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SUMMARY
Introduction
This databook is a detailed information resource covering all the key data
points on Savory Snacks in Sweden. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2006
and full forecasts to 2011.
Scope
*Contains information on 5 categories: Nuts & seeds, Potato chips, Popcorn,
Processed snacks & Other savory snacks
*Provides market value, volume, expenditure and consumption data by market,
segment and subsegment
*Includes company and brand share data by categories
Highlights
The market for Savory Snacks in Sweden increased between 2001-2006, growing at
an average annual rate of 2.7%.
The leading company in the market in 2006 was Kraft Foods, Inc. The
second-largest player was Orkla Foods with Procter & Gamble in third place.
Reasons to Purchase
*Discover the major quantitative trends affecting the Savory Snacks markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data
and full five year forecasting
TABLE OF CONTENTS
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Savory Snacks 2
Summary category level - Popcorn 3
Summary category
level - Processed snacks 4
Summary category level - Nuts & seeds 5
Summary category level - Potato chips 6
Summary category level - Other
savory snacks 7
Chapter 2 INTRODUCTION 8
What is this report about?
8
How to use this report 8
Market Definition 9
Chapter 3 MARKET
OVERVIEW 23
Value Analysis, 2001-2006 23
Value Analysis, 2006-2011
24
Value Analysis, US$ 2001-2006 26
Value Analysis, US$ 2006-2011
27
Volume Analysis, 2001-2006 29
Volume Analysis, 2006-2011 30
Company and Brand Share Analysis 33
Distribution Analysis 36
Expenditure & consumption per capita 38
Chapter 4 LEADING COMPANY PROFILES
42
Kraft Foods, Inc. 42
Orkla Foods 45
Chapter 5 CATEGORY ANALYSIS
- POPCORN 47
Value Analysis, 2001-2006 47
Value Analysis, 2006-2011
48
Value Analysis, US$ 2001-2006 50
Value Analysis, US$ 2006-2011
51
Volume Analysis, 2001-2006 53
Volume Analysis, 2006-2011 54
Company and Brand Share Analysis 57
Distribution Analysis 60
Expenditure & consumption per capita 62
Chapter 6 CATEGORY ANALYSIS -
PROCESSED SNACKS 65
Value Analysis, 2001-2006 65
Value Analysis,
2006-2011 66
Value Analysis, US$ 2001-2006 68
Value Analysis, US$
2006-2011 68
Volume Analysis, 2001-2006 70
Volume Analysis, 2006-2011
71
Company and Brand Share Analysis 74
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 7 CATEGORY ANALYSIS - NUTS
& SEEDS 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011
83
Value Analysis, US$ 2001-2006 85
Value Analysis, US$ 2006-2011
85
Volume Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company and Brand Share Analysis 91
Distribution Analysis 94
Expenditure & consumption per capita 96
Chapter 8 CATEGORY ANALYSIS -
POTATO CHIPS 99
Value Analysis, 2001-2006 99
Value Analysis, 2006-2011
100
Value Analysis, US$ 2001-2006 102
Value Analysis, US$ 2006-2011
102
Volume Analysis, 2001-2006 103
Volume Analysis, 2006-2011 104
Company and Brand Share Analysis 106
Distribution Analysis 109
Expenditure & consumption per capita 111
Chapter 9 CATEGORY ANALYSIS -
OTHER SAVORY SNACKS 114
Value Analysis, 2001-2006 114
Value Analysis,
2006-2011 115
Value Analysis, US$ 2001-2006 117
Value Analysis, US$
2006-2011 117
Volume Analysis, 2001-2006 119
Volume Analysis,
2006-2011 120
Company and Brand Share Analysis 123
Distribution
Analysis 126
Expenditure & consumption per capita 128
Chapter 10
COUNTRY COMPARISON 131
Value 131
Volume 136
Market Share 141
Chapter 11 NEW PRODUCT DEVELOPMENT 142
Product launches over time 142
Recent product launches 144
Chapter 12 SWEDEN SOCIOECONOMIC PROFILE
145
Country Overview 145
Key Facts 146
Political Overview 147
Sweden Economic Overview 148
Chapter 13 SWEDEN MACROECONOMIC PROFILE
149
Macroeconomic Indicators 149
Chapter 14 RESEARCH METHODOLOGY
156
Methodology overview 156
Secondary research 157
Market
modeling 158
Primary research 159
Data finalization 159
Ongoing
research 160
Chapter 15 APPENDIX 161
Future readings 161
How to
contact experts in your industry 161
LIST OF FIGURES
Figure 1:
Sweden Savory snacks value & value forecast, 2001-2011 (SEK m, nominal prices)
25
Figure 2: Sweden Savory snacks category growth comparison, by value,
2001-2011 28
Figure 3: Sweden Savory snacks volume & volume forecast,
2001-2011 (Kg m) 31
Figure 4: Sweden Savory snacks category growth
comparison, by volume, 2001-2011 32
Figure 5: Sweden Savory snacks company
share, by value, 2005-2006 (%) 34
Figure 6: Sweden Savory snacks
distribution channels, by value, 2005-2006(%) 37
Figure 7: Sweden Popcorn
value & value forecast, 2001-2011 (SEK m, nominal prices) 49
Figure 8:
Sweden Popcorn category growth comparison, by value, 2001-2011 52
Figure
9: Sweden Popcorn volume & volume forecast, 2001-2011 (Kg m) 55
Figure 10:
Sweden Popcorn category growth comparison, by volume, 2001-2011 56
Figure
11: Sweden Popcorn company share, by value, 2005-2006 (%) 58
Figure 12:
Sweden Popcorn distribution channels, by value, 2005-2006(%) 61
Figure 13:
Sweden Processed snacks value & value forecast, 2001-2011 (SEK m, nominal
prices) 67
Figure 14: Sweden Processed snacks category growth comparison,
by value, 2001-2011 69
Figure 15: Sweden Processed snacks volume & volume
forecast, 2001-2011 (Kg m) 72
Figure 16: Sweden Processed snacks category
growth comparison, by volume, 2001-2011 73
Figure 17: Sweden Processed
snacks company share, by value, 2005-2006 (%) 75
Figure 18: Sweden
Processed snacks distribution channels, by value, 2005-2006(%) 78
Figure
19: Sweden Nuts & seeds value & value forecast, 2001-2011 (SEK m, nominal
prices) 84
Figure 20: Sweden Nuts & seeds category growth comparison, by
value, 2001-2011 86
Figure 21: Sweden Nuts & seeds volume & volume
forecast, 2001-2011 (Kg m) 89
Figure 22: Sweden Nuts & seeds category
growth comparison, by volume, 2001-2011 90
Figure 23: Sweden Nuts & seeds
company share, by value, 2005-2006 (%) 92
Figure 24: Sweden Nuts & seeds
distribution channels, by value, 2005-2006(%) 95
Figure 25: Sweden Potato
chips value & value forecast, 2001-2011 (SEK m, nominal prices) 101
Figure
26: Sweden Potato chips volume & volume forecast, 2001-2011 (Kg m) 105
Figure 27: Sweden Potato chips company share, by value, 2005-2006 (%) 107
Figure 28: Sweden Potato chips distribution channels, by value, 2005-2006(%)
110
Figure 29: Sweden Other savory snacks value & value forecast,
2001-2011 (SEK m, nominal prices) 116
Figure 30: Sweden Other savory
snacks category growth comparison, by value, 2001-2011 118
Figure 31:
Sweden Other savory snacks volume & volume forecast, 2001-2011 (Kg m) 121
Figure 32: Sweden Other savory snacks category growth comparison, by volume,
2001-2011 122
Figure 33: Sweden Other savory snacks company share, by
value, 2005-2006 (%) 124
Figure 34: Sweden Other savory snacks
distribution channels, by value, 2005-2006(%) 127
Figure 35: Global Savory
snacks market split (value terms, 2006) -- Top 5 countries 132
Figure 36:
Global Savory snacks market value, 2001 -- 2006 (Top 5 countries) 135
Figure 37: Global Savory snacks market split (volume terms, 2006) -- Top 5
countries 137
Figure 38: Global Savory snacks market volume, 2001 -- 2006
(Top 5 countries) 140
Figure 39: Map of Sweden 146
Figure 40: Annual
data review process 156
LIST OF TABLES
Table 1: Savory snacks
category definitions 10
Table 2: Savory snacks distribution channels
11
Table 3: Sweden Savory snacks value, 2001-2006 (SEK m, nominal prices)
23
Table 4: Sweden Savory snacks value forecast, 2006-2011 (SEK m, nominal
prices) 24
Table 5: Sweden Savory snacks value, 2001-2006 (US$ m nominal
prices) 26
Table 6: Sweden Savory snacks value forecast, 2006-2011 (US$ m
nominal prices) 27
Table 7: Sweden Savory snacks volume, 2001-2006 (Kg m)
29
Table 8: Sweden Savory snacks volume forecast, 2006-2011 (Kg m) 30
Table 9: Sweden Savory snacks brand share, by value, 2005-2006 (%) 33
Table 10: Sweden Savory snacks value, by brand 2005-2006 (SEK m nominal
prices) 33
Table 11: Sweden Savory snacks company share by value,
2005-2006 (%) 35
Table 12: Sweden Savory snacks value, by company,
2005-2006 (SEK m nominal prices) 35
Table 13: Sweden Savory snacks
distribution channels, by value, 2005-2006 (%) 36
Table 14: Sweden Savory
snacks value, by distribution channel, 2005-2006 (SEK m nominal prices)
36
Table 15: Sweden Savory snacks expenditure per capita, 2001-2006 (SEK,
nominal prices) 38
Table 16: Sweden Savory snacks forecast expenditure per
capita, 2006-2011 (SEK, nominal prices) 39
Table 17: Sweden Savory snacks
expenditure per capita, 2001-2006 (US$ nominal prices) 40
Table 18: Sweden
Savory snacks forecast expenditure per capita, 2006-2011 (US$ nominal prices)
40
Table 19: Sweden Savory snacks consumption per capita, 2001-2006 (Kg)
41
Table 20: Sweden Savory snacks forecast consumption per capita,
2006-2011 (Kg) 41
Table 21: Kraft Foods, Inc. Key Facts 42
Table 22:
Orkla Foods Key Facts 45
Table 23: Sweden Popcorn value, 2001-2006 (SEK m,
nominal prices) 47
Table 24: Sweden Popcorn value forecast, 2006-2011 (SEK
m, nominal prices) 48
Table 25: Sweden Popcorn value, 2001-2006 (US$ m
nominal prices) 50
Table 26: Sweden Popcorn value forecast, 2006-2011 (US$
m nominal prices) 51
Table 27: Sweden Popcorn volume, 2001-2006 (Kg m)
53
Table 28: Sweden Popcorn volume forecast, 2006-2011 (Kg m) 54
Table
29: Sweden Popcorn brand share, by value, 2005-2006 (%) 57
Table 30:
Sweden Popcorn value, by brand 2005-2006 (SEK m nominal prices) 57
Table
31: Sweden Popcorn company share by value, 2005-2006 (%) 59
Table 32:
Sweden Popcorn value, by company, 2005-2006 (SEK m nominal prices) 59
Table 33: Sweden Popcorn distribution channels, by value, 2005-2006 (%) 60
Table 34: Sweden Popcorn value, by distribution channel, 2005-2006 (SEK m
nominal prices) 60
Table 35: Sweden Popcorn expenditure per capita,
2001-2006 (SEK, nominal prices) 62
Table 36: Sweden Popcorn forecast
expenditure per capita, 2006-2011 (SEK, nominal prices) 62
Table 37:
Sweden Popcorn expenditure per capita, 2001-2006 (US$ nominal prices) 63
Table 38: Sweden Popcorn forecast expenditure per capita, 2006-2011 (US$
nominal prices) 63
Table 39: Sweden Popcorn consumption per capita,
2001-2006 (Kg) 64
Table 40: Sweden Popcorn forecast consumption per
capita, 2006-2011 (Kg) 64
Table 41: Sweden Processed snacks value,
2001-2006 (SEK m, nominal prices) 65
Table 42: Sweden Processed snacks
value forecast, 2006-2011 (SEK m, nominal prices) 66
Table 43: Sweden
Processed snacks value, 2001-2006 (US$ m nominal prices) 68
Table 44:
Sweden Processed snacks value forecast, 2006-2011 (US$ m nominal prices)
68
Table 45: Sweden Processed snacks volume, 2001-2006 (Kg m) 70
Table
46: Sweden Processed snacks volume forecast, 2006-2011 (Kg m) 71
Table 47:
Sweden Processed snacks brand share, by value, 2005-2006 (%) 74
Table 48:
Sweden Processed snacks value, by brand 2005-2006 (SEK m nominal prices)
74
Table 49: Sweden Processed snacks company share by value, 2005-2006 (%)
76
Table 50: Sweden Processed snacks value, by company, 2005-2006 (SEK m
nominal prices) 76
Table 51: Sweden Processed snacks distribution
channels, by value, 2005-2006 (%) 77
Table 52: Sweden Processed snacks
value, by distribution channel, 2005-2006 (SEK m nominal prices) 77
Table
53: Sweden Processed snacks expenditure per capita, 2001-2006 (SEK, nominal
prices) 79
Table 54: Sweden Processed snacks forecast expenditure per
capita, 2006-2011 (SEK, nominal prices) 79
Table 55: Sweden Processed
snacks expenditure per capita, 2001-2006 (US$ nominal prices) 80
Table 56:
Sweden Processed snacks forecast expenditure per capita, 2006-2011 (US$
nominal prices) 80
Table 57: Sweden Processed snacks consumption per
capita, 2001-2006 (Kg) 81
Table 58: Sweden Processed snacks forecast
consumption per capita, 2006-2011 (Kg) 81
Table 59: Sweden Nuts & seeds
value, 2001-2006 (SEK m, nominal prices) 82
Table 60: Sweden Nuts & seeds
value forecast, 2006-2011 (SEK m, nominal prices) 83
Table 61: Sweden Nuts
& seeds value, 2001-2006 (US$ m nominal prices) 85
Table 62: Sweden Nuts &
seeds value forecast, 2006-2011 (US$ m nominal prices) 85
Table 63: Sweden
Nuts & seeds volume, 2001-2006 (Kg m) 87
Table 64: Sweden Nuts & seeds
volume forecast, 2006-2011 (Kg m) 88
Table 65: Sweden Nuts & seeds brand
share, by value, 2005-2006 (%) 91
Table 66: Sweden Nuts & seeds value, by
brand 2005-2006 (SEK m nominal prices) 91
Table 67: Sweden Nuts & seeds
company share by value, 2005-2006 (%) 93
Table 68: Sweden Nuts & seeds
value, by company, 2005-2006 (SEK m nominal prices) 93
Table 69: Sweden
Nuts & seeds distribution channels, by value, 2005-2006 (%) 94
Table 70:
Sweden Nuts & seeds value, by distribution channel, 2005-2006 (SEK m nominal
prices) 94
Table 71: Sweden Nuts & seeds expenditure per capita, 2001-2006
(SEK, nominal prices) 96
Table 72: Sweden Nuts & seeds forecast
expenditure per capita, 2006-2011 (SEK, nominal prices) 96
Table 73:
Sweden Nuts & seeds expenditure per capita, 2001-2006 (US$ nominal prices)
97
Table 74: Sweden Nuts & seeds forecast expenditure per capita,
2006-2011 (US$ nominal prices) 97
Table 75: Sweden Nuts & seeds
consumption per capita, 2001-2006 (Kg) 98
Table 76: Sweden Nuts & seeds
forecast consumption per capita, 2006-2011 (Kg) 98
Table 77: Sweden Potato
chips value, 2001-2006 (SEK m, nominal prices) 99
Table 78: Sweden Potato
chips value forecast, 2006-2011 (SEK m, nominal prices) 100
Table 79:
Sweden Potato chips value, 2001-2006 (US$ m nominal prices) 102
Table 80:
Sweden Potato chips value forecast, 2006-2011 (US$ m nominal prices) 102
Table 81: Sweden Potato chips volume, 2001-2006 (Kg m) 103
Table 82:
Sweden Potato chips volume forecast, 2006-2011 (Kg m) 104
Table 83: Sweden
Potato chips brand share, by value, 2005-2006 (%) 106
Table 84: Sweden
Potato chips value, by brand 2005-2006 (SEK m nominal prices) 106
Table
85: Sweden Potato chips company share by value, 2005-2006 (%) 108
Table
86: Sweden Potato chips value, by company, 2005-2006 (SEK m nominal prices)
108
Table 87: Sweden Potato chips distribution channels, by value,
2005-2006 (%) 109
Table 88: Sweden Potato chips value, by distribution
channel, 2005-2006 (SEK m nominal prices) 109
Table 89: Sweden Potato
chips expenditure per capita, 2001-2006 (SEK, nominal prices) 111
Table
90: Sweden Potato chips forecast expenditure per capita, 2006-2011 (SEK,
nominal prices) 111
Table 91: Sweden Potato chips expenditure per capita,
2001-2006 (US$ nominal prices) 112
Table 92: Sweden Potato chips forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 112
Table 93:
Sweden Potato chips consumption per capita, 2001-2006 (Kg) 113
Table 94:
Sweden Potato chips forecast consumption per capita, 2006-2011 (Kg) 113
Table 95: Sweden Other savory snacks value, 2001-2006 (SEK m, nominal prices)
114
Table 96: Sweden Other savory snacks value forecast, 2006-2011 (SEK m,
nominal prices) 115
Table 97: Sweden Other savory snacks value, 2001-2006
(US$ m nominal prices) 117
Table 98: Sweden Other savory snacks value
forecast, 2006-2011 (US$ m nominal prices) 117
Table 99: Sweden Other
savory snacks volume, 2001-2006 (Kg m) 119
Table 100: Sweden Other savory
snacks volume forecast, 2006-2011 (Kg m) 120
Table 101: Sweden Other
savory snacks brand share, by value, 2005-2006 (%) 123
Table 102: Sweden
Other savory snacks value, by brand 2005-2006 (SEK m nominal prices) 123
Table 103: Sweden Other savory snacks company share by value, 2005-2006 (%)
125
Table 104: Sweden Other savory snacks value, by company, 2005-2006
(SEK m nominal prices) 125
Table 105: Sweden Other savory snacks
distribution channels, by value, 2005-2006 (%) 126
Table 106: Sweden Other
savory snacks value, by distribution channel, 2005-2006 (SEK m nominal prices)
126
Table 107: Sweden Other savory snacks expenditure per capita,
2001-2006 (SEK, nominal prices) 128
Table 108: Sweden Other savory snacks
forecast expenditure per capita, 2006-2011 (SEK, nominal prices) 128
Table 109: Sweden Other savory snacks expenditure per capita, 2001-2006 (US$
nominal prices) 129
Table 110: Sweden Other savory snacks forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 129
Table 111:
Sweden Other savory snacks consumption per capita, 2001-2006 (Kg) 130
Table 112: Sweden Other savory snacks forecast consumption per capita,
2006-2011 (Kg) 130
Table 113: Global Savory snacks market value, 2006
131
Table 114: Global Savory snacks market split (value terms (US$ m),
2006) -- Top 5 countries 134
Table 115: Global Savory snacks market
volume, 2006 136
Table 116: Global Savory snacks market split (volume
terms, 2006) -- Top 5 countries 139
Table 117: Leading players - Top 5
countries 141
Table 118: Sweden Savory Snacks new product launches
(reports) and SKUs, by company (Top 5 companies), 2006 142
Table 119:
Sweden Savory Snacks new product launches (reports), by flavor and fragrances
(Top 10 flavors), 2006 143
Table 120: Sweden Savory Snacks new product
launches (reports), by Ingredients (Top 10 Ingredients), 2006 143
Table
121: Sweden Savory Snacks new product launches (reports), by Package tags or
Claims 2006 144
Table 122: Sweden Savory Snacks new product launches
(reports) - Recent 5 launches 144
Table 123: Sweden Key Facts 146
Table 124: Sweden population, by age group, 2000-2005 (millions) 149
Table
125: Sweden population forecast, by age group, 2005-2010 (millions) 150
Table 126: Sweden population, by gender, 2000-2005 (millions) 150
Table
127: Sweden population forecast, by gender, 2005-2010 (millions) 151
Table
128: Sweden real GDP, 2000-2005 (SEK bn, 2005 prices) 151
Table 129:
Sweden real GDP forecast, 2005-2010 (SEK bn, 2005 prices) 152
Table 130:
Sweden nominal GDP, 2000-2005 (SEK bn, nominal prices) 152
Table 131:
Sweden real GDP, 2000-2005 (US$ bn, 2005 prices) 153
Table 132: Sweden
real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 153
Table 133: Sweden
consumer price index, 2000-2005 (2000=100) 154
Table 134: Sweden consumer
price index, 2005-2010 (2000=100) 154
Table 135: Sweden exchange rate,
2000-2005 155
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