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SUMMARY
Introduction
This databook is a detailed information resource covering all the key data
points on Chilled Food in Pakistan. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2006
and full forecasts to 2011.
Scope
*Contains information on 7 categories: Chilled fish/seafood, Fresh pasta,
Meat products, Sandwiches/salads, Pizza, Chilled ready meals & Deli food
*Provides market value, volume, expenditure and consumption data by market,
segment and subsegment
*Includes company and brand share data by categories
Highlights
The market for Chilled Food in Pakistan increased between 2001-2006, growing
at an average annual rate of 6.9%.
N/A
Reasons to Purchase
*Discover the major quantitative trends affecting the Chilled Food markets
*Understand consumers' consumption and expenditure patterns
*Understand the future direction of the market with reliable historical data
and full five year forecasting
TABLE OF CONTENTS
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Chilled Food 2
Summary category level - Chilled fish/seafood 3
Summary
category level - Deli food 4
Summary category level - Chilled fresh pasta
5
Summary category level - Chilled meat products 6
Summary category
level - Sandwiches/salads 7
Summary category level - Chilled ready meals
8
Summary category level - Chilled pizza 9
Chapter 2 INTRODUCTION
10
What is this report about? 10
How to use this report 10
Market
Definition 11
Chapter 3 MARKET OVERVIEW 26
Value Analysis, 2001-2006
26
Value Analysis, 2006-2011 28
Value Analysis, US$ 2001-2006 31
Value Analysis, US$ 2006-2011 32
Volume Analysis, 2001-2006 34
Volume
Analysis, 2006-2011 36
Company and Brand Share Analysis 39
Expenditure
& consumption per capita 41
Chapter 4 LEADING COMPANY PROFILES 47
Tyson Foods, Inc. 47
Chapter 5 CATEGORY ANALYSIS - CHILLED FISH/SEAFOOD
50
Value Analysis, 2001-2006 50
Value Analysis, 2006-2011 51
Value
Analysis, US$ 2001-2006 53
Value Analysis, US$ 2006-2011 53
Volume
Analysis, 2001-2006 55
Volume Analysis, 2006-2011 56
Company and Brand
Share Analysis 58
Expenditure & consumption per capita 60
Chapter 6
CATEGORY ANALYSIS - DELI FOOD 63
Value Analysis, 2001-2006 63
Value
Analysis, 2006-2011 64
Value Analysis, US$ 2001-2006 66
Value
Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 68
Volume
Analysis, 2006-2011 69
Company and Brand Share Analysis 71
Expenditure
& consumption per capita 73
Chapter 7 CATEGORY ANALYSIS - CHILLED FRESH
PASTA 76
Value Analysis, 2001-2006 76
Value Analysis, 2006-2011 77
Value Analysis, US$ 2001-2006 78
Value Analysis, US$ 2006-2011 78
Volume Analysis, 2001-2006 79
Volume Analysis, 2006-2011 80
Company
and Brand Share Analysis 81
Expenditure & consumption per capita 83
Chapter 8 CATEGORY ANALYSIS - CHILLED MEAT PRODUCTS 86
Value Analysis,
2001-2006 86
Value Analysis, 2006-2011 87
Value Analysis, US$
2001-2006 89
Value Analysis, US$ 2006-2011 89
Volume Analysis,
2001-2006 91
Volume Analysis, 2006-2011 92
Company and Brand Share
Analysis 94
Expenditure & consumption per capita 96
Chapter 9 CATEGORY
ANALYSIS - SANDWICHES/SALADS 99
Value Analysis, 2001-2006 99
Value
Analysis, 2006-2011 100
Value Analysis, US$ 2001-2006 101
Value
Analysis, US$ 2006-2011 101
Volume Analysis, 2001-2006 102
Volume
Analysis, 2006-2011 103
Company and Brand Share Analysis 104
Expenditure & consumption per capita 106
Chapter 10 CATEGORY ANALYSIS -
CHILLED READY MEALS 109
Value Analysis, 2001-2006 109
Value Analysis,
2006-2011 110
Value Analysis, US$ 2001-2006 112
Value Analysis, US$
2006-2011 113
Volume Analysis, 2001-2006 115
Volume Analysis,
2006-2011 116
Company and Brand Share Analysis 118
Expenditure &
consumption per capita 120
Chapter 11 CATEGORY ANALYSIS - CHILLED PIZZA
123
Value Analysis, 2001-2006 123
Value Analysis, 2006-2011 124
Value Analysis, US$ 2001-2006 126
Value Analysis, US$ 2006-2011 126
Volume Analysis, 2001-2006 128
Volume Analysis, 2006-2011 129
Company
and Brand Share Analysis 131
Expenditure & consumption per capita 133
Chapter 12 COUNTRY COMPARISON 136
Value 136
Volume 141
Market
Share 146
Chapter 13 PAKISTAN SOCIOECONOMIC PROFILE 147
Country
Overview 147
Key Facts 148
Political Overview 150
Pakistan
Economic Overview 152
Chapter 14 PAKISTAN MACROECONOMIC PROFILE 153
Macroeconomic Indicators 153
Chapter 15 RESEARCH METHODOLOGY 158
Methodology overview 158
Secondary research 159
Market modelling
160
Primary research 161
Data finalisation 161
Ongoing research
162
Chapter 16 APPENDIX 163
Future readings 163
How to contact
experts in your industry 163
LIST OF FIGURES
Figure 1: Pakistan
Chilled food value & value forecast, 2001-2011 (PKR m, nominal prices) 30
Figure 2: Pakistan Chilled food category growth comparison, by value,
2001-2011 33
Figure 3: Pakistan Chilled food volume & volume forecast,
2001-2011 (Kg m) 38
Figure 4: Pakistan Chilled food category growth
comparison, by volume, 2001-2011 38
Figure 5: Pakistan Chilled
fish/seafood value & value forecast, 2001-2011 (PKR m, nominal prices) 52
Figure 6: Pakistan Chilled fish/seafood category growth comparison, by value,
2001-2011 54
Figure 7: Pakistan Chilled fish/seafood volume & volume
forecast, 2001-2011 (Kg m) 57
Figure 8: Pakistan Chilled fish/seafood
category growth comparison, by volume, 2001-2011 57
Figure 9: Pakistan
Deli food value & value forecast, 2001-2011 (PKR m, nominal prices) 65
Figure 10: Pakistan Deli food category growth comparison, by value, 2001-2011
67
Figure 11: Pakistan Deli food volume & volume forecast, 2001-2011 (Kg
m) 70
Figure 12: Pakistan Deli food category growth comparison, by volume,
2001-2011 70
Figure 13: Pakistan Chilled fresh pasta value & value
forecast, 2001-2011 (PKR m, nominal prices) 77
Figure 14: Pakistan Chilled
fresh pasta volume & volume forecast, 2001-2011 (Kg m) 80
Figure 15:
Pakistan Chilled meat products value & value forecast, 2001-2011 (PKR m,
nominal prices) 88
Figure 16: Pakistan Chilled meat products category
growth comparison, by value, 2001-2011 90
Figure 17: Pakistan Chilled meat
products volume & volume forecast, 2001-2011 (Kg m) 93
Figure 18: Pakistan
Chilled meat products category growth comparison, by volume, 2001-2011 93
Figure 19: Pakistan Sandwiches/salads value & value forecast, 2001-2011 (PKR
m, nominal prices) 100
Figure 20: Pakistan Sandwiches/salads volume &
volume forecast, 2001-2011 (Kg m) 103
Figure 21: Pakistan Chilled ready
meals value & value forecast, 2001-2011 (PKR m, nominal prices) 111
Figure 22: Pakistan Chilled ready meals category growth comparison, by value,
2001-2011 114
Figure 23: Pakistan Chilled ready meals volume & volume
forecast, 2001-2011 (Kg m) 117
Figure 24: Pakistan Chilled ready meals
category growth comparison, by volume, 2001-2011 117
Figure 25: Pakistan
Chilled pizza value & value forecast, 2001-2011 (PKR m, nominal prices)
125
Figure 26: Pakistan Chilled pizza category growth comparison, by
value, 2001-2011 127
Figure 27: Pakistan Chilled pizza volume & volume
forecast, 2001-2011 (Kg m) 130
Figure 28: Pakistan Chilled pizza category
growth comparison, by volume, 2001-2011 130
Figure 29: Global Chilled food
market split (value terms, 2006) -- Top 5 countries 137
Figure 30: Global
Chilled food market value, 2001 -- 2006 (Top 5 countries) 140
Figure 31:
Global Chilled food market split (volume terms, 2006) -- Top 5 countries
142
Figure 32: Global Chilled food market volume, 2001 -- 2006 (Top 5
countries) 145
Figure 33: Map of Pakistan 149
Figure 34: Annual data
review process 159
LIST OF TABLES
Table 1: Chilled food category
definitions 12
Table 2: Pakistan Chilled food value, 2001-2006 (PKR m,
nominal prices) 27
Table 3: Pakistan Chilled food value forecast,
2006-2011 (PKR m, nominal prices) 29
Table 4: Pakistan Chilled food value,
2001-2006 (US$ m nominal prices) 31
Table 5: Pakistan Chilled food value
forecast, 2006-2011 (US$ m nominal prices) 32
Table 6: Pakistan Chilled
food volume, 2001-2006 (Kg m) 35
Table 7: Pakistan Chilled food volume
forecast, 2006-2011 (Kg m) 37
Table 8: Pakistan Chilled food brand share,
by value, 2005-2006 (%) 39
Table 9: Pakistan Chilled food value, by brand
2005-2006 (PKR m nominal prices) 39
Table 10: Pakistan Chilled food
company share by value, 2005-2006 (%) 40
Table 11: Pakistan Chilled food
value, by company, 2005-2006 (PKR m nominal prices) 40
Table 12: Pakistan
Chilled food expenditure per capita, 2001-2006 (PKR, nominal prices) 41
Table 13: Pakistan Chilled food forecast expenditure per capita, 2006-2011
(PKR, nominal prices) 42
Table 14: Pakistan Chilled food expenditure per
capita, 2001-2006 (US$ nominal prices) 43
Table 15: Pakistan Chilled food
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 44
Table
16: Pakistan Chilled food consumption per capita, 2001-2006 (Kg) 45
Table
17: Pakistan Chilled food forecast consumption per capita, 2006-2011 (Kg)
46
Table 18: Tyson Foods, Inc. Key Facts 47
Table 19: Pakistan Chilled
fish/seafood value, 2001-2006 (PKR m, nominal prices) 50
Table 20:
Pakistan Chilled fish/seafood value forecast, 2006-2011 (PKR m, nominal
prices) 51
Table 21: Pakistan Chilled fish/seafood value, 2001-2006 (US$ m
nominal prices) 53
Table 22: Pakistan Chilled fish/seafood value forecast,
2006-2011 (US$ m nominal prices) 53
Table 23: Pakistan Chilled
fish/seafood volume, 2001-2006 (Kg m) 55
Table 24: Pakistan Chilled
fish/seafood volume forecast, 2006-2011 (Kg m) 56
Table 25: Pakistan
Chilled fish/seafood brand share, by value, 2005-2006 (%) 58
Table 26:
Pakistan Chilled fish/seafood value, by brand 2005-2006 (PKR m nominal prices)
58
Table 27: Pakistan Chilled fish/seafood company share by value,
2005-2006 (%) 59
Table 28: Pakistan Chilled fish/seafood value, by
company, 2005-2006 (PKR m nominal prices) 59
Table 29: Pakistan Chilled
fish/seafood expenditure per capita, 2001-2006 (PKR, nominal prices) 60
Table 30: Pakistan Chilled fish/seafood forecast expenditure per capita,
2006-2011 (PKR, nominal prices) 60
Table 31: Pakistan Chilled
fish/seafood expenditure per capita, 2001-2006 (US$ nominal prices) 61
Table 32: Pakistan Chilled fish/seafood forecast expenditure per capita,
2006-2011 (US$ nominal prices) 61
Table 33: Pakistan Chilled fish/seafood
consumption per capita, 2001-2006 (Kg) 62
Table 34: Pakistan Chilled
fish/seafood forecast consumption per capita, 2006-2011 (Kg) 62
Table 35:
Pakistan Deli food value, 2001-2006 (PKR m, nominal prices) 63
Table 36:
Pakistan Deli food value forecast, 2006-2011 (PKR m, nominal prices) 64
Table 37: Pakistan Deli food value, 2001-2006 (US$ m nominal prices) 66
Table 38: Pakistan Deli food value forecast, 2006-2011 (US$ m nominal prices)
66
Table 39: Pakistan Deli food volume, 2001-2006 (Kg m) 68
Table 40:
Pakistan Deli food volume forecast, 2006-2011 (Kg m) 69
Table 41: Pakistan
Deli food brand share, by value, 2005-2006 (%) 71
Table 42: Pakistan Deli
food value, by brand 2005-2006 (PKR m nominal prices) 71
Table 43:
Pakistan Deli food company share by value, 2005-2006 (%) 72
Table 44:
Pakistan Deli food value, by company, 2005-2006 (PKR m nominal prices) 72
Table 45: Pakistan Deli food expenditure per capita, 2001-2006 (PKR, nominal
prices) 73
Table 46: Pakistan Deli food forecast expenditure per capita,
2006-2011 (PKR, nominal prices) 73
Table 47: Pakistan Deli food
expenditure per capita, 2001-2006 (US$ nominal prices) 74
Table 48:
Pakistan Deli food forecast expenditure per capita, 2006-2011 (US$ nominal
prices) 74
Table 49: Pakistan Deli food consumption per capita, 2001-2006
(Kg) 75
Table 50: Pakistan Deli food forecast consumption per capita,
2006-2011 (Kg) 75
Table 51: Pakistan Chilled fresh pasta value, 2001-2006
(PKR m, nominal prices) 76
Table 52: Pakistan Chilled fresh pasta value
forecast, 2006-2011 (PKR m, nominal prices) 77
Table 53: Pakistan Chilled
fresh pasta value, 2001-2006 (US$ m nominal prices) 78
Table 54: Pakistan
Chilled fresh pasta value forecast, 2006-2011 (US$ m nominal prices) 78
Table 55: Pakistan Chilled fresh pasta volume, 2001-2006 (Kg m) 79
Table
56: Pakistan Chilled fresh pasta volume forecast, 2006-2011 (Kg m) 80
Table 57: Pakistan Chilled fresh pasta brand share, by value, 2005-2006 (%)
81
Table 58: Pakistan Chilled fresh pasta value, by brand 2005-2006 (PKR m
nominal prices) 81
Table 59: Pakistan Chilled fresh pasta company share by
value, 2005-2006 (%) 82
Table 60: Pakistan Chilled fresh pasta value, by
company, 2005-2006 (PKR m nominal prices) 82
Table 61: Pakistan Chilled
fresh pasta expenditure per capita, 2001-2006 (PKR, nominal prices) 83
Table 62: Pakistan Chilled fresh pasta forecast expenditure per capita,
2006-2011 (PKR, nominal prices) 83
Table 63: Pakistan Chilled fresh pasta
expenditure per capita, 2001-2006 (US$ nominal prices) 84
Table 64:
Pakistan Chilled fresh pasta forecast expenditure per capita, 2006-2011 (US$
nominal prices) 84
Table 65: Pakistan Chilled fresh pasta consumption per
capita, 2001-2006 (Kg) 85
Table 66: Pakistan Chilled fresh pasta forecast
consumption per capita, 2006-2011 (Kg) 85
Table 67: Pakistan Chilled meat
products value, 2001-2006 (PKR m, nominal prices) 86
Table 68: Pakistan
Chilled meat products value forecast, 2006-2011 (PKR m, nominal prices) 87
Table 69: Pakistan Chilled meat products value, 2001-2006 (US$ m nominal
prices) 89
Table 70: Pakistan Chilled meat products value forecast,
2006-2011 (US$ m nominal prices) 89
Table 71: Pakistan Chilled meat
products volume, 2001-2006 (Kg m) 91
Table 72: Pakistan Chilled meat
products volume forecast, 2006-2011 (Kg m) 92
Table 73: Pakistan Chilled
meat products brand share, by value, 2005-2006 (%) 94
Table 74: Pakistan
Chilled meat products value, by brand 2005-2006 (PKR m nominal prices) 94
Table 75: Pakistan Chilled meat products company share by value, 2005-2006 (%)
95
Table 76: Pakistan Chilled meat products value, by company, 2005-2006
(PKR m nominal prices) 95
Table 77: Pakistan Chilled meat products
expenditure per capita, 2001-2006 (PKR, nominal prices) 96
Table 78:
Pakistan Chilled meat products forecast expenditure per capita, 2006-2011
(PKR, nominal prices) 96
Table 79: Pakistan Chilled meat products
expenditure per capita, 2001-2006 (US$ nominal prices) 97
Table 80:
Pakistan Chilled meat products forecast expenditure per capita, 2006-2011 (US$
nominal prices) 97
Table 81: Pakistan Chilled meat products consumption
per capita, 2001-2006 (Kg) 98
Table 82: Pakistan Chilled meat products
forecast consumption per capita, 2006-2011 (Kg) 98
Table 83: Pakistan
Sandwiches/salads value, 2001-2006 (PKR m, nominal prices) 99
Table 84:
Pakistan Sandwiches/salads value forecast, 2006-2011 (PKR m, nominal prices)
100
Table 85: Pakistan Sandwiches/salads value, 2001-2006 (US$ m nominal
prices) 101
Table 86: Pakistan Sandwiches/salads value forecast, 2006-2011
(US$ m nominal prices) 101
Table 87: Pakistan Sandwiches/salads volume,
2001-2006 (Kg m) 102
Table 88: Pakistan Sandwiches/salads volume forecast,
2006-2011 (Kg m) 103
Table 89: Pakistan Sandwiches/salads brand share, by
value, 2005-2006 (%) 104
Table 90: Pakistan Sandwiches/salads value, by
brand 2005-2006 (PKR m nominal prices) 104
Table 91: Pakistan
Sandwiches/salads company share by value, 2005-2006 (%) 105
Table 92:
Pakistan Sandwiches/salads value, by company, 2005-2006 (PKR m nominal prices)
105
Table 93: Pakistan Sandwiches/salads expenditure per capita, 2001-2006
(PKR, nominal prices) 106
Table 94: Pakistan Sandwiches/salads forecast
expenditure per capita, 2006-2011 (PKR, nominal prices) 106
Table 95:
Pakistan Sandwiches/salads expenditure per capita, 2001-2006 (US$ nominal
prices) 107
Table 96: Pakistan Sandwiches/salads forecast expenditure per
capita, 2006-2011 (US$ nominal prices) 107
Table 97: Pakistan
Sandwiches/salads consumption per capita, 2001-2006 (Kg) 108
Table 98:
Pakistan Sandwiches/salads forecast consumption per capita, 2006-2011 (Kg)
108
Table 99: Pakistan Chilled ready meals value, 2001-2006 (PKR m,
nominal prices) 109
Table 100: Pakistan Chilled ready meals value
forecast, 2006-2011 (PKR m, nominal prices) 110
Table 101: Pakistan
Chilled ready meals value, 2001-2006 (US$ m nominal prices) 112
Table 102:
Pakistan Chilled ready meals value forecast, 2006-2011 (US$ m nominal prices)
113
Table 103: Pakistan Chilled ready meals volume, 2001-2006 (Kg m)
115
Table 104: Pakistan Chilled ready meals volume forecast, 2006-2011 (Kg
m) 116
Table 105: Pakistan Chilled ready meals brand share, by value,
2005-2006 (%) 118
Table 106: Pakistan Chilled ready meals value, by brand
2005-2006 (PKR m nominal prices) 118
Table 107: Pakistan Chilled ready
meals company share by value, 2005-2006 (%) 119
Table 108: Pakistan
Chilled ready meals value, by company, 2005-2006 (PKR m nominal prices)
119
Table 109: Pakistan Chilled ready meals expenditure per capita,
2001-2006 (PKR, nominal prices) 120
Table 110: Pakistan Chilled ready
meals forecast expenditure per capita, 2006-2011 (PKR, nominal prices)
120
Table 111: Pakistan Chilled ready meals expenditure per capita,
2001-2006 (US$ nominal prices) 121
Table 112: Pakistan Chilled ready meals
forecast expenditure per capita, 2006-2011 (US$ nominal prices) 121
Table
113: Pakistan Chilled ready meals consumption per capita, 2001-2006 (Kg)
122
Table 114: Pakistan Chilled ready meals forecast consumption per
capita, 2006-2011 (Kg) 122
Table 115: Pakistan Chilled pizza value,
2001-2006 (PKR m, nominal prices) 123
Table 116: Pakistan Chilled pizza
value forecast, 2006-2011 (PKR m, nominal prices) 124
Table 117: Pakistan
Chilled pizza value, 2001-2006 (US$ m nominal prices) 126
Table 118:
Pakistan Chilled pizza value forecast, 2006-2011 (US$ m nominal prices)
126
Table 119: Pakistan Chilled pizza volume, 2001-2006 (Kg m) 128
Table 120: Pakistan Chilled pizza volume forecast, 2006-2011 (Kg m) 129
Table 121: Pakistan Chilled pizza brand share, by value, 2005-2006 (%) 131
Table 122: Pakistan Chilled pizza value, by brand 2005-2006 (PKR m nominal
prices) 131
Table 123: Pakistan Chilled pizza company share by value,
2005-2006 (%) 132
Table 124: Pakistan Chilled pizza value, by company,
2005-2006 (PKR m nominal prices) 132
Table 125: Pakistan Chilled pizza
expenditure per capita, 2001-2006 (PKR, nominal prices) 133
Table 126:
Pakistan Chilled pizza forecast expenditure per capita, 2006-2011 (PKR,
nominal prices) 133
Table 127: Pakistan Chilled pizza expenditure per
capita, 2001-2006 (US$ nominal prices) 134
Table 128: Pakistan Chilled
pizza forecast expenditure per capita, 2006-2011 (US$ nominal prices) 134
Table 129: Pakistan Chilled pizza consumption per capita, 2001-2006 (Kg)
135
Table 130: Pakistan Chilled pizza forecast consumption per capita,
2006-2011 (Kg) 135
Table 131: Global Chilled food market value, 2006
136
Table 132: Global Chilled food market split (value terms (US$ m),
2006) -- Top 5 countries 139
Table 133: Global Chilled food market volume,
2006 141
Table 134: Global Chilled food market split (volume terms, 2006)
-- Top 5 countries 144
Table 135: Leading players - Top 5 countries
146
Table 136: Pakistan Key Facts 148
Table 137: Pakistan population,
by age group, 2000-2005 (millions) 153
Table 138: Pakistan population
forecast, by age group, 2005-2010 (millions) 154
Table 139: Pakistan
population, by gender, 2000-2005 (millions) 154
Table 140: Pakistan
population forecast, by gender, 2005-2010 (millions) 155
Table 141:
Pakistan real GDP, 2000-2005 (PKR bn, 2005 prices) 155
Table 142: Pakistan
real GDP forecast, 2005-2010 (PKR bn, 2005 prices) 155
Table 143: Pakistan
nominal GDP, 2000-2005 (PKR bn, nominal prices) 156
Table 144: Pakistan
real GDP, 2000-2005 (US$ bn, 2005 prices) 156
Table 145: Pakistan real GDP
forecast, 2005-2010 (US$ bn, 2005 prices) 156
Table 146: Pakistan consumer
price index, 2000-2005 (2000=100) 157
Table 147: Pakistan consumer price
index, 2005-2010 (2000=100) 157
Table 148: Pakistan exchange rate,
2000-2005 157
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