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SUMMARY
Introduction
This databook is a detailed information resource covering all the key data
points on Chilled Food in Morocco. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2006
and full forecasts to 2011.
Scope
*Contains information on 7 categories: Chilled fish/seafood, Fresh pasta,
Meat products, Sandwiches/salads, Pizza, Chilled ready meals & Deli food
*Provides market value, volume, expenditure and consumption data by market,
segment and subsegment
*Includes company and brand share data by categories
Highlights
The market for Chilled Food in Morocco increased between 2001-2006, growing at
an average annual rate of 6.1%.
N/A
Reasons to Purchase
*Discover the major quantitative trends affecting the Chilled Food markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data
and full five year forecasting
TABLE OF CONTENTS
TABLE OF CONTENTS Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level -
Chilled Food 2 Summary category level - Chilled fish/seafood 3 Summary
category level - Deli food 4 Summary category level - Chilled fresh pasta
5 Summary category level - Chilled meat products 6 Summary category
level - Chilled ready meals 7 Summary category level - Chilled pizza 8
Chapter 2 INTRODUCTION 9 What is this report about? 9 How to use this
report 9 Market Definition 10 Chapter 3 MARKET OVERVIEW 24 Value
Analysis, 2001-2006 24 Value Analysis, 2006-2011 26 Value Analysis,
US$ 2001-2006 29 Value Analysis, US$ 2006-2011 30 Volume Analysis,
2001-2006 32 Volume Analysis, 2006-2011 34 Company and Brand Share
Analysis 37 Expenditure & consumption per capita 39 Chapter 4 LEADING
COMPANY PROFILES 45 Tyson Foods, Inc. 45 Chapter 5 CATEGORY ANALYSIS -
CHILLED FISH/SEAFOOD 48 Value Analysis, 2001-2006 48 Value Analysis,
2006-2011 49 Value Analysis, US$ 2001-2006 51 Value Analysis, US$
2006-2011 51 Volume Analysis, 2001-2006 53 Volume Analysis, 2006-2011
54 Company and Brand Share Analysis 56 Expenditure & consumption per
capita 58 Chapter 6 CATEGORY ANALYSIS - DELI FOOD 61 Value Analysis,
2001-2006 61 Value Analysis, 2006-2011 62 Value Analysis, US$
2001-2006 64 Value Analysis, US$ 2006-2011 64 Volume Analysis,
2001-2006 66 Volume Analysis, 2006-2011 67 Company and Brand Share
Analysis 69 Expenditure & consumption per capita 71 Chapter 7 CATEGORY
ANALYSIS - CHILLED FRESH PASTA 74 Value Analysis, 2001-2006 74 Value
Analysis, 2006-2011 75 Value Analysis, US$ 2001-2006 76 Value
Analysis, US$ 2006-2011 76 Volume Analysis, 2001-2006 77 Volume
Analysis, 2006-2011 78 Company and Brand Share Analysis 79 Expenditure
& consumption per capita 81 Chapter 8 CATEGORY ANALYSIS - CHILLED MEAT
PRODUCTS 84 Value Analysis, 2001-2006 84 Value Analysis, 2006-2011
85 Value Analysis, US$ 2001-2006 87 Value Analysis, US$ 2006-2011
87 Volume Analysis, 2001-2006 89 Volume Analysis, 2006-2011 90
Company and Brand Share Analysis 92 Expenditure & consumption per capita
94 Chapter 9 CATEGORY ANALYSIS - CHILLED READY MEALS 97 Value
Analysis, 2001-2006 97 Value Analysis, 2006-2011 98 Value Analysis,
US$ 2001-2006 100 Value Analysis, US$ 2006-2011 101 Volume Analysis,
2001-2006 103 Volume Analysis, 2006-2011 104 Company and Brand Share
Analysis 106 Expenditure & consumption per capita 108 Chapter 10
CATEGORY ANALYSIS - CHILLED PIZZA 112 Value Analysis, 2001-2006 112
Value Analysis, 2006-2011 113 Value Analysis, US$ 2001-2006 115 Value
Analysis, US$ 2006-2011 115 Volume Analysis, 2001-2006 117 Volume
Analysis, 2006-2011 118 Company and Brand Share Analysis 120
Expenditure & consumption per capita 122 Chapter 11 COUNTRY COMPARISON
125 Value 125 Volume 130 Market Share 135 Chapter 12 MOROCCO
SOCIOECONOMIC PROFILE 136 Country Overview 136 Key Facts 137
Political Overview 139 Morocco Economic Overview 140 Chapter 13
MOROCCO MACROECONOMIC PROFILE 141 Macroeconomic Indicators 141 Chapter
14 RESEARCH METHODOLOGY 146 Methodology overview 146 Secondary
research 147 Market modelling 148 Primary research 149 Data
finalisation 149 Ongoing research 150 Chapter 15 APPENDIX 151
Future readings 151 How to contact experts in your industry 151
LIST OF FIGURES Figure 1: Morocco Chilled food value & value forecast,
2001-2011 (MAD m, nominal prices) 28 Figure 2: Morocco Chilled food
category growth comparison, by value, 2001-2011 31 Figure 3: Morocco
Chilled food volume & volume forecast, 2001-2011 (Kg m) 36 Figure 4:
Morocco Chilled food category growth comparison, by volume, 2001-2011 36
Figure 5: Morocco Chilled fish/seafood value & value forecast, 2001-2011 (MAD
m, nominal prices) 50 Figure 6: Morocco Chilled fish/seafood category
growth comparison, by value, 2001-2011 52 Figure 7: Morocco Chilled
fish/seafood volume & volume forecast, 2001-2011 (Kg m) 55 Figure 8:
Morocco Chilled fish/seafood category growth comparison, by volume, 2001-2011
55 Figure 9: Morocco Deli food value & value forecast, 2001-2011 (MAD m,
nominal prices) 63 Figure 10: Morocco Deli food category growth
comparison, by value, 2001-2011 65 Figure 11: Morocco Deli food volume &
volume forecast, 2001-2011 (Kg m) 68 Figure 12: Morocco Deli food category
growth comparison, by volume, 2001-2011 68 Figure 13: Morocco Chilled
fresh pasta value & value forecast, 2001-2011 (MAD m, nominal prices) 75
Figure 14: Morocco Chilled fresh pasta volume & volume forecast, 2001-2011 (Kg
m) 78 Figure 15: Morocco Chilled meat products value & value forecast,
2001-2011 (MAD m, nominal prices) 86 Figure 16: Morocco Chilled meat
products category growth comparison, by value, 2001-2011 88 Figure 17:
Morocco Chilled meat products volume & volume forecast, 2001-2011 (Kg m)
91 Figure 18: Morocco Chilled meat products category growth comparison, by
volume, 2001-2011 91 Figure 19: Morocco Chilled ready meals value & value
forecast, 2001-2011 (MAD m, nominal prices) 99 Figure 20: Morocco Chilled
ready meals category growth comparison, by value, 2001-2011 102 Figure 21:
Morocco Chilled ready meals volume & volume forecast, 2001-2011 (Kg m) 105
Figure 22: Morocco Chilled ready meals category growth comparison, by volume,
2001-2011 105 Figure 23: Morocco Chilled pizza value & value forecast,
2001-2011 (MAD m, nominal prices) 114 Figure 24: Morocco Chilled pizza
category growth comparison, by value, 2001-2011 116 Figure 25: Morocco
Chilled pizza volume & volume forecast, 2001-2011 (Kg m) 119 Figure 26:
Morocco Chilled pizza category growth comparison, by volume, 2001-2011 119
Figure 27: Global Chilled food market split (value terms, 2006) -- Top 5
countries 126 Figure 28: Global Chilled food market value, 2001 -- 2006
(Top 5 countries) 129 Figure 29: Global Chilled food market split (volume
terms, 2006) -- Top 5 countries 131 Figure 30: Global Chilled food market
volume, 2001 -- 2006 (Top 5 countries) 134 Figure 31: Map of Morocco
138 Figure 32: Annual data review process 147 LIST OF TABLES
Table 1: Chilled food category definitions 11 Table 2: Morocco Chilled
food value, 2001-2006 (MAD m, nominal prices) 25 Table 3: Morocco Chilled
food value forecast, 2006-2011 (MAD m, nominal prices) 27 Table 4: Morocco
Chilled food value, 2001-2006 (US$ m nominal prices) 29 Table 5: Morocco
Chilled food value forecast, 2006-2011 (US$ m nominal prices) 30 Table 6:
Morocco Chilled food volume, 2001-2006 (Kg m) 33 Table 7: Morocco Chilled
food volume forecast, 2006-2011 (Kg m) 35 Table 8: Morocco Chilled food
brand share, by value, 2005-2006 (%) 37 Table 9: Morocco Chilled food
value, by brand 2005-2006 (MAD m nominal prices) 37 Table 10: Morocco
Chilled food company share by value, 2005-2006 (%) 38 Table 11: Morocco
Chilled food value, by company, 2005-2006 (MAD m nominal prices) 38 Table
12: Morocco Chilled food expenditure per capita, 2001-2006 (MAD, nominal
prices) 39 Table 13: Morocco Chilled food forecast expenditure per capita,
2006-2011 (MAD, nominal prices) 40 Table 14: Morocco Chilled food
expenditure per capita, 2001-2006 (US$ nominal prices) 41 Table 15:
Morocco Chilled food forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 42 Table 16: Morocco Chilled food consumption per capita,
2001-2006 (Kg) 43 Table 17: Morocco Chilled food forecast consumption per
capita, 2006-2011 (Kg) 44 Table 18: Tyson Foods, Inc. Key Facts 45
Table 19: Morocco Chilled fish/seafood value, 2001-2006 (MAD m, nominal
prices) 48 Table 20: Morocco Chilled fish/seafood value forecast,
2006-2011 (MAD m, nominal prices) 49 Table 21: Morocco Chilled
fish/seafood value, 2001-2006 (US$ m nominal prices) 51 Table 22: Morocco
Chilled fish/seafood value forecast, 2006-2011 (US$ m nominal prices) 51
Table 23: Morocco Chilled fish/seafood volume, 2001-2006 (Kg m) 53 Table
24: Morocco Chilled fish/seafood volume forecast, 2006-2011 (Kg m) 54
Table 25: Morocco Chilled fish/seafood brand share, by value, 2005-2006 (%)
56 Table 26: Morocco Chilled fish/seafood value, by brand 2005-2006 (MAD m
nominal prices) 56 Table 27: Morocco Chilled fish/seafood company share by
value, 2005-2006 (%) 57 Table 28: Morocco Chilled fish/seafood value, by
company, 2005-2006 (MAD m nominal prices) 57 Table 29: Morocco Chilled
fish/seafood expenditure per capita, 2001-2006 (MAD, nominal prices) 58
Table 30: Morocco Chilled fish/seafood forecast expenditure per capita,
2006-2011 (MAD, nominal prices) 58 Table 31: Morocco Chilled fish/seafood
expenditure per capita, 2001-2006 (US$ nominal prices) 59 Table 32:
Morocco Chilled fish/seafood forecast expenditure per capita, 2006-2011 (US$
nominal prices) 59 Table 33: Morocco Chilled fish/seafood consumption per
capita, 2001-2006 (Kg) 60 Table 34: Morocco Chilled fish/seafood forecast
consumption per capita, 2006-2011 (Kg) 60 Table 35: Morocco Deli food
value, 2001-2006 (MAD m, nominal prices) 61 Table 36: Morocco Deli food
value forecast, 2006-2011 (MAD m, nominal prices) 62 Table 37: Morocco
Deli food value, 2001-2006 (US$ m nominal prices) 64 Table 38: Morocco
Deli food value forecast, 2006-2011 (US$ m nominal prices) 64 Table 39:
Morocco Deli food volume, 2001-2006 (Kg m) 66 Table 40: Morocco Deli food
volume forecast, 2006-2011 (Kg m) 67 Table 41: Morocco Deli food brand
share, by value, 2005-2006 (%) 69 Table 42: Morocco Deli food value, by
brand 2005-2006 (MAD m nominal prices) 69 Table 43: Morocco Deli food
company share by value, 2005-2006 (%) 70 Table 44: Morocco Deli food
value, by company, 2005-2006 (MAD m nominal prices) 70 Table 45: Morocco
Deli food expenditure per capita, 2001-2006 (MAD, nominal prices) 71 Table
46: Morocco Deli food forecast expenditure per capita, 2006-2011 (MAD, nominal
prices) 71 Table 47: Morocco Deli food expenditure per capita, 2001-2006
(US$ nominal prices) 72 Table 48: Morocco Deli food forecast expenditure
per capita, 2006-2011 (US$ nominal prices) 72 Table 49: Morocco Deli food
consumption per capita, 2001-2006 (Kg) 73 Table 50: Morocco Deli food
forecast consumption per capita, 2006-2011 (Kg) 73 Table 51: Morocco
Chilled fresh pasta value, 2001-2006 (MAD m, nominal prices) 74 Table 52:
Morocco Chilled fresh pasta value forecast, 2006-2011 (MAD m, nominal prices)
75 Table 53: Morocco Chilled fresh pasta value, 2001-2006 (US$ m nominal
prices) 76 Table 54: Morocco Chilled fresh pasta value forecast, 2006-2011
(US$ m nominal prices) 76 Table 55: Morocco Chilled fresh pasta volume,
2001-2006 (Kg m) 77 Table 56: Morocco Chilled fresh pasta volume forecast,
2006-2011 (Kg m) 78 Table 57: Morocco Chilled fresh pasta brand share, by
value, 2005-2006 (%) 79 Table 58: Morocco Chilled fresh pasta value, by
brand 2005-2006 (MAD m nominal prices) 79 Table 59: Morocco Chilled fresh
pasta company share by value, 2005-2006 (%) 80 Table 60: Morocco Chilled
fresh pasta value, by company, 2005-2006 (MAD m nominal prices) 80 Table
61: Morocco Chilled fresh pasta expenditure per capita, 2001-2006 (MAD,
nominal prices) 81 Table 62: Morocco Chilled fresh pasta forecast
expenditure per capita, 2006-2011 (MAD, nominal prices) 81 Table 63:
Morocco Chilled fresh pasta expenditure per capita, 2001-2006 (US$ nominal
prices) 82 Table 64: Morocco Chilled fresh pasta forecast expenditure per
capita, 2006-2011 (US$ nominal prices) 82 Table 65: Morocco Chilled fresh
pasta consumption per capita, 2001-2006 (Kg) 83 Table 66: Morocco Chilled
fresh pasta forecast consumption per capita, 2006-2011 (Kg) 83 Table 67:
Morocco Chilled meat products value, 2001-2006 (MAD m, nominal prices) 84
Table 68: Morocco Chilled meat products value forecast, 2006-2011 (MAD m,
nominal prices) 85 Table 69: Morocco Chilled meat products value,
2001-2006 (US$ m nominal prices) 87 Table 70: Morocco Chilled meat
products value forecast, 2006-2011 (US$ m nominal prices) 87 Table 71:
Morocco Chilled meat products volume, 2001-2006 (Kg m) 89 Table 72:
Morocco Chilled meat products volume forecast, 2006-2011 (Kg m) 90 Table
73: Morocco Chilled meat products brand share, by value, 2005-2006 (%) 92
Table 74: Morocco Chilled meat products value, by brand 2005-2006 (MAD m
nominal prices) 92 Table 75: Morocco Chilled meat products company share
by value, 2005-2006 (%) 93 Table 76: Morocco Chilled meat products value,
by company, 2005-2006 (MAD m nominal prices) 93 Table 77: Morocco Chilled
meat products expenditure per capita, 2001-2006 (MAD, nominal prices) 94
Table 78: Morocco Chilled meat products forecast expenditure per capita,
2006-2011 (MAD, nominal prices) 94 Table 79: Morocco Chilled meat products
expenditure per capita, 2001-2006 (US$ nominal prices) 95 Table 80:
Morocco Chilled meat products forecast expenditure per capita, 2006-2011 (US$
nominal prices) 95 Table 81: Morocco Chilled meat products consumption per
capita, 2001-2006 (Kg) 96 Table 82: Morocco Chilled meat products forecast
consumption per capita, 2006-2011 (Kg) 96 Table 83: Morocco Chilled ready
meals value, 2001-2006 (MAD m, nominal prices) 97 Table 84: Morocco
Chilled ready meals value forecast, 2006-2011 (MAD m, nominal prices) 98
Table 85: Morocco Chilled ready meals value, 2001-2006 (US$ m nominal prices)
100 Table 86: Morocco Chilled ready meals value forecast, 2006-2011 (US$ m
nominal prices) 101 Table 87: Morocco Chilled ready meals volume,
2001-2006 (Kg m) 103 Table 88: Morocco Chilled ready meals volume
forecast, 2006-2011 (Kg m) 104 Table 89: Morocco Chilled ready meals brand
share, by value, 2005-2006 (%) 106 Table 90: Morocco Chilled ready meals
value, by brand 2005-2006 (MAD m nominal prices) 106 Table 91: Morocco
Chilled ready meals company share by value, 2005-2006 (%) 107 Table 92:
Morocco Chilled ready meals value, by company, 2005-2006 (MAD m nominal
prices) 107 Table 93: Morocco Chilled ready meals expenditure per capita,
2001-2006 (MAD, nominal prices) 108 Table 94: Morocco Chilled ready meals
forecast expenditure per capita, 2006-2011 (MAD, nominal prices) 109
Table 95: Morocco Chilled ready meals expenditure per capita, 2001-2006 (US$
nominal prices) 109 Table 96: Morocco Chilled ready meals forecast
expenditure per capita, 2006-2011 (US$ nominal prices) 110 Table 97:
Morocco Chilled ready meals consumption per capita, 2001-2006 (Kg) 110
Table 98: Morocco Chilled ready meals forecast consumption per capita,
2006-2011 (Kg) 111 Table 99: Morocco Chilled pizza value, 2001-2006 (MAD
m, nominal prices) 112 Table 100: Morocco Chilled pizza value forecast,
2006-2011 (MAD m, nominal prices) 113 Table 101: Morocco Chilled pizza
value, 2001-2006 (US$ m nominal prices) 115 Table 102: Morocco Chilled
pizza value forecast, 2006-2011 (US$ m nominal prices) 115 Table 103:
Morocco Chilled pizza volume, 2001-2006 (Kg m) 117 Table 104: Morocco
Chilled pizza volume forecast, 2006-2011 (Kg m) 118 Table 105: Morocco
Chilled pizza brand share, by value, 2005-2006 (%) 120 Table 106: Morocco
Chilled pizza value, by brand 2005-2006 (MAD m nominal prices) 120 Table
107: Morocco Chilled pizza company share by value, 2005-2006 (%) 121 Table
108: Morocco Chilled pizza value, by company, 2005-2006 (MAD m nominal prices)
121 Table 109: Morocco Chilled pizza expenditure per capita, 2001-2006
(MAD, nominal prices) 122 Table 110: Morocco Chilled pizza forecast
expenditure per capita, 2006-2011 (MAD, nominal prices) 122 Table 111:
Morocco Chilled pizza expenditure per capita, 2001-2006 (US$ nominal prices)
123 Table 112: Morocco Chilled pizza forecast expenditure per capita,
2006-2011 (US$ nominal prices) 123 Table 113: Morocco Chilled pizza
consumption per capita, 2001-2006 (Kg) 124 Table 114: Morocco Chilled
pizza forecast consumption per capita, 2006-2011 (Kg) 124 Table 115:
Global Chilled food market value, 2006 125 Table 116: Global Chilled food
market split (value terms (US$ m), 2006) -- Top 5 countries 128 Table 117:
Global Chilled food market volume, 2006 130 Table 118: Global Chilled food
market split (volume terms, 2006) -- Top 5 countries 133 Table 119:
Leading players - Top 5 countries 135 Table 120: Morocco Key Facts 137
Table 121: Morocco population, by age group, 2000-2005 (millions) 141
Table 122: Morocco population forecast, by age group, 2005-2010 (millions)
142 Table 123: Morocco population, by gender, 2000-2005 (millions) 142
Table 124: Morocco population forecast, by gender, 2005-2010 (millions)
143 Table 125: Morocco real GDP, 2000-2005 (MAD bn, 2005 prices) 143
Table 126: Morocco real GDP forecast, 2005-2010 (MAD bn, 2005 prices) 143
Table 127: Morocco nominal GDP, 2000-2005 (MAD bn, nominal prices) 144
Table 128: Morocco real GDP, 2000-2005 (US$ bn, 2005 prices) 144 Table
129: Morocco real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 144 Table
130: Morocco consumer price index, 2000-2005 (2000=100) 145 Table 131:
Morocco consumer price index, 2005-2010 (2000=100) 145 Table 132: Morocco
exchange rate, 2000-2005 145
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