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SUMMARY
Introduction
This databook is a detailed information resource covering all the key data
points on Ready Meals in Pakistan. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2006
and full forecasts to 2011.
Scope
*Contains information on 4 categories: Chilled ready meals, Canned ready
meals, Frozen ready meals and Dried ready meals
*Provides market value, volume, expenditure and consumption data by market,
segment and subsegment
*Includes company and brand share data by categories
Highlights
The market for Ready Meals in Pakistan increased between 2001-2006, growing at
an average annual rate of 4.7%.
N/A
Reasons to Purchase
*Discover the major quantitative trends affecting the Ready Meals markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data
and full five year forecasting
TABLE OF CONTENTS
TABLE OF CONTENTS Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level -
Ready Meals 2 Summary category level - Dried ready meals 3 Summary
category level - Canned ready meals 4 Summary category level - Chilled
ready meals 5 Summary category level - Frozen ready meals 6 Chapter 2
INTRODUCTION 7 What is this report about? 7 How to use this report
7 Market Definition 8 Chapter 3 MARKET OVERVIEW 20 Value Analysis,
2001-2006 20 Value Analysis, 2006-2011 21 Value Analysis, US$
2001-2006 24 Value Analysis, US$ 2006-2011 25 Volume Analysis,
2001-2006 27 Volume Analysis, 2006-2011 28 Company and Brand Share
Analysis 31 Expenditure & consumption per capita 33 Chapter 4 LEADING
COMPANY PROFILES 37 ConAgra foods, Inc. 37 Nestle SA 39 Chapter 5
CATEGORY ANALYSIS - DRIED READY MEALS 42 Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 43 Value Analysis, US$ 2001-2006 45 Value
Analysis, US$ 2006-2011 45 Volume Analysis, 2001-2006 46 Volume
Analysis, 2006-2011 47 Company and Brand Share Analysis 49 Expenditure
& consumption per capita 51 Chapter 6 CATEGORY ANALYSIS - CANNED READY
MEALS 54 Value Analysis, 2001-2006 54 Value Analysis, 2006-2011 55
Value Analysis, US$ 2001-2006 57 Value Analysis, US$ 2006-2011 58
Volume Analysis, 2001-2006 60 Volume Analysis, 2006-2011 61 Company
and Brand Share Analysis 64 Expenditure & consumption per capita 66
Chapter 7 CATEGORY ANALYSIS - CHILLED READY MEALS 70 Value Analysis,
2001-2006 70 Value Analysis, 2006-2011 71 Value Analysis, US$
2001-2006 73 Value Analysis, US$ 2006-2011 74 Volume Analysis,
2001-2006 76 Volume Analysis, 2006-2011 77 Company and Brand Share
Analysis 80 Expenditure & consumption per capita 82 Chapter 8 CATEGORY
ANALYSIS - FROZEN READY MEALS 86 Value Analysis, 2001-2006 86 Value
Analysis, 2006-2011 87 Value Analysis, US$ 2001-2006 89 Value
Analysis, US$ 2006-2011 90 Volume Analysis, 2001-2006 92 Volume
Analysis, 2006-2011 93 Company and Brand Share Analysis 96 Expenditure
& consumption per capita 98 Chapter 9 COUNTRY COMPARISON 104 Value
104 Volume 109 Market Share 114 Chapter 10 PAKISTAN SOCIOECONOMIC
PROFILE 115 Country Overview 115 Key Facts 116 Political Overview
118 Pakistan Economic Overview 120 Chapter 11 PAKISTAN MACROECONOMIC
PROFILE 121 Macroeconomic Indicators 121 Chapter 12 RESEARCH
METHODOLOGY 128 Methodology overview 128 Secondary research 129
Market modelling 130 Primary research 131 Data finalisation 131
Ongoing research 132 Chapter 13 APPENDIX 133 Future readings 133
How to contact experts in your industry 133 LIST OF FIGURES
Figure 1: Pakistan Ready Meals value & value forecast, 2001-2011 (PKR m,
nominal prices) 23 Figure 2: Pakistan Ready Meals category growth
comparison, by value, 2001-2011 26 Figure 3: Pakistan Ready Meals volume &
volume forecast, 2001-2011 (Kg m) 29 Figure 4: Pakistan Ready Meals
category growth comparison, by volume, 2001-2011 30 Figure 5: Pakistan
Dried Ready Meals value & value forecast, 2001-2011 (PKR m, nominal prices)
44 Figure 6: Pakistan Dried Ready Meals volume & volume forecast,
2001-2011 (Kg m) 48 Figure 7: Pakistan Canned Ready Meals value & value
forecast, 2001-2011 (PKR m, nominal prices) 56 Figure 8: Pakistan Canned
Ready Meals category growth comparison, by value, 2001-2011 59 Figure 9:
Pakistan Canned Ready Meals volume & volume forecast, 2001-2011 (Kg m) 62
Figure 10: Pakistan Canned Ready Meals category growth comparison, by volume,
2001-2011 63 Figure 11: Pakistan Chilled Ready Meals value & value
forecast, 2001-2011 (PKR m, nominal prices) 72 Figure 12: Pakistan
Chilled Ready Meals category growth comparison, by value, 2001-2011 75
Figure 13: Pakistan Chilled Ready Meals volume & volume forecast, 2001-2011
(Kg m) 78 Figure 14: Pakistan Chilled Ready Meals category growth
comparison, by volume, 2001-2011 79 Figure 15: Pakistan Frozen Ready Meals
value & value forecast, 2001-2011 (PKR m, nominal prices) 88 Figure 16:
Pakistan Frozen Ready Meals category growth comparison, by value, 2001-2011
91 Figure 17: Pakistan Frozen Ready Meals volume & volume forecast,
2001-2011 (Kg m) 94 Figure 18: Pakistan Frozen Ready Meals category
growth comparison, by volume, 2001-2011 95 Figure 19: Global Ready meals
market split (value terms, 2006) -- Top 5 countries 105 Figure 20: Global
Ready meals market value, 2001 -- 2006 (Top 5 countries) 108 Figure 21:
Global Ready meals market split (volume terms, 2006) -- Top 5 countries
110 Figure 22: Global Ready meals market volume, 2001 -- 2006 (Top 5
countries) 113 Figure 23: Map of Pakistan 117 Figure 24: Annual data
review process 129 LIST OF TABLES Table 1: Ready meals category
definitions 9 Table 2: Pakistan Ready Meals value, 2001-2006 (PKR m,
nominal prices) 20 Table 3: Pakistan Ready Meals value forecast, 2006-2011
(PKR m, nominal prices) 22 Table 4: Pakistan Ready Meals value, 2001-2006
(US$ m nominal prices) 24 Table 5: Pakistan Ready Meals value forecast,
2006-2011 (US$ m nominal prices) 25 Table 6: Pakistan Ready Meals volume,
2001-2006 (Kg m) 27 Table 7: Pakistan Ready Meals volume forecast,
2006-2011 (Kg m) 28 Table 8: Pakistan Ready Meals brand share, by value,
2005-2006 (%) 31 Table 9: Pakistan Ready Meals value, by brand 2005-2006
(PKR m nominal prices) 31 Table 10: Pakistan Ready Meals company share by
value, 2005-2006 (%) 32 Table 11: Pakistan Ready Meals value, by company,
2005-2006 (PKR m nominal prices) 32 Table 12: Pakistan Ready Meals
expenditure per capita, 2001-2006 (PKR, nominal prices) 33 Table 13:
Pakistan Ready Meals forecast expenditure per capita, 2006-2011 (PKR, nominal
prices) 34 Table 14: Pakistan Ready Meals expenditure per capita,
2001-2006 (US$ nominal prices) 35 Table 15: Pakistan Ready Meals forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 35 Table 16:
Pakistan Ready Meals consumption per capita, 2001-2006 (Kg) 36 Table 17:
Pakistan Ready Meals forecast consumption per capita, 2006-2011 (Kg) 36
Table 18: ConAgra Foods, Inc. Key Facts 37 Table 19: Nestle SA Key Facts
39 Table 20: Pakistan Dried ready meals value, 2001-2006 (PKR m, nominal
prices) 42 Table 21: Pakistan Dried ready meals value forecast, 2006-2011
(PKR m, nominal prices) 43 Table 22: Pakistan Dried ready meals value,
2001-2006 (US$ m nominal prices) 45 Table 23: Pakistan Dried ready meals
value forecast, 2006-2011 (US$ m nominal prices) 45 Table 24: Pakistan
Dried ready meals volume, 2001-2006 (Kg m) 46 Table 25: Pakistan Dried
ready meals volume forecast, 2006-2011 (Kg m) 47 Table 26: Pakistan Dried
ready meals brand share, by value, 2005-2006 (%) 49 Table 27: Pakistan
Dried ready meals value, by brand 2005-2006 (PKR m nominal prices) 49
Table 28: Pakistan Dried ready meals company share by value, 2005-2006 (%)
50 Table 29: Pakistan Dried ready meals value, by company, 2005-2006 (PKR
m nominal prices) 50 Table 30: Pakistan Dried ready meals expenditure per
capita, 2001-2006 (PKR, nominal prices) 51 Table 31: Pakistan Dried ready
meals forecast expenditure per capita, 2006-2011 (PKR, nominal prices) 51
Table 32: Pakistan Dried ready meals expenditure per capita, 2001-2006 (US$
nominal prices) 52 Table 33: Pakistan Dried ready meals forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 52 Table 34:
Pakistan Dried ready meals consumption per capita, 2001-2006 (Kg) 53 Table
35: Pakistan Dried ready meals forecast consumption per capita, 2006-2011 (Kg)
53 Table 36: Pakistan Canned ready meals value, 2001-2006 (PKR m, nominal
prices) 54 Table 37: Pakistan Canned ready meals value forecast, 2006-2011
(PKR m, nominal prices) 55 Table 38: Pakistan Canned ready meals value,
2001-2006 (US$ m nominal prices) 57 Table 39: Pakistan Canned ready meals
value forecast, 2006-2011 (US$ m nominal prices) 58 Table 40: Pakistan
Canned ready meals volume, 2001-2006 (Kg m) 60 Table 41: Pakistan Canned
ready meals volume forecast, 2006-2011 (Kg m) 61 Table 42: Pakistan Canned
ready meals brand share, by value, 2005-2006 (%) 64 Table 43: Pakistan
Canned ready meals value, by brand 2005-2006 (PKR m nominal prices) 64
Table 44: Pakistan Canned ready meals company share by value, 2005-2006 (%)
65 Table 45: Pakistan Canned ready meals value, by company, 2005-2006 (PKR
m nominal prices) 65 Table 46: Pakistan Canned ready meals expenditure per
capita, 2001-2006 (PKR, nominal prices) 66 Table 47: Pakistan Canned ready
meals forecast expenditure per capita, 2006-2011 (PKR, nominal prices) 67
Table 48: Pakistan Canned ready meals expenditure per capita, 2001-2006 (US$
nominal prices) 68 Table 49: Pakistan Canned ready meals forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 68 Table 50:
Pakistan Canned ready meals consumption per capita, 2001-2006 (Kg) 69
Table 51: Pakistan Canned ready meals forecast consumption per capita,
2006-2011 (Kg) 69 Table 52: Pakistan Chilled ready meals value, 2001-2006
(PKR m, nominal prices) 70 Table 53: Pakistan Chilled ready meals value
forecast, 2006-2011 (PKR m, nominal prices) 71 Table 54: Pakistan Chilled
ready meals value, 2001-2006 (US$ m nominal prices) 73 Table 55: Pakistan
Chilled ready meals value forecast, 2006-2011 (US$ m nominal prices) 74
Table 56: Pakistan Chilled ready meals volume, 2001-2006 (Kg m) 76 Table
57: Pakistan Chilled ready meals volume forecast, 2006-2011 (Kg m) 77
Table 58: Pakistan Chilled ready meals brand share, by value, 2005-2006 (%)
80 Table 59: Pakistan Chilled ready meals value, by brand 2005-2006 (PKR m
nominal prices) 80 Table 60: Pakistan Chilled ready meals company share by
value, 2005-2006 (%) 81 Table 61: Pakistan Chilled ready meals value, by
company, 2005-2006 (PKR m nominal prices) 81 Table 62: Pakistan Chilled
ready meals expenditure per capita, 2001-2006 (PKR, nominal prices) 82
Table 63: Pakistan Chilled ready meals forecast expenditure per capita,
2006-2011 (PKR, nominal prices) 83 Table 64: Pakistan Chilled ready meals
expenditure per capita, 2001-2006 (US$ nominal prices) 84 Table 65:
Pakistan Chilled ready meals forecast expenditure per capita, 2006-2011 (US$
nominal prices) 84 Table 66: Pakistan Chilled ready meals consumption per
capita, 2001-2006 (Kg) 85 Table 67: Pakistan Chilled ready meals forecast
consumption per capita, 2006-2011 (Kg) 85 Table 68: Pakistan Frozen ready
meals value, 2001-2006 (PKR m, nominal prices) 86 Table 69: Pakistan
Frozen ready meals value forecast, 2006-2011 (PKR m, nominal prices) 87
Table 70: Pakistan Frozen ready meals value, 2001-2006 (US$ m nominal prices)
89 Table 71: Pakistan Frozen ready meals value forecast, 2006-2011 (US$ m
nominal prices) 90 Table 72: Pakistan Frozen ready meals volume, 2001-2006
(Kg m) 92 Table 73: Pakistan Frozen ready meals volume forecast, 2006-2011
(Kg m) 93 Table 74: Pakistan Frozen ready meals brand share, by value,
2005-2006 (%) 96 Table 75: Pakistan Frozen ready meals value, by brand
2005-2006 (PKR m nominal prices) 96 Table 76: Pakistan Frozen ready meals
company share by value, 2005-2006 (%) 97 Table 77: Pakistan Frozen ready
meals value, by company, 2005-2006 (PKR m nominal prices) 97 Table 78:
Pakistan Frozen ready meals expenditure per capita, 2001-2006 (PKR, nominal
prices) 98 Table 79: Pakistan Frozen ready meals forecast expenditure per
capita, 2006-2011 (PKR, nominal prices) 99 Table 80: Pakistan Frozen
ready meals expenditure per capita, 2001-2006 (US$ nominal prices) 100
Table 81: Pakistan Frozen ready meals forecast expenditure per capita,
2006-2011 (US$ nominal prices) 101 Table 82: Pakistan Frozen ready meals
consumption per capita, 2001-2006 (Kg) 102 Table 83: Pakistan Frozen ready
meals forecast consumption per capita, 2006-2011 (Kg) 103 Table 84: Global
Ready meals market value, 2006 104 Table 85: Global Ready meals market
split (value terms (US$ m), 2006) -- Top 5 countries 107 Table 86: Global
Ready meals market volume, 2006 109 Table 87: Global Ready meals market
split (volume terms, 2006) -- Top 5 countries 112 Table 88: Leading
players - Top 5 countries 114 Table 89: Pakistan Key Facts 116 Table
90: Pakistan population, by age group, 2000-2005 (millions) 121 Table 91:
Pakistan population forecast, by age group, 2005-2010 (millions) 122 Table
92: Pakistan population, by gender, 2000-2005 (millions) 122 Table 93:
Pakistan population forecast, by gender, 2005-2010 (millions) 123 Table
94: Pakistan real GDP, 2000-2005 (PKR bn, 2005 prices) 123 Table 95:
Pakistan real GDP forecast, 2005-2010 (PKR bn, 2005 prices) 124 Table 96:
Pakistan nominal GDP, 2000-2005 (PKR bn, nominal prices) 124 Table 97:
Pakistan real GDP, 2000-2005 (US$ bn, 2005 prices) 125 Table 98: Pakistan
real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 125 Table 99: Pakistan
consumer price index, 2000-2005 (2000=100) 126 Table 100: Pakistan
consumer price index, 2005-2010 (2000=100) 126 Table 101: Pakistan
exchange rate, 2000-2005 127
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