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SUMMARY
Introduction
This databook is a detailed information resource covering all the key data
points on Chilled Food in Mexico. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2006
and full forecasts to 2011.
Scope
*Contains information on 7 categories: Chilled fish/seafood, Fresh pasta,
Meat products, Sandwiches/salads, Pizza, Chilled ready meals & Deli food
*Provides market value, volume, expenditure and consumption data by market,
segment and subsegment
*Includes company and brand share data by categories
Highlights
The market for Chilled Food in Mexico increased between 2001-2006, growing at
an average annual rate of 6.3%.
The leading company in the market in 2006 was Alfa, S.A. de C.V. The
second-largest player was Pilgrims with Tyson in third place.
Reasons to Purchase
*Discover the major quantitative trends affecting the Chilled Food markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data
and full five year forecasting
TABLE OF CONTENTS
TABLE OF CONTENTS Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level -
Chilled Food 2 Summary category level - Chilled fish/seafood 3 Summary
category level - Deli food 4 Summary category level - Chilled fresh pasta
5 Summary category level - Chilled meat products 6 Summary category
level - Chilled ready meals 7 Summary category level - Chilled pizza 8
Chapter 2 INTRODUCTION 9 What is this report about? 9 How to use this
report 9 Market Definition 10 Chapter 3 MARKET OVERVIEW 26 Value
Analysis, 2001-2006 26 Value Analysis, 2006-2011 28 Value Analysis,
US$ 2001-2006 31 Value Analysis, US$ 2006-2011 32 Volume Analysis,
2001-2006 34 Volume Analysis, 2006-2011 36 Company and Brand Share
Analysis 40 Distribution Analysis 45 Expenditure & consumption per
capita 47 Chapter 4 LEADING COMPANY PROFILES 53 Alfa, S.A. de C.V.
53 Chapter 5 CATEGORY ANALYSIS - CHILLED FISH/SEAFOOD 55 Value
Analysis, 2001-2006 55 Value Analysis, 2006-2011 56 Value Analysis,
US$ 2001-2006 58 Value Analysis, US$ 2006-2011 58 Volume Analysis,
2001-2006 60 Volume Analysis, 2006-2011 61 Company and Brand Share
Analysis 63 Distribution Analysis 65 Expenditure & consumption per
capita 67 Chapter 6 CATEGORY ANALYSIS - DELI FOOD 70 Value Analysis,
2001-2006 70 Value Analysis, 2006-2011 71 Value Analysis, US$
2001-2006 73 Value Analysis, US$ 2006-2011 73 Volume Analysis,
2001-2006 75 Volume Analysis, 2006-2011 76 Company and Brand Share
Analysis 78 Distribution Analysis 81 Expenditure & consumption per
capita 83 Chapter 7 CATEGORY ANALYSIS - CHILLED FRESH PASTA 86 Value
Analysis, 2001-2006 86 Value Analysis, 2006-2011 87 Value Analysis,
US$ 2001-2006 88 Value Analysis, US$ 2006-2011 88 Volume Analysis,
2001-2006 89 Volume Analysis, 2006-2011 90 Company and Brand Share
Analysis 91 Distribution Analysis 94 Expenditure & consumption per
capita 96 Chapter 8 CATEGORY ANALYSIS - CHILLED MEAT PRODUCTS 99 Value
Analysis, 2001-2006 99 Value Analysis, 2006-2011 100 Value Analysis,
US$ 2001-2006 102 Value Analysis, US$ 2006-2011 102 Volume Analysis,
2001-2006 104 Volume Analysis, 2006-2011 105 Company and Brand Share
Analysis 107 Distribution Analysis 110 Expenditure & consumption per
capita 112 Chapter 9 CATEGORY ANALYSIS - CHILLED READY MEALS 115 Value
Analysis, 2001-2006 115 Value Analysis, 2006-2011 116 Value Analysis,
US$ 2001-2006 118 Value Analysis, US$ 2006-2011 119 Volume Analysis,
2001-2006 121 Volume Analysis, 2006-2011 122 Company and Brand Share
Analysis 125 Distribution Analysis 127 Expenditure & consumption per
capita 129 Chapter 10 CATEGORY ANALYSIS - CHILLED PIZZA 132 Value
Analysis, 2001-2006 132 Value Analysis, 2006-2011 133 Value Analysis,
US$ 2001-2006 135 Value Analysis, US$ 2006-2011 135 Volume Analysis,
2001-2006 137 Volume Analysis, 2006-2011 138 Company and Brand Share
Analysis 140 Distribution Analysis 143 Expenditure & consumption per
capita 145 Chapter 11 COUNTRY COMPARISON 148 Value 148 Volume
153 Market Share 158 Chapter 12 MEXICO SOCIOECONOMIC PROFILE 159
Country Overview 159 Key Facts 160 Political Overview 161 Mexico
Economic Overview 162 Chapter 13 MEXICO MACROECONOMIC PROFILE 163
Macroeconomic Indicators 163 Chapter 14 RESEARCH METHODOLOGY 168
Methodology overview 168 Secondary research 169 Market modelling
170 Primary research 171 Data finalisation 171 Ongoing research
172 Chapter 15 APPENDIX 173 Future readings 173 How to contact
experts in your industry 173 LIST OF FIGURES Figure 1: Mexico
Chilled food value & value forecast, 2001-2011 (MXN m, nominal prices) 30
Figure 2: Mexico Chilled food category growth comparison, by value, 2001-2011
33 Figure 3: Mexico Chilled food volume & volume forecast, 2001-2011 (Kg
m) 38 Figure 4: Mexico Chilled food category growth comparison, by volume,
2001-2011 39 Figure 5: Mexico Chilled food company share, by value,
2005-2006 (%) 42 Figure 6: Mexico Chilled food distribution channels, by
value, 2005-2006(%) 46 Figure 7: Mexico Chilled fish/seafood value & value
forecast, 2001-2011 (MXN m, nominal prices) 57 Figure 8: Mexico Chilled
fish/seafood category growth comparison, by value, 2001-2011 59 Figure 9:
Mexico Chilled fish/seafood volume & volume forecast, 2001-2011 (Kg m) 62
Figure 10: Mexico Chilled fish/seafood category growth comparison, by volume,
2001-2011 62 Figure 11: Mexico Chilled fish/seafood distribution channels,
by value, 2005-2006(%) 66 Figure 12: Mexico Deli food value & value
forecast, 2001-2011 (MXN m, nominal prices) 72 Figure 13: Mexico Deli food
category growth comparison, by value, 2001-2011 74 Figure 14: Mexico Deli
food volume & volume forecast, 2001-2011 (Kg m) 77 Figure 15: Mexico Deli
food category growth comparison, by volume, 2001-2011 77 Figure 16: Mexico
Deli food company share, by value, 2005-2006 (%) 79 Figure 17: Mexico Deli
food distribution channels, by value, 2005-2006(%) 82 Figure 18: Mexico
Chilled fresh pasta value & value forecast, 2001-2011 (MXN m, nominal prices)
87 Figure 19: Mexico Chilled fresh pasta volume & volume forecast,
2001-2011 (Kg m) 90 Figure 20: Mexico Chilled fresh pasta company share,
by value, 2005-2006 (%) 92 Figure 21: Mexico Chilled fresh pasta
distribution channels, by value, 2005-2006(%) 95 Figure 22: Mexico Chilled
meat products value & value forecast, 2001-2011 (MXN m, nominal prices)
101 Figure 23: Mexico Chilled meat products category growth comparison, by
value, 2001-2011 103 Figure 24: Mexico Chilled meat products volume &
volume forecast, 2001-2011 (Kg m) 106 Figure 25: Mexico Chilled meat
products category growth comparison, by volume, 2001-2011 106 Figure 26:
Mexico Chilled meat products company share, by value, 2005-2006 (%) 108
Figure 27: Mexico Chilled meat products distribution channels, by value,
2005-2006(%) 111 Figure 28: Mexico Chilled ready meals value & value
forecast, 2001-2011 (MXN m, nominal prices) 117 Figure 29: Mexico Chilled
ready meals category growth comparison, by value, 2001-2011 120 Figure 30:
Mexico Chilled ready meals volume & volume forecast, 2001-2011 (Kg m) 123
Figure 31: Mexico Chilled ready meals category growth comparison, by volume,
2001-2011 124 Figure 32: Mexico Chilled ready meals distribution channels,
by value, 2005-2006(%) 128 Figure 33: Mexico Chilled pizza value & value
forecast, 2001-2011 (MXN m, nominal prices) 134 Figure 34: Mexico Chilled
pizza category growth comparison, by value, 2001-2011 136 Figure 35:
Mexico Chilled pizza volume & volume forecast, 2001-2011 (Kg m) 139 Figure
36: Mexico Chilled pizza category growth comparison, by volume, 2001-2011
139 Figure 37: Mexico Chilled pizza company share, by value, 2005-2006 (%)
141 Figure 38: Mexico Chilled pizza distribution channels, by value,
2005-2006(%) 144 Figure 39: Global Chilled food market split (value terms,
2006) -- Top 5 countries 149 Figure 40: Global Chilled food market value,
2001 -- 2006 (Top 5 countries) 152 Figure 41: Global Chilled food market
split (volume terms, 2006) -- Top 5 countries 154 Figure 42: Global
Chilled food market volume, 2001 -- 2006 (Top 5 countries) 157 Figure 43:
Map of Mexico 160 Figure 44: Annual data review process 169 LIST
OF TABLES Table 1: Chilled food category definitions 11 Table 2:
Chilled food distribution channels 12 Table 3: Mexico Chilled food value,
2001-2006 (MXN m, nominal prices) 27 Table 4: Mexico Chilled food value
forecast, 2006-2011 (MXN m, nominal prices) 29 Table 5: Mexico Chilled
food value, 2001-2006 (US$ m nominal prices) 31 Table 6: Mexico Chilled
food value forecast, 2006-2011 (US$ m nominal prices) 32 Table 7: Mexico
Chilled food volume, 2001-2006 (Kg m) 35 Table 8: Mexico Chilled food
volume forecast, 2006-2011 (Kg m) 37 Table 9: Mexico Chilled food brand
share, by value, 2005-2006 (%) 40 Table 10: Mexico Chilled food value, by
brand 2005-2006 (MXN m nominal prices) 41 Table 11: Mexico Chilled food
company share by value, 2005-2006 (%) 43 Table 12: Mexico Chilled food
value, by company, 2005-2006 (MXN m nominal prices) 44 Table 13: Mexico
Chilled food distribution channels, by value, 2005-2006 (%) 45 Table 14:
Mexico Chilled food value, by distribution channel, 2005-2006 (MXN m nominal
prices) 45 Table 15: Mexico Chilled food expenditure per capita, 2001-2006
(MXN, nominal prices) 47 Table 16: Mexico Chilled food forecast
expenditure per capita, 2006-2011 (MXN, nominal prices) 48 Table 17:
Mexico Chilled food expenditure per capita, 2001-2006 (US$ nominal prices)
49 Table 18: Mexico Chilled food forecast expenditure per capita,
2006-2011 (US$ nominal prices) 50 Table 19: Mexico Chilled food
consumption per capita, 2001-2006 (Kg) 51 Table 20: Mexico Chilled food
forecast consumption per capita, 2006-2011 (Kg) 52 Table 21: Alfa, S.A. de
C.V. Key Facts 53 Table 22: Mexico Chilled fish/seafood value, 2001-2006
(MXN m, nominal prices) 55 Table 23: Mexico Chilled fish/seafood value
forecast, 2006-2011 (MXN m, nominal prices) 56 Table 24: Mexico Chilled
fish/seafood value, 2001-2006 (US$ m nominal prices) 58 Table 25: Mexico
Chilled fish/seafood value forecast, 2006-2011 (US$ m nominal prices) 58
Table 26: Mexico Chilled fish/seafood volume, 2001-2006 (Kg m) 60 Table
27: Mexico Chilled fish/seafood volume forecast, 2006-2011 (Kg m) 61 Table
28: Mexico Chilled fish/seafood brand share, by value, 2005-2006 (%) 63
Table 29: Mexico Chilled fish/seafood value, by brand 2005-2006 (MXN m nominal
prices) 63 Table 30: Mexico Chilled fish/seafood company share by value,
2005-2006 (%) 64 Table 31: Mexico Chilled fish/seafood value, by company,
2005-2006 (MXN m nominal prices) 64 Table 32: Mexico Chilled fish/seafood
distribution channels, by value, 2005-2006 (%) 65 Table 33: Mexico Chilled
fish/seafood value, by distribution channel, 2005-2006 (MXN m nominal prices)
65 Table 34: Mexico Chilled fish/seafood expenditure per capita, 2001-2006
(MXN, nominal prices) 67 Table 35: Mexico Chilled fish/seafood forecast
expenditure per capita, 2006-2011 (MXN, nominal prices) 67 Table 36:
Mexico Chilled fish/seafood expenditure per capita, 2001-2006 (US$ nominal
prices) 68 Table 37: Mexico Chilled fish/seafood forecast expenditure per
capita, 2006-2011 (US$ nominal prices) 68 Table 38: Mexico Chilled
fish/seafood consumption per capita, 2001-2006 (Kg) 69 Table 39: Mexico
Chilled fish/seafood forecast consumption per capita, 2006-2011 (Kg) 69
Table 40: Mexico Deli food value, 2001-2006 (MXN m, nominal prices) 70
Table 41: Mexico Deli food value forecast, 2006-2011 (MXN m, nominal prices)
71 Table 42: Mexico Deli food value, 2001-2006 (US$ m nominal prices)
73 Table 43: Mexico Deli food value forecast, 2006-2011 (US$ m nominal
prices) 73 Table 44: Mexico Deli food volume, 2001-2006 (Kg m) 75
Table 45: Mexico Deli food volume forecast, 2006-2011 (Kg m) 76 Table 46:
Mexico Deli food brand share, by value, 2005-2006 (%) 78 Table 47: Mexico
Deli food value, by brand 2005-2006 (MXN m nominal prices) 78 Table 48:
Mexico Deli food company share by value, 2005-2006 (%) 80 Table 49: Mexico
Deli food value, by company, 2005-2006 (MXN m nominal prices) 80 Table 50:
Mexico Deli food distribution channels, by value, 2005-2006 (%) 81 Table
51: Mexico Deli food value, by distribution channel, 2005-2006 (MXN m nominal
prices) 81 Table 52: Mexico Deli food expenditure per capita, 2001-2006
(MXN, nominal prices) 83 Table 53: Mexico Deli food forecast expenditure
per capita, 2006-2011 (MXN, nominal prices) 83 Table 54: Mexico Deli food
expenditure per capita, 2001-2006 (US$ nominal prices) 84 Table 55: Mexico
Deli food forecast expenditure per capita, 2006-2011 (US$ nominal prices)
84 Table 56: Mexico Deli food consumption per capita, 2001-2006 (Kg)
85 Table 57: Mexico Deli food forecast consumption per capita, 2006-2011
(Kg) 85 Table 58: Mexico Chilled fresh pasta value, 2001-2006 (MXN m,
nominal prices) 86 Table 59: Mexico Chilled fresh pasta value forecast,
2006-2011 (MXN m, nominal prices) 87 Table 60: Mexico Chilled fresh pasta
value, 2001-2006 (US$ m nominal prices) 88 Table 61: Mexico Chilled fresh
pasta value forecast, 2006-2011 (US$ m nominal prices) 88 Table 62: Mexico
Chilled fresh pasta volume, 2001-2006 (Kg m) 89 Table 63: Mexico Chilled
fresh pasta volume forecast, 2006-2011 (Kg m) 90 Table 64: Mexico Chilled
fresh pasta brand share, by value, 2005-2006 (%) 91 Table 65: Mexico
Chilled fresh pasta value, by brand 2005-2006 (MXN m nominal prices) 91
Table 66: Mexico Chilled fresh pasta company share by value, 2005-2006 (%)
93 Table 67: Mexico Chilled fresh pasta value, by company, 2005-2006 (MXN
m nominal prices) 93 Table 68: Mexico Chilled fresh pasta distribution
channels, by value, 2005-2006 (%) 94 Table 69: Mexico Chilled fresh pasta
value, by distribution channel, 2005-2006 (MXN m nominal prices) 94 Table
70: Mexico Chilled fresh pasta expenditure per capita, 2001-2006 (MXN, nominal
prices) 96 Table 71: Mexico Chilled fresh pasta forecast expenditure per
capita, 2006-2011 (MXN, nominal prices) 96 Table 72: Mexico Chilled fresh
pasta expenditure per capita, 2001-2006 (US$ nominal prices) 97 Table 73:
Mexico Chilled fresh pasta forecast expenditure per capita, 2006-2011 (US$
nominal prices) 97 Table 74: Mexico Chilled fresh pasta consumption per
capita, 2001-2006 (Kg) 98 Table 75: Mexico Chilled fresh pasta forecast
consumption per capita, 2006-2011 (Kg) 98 Table 76: Mexico Chilled meat
products value, 2001-2006 (MXN m, nominal prices) 99 Table 77: Mexico
Chilled meat products value forecast, 2006-2011 (MXN m, nominal prices)
100 Table 78: Mexico Chilled meat products value, 2001-2006 (US$ m nominal
prices) 102 Table 79: Mexico Chilled meat products value forecast,
2006-2011 (US$ m nominal prices) 102 Table 80: Mexico Chilled meat
products volume, 2001-2006 (Kg m) 104 Table 81: Mexico Chilled meat
products volume forecast, 2006-2011 (Kg m) 105 Table 82: Mexico Chilled
meat products brand share, by value, 2005-2006 (%) 107 Table 83: Mexico
Chilled meat products value, by brand 2005-2006 (MXN m nominal prices) 107
Table 84: Mexico Chilled meat products company share by value, 2005-2006 (%)
109 Table 85: Mexico Chilled meat products value, by company, 2005-2006
(MXN m nominal prices) 109 Table 86: Mexico Chilled meat products
distribution channels, by value, 2005-2006 (%) 110 Table 87: Mexico
Chilled meat products value, by distribution channel, 2005-2006 (MXN m nominal
prices) 110 Table 88: Mexico Chilled meat products expenditure per capita,
2001-2006 (MXN, nominal prices) 112 Table 89: Mexico Chilled meat products
forecast expenditure per capita, 2006-2011 (MXN, nominal prices) 112 Table
90: Mexico Chilled meat products expenditure per capita, 2001-2006 (US$
nominal prices) 113 Table 91: Mexico Chilled meat products forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 113 Table 92:
Mexico Chilled meat products consumption per capita, 2001-2006 (Kg) 114
Table 93: Mexico Chilled meat products forecast consumption per capita,
2006-2011 (Kg) 114 Table 94: Mexico Chilled ready meals value, 2001-2006
(MXN m, nominal prices) 115 Table 95: Mexico Chilled ready meals value
forecast, 2006-2011 (MXN m, nominal prices) 116 Table 96: Mexico Chilled
ready meals value, 2001-2006 (US$ m nominal prices) 118 Table 97: Mexico
Chilled ready meals value forecast, 2006-2011 (US$ m nominal prices) 119
Table 98: Mexico Chilled ready meals volume, 2001-2006 (Kg m) 121 Table
99: Mexico Chilled ready meals volume forecast, 2006-2011 (Kg m) 122 Table
100: Mexico Chilled ready meals brand share, by value, 2005-2006 (%) 125
Table 101: Mexico Chilled ready meals value, by brand 2005-2006 (MXN m nominal
prices) 125 Table 102: Mexico Chilled ready meals company share by value,
2005-2006 (%) 126 Table 103: Mexico Chilled ready meals value, by company,
2005-2006 (MXN m nominal prices) 126 Table 104: Mexico Chilled ready meals
distribution channels, by value, 2005-2006 (%) 127 Table 105: Mexico
Chilled ready meals value, by distribution channel, 2005-2006 (MXN m nominal
prices) 127 Table 106: Mexico Chilled ready meals expenditure per capita,
2001-2006 (MXN, nominal prices) 129 Table 107: Mexico Chilled ready meals
forecast expenditure per capita, 2006-2011 (MXN, nominal prices) 129
Table 108: Mexico Chilled ready meals expenditure per capita, 2001-2006 (US$
nominal prices) 130 Table 109: Mexico Chilled ready meals forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 130 Table 110:
Mexico Chilled ready meals consumption per capita, 2001-2006 (Kg) 131
Table 111: Mexico Chilled ready meals forecast consumption per capita,
2006-2011 (Kg) 131 Table 112: Mexico Chilled pizza value, 2001-2006 (MXN
m, nominal prices) 132 Table 113: Mexico Chilled pizza value forecast,
2006-2011 (MXN m, nominal prices) 133 Table 114: Mexico Chilled pizza
value, 2001-2006 (US$ m nominal prices) 135 Table 115: Mexico Chilled
pizza value forecast, 2006-2011 (US$ m nominal prices) 135 Table 116:
Mexico Chilled pizza volume, 2001-2006 (Kg m) 137 Table 117: Mexico
Chilled pizza volume forecast, 2006-2011 (Kg m) 138 Table 118: Mexico
Chilled pizza brand share, by value, 2005-2006 (%) 140 Table 119: Mexico
Chilled pizza value, by brand 2005-2006 (MXN m nominal prices) 140 Table
120: Mexico Chilled pizza company share by value, 2005-2006 (%) 142 Table
121: Mexico Chilled pizza value, by company, 2005-2006 (MXN m nominal prices)
142 Table 122: Mexico Chilled pizza distribution channels, by value,
2005-2006 (%) 143 Table 123: Mexico Chilled pizza value, by distribution
channel, 2005-2006 (MXN m nominal prices) 143 Table 124: Mexico Chilled
pizza expenditure per capita, 2001-2006 (MXN, nominal prices) 145 Table
125: Mexico Chilled pizza forecast expenditure per capita, 2006-2011 (MXN,
nominal prices) 145 Table 126: Mexico Chilled pizza expenditure per
capita, 2001-2006 (US$ nominal prices) 146 Table 127: Mexico Chilled pizza
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 146 Table
128: Mexico Chilled pizza consumption per capita, 2001-2006 (Kg) 147 Table
129: Mexico Chilled pizza forecast consumption per capita, 2006-2011 (Kg)
147 Table 130: Global Chilled food market value, 2006 148 Table 131:
Global Chilled food market split (value terms (US$ m), 2006) -- Top 5
countries 151 Table 132: Global Chilled food market volume, 2006 153
Table 133: Global Chilled food market split (volume terms, 2006) -- Top 5
countries 156 Table 134: Leading players - Top 5 countries 158 Table
135: Mexico Key Facts 160 Table 136: Mexico population, by age group,
2000-2005 (millions) 163 Table 137: Mexico population forecast, by age
group, 2005-2010 (millions) 164 Table 138: Mexico population, by gender,
2000-2005 (millions) 164 Table 139: Mexico population forecast, by gender,
2005-2010 (millions) 165 Table 140: Mexico real GDP, 2000-2005 (MeP bn,
2005 prices) 165 Table 141: Mexico real GDP forecast, 2005-2010 (MeP bn,
2005 prices) 165 Table 142: Mexico nominal GDP, 2000-2005 (MeP bn, nominal
prices) 166 Table 143: Mexico real GDP, 2000-2005 (US$ bn, 2005 prices)
166 Table 144: Mexico real GDP forecast, 2005-2010 (US$ bn, 2005 prices)
166 Table 145: Mexico consumer price index, 2000-2005 (2000=100) 167
Table 146: Mexico consumer price index, 2005-2010 (2000=100) 167 Table
147: Mexico exchange rate, 2000-2005 167
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