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SUMMARY
Introduction
This databook is a detailed information resource covering all the key data
points on Savory Snacks in New Zealand. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2006
and full forecasts to 2011.
Scope
*Contains information on 5 categories: Nuts & seeds, Potato chips, Popcorn,
Processed snacks & Other savory snacks
*Provides market value, volume, expenditure and consumption data by market,
segment and subsegment
*Includes company and brand share data by categories
Highlights
The market for Savory Snacks in New Zealand increased between 2001-2006,
growing at an average annual rate of 5.2%.
The leading company in the market in 2006 was Goodman Fielder Ltd. The
second-largest player was Groupe Danone with Prolife in third place.
Reasons to Purchase
*Discover the major quantitative trends affecting the Savory Snacks markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data
and full five year forecasting
TABLE OF CONTENTS
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Savory Snacks 2
Summary category level - Popcorn 3
Summary category
level - Processed snacks 4
Summary category level - Nuts & seeds 5
Summary category level - Potato chips 6
Summary category level - Other
savory snacks 7
Chapter 2 INTRODUCTION 8
What is this report about?
8
How to use this report 8
Market Definition 9
Chapter 3 MARKET
OVERVIEW 23
Value Analysis, 2001-2006 23
Value Analysis, 2006-2011
24
Value Analysis, US$ 2001-2006 26
Value Analysis, US$ 2006-2011
27
Volume Analysis, 2001-2006 28
Volume Analysis, 2006-2011 29
Company and Brand Share Analysis 32
Distribution Analysis 36
Expenditure & consumption per capita 38
Chapter 4 LEADING COMPANY PROFILES
42
Goodman Fielder Limited 42
Chapter 5 CATEGORY ANALYSIS - POPCORN
44
Value Analysis, 2001-2006 44
Value Analysis, 2006-2011 45
Value
Analysis, US$ 2001-2006 47
Value Analysis, US$ 2006-2011 47
Volume
Analysis, 2001-2006 49
Volume Analysis, 2006-2011 50
Company and Brand
Share Analysis 52
Distribution Analysis 54
Expenditure & consumption
per capita 56
Chapter 6 CATEGORY ANALYSIS - PROCESSED SNACKS 59
Value
Analysis, 2001-2006 59
Value Analysis, 2006-2011 60
Value Analysis,
US$ 2001-2006 62
Value Analysis, US$ 2006-2011 62
Volume Analysis,
2001-2006 64
Volume Analysis, 2006-2011 65
Company and Brand Share
Analysis 67
Distribution Analysis 70
Expenditure & consumption per
capita 72
Chapter 7 CATEGORY ANALYSIS - NUTS & SEEDS 75
Value
Analysis, 2001-2006 75
Value Analysis, 2006-2011 76
Value Analysis,
US$ 2001-2006 78
Value Analysis, US$ 2006-2011 78
Volume Analysis,
2001-2006 80
Volume Analysis, 2006-2011 81
Company and Brand Share
Analysis 83
Distribution Analysis 86
Expenditure & consumption per
capita 88
Chapter 8 CATEGORY ANALYSIS - POTATO CHIPS 91
Value
Analysis, 2001-2006 91
Value Analysis, 2006-2011 92
Value Analysis,
US$ 2001-2006 93
Value Analysis, US$ 2006-2011 93
Volume Analysis,
2001-2006 94
Volume Analysis, 2006-2011 95
Company and Brand Share
Analysis 96
Distribution Analysis 99
Expenditure & consumption per
capita 101
Chapter 9 CATEGORY ANALYSIS - OTHER SAVORY SNACKS 104
Value
Analysis, 2001-2006 104
Value Analysis, 2006-2011 105
Value Analysis,
US$ 2001-2006 107
Value Analysis, US$ 2006-2011 107
Volume Analysis,
2001-2006 109
Volume Analysis, 2006-2011 110
Company and Brand Share
Analysis 112
Distribution Analysis 114
Expenditure & consumption per
capita 115
Chapter 10 COUNTRY COMPARISON 118
Value 118
Volume
123
Market Share 128
Chapter 11 NEW PRODUCT DEVELOPMENT 129
Product launches over time 129
Recent product launches 131
Chapter 12
NEW ZEALAND SOCIOECONOMIC PROFILE 132
Country Overview 132
Key Facts
133
Political Overview 135
New Zealand Economic Overview 136
Chapter 13 NEW ZEALAND MACROECONOMIC PROFILE 137
Macroeconomic Indicators
137
Chapter 14 RESEARCH METHODOLOGY 142
Methodology overview 142
Secondary research 143
Market modeling 144
Primary research 145
Data finalization 145
Ongoing research 146
Chapter 15 APPENDIX 147
Future readings 147
How to contact experts in your industry 147
LIST OF FIGURES
Figure 1: New Zealand Savory snacks value & value
forecast, 2001-2011 (NZD m, nominal prices) 25
Figure 2: New Zealand
Savory snacks category growth comparison, by value, 2001-2011 27
Figure 3:
New Zealand Savory snacks volume & volume forecast, 2001-2011 (Kg m) 30
Figure 4: New Zealand Savory snacks category growth comparison, by volume,
2001-2011 31
Figure 5: New Zealand Savory snacks company share, by value,
2005-2006 (%) 34
Figure 6: New Zealand Savory snacks distribution
channels, by value, 2005-2006(%) 37
Figure 7: New Zealand Popcorn value &
value forecast, 2001-2011 (NZD m, nominal prices) 46
Figure 8: New Zealand
Popcorn category growth comparison, by value, 2001-2011 48
Figure 9: New
Zealand Popcorn volume & volume forecast, 2001-2011 (Kg m) 51
Figure 10:
New Zealand Popcorn category growth comparison, by volume, 2001-2011 51
Figure 11: New Zealand Popcorn distribution channels, by value, 2005-2006(%)
55
Figure 12: New Zealand Processed snacks value & value forecast,
2001-2011 (NZD m, nominal prices) 61
Figure 13: New Zealand Processed
snacks category growth comparison, by value, 2001-2011 63
Figure 14: New
Zealand Processed snacks volume & volume forecast, 2001-2011 (Kg m) 66
Figure 15: New Zealand Processed snacks category growth comparison, by volume,
2001-2011 66
Figure 16: New Zealand Processed snacks company share, by
value, 2005-2006 (%) 68
Figure 17: New Zealand Processed snacks
distribution channels, by value, 2005-2006(%) 71
Figure 18: New Zealand
Nuts & seeds value & value forecast, 2001-2011 (NZD m, nominal prices) 77
Figure 19: New Zealand Nuts & seeds category growth comparison, by value,
2001-2011 79
Figure 20: New Zealand Nuts & seeds volume & volume forecast,
2001-2011 (Kg m) 82
Figure 21: New Zealand Nuts & seeds category growth
comparison, by volume, 2001-2011 82
Figure 22: New Zealand Nuts & seeds
company share, by value, 2005-2006 (%) 84
Figure 23: New Zealand Nuts &
seeds distribution channels, by value, 2005-2006(%) 87
Figure 24: New
Zealand Potato chips value & value forecast, 2001-2011 (NZD m, nominal prices)
92
Figure 25: New Zealand Potato chips volume & volume forecast, 2001-2011
(Kg m) 95
Figure 26: New Zealand Potato chips company share, by value,
2005-2006 (%) 97
Figure 27: New Zealand Potato chips distribution
channels, by value, 2005-2006(%) 100
Figure 28: New Zealand Other savory
snacks value & value forecast, 2001-2011 (NZD m, nominal prices) 106
Figure 29: New Zealand Other savory snacks category growth comparison, by
value, 2001-2011 108
Figure 30: New Zealand Other savory snacks volume &
volume forecast, 2001-2011 (Kg m) 111
Figure 31: New Zealand Other savory
snacks category growth comparison, by volume, 2001-2011 111
Figure 32:
Global Savory snacks market split (value terms, 2006) -- Top 5 countries
119
Figure 33: Global Savory snacks market value, 2001 -- 2006 (Top 5
countries) 122
Figure 34: Global Savory snacks market split (volume terms,
2006) -- Top 5 countries 124
Figure 35: Global Savory snacks market
volume, 2001 -- 2006 (Top 5 countries) 127
Figure 36: Map of New Zealand
134
Figure 37: Annual data review process 142
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks
distribution channels 11
Table 3: New Zealand Savory snacks value,
2001-2006 (NZD m, nominal prices) 23
Table 4: New Zealand Savory snacks
value forecast, 2006-2011 (NZD m, nominal prices) 25
Table 5: New Zealand
Savory snacks value, 2001-2006 (US$ m nominal prices) 26
Table 6: New
Zealand Savory snacks value forecast, 2006-2011 (US$ m nominal prices) 27
Table 7: New Zealand Savory snacks volume, 2001-2006 (Kg m) 28
Table 8:
New Zealand Savory snacks volume forecast, 2006-2011 (Kg m) 29
Table 9:
New Zealand Savory snacks brand share, by value, 2005-2006 (%) 32
Table
10: New Zealand Savory snacks value, by brand 2005-2006 (NZD m nominal prices)
33
Table 11: New Zealand Savory snacks company share by value, 2005-2006
(%) 35
Table 12: New Zealand Savory snacks value, by company, 2005-2006
(NZD m nominal prices) 35
Table 13: New Zealand Savory snacks distribution
channels, by value, 2005-2006 (%) 36
Table 14: New Zealand Savory snacks
value, by distribution channel, 2005-2006 (NZD m nominal prices) 36
Table
15: New Zealand Savory snacks expenditure per capita, 2001-2006 (NZD, nominal
prices) 38
Table 16: New Zealand Savory snacks forecast expenditure per
capita, 2006-2011 (NZD, nominal prices) 39
Table 17: New Zealand Savory
snacks expenditure per capita, 2001-2006 (US$ nominal prices) 39
Table 18:
New Zealand Savory snacks forecast expenditure per capita, 2006-2011 (US$
nominal prices) 40
Table 19: New Zealand Savory snacks consumption per
capita, 2001-2006 (Kg) 40
Table 20: New Zealand Savory snacks forecast
consumption per capita, 2006-2011 (Kg) 41
Table 21: Goodman Fielder
Limited Key Facts 42
Table 22: New Zealand Popcorn value, 2001-2006 (NZD
m, nominal prices) 44
Table 23: New Zealand Popcorn value forecast,
2006-2011 (NZD m, nominal prices) 45
Table 24: New Zealand Popcorn value,
2001-2006 (US$ m nominal prices) 47
Table 25: New Zealand Popcorn value
forecast, 2006-2011 (US$ m nominal prices) 47
Table 26: New Zealand
Popcorn volume, 2001-2006 (Kg m) 49
Table 27: New Zealand Popcorn volume
forecast, 2006-2011 (Kg m) 50
Table 28: New Zealand Popcorn brand share,
by value, 2005-2006 (%) 52
Table 29: New Zealand Popcorn value, by brand
2005-2006 (NZD m nominal prices) 52
Table 30: New Zealand Popcorn company
share by value, 2005-2006 (%) 53
Table 31: New Zealand Popcorn value, by
company, 2005-2006 (NZD m nominal prices) 53
Table 32: New Zealand Popcorn
distribution channels, by value, 2005-2006 (%) 54
Table 33: New Zealand
Popcorn value, by distribution channel, 2005-2006 (NZD m nominal prices)
54
Table 34: New Zealand Popcorn expenditure per capita, 2001-2006 (NZD,
nominal prices) 56
Table 35: New Zealand Popcorn forecast expenditure per
capita, 2006-2011 (NZD, nominal prices) 56
Table 36: New Zealand Popcorn
expenditure per capita, 2001-2006 (US$ nominal prices) 57
Table 37: New
Zealand Popcorn forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 57
Table 38: New Zealand Popcorn consumption per capita, 2001-2006
(Kg) 58
Table 39: New Zealand Popcorn forecast consumption per capita,
2006-2011 (Kg) 58
Table 40: New Zealand Processed snacks value, 2001-2006
(NZD m, nominal prices) 59
Table 41: New Zealand Processed snacks value
forecast, 2006-2011 (NZD m, nominal prices) 60
Table 42: New Zealand
Processed snacks value, 2001-2006 (US$ m nominal prices) 62
Table 43: New
Zealand Processed snacks value forecast, 2006-2011 (US$ m nominal prices)
62
Table 44: New Zealand Processed snacks volume, 2001-2006 (Kg m) 64
Table 45: New Zealand Processed snacks volume forecast, 2006-2011 (Kg m)
65
Table 46: New Zealand Processed snacks brand share, by value, 2005-2006
(%) 67
Table 47: New Zealand Processed snacks value, by brand 2005-2006
(NZD m nominal prices) 67
Table 48: New Zealand Processed snacks company
share by value, 2005-2006 (%) 69
Table 49: New Zealand Processed snacks
value, by company, 2005-2006 (NZD m nominal prices) 69
Table 50: New
Zealand Processed snacks distribution channels, by value, 2005-2006 (%) 70
Table 51: New Zealand Processed snacks value, by distribution channel,
2005-2006 (NZD m nominal prices) 70
Table 52: New Zealand Processed snacks
expenditure per capita, 2001-2006 (NZD, nominal prices) 72
Table 53: New
Zealand Processed snacks forecast expenditure per capita, 2006-2011 (NZD,
nominal prices) 72
Table 54: New Zealand Processed snacks expenditure per
capita, 2001-2006 (US$ nominal prices) 73
Table 55: New Zealand Processed
snacks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 73
Table 56: New Zealand Processed snacks consumption per capita, 2001-2006 (Kg)
74
Table 57: New Zealand Processed snacks forecast consumption per capita,
2006-2011 (Kg) 74
Table 58: New Zealand Nuts & seeds value, 2001-2006 (NZD
m, nominal prices) 75
Table 59: New Zealand Nuts & seeds value forecast,
2006-2011 (NZD m, nominal prices) 76
Table 60: New Zealand Nuts & seeds
value, 2001-2006 (US$ m nominal prices) 78
Table 61: New Zealand Nuts &
seeds value forecast, 2006-2011 (US$ m nominal prices) 78
Table 62: New
Zealand Nuts & seeds volume, 2001-2006 (Kg m) 80
Table 63: New Zealand
Nuts & seeds volume forecast, 2006-2011 (Kg m) 81
Table 64: New Zealand
Nuts & seeds brand share, by value, 2005-2006 (%) 83
Table 65: New Zealand
Nuts & seeds value, by brand 2005-2006 (NZD m nominal prices) 83
Table 66:
New Zealand Nuts & seeds company share by value, 2005-2006 (%) 85
Table
67: New Zealand Nuts & seeds value, by company, 2005-2006 (NZD m nominal
prices) 85
Table 68: New Zealand Nuts & seeds distribution channels, by
value, 2005-2006 (%) 86
Table 69: New Zealand Nuts & seeds value, by
distribution channel, 2005-2006 (NZD m nominal prices) 86
Table 70: New
Zealand Nuts & seeds expenditure per capita, 2001-2006 (NZD, nominal prices)
88
Table 71: New Zealand Nuts & seeds forecast expenditure per capita,
2006-2011 (NZD, nominal prices) 88
Table 72: New Zealand Nuts & seeds
expenditure per capita, 2001-2006 (US$ nominal prices) 89
Table 73: New
Zealand Nuts & seeds forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 89
Table 74: New Zealand Nuts & seeds consumption per capita,
2001-2006 (Kg) 90
Table 75: New Zealand Nuts & seeds forecast consumption
per capita, 2006-2011 (Kg) 90
Table 76: New Zealand Potato chips value,
2001-2006 (NZD m, nominal prices) 91
Table 77: New Zealand Potato chips
value forecast, 2006-2011 (NZD m, nominal prices) 92
Table 78: New Zealand
Potato chips value, 2001-2006 (US$ m nominal prices) 93
Table 79: New
Zealand Potato chips value forecast, 2006-2011 (US$ m nominal prices) 93
Table 80: New Zealand Potato chips volume, 2001-2006 (Kg m) 94
Table 81:
New Zealand Potato chips volume forecast, 2006-2011 (Kg m) 95
Table 82:
New Zealand Potato chips brand share, by value, 2005-2006 (%) 96
Table 83:
New Zealand Potato chips value, by brand 2005-2006 (NZD m nominal prices)
96
Table 84: New Zealand Potato chips company share by value, 2005-2006
(%) 98
Table 85: New Zealand Potato chips value, by company, 2005-2006
(NZD m nominal prices) 98
Table 86: New Zealand Potato chips distribution
channels, by value, 2005-2006 (%) 99
Table 87: New Zealand Potato chips
value, by distribution channel, 2005-2006 (NZD m nominal prices) 99
Table
88: New Zealand Potato chips expenditure per capita, 2001-2006 (NZD, nominal
prices) 101
Table 89: New Zealand Potato chips forecast expenditure per
capita, 2006-2011 (NZD, nominal prices) 101
Table 90: New Zealand Potato
chips expenditure per capita, 2001-2006 (US$ nominal prices) 102
Table 91:
New Zealand Potato chips forecast expenditure per capita, 2006-2011 (US$
nominal prices) 102
Table 92: New Zealand Potato chips consumption per
capita, 2001-2006 (Kg) 103
Table 93: New Zealand Potato chips forecast
consumption per capita, 2006-2011 (Kg) 103
Table 94: New Zealand Other
savory snacks value, 2001-2006 (NZD m, nominal prices) 104
Table 95: New
Zealand Other savory snacks value forecast, 2006-2011 (NZD m, nominal prices)
105
Table 96: New Zealand Other savory snacks value, 2001-2006 (US$ m
nominal prices) 107
Table 97: New Zealand Other savory snacks value
forecast, 2006-2011 (US$ m nominal prices) 107
Table 98: New Zealand Other
savory snacks volume, 2001-2006 (Kg m) 109
Table 99: New Zealand Other
savory snacks volume forecast, 2006-2011 (Kg m) 110
Table 100: New Zealand
Other savory snacks brand share, by value, 2005-2006 (%) 112
Table 101:
New Zealand Other savory snacks value, by brand 2005-2006 (NZD m nominal
prices) 112
Table 102: New Zealand Other savory snacks company share by
value, 2005-2006 (%) 113
Table 103: New Zealand Other savory snacks value,
by company, 2005-2006 (NZD m nominal prices) 113
Table 104: New Zealand
Other savory snacks distribution channels, by value, 2005-2006 (%) 114
Table 105: New Zealand Other savory snacks value, by distribution channel,
2005-2006 (NZD m nominal prices) 114
Table 106: New Zealand Other savory
snacks expenditure per capita, 2001-2006 (NZD, nominal prices) 115
Table
107: New Zealand Other savory snacks forecast expenditure per capita,
2006-2011 (NZD, nominal prices) 115
Table 108: New Zealand Other savory
snacks expenditure per capita, 2001-2006 (US$ nominal prices) 116
Table
109: New Zealand Other savory snacks forecast expenditure per capita,
2006-2011 (US$ nominal prices) 116
Table 110: New Zealand Other savory
snacks consumption per capita, 2001-2006 (Kg) 117
Table 111: New Zealand
Other savory snacks forecast consumption per capita, 2006-2011 (Kg) 117
Table 112: Global Savory snacks market value, 2006 118
Table 113: Global
Savory snacks market split (value terms (US$ m), 2006) -- Top 5 countries
121
Table 114: Global Savory snacks market volume, 2006 123
Table 115:
Global Savory snacks market split (volume terms, 2006) -- Top 5 countries
126
Table 116: Leading players - Top 5 countries 128
Table 117: New
Zealand Savory Snacks new product launches (reports) and SKUs, by company (Top
5 companies), 2006 129
Table 118: New Zealand Savory Snacks new product
launches (reports), by flavor and fragrances (Top 10 flavors), 2006 130
Table 119: New Zealand Savory Snacks new product launches (reports), by
Ingredients (Top 10 Ingredients), 2006 130
Table 120: New Zealand Savory
Snacks new product launches (reports), by Package tags or Claims (Top 10
claims), 2006 131
Table 121: New Zealand Savory Snacks new product
launches (reports) - Recent 5 launches 131
Table 122: New Zealand Key
Facts 133
Table 123: New Zealand population, by age group, 2000-2005
(millions) 137
Table 124: New Zealand population forecast, by age group,
2005-2010 (millions) 138
Table 125: New Zealand population, by gender,
2000-2005 (millions) 138
Table 126: New Zealand population forecast, by
gender, 2005-2010 (millions) 139
Table 127: New Zealand real GDP,
2000-2005 (NZD bn, 2005 prices) 139
Table 128: New Zealand real GDP
forecast, 2005-2010 (NZD bn, 2005 prices) 139
Table 129: New Zealand
nominal GDP, 2000-2005 (NZD bn, nominal prices) 140
Table 130: New Zealand
real GDP, 2000-2005 (US$ bn, 2005 prices) 140
Table 131: New Zealand real
GDP forecast, 2005-2010 (US$ bn, 2005 prices) 140
Table 132: New Zealand
consumer price index, 2000-2005 (2000=100) 141
Table 133: New Zealand
consumer price index, 2005-2010 (2000=100) 141
Table 134: New Zealand
exchange rate, 2000-2005 141
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