Savory Snacks in Turkey to 2011

SUMMARY

Introduction

This databook is a detailed information resource covering all the key data points on Savory Snacks in Turkey. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

*Contains information on 5 categories: Nuts & seeds, Potato chips, Popcorn, Processed snacks & Other savory snacks

*Provides market value, volume, expenditure and consumption data by market, segment and subsegment

*Includes company and brand share data by categories

Highlights

The market for Savory Snacks in Turkey increased between 2001-2006, growing at an average annual rate of 9.1%.

The leading company in the market in 2006 was PepsiCo, Inc. The second-largest player was Procter & Gamble with Goodman Fielder Ltd in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Savory Snacks markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Savory Snacks 2
Summary category level - Popcorn 3
Summary category level - Processed snacks 4
Summary category level - Nuts & seeds 5
Summary category level - Potato chips 6
Summary category level - Other savory snacks 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MARKET OVERVIEW 23
Value Analysis, 2001-2006 23
Value Analysis, 2006-2011 24
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 28
Volume Analysis, 2001-2006 30
Volume Analysis, 2006-2011 31
Company and Brand Share Analysis 34
Distribution Analysis 37
Expenditure & consumption per capita 39
Chapter 4 LEADING COMPANY PROFILES 43
PepsiCo, Inc. 43
Procter & Gamble 46
Chapter 5 CATEGORY ANALYSIS - POPCORN 49
Value Analysis, 2001-2006 49
Value Analysis, 2006-2011 50
Value Analysis, US$ 2001-2006 52
Value Analysis, US$ 2006-2011 52
Volume Analysis, 2001-2006 54
Volume Analysis, 2006-2011 55
Company and Brand Share Analysis 58
Distribution Analysis 60
Expenditure & consumption per capita 62
Chapter 6 CATEGORY ANALYSIS - PROCESSED SNACKS 65
Value Analysis, 2001-2006 65
Value Analysis, 2006-2011 66
Value Analysis, US$ 2001-2006 68
Value Analysis, US$ 2006-2011 68
Volume Analysis, 2001-2006 70
Volume Analysis, 2006-2011 71
Company and Brand Share Analysis 74
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 7 CATEGORY ANALYSIS - NUTS & SEEDS 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011 83
Value Analysis, US$ 2001-2006 85
Value Analysis, US$ 2006-2011 85
Volume Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company and Brand Share Analysis 91
Distribution Analysis 93
Expenditure & consumption per capita 95
Chapter 8 CATEGORY ANALYSIS - POTATO CHIPS 98
Value Analysis, 2001-2006 98
Value Analysis, 2006-2011 99
Value Analysis, US$ 2001-2006 101
Value Analysis, US$ 2006-2011 101
Volume Analysis, 2001-2006 102
Volume Analysis, 2006-2011 103
Company and Brand Share Analysis 105
Distribution Analysis 107
Expenditure & consumption per capita 109
Chapter 9 CATEGORY ANALYSIS - OTHER SAVORY SNACKS 112
Value Analysis, 2001-2006 112
Value Analysis, 2006-2011 113
Value Analysis, US$ 2001-2006 115
Value Analysis, US$ 2006-2011 115
Volume Analysis, 2001-2006 117
Volume Analysis, 2006-2011 118
Company and Brand Share Analysis 121
Distribution Analysis 123
Expenditure & consumption per capita 125
Chapter 10 COUNTRY COMPARISON 128
Value 128
Volume 133
Market Share 138
Chapter 11 NEW PRODUCT DEVELOPMENT 139
Product launches over time 139
Recent product launches 141
Chapter 12 TURKEY SOCIOECONOMIC PROFILE 142
Country Overview 142
Key Facts 143
Political Overview 145
Turkey Economic Overview 146
Chapter 13 TURKEY MACROECONOMIC PROFILE 147
Macroeconomic Indicators 147
Chapter 14 RESEARCH METHODOLOGY 154
Methodology overview 154
Secondary research 155
Market modeling 156
Primary research 157
Data finalization 157
Ongoing research 158
Chapter 15 APPENDIX 159
Future readings 159
How to contact experts in your industry 159

LIST OF FIGURES
Figure 1: Turkey Savory snacks value & value forecast, 2001-2011 (TRL m, nominal prices) 26
Figure 2: Turkey Savory snacks category growth comparison, by value, 2001-2011 29
Figure 3: Turkey Savory snacks volume & volume forecast, 2001-2011 (Kg m) 32
Figure 4: Turkey Savory snacks category growth comparison, by volume, 2001-2011 33
Figure 5: Turkey Savory snacks company share, by value, 2005-2006 (%) 35
Figure 6: Turkey Savory snacks distribution channels, by value, 2005-2006(%) 38
Figure 7: Turkey Popcorn value & value forecast, 2001-2011 (TRL m, nominal prices) 51
Figure 8: Turkey Popcorn category growth comparison, by value, 2001-2011 53
Figure 9: Turkey Popcorn volume & volume forecast, 2001-2011 (Kg m) 56
Figure 10: Turkey Popcorn category growth comparison, by volume, 2001-2011 57
Figure 11: Turkey Popcorn distribution channels, by value, 2005-2006(%) 61
Figure 12: Turkey Processed snacks value & value forecast, 2001-2011 (TRL m, nominal prices) 67
Figure 13: Turkey Processed snacks category growth comparison, by value, 2001-2011 69
Figure 14: Turkey Processed snacks volume & volume forecast, 2001-2011 (Kg m) 72
Figure 15: Turkey Processed snacks category growth comparison, by volume, 2001-2011 73
Figure 16: Turkey Processed snacks company share, by value, 2005-2006 (%) 75
Figure 17: Turkey Processed snacks distribution channels, by value, 2005-2006(%) 78
Figure 18: Turkey Nuts & seeds value & value forecast, 2001-2011 (TRL m, nominal prices) 84
Figure 19: Turkey Nuts & seeds category growth comparison, by value, 2001-2011 86
Figure 20: Turkey Nuts & seeds volume & volume forecast, 2001-2011 (Kg m) 89
Figure 21: Turkey Nuts & seeds category growth comparison, by volume, 2001-2011 90
Figure 22: Turkey Nuts & seeds distribution channels, by value, 2005-2006(%) 94
Figure 23: Turkey Potato chips value & value forecast, 2001-2011 (TRL m, nominal prices) 100
Figure 24: Turkey Potato chips volume & volume forecast, 2001-2011 (Kg m) 104
Figure 25: Turkey Potato chips distribution channels, by value, 2005-2006(%) 108
Figure 26: Turkey Other savory snacks value & value forecast, 2001-2011 (TRL m, nominal prices) 114
Figure 27: Turkey Other savory snacks category growth comparison, by value, 2001-2011 116
Figure 28: Turkey Other savory snacks volume & volume forecast, 2001-2011 (Kg m) 119
Figure 29: Turkey Other savory snacks category growth comparison, by volume, 2001-2011 120
Figure 30: Turkey Other savory snacks distribution channels, by value, 2005-2006(%) 124
Figure 31: Global Savory snacks market split (value terms, 2006) -- Top 5 countries 129
Figure 32: Global Savory snacks market value, 2001 -- 2006 (Top 5 countries) 132
Figure 33: Global Savory snacks market split (volume terms, 2006) -- Top 5 countries 134
Figure 34: Global Savory snacks market volume, 2001 -- 2006 (Top 5 countries) 137
Figure 35: Map of Turkey 144
Figure 36: Annual data review process 154

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Turkey Savory snacks value, 2001-2006 (TRL m, nominal prices) 23
Table 4: Turkey Savory snacks value forecast, 2006-2011 (TRL m, nominal prices) 25
Table 5: Turkey Savory snacks value, 2001-2006 (US$ m nominal prices) 27
Table 6: Turkey Savory snacks value forecast, 2006-2011 (US$ m nominal prices) 28
Table 7: Turkey Savory snacks volume, 2001-2006 (Kg m) 30
Table 8: Turkey Savory snacks volume forecast, 2006-2011 (Kg m) 31
Table 9: Turkey Savory snacks brand share, by value, 2005-2006 (%) 34
Table 10: Turkey Savory snacks value, by brand 2005-2006 (TRL m nominal prices) 34
Table 11: Turkey Savory snacks company share by value, 2005-2006 (%) 36
Table 12: Turkey Savory snacks value, by company, 2005-2006 (TRL m nominal prices) 36
Table 13: Turkey Savory snacks distribution channels, by value, 2005-2006 (%) 37
Table 14: Turkey Savory snacks value, by distribution channel, 2005-2006 (TRL m nominal prices) 37
Table 15: Turkey Savory snacks expenditure per capita, 2001-2006 (TRL, nominal prices) 39
Table 16: Turkey Savory snacks forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 40
Table 17: Turkey Savory snacks expenditure per capita, 2001-2006 (US$ nominal prices) 41
Table 18: Turkey Savory snacks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 41
Table 19: Turkey Savory snacks consumption per capita, 2001-2006 (Kg) 42
Table 20: Turkey Savory snacks forecast consumption per capita, 2006-2011 (Kg) 42
Table 21: PepsiCo, Inc. Key Facts 43
Table 22: Procter & Gamble Key Facts 46
Table 23: Turkey Popcorn value, 2001-2006 (TRL m, nominal prices) 49
Table 24: Turkey Popcorn value forecast, 2006-2011 (TRL m, nominal prices) 50
Table 25: Turkey Popcorn value, 2001-2006 (US$ m nominal prices) 52
Table 26: Turkey Popcorn value forecast, 2006-2011 (US$ m nominal prices) 52
Table 27: Turkey Popcorn volume, 2001-2006 (Kg m) 54
Table 28: Turkey Popcorn volume forecast, 2006-2011 (Kg m) 55
Table 29: Turkey Popcorn brand share, by value, 2005-2006 (%) 58
Table 30: Turkey Popcorn value, by brand 2005-2006 (TRL m nominal prices) 58
Table 31: Turkey Popcorn company share by value, 2005-2006 (%) 59
Table 32: Turkey Popcorn value, by company, 2005-2006 (TRL m nominal prices) 59
Table 33: Turkey Popcorn distribution channels, by value, 2005-2006 (%) 60
Table 34: Turkey Popcorn value, by distribution channel, 2005-2006 (TRL m nominal prices) 60
Table 35: Turkey Popcorn expenditure per capita, 2001-2006 (TRL, nominal prices) 62
Table 36: Turkey Popcorn forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 62
Table 37: Turkey Popcorn expenditure per capita, 2001-2006 (US$ nominal prices) 63
Table 38: Turkey Popcorn forecast expenditure per capita, 2006-2011 (US$ nominal prices) 63
Table 39: Turkey Popcorn consumption per capita, 2001-2006 (Kg) 64
Table 40: Turkey Popcorn forecast consumption per capita, 2006-2011 (Kg) 64
Table 41: Turkey Processed snacks value, 2001-2006 (TRL m, nominal prices) 65
Table 42: Turkey Processed snacks value forecast, 2006-2011 (TRL m, nominal prices) 66
Table 43: Turkey Processed snacks value, 2001-2006 (US$ m nominal prices) 68
Table 44: Turkey Processed snacks value forecast, 2006-2011 (US$ m nominal prices) 68
Table 45: Turkey Processed snacks volume, 2001-2006 (Kg m) 70
Table 46: Turkey Processed snacks volume forecast, 2006-2011 (Kg m) 71
Table 47: Turkey Processed snacks brand share, by value, 2005-2006 (%) 74
Table 48: Turkey Processed snacks value, by brand 2005-2006 (TRL m nominal prices) 74
Table 49: Turkey Processed snacks company share by value, 2005-2006 (%) 76
Table 50: Turkey Processed snacks value, by company, 2005-2006 (TRL m nominal prices) 76
Table 51: Turkey Processed snacks distribution channels, by value, 2005-2006 (%) 77
Table 52: Turkey Processed snacks value, by distribution channel, 2005-2006 (TRL m nominal prices) 77
Table 53: Turkey Processed snacks expenditure per capita, 2001-2006 (TRL, nominal prices) 79
Table 54: Turkey Processed snacks forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 79
Table 55: Turkey Processed snacks expenditure per capita, 2001-2006 (US$ nominal prices) 80
Table 56: Turkey Processed snacks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 80
Table 57: Turkey Processed snacks consumption per capita, 2001-2006 (Kg) 81
Table 58: Turkey Processed snacks forecast consumption per capita, 2006-2011 (Kg) 81
Table 59: Turkey Nuts & seeds value, 2001-2006 (TRL m, nominal prices) 82
Table 60: Turkey Nuts & seeds value forecast, 2006-2011 (TRL m, nominal prices) 83
Table 61: Turkey Nuts & seeds value, 2001-2006 (US$ m nominal prices) 85
Table 62: Turkey Nuts & seeds value forecast, 2006-2011 (US$ m nominal prices) 85
Table 63: Turkey Nuts & seeds volume, 2001-2006 (Kg m) 87
Table 64: Turkey Nuts & seeds volume forecast, 2006-2011 (Kg m) 88
Table 65: Turkey Nuts & seeds brand share, by value, 2005-2006 (%) 91
Table 66: Turkey Nuts & seeds value, by brand 2005-2006 (TRL m nominal prices) 91
Table 67: Turkey Nuts & seeds company share by value, 2005-2006 (%) 92
Table 68: Turkey Nuts & seeds value, by company, 2005-2006 (TRL m nominal prices) 92
Table 69: Turkey Nuts & seeds distribution channels, by value, 2005-2006 (%) 93
Table 70: Turkey Nuts & seeds value, by distribution channel, 2005-2006 (TRL m nominal prices) 93
Table 71: Turkey Nuts & seeds expenditure per capita, 2001-2006 (TRL, nominal prices) 95
Table 72: Turkey Nuts & seeds forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 95
Table 73: Turkey Nuts & seeds expenditure per capita, 2001-2006 (US$ nominal prices) 96
Table 74: Turkey Nuts & seeds forecast expenditure per capita, 2006-2011 (US$ nominal prices) 96
Table 75: Turkey Nuts & seeds consumption per capita, 2001-2006 (Kg) 97
Table 76: Turkey Nuts & seeds forecast consumption per capita, 2006-2011 (Kg) 97
Table 77: Turkey Potato chips value, 2001-2006 (TRL m, nominal prices) 98
Table 78: Turkey Potato chips value forecast, 2006-2011 (TRL m, nominal prices) 99
Table 79: Turkey Potato chips value, 2001-2006 (US$ m nominal prices) 101
Table 80: Turkey Potato chips value forecast, 2006-2011 (US$ m nominal prices) 101
Table 81: Turkey Potato chips volume, 2001-2006 (Kg m) 102
Table 82: Turkey Potato chips volume forecast, 2006-2011 (Kg m) 103
Table 83: Turkey Potato chips brand share, by value, 2005-2006 (%) 105
Table 84: Turkey Potato chips value, by brand 2005-2006 (TRL m nominal prices) 105
Table 85: Turkey Potato chips company share by value, 2005-2006 (%) 106
Table 86: Turkey Potato chips value, by company, 2005-2006 (TRL m nominal prices) 106
Table 87: Turkey Potato chips distribution channels, by value, 2005-2006 (%) 107
Table 88: Turkey Potato chips value, by distribution channel, 2005-2006 (TRL m nominal prices) 107
Table 89: Turkey Potato chips expenditure per capita, 2001-2006 (TRL, nominal prices) 109
Table 90: Turkey Potato chips forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 109
Table 91: Turkey Potato chips expenditure per capita, 2001-2006 (US$ nominal prices) 110
Table 92: Turkey Potato chips forecast expenditure per capita, 2006-2011 (US$ nominal prices) 110
Table 93: Turkey Potato chips consumption per capita, 2001-2006 (Kg) 111
Table 94: Turkey Potato chips forecast consumption per capita, 2006-2011 (Kg) 111
Table 95: Turkey Other savory snacks value, 2001-2006 (TRL m, nominal prices) 112
Table 96: Turkey Other savory snacks value forecast, 2006-2011 (TRL m, nominal prices) 113
Table 97: Turkey Other savory snacks value, 2001-2006 (US$ m nominal prices) 115
Table 98: Turkey Other savory snacks value forecast, 2006-2011 (US$ m nominal prices) 115
Table 99: Turkey Other savory snacks volume, 2001-2006 (Kg m) 117
Table 100: Turkey Other savory snacks volume forecast, 2006-2011 (Kg m) 118
Table 101: Turkey Other savory snacks brand share, by value, 2005-2006 (%) 121
Table 102: Turkey Other savory snacks value, by brand 2005-2006 (TRL m nominal prices) 121
Table 103: Turkey Other savory snacks company share by value, 2005-2006 (%) 122
Table 104: Turkey Other savory snacks value, by company, 2005-2006 (TRL m nominal prices) 122
Table 105: Turkey Other savory snacks distribution channels, by value, 2005-2006 (%) 123
Table 106: Turkey Other savory snacks value, by distribution channel, 2005-2006 (TRL m nominal prices) 123
Table 107: Turkey Other savory snacks expenditure per capita, 2001-2006 (TRL, nominal prices) 125
Table 108: Turkey Other savory snacks forecast expenditure per capita, 2006-2011 (TRL, nominal prices) 125
Table 109: Turkey Other savory snacks expenditure per capita, 2001-2006 (US$ nominal prices) 126
Table 110: Turkey Other savory snacks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 126
Table 111: Turkey Other savory snacks consumption per capita, 2001-2006 (Kg) 127
Table 112: Turkey Other savory snacks forecast consumption per capita, 2006-2011 (Kg) 127
Table 113: Global Savory snacks market value, 2006 128
Table 114: Global Savory snacks market split (value terms (US$ m), 2006) -- Top 5 countries 131
Table 115: Global Savory snacks market volume, 2006 133
Table 116: Global Savory snacks market split (volume terms, 2006) -- Top 5 countries 136
Table 117: Leading players - Top 5 countries 138
Table 118: Turkey Savory Snacks new product launches (reports) and SKUs, by company (Top 5 companies), 2006 139
Table 119: Turkey Savory Snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 140
Table 120: Turkey Savory Snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 140
Table 121: Turkey Savory Snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2006 141
Table 122: Turkey Savory Snacks new product launches (reports) - Recent 5 launches 141
Table 123: Turkey Key Facts 143
Table 124: Turkey population, by age group, 2000-2005 (millions) 147
Table 125: Turkey population forecast, by age group, 2005-2010 (millions) 148
Table 126: Turkey population, by gender, 2000-2005 (millions) 148
Table 127: Turkey population forecast, by gender, 2005-2010 (millions) 149
Table 128: Turkey real GDP, 2000-2005 (TRL bn, 2005 prices) 149
Table 129: Turkey real GDP forecast, 2005-2010 (TRL bn, 2005 prices) 150
Table 130: Turkey nominal GDP, 2000-2005 (TRL bn, nominal prices) 150
Table 131: Turkey real GDP, 2000-2005 (US$ bn, 2005 prices) 151
Table 132: Turkey real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 151
Table 133: Turkey consumer price index, 2000-2005 (2000=100) 152
Table 134: Turkey consumer price index, 2005-2010 (2000=100) 152
Table 135: Turkey exchange rate, 2000-2005 153