Volume 128 Market Share 133 Chapter 10 NEW PRODUCT DEVELOPMENT
134 Product launches over time 134 Recent product launches 136
Chapter 11 NEW ZEALAND SOCIOECONOMIC PROFILE 137 Country Overview 137
Key Facts 138 Political Overview 140 New Zealand Economic Overview
141 Chapter 12 NEW ZEALAND MACROECONOMIC PROFILE 142 Macroeconomic
Indicators 142 Chapter 13 RESEARCH METHODOLOGY 149 Methodology
overview 149 Secondary research 150 Market modelling 151 Primary
research 152 Data finalisation 152 Ongoing research 153 Chapter 14
APPENDIX 154 Future readings 154 How to contact experts in your
industry 154 LIST OF FIGURES Figure 1: New Zealand Ready Meals
value & value forecast, 2001-2011 (NZD m, nominal prices) 25 Figure 2: New
Zealand Ready Meals category growth comparison, by value, 2001-2011 28
Figure 3: New Zealand Ready Meals volume & volume forecast, 2001-2011 (Kg m)
31 Figure 4: New Zealand Ready Meals category growth comparison, by
volume, 2001-2011 32 Figure 5: New Zealand Ready Meals company share, by
value, 2005-2006 (%) 35 Figure 6: New Zealand Ready Meals distribution
channels, by value, 2005-2006(%) 39 Figure 7: New Zealand Dried Ready
Meals value & value forecast, 2001-2011 (NZD m, nominal prices) 51 Figure
8: New Zealand Dried Ready Meals volume & volume forecast, 2001-2011 (Kg m)
55 Figure 9: New Zealand Dried Ready Meals distribution channels, by
value, 2005-2006(%) 59 Figure 10: New Zealand Canned Ready Meals value &
value forecast, 2001-2011 (NZD m, nominal prices) 65 Figure 11: New
Zealand Canned Ready Meals category growth comparison, by value, 2001-2011
68 Figure 12: New Zealand Canned Ready Meals volume & volume forecast,
2001-2011 (Kg m) 71 Figure 13: New Zealand Canned Ready Meals category
growth comparison, by volume, 2001-2011 72 Figure 14: New Zealand Canned
Ready Meals company share, by value, 2005-2006 (%) 74 Figure 15: New
Zealand Canned Ready Meals distribution channels, by value, 2005-2006(%)
77 Figure 16: New Zealand Chilled Ready Meals value & value forecast,
2001-2011 (NZD m, nominal prices) 84 Figure 17: New Zealand Chilled Ready
Meals category growth comparison, by value, 2001-2011 87 Figure 18: New
Zealand Chilled Ready Meals volume & volume forecast, 2001-2011 (Kg m) 90
Figure 19: New Zealand Chilled Ready Meals category growth comparison, by
volume, 2001-2011 91 Figure 20: New Zealand Chilled Ready Meals company
share, by value, 2005-2006 (%) 93 Figure 21: New Zealand Chilled Ready
Meals distribution channels, by value, 2005-2006(%) 96 Figure 22: New
Zealand Frozen Ready Meals value & value forecast, 2001-2011 (NZD m, nominal
prices) 103 Figure 23: New Zealand Frozen Ready Meals category growth
comparison, by value, 2001-2011 106 Figure 24: New Zealand Frozen Ready
Meals volume & volume forecast, 2001-2011 (Kg m) 110 Figure 25: New
Zealand Frozen Ready Meals category growth comparison, by volume, 2001-2011
111 Figure 26: New Zealand Frozen Ready Meals company share, by value,
2005-2006 (%) 113 Figure 27: New Zealand Frozen Ready Meals distribution
channels, by value, 2005-2006(%) 116 Figure 28: Global Ready meals market
split (value terms, 2006) -- Top 5 countries 124 Figure 29: Global Ready
meals market value, 2001 -- 2006 (Top 5 countries) 127 Figure 30: Global
Ready meals market split (volume terms, 2006) -- Top 5 countries 129
Figure 31: Global Ready meals market volume, 2001 -- 2006 (Top 5 countries)
132 Figure 32: Map of New Zealand 139 Figure 33: Annual data review
process 150 LIST OF TABLES Table 1: Ready meals category
definitions 9 Table 2: Ready meals distribution channels 10 Table 3:
New Zealand Ready Meals value, 2001-2006 (NZD m, nominal prices) 22 Table
4: New Zealand Ready Meals value forecast, 2006-2011 (NZD m, nominal prices)
24 Table 5: New Zealand Ready Meals value, 2001-2006 (US$ m nominal
prices) 26 Table 6: New Zealand Ready Meals value forecast, 2006-2011 (US$
m nominal prices) 27 Table 7: New Zealand Ready Meals volume, 2001-2006
(Kg m) 29 Table 8: New Zealand Ready Meals volume forecast, 2006-2011 (Kg
m) 30 Table 9: New Zealand Ready Meals brand share, by value, 2005-2006
(%) 33 Table 10: New Zealand Ready Meals value, by brand 2005-2006 (NZD m
nominal prices) 34 Table 11: New Zealand Ready Meals company share by
value, 2005-2006 (%) 36 Table 12: New Zealand Ready Meals value, by
company, 2005-2006 (NZD m nominal prices) 37 Table 13: New Zealand Ready
Meals distribution channels, by value, 2005-2006 (%) 38 Table 14: New
Zealand Ready Meals value, by distribution channel, 2005-2006 (NZD m nominal
prices) 38 Table 15: New Zealand Ready Meals expenditure per capita,
2001-2006 (NZD, nominal prices) 40 Table 16: New Zealand Ready Meals
forecast expenditure per capita, 2006-2011 (NZD, nominal prices) 41 Table
17: New Zealand Ready Meals expenditure per capita, 2001-2006 (US$ nominal
prices) 41 Table 18: New Zealand Ready Meals forecast expenditure per
capita, 2006-2011 (US$ nominal prices) 42 Table 19: New Zealand Ready
Meals consumption per capita, 2001-2006 (Kg) 42 Table 20: New Zealand
Ready Meals forecast consumption per capita, 2006-2011 (Kg) 43 Table 21:
ConAgra Foods, Inc. Key Facts 44 Table 22: Nestle S A Key Facts 46
Table 23: New Zealand Dried ready meals value, 2001-2006 (NZD m, nominal
prices) 49 Table 24: New Zealand Dried ready meals value forecast,
2006-2011 (NZD m, nominal prices) 50 Table 25: New Zealand Dried ready
meals value, 2001-2006 (US$ m nominal prices) 52 Table 26: New Zealand
Dried ready meals value forecast, 2006-2011 (US$ m nominal prices) 52
Table 27: New Zealand Dried ready meals volume, 2001-2006 (Kg m) 53 Table
28: New Zealand Dried ready meals volume forecast, 2006-2011 (Kg m) 54
Table 29: New Zealand Dried ready meals brand share, by value, 2005-2006 (%)
56 Table 30: New Zealand Dried ready meals value, by brand 2005-2006 (NZD
m nominal prices) 56 Table 31: New Zealand Dried ready meals company share
by value, 2005-2006 (%) 57 Table 32: New Zealand Dried ready meals value,
by company, 2005-2006 (NZD m nominal prices) 57 Table 33: New Zealand
Dried ready meals distribution channels, by value, 2005-2006 (%) 58 Table
34: New Zealand Dried ready meals value, by distribution channel, 2005-2006
(NZD m nominal prices) 58 Table 35: New Zealand Dried ready meals
expenditure per capita, 2001-2006 (NZD, nominal prices) 60 Table 36: New
Zealand Dried ready meals forecast expenditure per capita, 2006-2011 (NZD,
nominal prices) 60 Table 37: New Zealand Dried ready meals expenditure per
capita, 2001-2006 (US$ nominal prices) 61 Table 38: New Zealand Dried
ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices)
61 Table 39: New Zealand Dried ready meals consumption per capita,
2001-2006 (Kg) 62 Table 40: New Zealand Dried ready meals forecast
consumption per capita, 2006-2011 (Kg) 62 Table 41: New Zealand Canned
ready meals value, 2001-2006 (NZD m, nominal prices) 63 Table 42: New
Zealand Canned ready meals value forecast, 2006-2011 (NZD m, nominal prices)
64 Table 43: New Zealand Canned ready meals value, 2001-2006 (US$ m
nominal prices) 66 Table 44: New Zealand Canned ready meals value
forecast, 2006-2011 (US$ m nominal prices) 67 Table 45: New Zealand Canned
ready meals volume, 2001-2006 (Kg m) 69 Table 46: New Zealand Canned ready
meals volume forecast, 2006-2011 (Kg m) 70 Table 47: New Zealand Canned
ready meals brand share, by value, 2005-2006 (%) 73 Table 48: New Zealand
Canned ready meals value, by brand 2005-2006 (NZD m nominal prices) 73
Table 49: New Zealand Canned ready meals company share by value, 2005-2006 (%)
75 Table 50: New Zealand Canned ready meals value, by company, 2005-2006
(NZD m nominal prices) 75 Table 51: New Zealand Canned ready meals
distribution channels, by value, 2005-2006 (%) 76 Table 52: New Zealand
Canned ready meals value, by distribution channel, 2005-2006 (NZD m nominal
prices) 76 Table 53: New Zealand Canned ready meals expenditure per
capita, 2001-2006 (NZD, nominal prices) 78 Table 54: New Zealand Canned
ready meals forecast expenditure per capita, 2006-2011 (NZD, nominal prices)
79 Table 55: New Zealand Canned ready meals expenditure per capita,
2001-2006 (US$ nominal prices) 80 Table 56: New Zealand Canned ready
meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 80
Table 57: New Zealand Canned ready meals consumption per capita, 2001-2006
(Kg) 81 Table 58: New Zealand Canned ready meals forecast consumption per
capita, 2006-2011 (Kg) 81 Table 59: New Zealand Chilled ready meals value,
2001-2006 (NZD m, nominal prices) 82 Table 60: New Zealand Chilled ready
meals value forecast, 2006-2011 (NZD m, nominal prices) 83 Table 61: New
Zealand Chilled ready meals value, 2001-2006 (US$ m nominal prices) 85
Table 62: New Zealand Chilled ready meals value forecast, 2006-2011 (US$ m
nominal prices) 86 Table 63: New Zealand Chilled ready meals volume,
2001-2006 (Kg m) 88 Table 64: New Zealand Chilled ready meals volume
forecast, 2006-2011 (Kg m) 89 Table 65: New Zealand Chilled ready meals
brand share, by value, 2005-2006 (%) 92 Table 66: New Zealand Chilled
ready meals value, by brand 2005-2006 (NZD m nominal prices) 92 Table 67:
New Zealand Chilled ready meals company share by value, 2005-2006 (%) 94
Table 68: New Zealand Chilled ready meals value, by company, 2005-2006 (NZD m
nominal prices) 94 Table 69: New Zealand Chilled ready meals distribution
channels, by value, 2005-2006 (%) 95 Table 70: New Zealand Chilled ready
meals value, by distribution channel, 2005-2006 (NZD m nominal prices) 95
Table 71: New Zealand Chilled ready meals expenditure per capita, 2001-2006
(NZD, nominal prices) 97 Table 72: New Zealand Chilled ready meals
forecast expenditure per capita, 2006-2011 (NZD, nominal prices) 98 Table
73: New Zealand Chilled ready meals expenditure per capita, 2001-2006 (US$
nominal prices) 99 Table 74: New Zealand Chilled ready meals forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 99 Table 75: New
Zealand Chilled ready meals consumption per capita, 2001-2006 (Kg) 100
Table 76: New Zealand Chilled ready meals forecast consumption per capita,
2006-2011 (Kg) 100 Table 77: New Zealand Frozen ready meals value,
2001-2006 (NZD m, nominal prices) 101 Table 78: New Zealand Frozen ready
meals value forecast, 2006-2011 (NZD m, nominal prices) 102 Table 79: New
Zealand Frozen ready meals value, 2001-2006 (US$ m nominal prices) 104
Table 80: New Zealand Frozen ready meals value forecast, 2006-2011 (US$ m
nominal prices) 105 Table 81: New Zealand Frozen ready meals volume,
2001-2006 (Kg m) 108 Table 82: New Zealand Frozen ready meals volume
forecast, 2006-2011 (Kg m) 109 Table 83: New Zealand Frozen ready meals
brand share, by value, 2005-2006 (%) 112 Table 84: New Zealand Frozen
ready meals value, by brand 2005-2006 (NZD m nominal prices) 112 Table 85:
New Zealand Frozen ready meals company share by value, 2005-2006 (%) 114
Table 86: New Zealand Frozen ready meals value, by company, 2005-2006 (NZD m
nominal prices) 114 Table 87: New Zealand Frozen ready meals distribution
channels, by value, 2005-2006 (%) 115 Table 88: New Zealand Frozen ready
meals value, by distribution channel, 2005-2006 (NZD m nominal prices) 115
Table 89: New Zealand Frozen ready meals expenditure per capita, 2001-2006
(NZD, nominal prices) 117 Table 90: New Zealand Frozen ready meals
forecast expenditure per capita, 2006-2011 (NZD, nominal prices) 118 Table
91: New Zealand Frozen ready meals expenditure per capita, 2001-2006 (US$
nominal prices) 119 Table 92: New Zealand Frozen ready meals forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 120 Table 93: New
Zealand Frozen ready meals consumption per capita, 2001-2006 (Kg) 121
Table 94: New Zealand Frozen ready meals forecast consumption per capita,
2006-2011 (Kg) 122 Table 95: Global Ready meals market value, 2006 123
Table 96: Global Ready meals market split (value terms (US$ m), 2006) -- Top 5
countries 126 Table 97: Global Ready meals market volume, 2006 128
Table 98: Global Ready meals market split (volume terms, 2006) -- Top 5
countries 131 Table 99: Leading players - Top 5 countries 133 Table
100: New Zealand Ready Meals new product launches (reports) and SKUs, by
company (Top 5 companies), 2006 134 Table 101: New Zealand Ready Meals new
product launches (reports), by flavor and fragrances (Top 10 flavors), 2006
135 Table 102: New Zealand Ready Meals new product launches (reports), by
Ingredients (Top 10 Ingredients), 2006 135 Table 103: New Zealand Ready
Meals new product launches (reports), by Package tags or Claims (Top 10
claims), 2006 136 Table 104: New Zealand Ready Meals new product launches
(reports) - Recent 5 launches 136 Table 105: New Zealand Key Facts 138
Table 106: New Zealand population, by age group, 2000-2005 (millions) 142
Table 107: New Zealand population forecast, by age group, 2005-2010 (millions)
143 Table 108: New Zealand population, by gender, 2000-2005 (millions)
143 Table 109: New Zealand population forecast, by gender, 2005-2010
(millions) 144 Table 110: New Zealand real GDP, 2000-2005 (NZD bn, 2005
prices) 144 Table 111: New Zealand real GDP forecast, 2005-2010 (NZD bn,
2005 prices) 145 Table 112: New Zealand nominal GDP, 2000-2005 (NZD bn,
nominal prices) 145 Table 113: New Zealand real GDP, 2000-2005 (US$ bn,
2005 prices) 146 Table 114: New Zealand real GDP forecast, 2005-2010 (US$
bn, 2005 prices) 146 Table 115: New Zealand consumer price index,
2000-2005 (2000=100) 147 Table 116: New Zealand consumer price index,
2005-2010 (2000=100) 147 Table 117: New Zealand exchange rate, 2000-2005
148
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