Ready Meals in Turkey to 2011

SUMMARY

Abstract

Introduction

This databook is a detailed information resource covering all the key data points on Ready Meals in Turkey. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

TABLE OF CONTENTS

Table of Contents

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Ready Meals 2
Summary category level - Dried ready meals 3
Summary category level - Canned ready meals 4
Summary category level - Chilled ready meals 5
Summary category level - Frozen ready meals 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 22
Value Analysis, 2001-2006 22
Value Analysis, 2006-2011 23
Value Analysis, US$ 2001-2006 26
Value Analysis, US$ 2006-2011 27
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 31
Company and Brand Share Analysis 34
Distribution Analysis 39
Expenditure & consumption per capita 41
Chapter 4 LEADING COMPANY PROFILES 45
ConAgra Foods, Inc. 45
Nestle SA 47
Chapter 5 CATEGORY ANALYSIS - DRIED READY MEALS 50
Value Analysis, 2001-2006 50
Value Analysis, 2006-2011 51
Value Analysis, US$ 2001-2006 53
Value Analysis, US$ 2006-2011 53
Volume Analysis, 2001-2006 54
Volume Analysis, 2006-2011 55
Company and Brand Share Analysis 57
Distribution Analysis 60
Expenditure & consumption per capita 62
Chapter 6 CATEGORY ANALYSIS - CANNED READY MEALS 65
Value Analysis, 2001-2006 65
Value Analysis, 2006-2011 66
Value Analysis, US$ 2001-2006 68
Value Analysis, US$ 2006-2011 69
Volume Analysis, 2001-2006 71
Volume Analysis, 2006-2011 72
Company and Brand Share Analysis 75
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 7 CATEGORY ANALYSIS - CHILLED READY MEALS 83
Value Analysis, 2001-2006 83
Value Analysis, 2006-2011 84
Value Analysis, US$ 2001-2006 86
Value Analysis, US$ 2006-2011 87
Volume Analysis, 2001-2006 89
Volume Analysis, 2006-2011 90
Company and Brand Share Analysis 93
Distribution Analysis 95
Expenditure & consumption per capita 97
Chapter 8 CATEGORY ANALYSIS - FROZEN READY MEALS 101
Value Analysis, 2001-2006 101
Value Analysis, 2006-2011 102
Value Analysis, US$ 2001-2006 104
Value Analysis, US$ 2006-2011 105
Volume Analysis, 2001-2006 107
Volume Analysis, 2006-2011 109
Company and Brand Share Analysis 112
Distribution Analysis 115
Expenditure & consumption per capita 117
Chapter 9 COUNTRY COMPARISON 123
Value 123
Volume 128
Market Share 133
Chapter 10 NEW PRODUCT DEVELOPMENT 134
Product launches over time 134
Recent product launches 136
Chapter 11 TURKEY SOCIOECONOMIC PROFILE 137
Country Overview 137
Key Facts 138
Political Overview 139
Turkey Economic Overview 140
Chapter 12 TURKEY MACROECONOMIC PROFILE 141
Macroeconomic Indicators 141
Chapter 13 RESEARCH METHODOLOGY 148
Methodology overview 148
Secondary research 149
Market modelling 150
Primary research 151
Data finalisation 151
Ongoing research 152
CHAPTER 14 APPENDIX 153
Future readings 153
How to contact experts in your industry 153

LIST OF FIGURES
Figure 1: Turkey Ready Meals value & value forecast, 2001-2011 (TRL m, nominal prices) 25
Figure 2: Turkey Ready Meals category growth comparison, by value, 2001-2011 28
Figure 3: Turkey Ready Meals volume & volume forecast, 2001-2011 (Kg m) 32
Figure 4: Turkey Ready Meals category growth comparison, by volume, 2001-2011 33
Figure 5: Turkey Ready Meals company share, by value, 2005-2006 (%) 36
Figure 6: Turkey Ready Meals distribution channels, by value, 2005-2006 (%) 40
Figure 7: Turkey Dried ready meals value & value forecast, 2001-2011 (TRL m, nominal prices) 52
Figure 8: Turkey Dried ready meals volume & volume forecast, 2001-2011 (Kg m) 56
Figure 9: Turkey Dried ready meals company share, by value, 2005-2006 (%) 58
Figure 10: Turkey Dried ready meals distribution channels, by value, 2005-2006 (%) 61
Figure 11: Turkey Canned ready meals value & value forecast, 2001-2011 (TRL m, nominal prices) 67
Figure 12: Turkey Canned ready meals category growth comparison, by value, 2001-2011 70
Figure 13: Turkey Canned ready meals volume & volume forecast, 2001-2011 (Kg m) 73
Figure 14: Turkey Canned ready meals category growth comparison, by volume, 2001-2011 74
Figure 15: Turkey Canned ready meals distribution channels, by value, 2005-2006 (%) 78
Figure 16: Turkey Chilled ready meals value & value forecast, 2001-2011 (TRL m, nominal prices) 85
Figure 17: Turkey Chilled ready meals category growth comparison, by value, 2001-2011 88
Figure 18: Turkey Chilled ready meals volume & volume forecast, 2001-2011 (Kg m) 91
Figure 19: Turkey Chilled ready meals category growth comparison, by volume, 2001-2011 92
Figure 20: Turkey Chilled ready meals distribution channels, by value, 2005-2006 (%) 96
Figure 21: Turkey Frozen ready meals value & value forecast, 2001-2011 (TRL m, nominal prices) 103
Figure 22: Turkey Frozen ready meals category growth comparison, by value, 2001-2011 106
Figure 23: Turkey Frozen ready meals volume & volume forecast, 2001-2011 (Kg m) 110
Figure 24: Turkey Frozen ready meals category growth comparison, by volume, 2001-2011 111
Figure 25: Turkey Frozen ready meals company share, by value, 2005-2006 (%) 113
Figure 26: Turkey Frozen ready meals distribution channels, by value, 2005-2006 (%) 116
Figure 27: Global Ready meals market split (value terms, 2006) -- Top 5 countries 124
Figure 28: Global Ready meals market value, 2001 -- 2006 (Top 5 countries) 127
Figure 29: Global Ready meals market split (volume terms, 2006) -- Top 5 countries 129
Figure 30: Global Ready meals market volume, 2001 -- 2006 (Top 5 countries) 132
Figure 31: Map of Turkey 138
Figure 32: Annual data review process 149

LIST OF TABLES
Table 1: Ready meals category definitions 9
Table 2: Ready meals distribution channels 10
Table 3: Turkey Ready Meals value, 2001-2006 (TRL m, nominal prices) 22
Table 4: Turkey Ready Meals value forecast, 2006-2011 (TRL m, nominal prices) 24
Table 5: Turkey Ready Meals value, 2001-2006 (US$ m nominal prices) 26
Table 6: Turkey Ready Meals value forecast, 2006-2011 (US$ m nominal prices) 27
Table 7: Turkey Ready Meals volume, 2001-2006 (Kg m) 30
Table 8: Turkey Ready Meals volume forecast, 2006-2011 (Kg m) 31
Table 9: Turkey Ready Meals brand share, by value, 2005-2006 (%) 34
Table 10: Turkey Ready Meals value, by brand 2005-2006 (TRL m nominal prices) 35
Table 11: Turkey Ready Meals company share by value, 2005-2006 (%) 37
Table 12: Turkey Ready Meals value, by company, 2005-2006 (TRL m nominal prices) 38
Table 13: Turkey Ready Meals distribution channels, by value, 2005-2006 (%) 39
Table 14: Turkey Ready Meals value, by distribution channel, 2005-2006 (TRL m nominal prices) 39
Table 15: Turkey Ready Meals expenditure per capita, 2001-2006 (TRL, nominal prices) 41
Table 16: Turkey Ready Meals forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 42
Table 17: Turkey Ready Meals expenditure per capita, 2001-2006 (US$ nominal prices) 42
Table 18: Turkey Ready Meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 43
Table 19: Turkey Ready Meals consumption per capita, 2001-2006 (Kg) 43
Table 20: Turkey Ready Meals forecast consumption per capita, 2006-2011 (Kg) 44
Table 21: ConAgra Foods, Inc. Key Facts 45
Table 22: Nestle SA Key Facts 47
Table 23: Turkey Dried ready meals value, 2001-2006 (TRL m, nominal prices) 50
Table 24: Turkey Dried ready meals value forecast, 2006-2011 (TRL m, nominal prices) 51
Table 25: Turkey Dried ready meals value, 2001-2006 (US$ m nominal prices) 53
Table 26: Turkey Dried ready meals value forecast, 2006-2011 (US$ m nominal prices) 53
Table 27: Turkey Dried ready meals volume, 2001-2006 (Kg m) 54
Table 28: Turkey Dried ready meals volume forecast, 2006-2011 (Kg m) 55
Table 29: Turkey Dried ready meals brand share, by value, 2005-2006 (%) 57
Table 30: Turkey Dried ready meals value, by brand 2005-2006 (TRL m nominal prices) 57
Table 31: Turkey Dried ready meals company share by value, 2005-2006 (%) 59
Table 32: Turkey Dried ready meals value, by company, 2005-2006 (TRL m nominal prices) 59
Table 33: Turkey Dried ready meals distribution channels, by value, 2005-2006 (%) 60
Table 34: Turkey Dried ready meals value, by distribution channel, 2005-2006 (TRL m nominal prices) 60
Table 35: Turkey Dried ready meals expenditure per capita, 2001-2006 (TRL, nominal prices) 62
Table 36: Turkey Dried ready meals forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 62
Table 37: Turkey Dried ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 63
Table 38: Turkey Dried ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 63
Table 39: Turkey Dried ready meals consumption per capita, 2001-2006 (Kg) 64
Table 40: Turkey Dried ready meals forecast consumption per capita, 2006-2011 (Kg) 64
Table 41: Turkey Canned ready meals value, 2001-2006 (TRL m, nominal prices) 65
Table 42: Turkey Canned ready meals value forecast, 2006-2011 (TRL m, nominal prices) 66
Table 43: Turkey Canned ready meals value, 2001-2006 (US$ m nominal prices) 68
Table 44: Turkey Canned ready meals value forecast, 2006-2011 (US$ m nominal prices) 69
Table 45: Turkey Canned ready meals volume, 2001-2006 (Kg m) 71
Table 46: Turkey Canned ready meals volume forecast, 2006-2011 (Kg m) 72
Table 47: Turkey Canned ready meals brand share, by value, 2005-2006 (%) 75
Table 48: Turkey Canned ready meals value, by brand 2005-2006 (TRL m nominal prices) 75
Table 49: Turkey Canned ready meals company share by value, 2005-2006 (%) 76
Table 50: Turkey Canned ready meals value, by company, 2005-2006 (TRL m nominal prices) 76
Table 51: Turkey Canned ready meals distribution channels, by value, 2005-2006 (%) 77
Table 52: Turkey Canned ready meals value, by distribution channel, 2005-2006 (TRL m nominal prices) 77
Table 53: Turkey Canned ready meals expenditure per capita, 2001-2006 (TRL, nominal prices) 79
Table 54: Turkey Canned ready meals forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 80
Table 55: Turkey Canned ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 80
Table 56: Turkey Canned ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 81
Table 57: Turkey Canned ready meals consumption per capita, 2001-2006 (Kg) 81
Table 58: Turkey Canned ready meals forecast consumption per capita, 2006-2011 (Kg) 82
Table 59: Turkey Chilled ready meals value, 2001-2006 (TRL m, nominal prices) 83
Table 60: Turkey Chilled ready meals value forecast, 2006-2011 (TRL m, nominal prices) 84
Table 61: Turkey Chilled ready meals value, 2001-2006 (US$ m nominal prices) 86
Table 62: Turkey Chilled ready meals value forecast, 2006-2011 (US$ m nominal prices) 87
Table 63: Turkey Chilled ready meals volume, 2001-2006 (Kg m) 89
Table 64: Turkey Chilled ready meals volume forecast, 2006-2011 (Kg m) 90
Table 65: Turkey Chilled ready meals brand share, by value, 2005-2006 (%) 93
Table 66: Turkey Chilled ready meals value, by brand 2005-2006 (TRL m nominal prices) 93
Table 67: Turkey Chilled ready meals company share by value, 2005-2006 (%) 94
Table 68: Turkey Chilled ready meals value, by company, 2005-2006 (TRL m nominal prices) 94
Table 69: Turkey Chilled ready meals distribution channels, by value, 2005-2006 (%) 95
Table 70: Turkey Chilled ready meals value, by distribution channel, 2005-2006 (TRL m nominal prices) 95
Table 71: Turkey Chilled ready meals expenditure per capita, 2001-2006 (TRL, nominal prices) 97
Table 72: Turkey Chilled ready meals forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 98
Table 73: Turkey Chilled ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 98
Table 74: Turkey Chilled ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 99
Table 75: Turkey Chilled ready meals consumption per capita, 2001-2006 (Kg) 100
Table 76: Turkey Chilled ready meals forecast consumption per capita, 2006-2011 (Kg) 100
Table 77: Turkey Frozen ready meals value, 2001-2006 (TRL m, nominal prices) 101
Table 78: Turkey Frozen ready meals value forecast, 2006-2011 (TRL m, nominal prices) 102
Table 79: Turkey Frozen ready meals value, 2001-2006 (US$ m nominal prices) 104
Table 80: Turkey Frozen ready meals value forecast, 2006-2011 (US$ m nominal prices) 105
Table 81: Turkey Frozen ready meals volume, 2001-2006 (Kg m) 108
Table 82: Turkey Frozen ready meals volume forecast, 2006-2011 (Kg m) 109
Table 83: Turkey Frozen ready meals brand share, by value, 2005-2006 (%) 112
Table 84: Turkey Frozen ready meals value, by brand 2005-2006 (TRL m nominal prices) 112
Table 85: Turkey Frozen ready meals company share by value, 2005-2006 (%) 114
Table 86: Turkey Frozen ready meals value, by company, 2005-2006 (TRL m nominal prices) 114
Table 87: Turkey Frozen ready meals distribution channels, by value, 2005-2006 (%) 115
Table 88: Turkey Frozen ready meals value, by distribution channel, 2005-2006 (TRL m nominal prices) 115
Table 89: Turkey Frozen ready meals expenditure per capita, 2001-2006 (TRL, nominal prices) 117
Table 90: Turkey Frozen ready meals forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 118
Table 91: Turkey Frozen ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 119
Table 92: Turkey Frozen ready meals forecast expenditure per capita, 2006-2011 (US$ nominal prices) 120
Table 93: Turkey Frozen ready meals consumption per capita, 2001-2006 (Kg) 121
Table 94: Turkey Frozen ready meals forecast consumption per capita, 2006-2011 (Kg) 122
Table 95: Global Ready meals market value, 2006 123
Table 96: Global Ready meals market split (value terms (US$ m), 2006) -- Top 5 countries 126
Table 97: Global Ready meals market volume, 2006 128
Table 98: Global Ready meals market split (volume terms, 2006) -- Top 5 countries 131
Table 99: Leading players - Top 5 countries 133
Table 100: Turkey Ready Meals new product launches (reports) and SKUs, by company 2006 134
Table 101: Turkey Ready Meals new product launches (reports), by flavor and fragrances 2006 134
Table 102: Turkey Ready.Meals new product launches (reports), by Ingredients 2006 135
Table 103: Turkey Ready Meals new product launches (reports), by Package tags or Claims 2006 135
Table 104: Turkey Ready Meals new product launches (reports) 136
Table 105: Turkey Key Facts 138
Table 106: Turkey population, by age group, 2000-2005 (millions) 141
Table 107: Turkey population forecast, by age group, 2005-2010 (millions) 142
Table 108: Turkey population, by gender, 2000-2005 (millions) 142
Table 109: Turkey population forecast, by gender, 2005-2010 (millions) 143
Table 110: Turkey real GDP, 2000-2005 (TRL bn, 2005 prices) 143
Table 111: Turkey real GDP forecast, 2005-2010 (TRL bn, 2005 prices) 144
Table 112: Turkey nominal GDP, 2000-2005 (TRL bn, nominal prices) 144
Table 113: Turkey real GDP, 2000-2005 (US$ bn, 2005 prices) 145
Table 114: Turkey real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 145
Table 115: Turkey consumer price index, 2000-2005 (2000=100) 146
Table 116: Turkey consumer price index, 2005-2010 (2000=100) 146
Table 117: Turkey exchange rate, 2000-2005 147