THE HAIR AND BEAUTY SALON MARKET IN CANADA 2005

SUMMARY

Quantifies the size of the salon hair care market in value terms and by number and type of salons operating in Canada. Identifies and profiles the top salons. Ranks leading manufacturers, distributors and brands by market share.

Evaluates professional channel growth rates & determinant factors. Determines demand for hair care and spa services in the multi service salon. Identifies hair-care problems, products and solutions. Determines leading techniques (especially styling and highlighting) and associated problems.

Salon managers, colorists, stylists and spa technicians describe changes in client segments and demand for hair and beauty services. They breakout demand for salon and spa services. They quantify retail sales, evaluate company market share, identify brands used in-salon and retail and best selling salon brands by techniqueThis report sets out the estimated size of the professional hairdressing industry, in selected countries, in terms of:

• The number of salons.
• The number of salon employees.

TABLE OF CONTENTS

• SECTION 1 EXECUTIVE SUMMARY -- CANADA.............................. 5
  • Table 1 The salon market in Canada at a glance .................................... 5
  • Salon market size and trends .................................................................. 5
  • Leading manufacturers and distributors ................................................. 5
  • Players and best performers in salon channel ........................................ 5
  • Data issues .............................................................................................. 5
  • Currency................................................................................................. 5
  • Date of publication................................................................................. 5
• SECTION 2 MANUFACTURERS, BRANDS AND DISTRIBUTORS .. 6
  • Table 2 Number of manufacturers and distributors ............................... 6
  • Leading manufacturers and distributors ................................................. 6
  • Representative organizations .................................................................. 6
  • Table 3 Manufacturers, ranked (top 6 companies)................................. 6
  • Top manufacturers and brands ............................................................... 6
  • Table 4 Manufacturers, unranked (12 companies) ................................. 7
  • Table 5 Distributors, ranked (top 8 companies) ..................................... 7
  • Leading distributors................................................................................ 7
• SECTION 3 MARKET OVERVIEW........................................................ 8
  • Table 6 Salon sector turnover (CAD) .................................................... 8
  • Table 7 Salon hair care products market (CAD) .................................... 8
  • Market size and trends............................................................................ 8
• SECTION 4 THE SALON SECTOR......................................................... 9
  • Table 8 The salon sector in Canada ....................................................... 9
  • Numbers of salons and market structure ................................................ 9
  • Table 9 Salon market segments.............................................................. 9
  • Breakout of market ................................................................................. 9
  • Table 10 Largest chains in Canada (8 names)...................................... 10
  • Table 11 Upmarket and celebrity salons .............................................. 10
• SECTION 5 COMPANY PROFILES/ADDRESSES ............................. 11
  • Profiles - manufacturers ....................................................................... 11
  • Profiles - distributors ............................................................................ 16
  • Profiles - salons .................................................................................... 18
  • Table 12 Other prestige salons identified in Canada............................ 24
• SECTION 6 LIST OF AUTHORITIES ................................................... 25
  • Associations - manufacturers, distributors, and salons ........................ 25
  • Publications .......................................................................................... 26
• SECTION 7 IN-SALON BUSINESS ...................................................... 27
  • In-salon business and the salon sample................................................ 27
  • Table 13 Salon consumer segments, ranked ........................................ 27
  • Table 14 Salon consumers -- gender and age ....................................... 27
  • Gender .................................................................................................. 27
  • Ages...................................................................................................... 27
  • Table 15 Average spend per visit (CAD) ............................................. 28
  • IN-SALON BUSINESS -- VARIATIONS............................................... 28
  • Table 16 Variations in salon business (2004 and 2006)....................... 28
  • GSP Salon Market (Canada) 2005 © Diagonal Reports 2005 Page 3
  • Market drivers ...................................................................................... 28
• IN-SALON BUSINESS -- BY CATEGORY........................................... 29
  • Table 17 In-salon business by category (2004).................................... 29
  • Table 18 In-salon business by category (2006).................................... 29
• IN-SALON BUSINESS - HAIR SERVICES .......................................... 30
  • Table 19 In-salon business - hair services, ranked ............................... 30
  • Table 20 Clients' hair problems/concerns, ranked ............................... 30
  • Table 21 Hair/scalp care rituals in salons ............................................. 31
  • Table 22 Hair care brands, ranked ....................................................... 31
  • Top brands and purchasing criteria ...................................................... 31
  • What the different brands offer ............................................................ 32
  • Table 23 Cuts and styling, short and long hair..................................... 33
  • Long and short hair .............................................................................. 33
  • Table 24 Styling rituals (most used) .................................................... 33
  • Table 25 Styling brands, ranked........................................................... 34
  • Table 26 Styling brands - short and long hair, by sample.................... 34
  • Table 27 Technical hair services (colour, perm) .................................. 35
  • Table 28 Colouring ritual(s) and growth drivers.................................. 35
  • Table 29 Colouring techniques ............................................................ 36
  • Table 30 Colouring brands ................................................................... 36
  • Table 31 Colouring brands, by sample ................................................. 36
  • Table 32 Perming services, ranked ...................................................... 37
  • A personal dislike ................................................................................. 37
  • Table 33 Perming brands...................................................................... 38
  • Table 34 Perming brands, by sample ................................................... 38
• IN-SALON BUSINESS -- NON-HAIR SERVICES ............................... 38
  • Table 35 In-salon non-hair business (2004, 2006) ............................... 38
  • Trends in non-hair business.................................................................. 38
  • Table 36 Consumption patterns for salon services............................... 39
  • Table 37 Spa service usage, ranked ..................................................... 39
• IN-SALON BUSINESS -- PRODUCT RETAIL..................................... 40
  • Table 38 Salon product retail business................................................. 40
  • Table 39 Retail sales, ranked by product categories (hair and non-hair).............................................................................................................. 40
• SAMPLE SALON PRICES ..................................................................... 41
  • Table 40 Prices hair services (starting prices only, CAD) ................... 41
  • Table 41 Prices of selected non-hair services (CAD) .......................... 41
  • Table 42 Prices of retail brands and products (CAD) .......................... 41
• SECTION 8 SAMPLE PROFILES.......................................................... 42
  • The GSP sample Canada...................................................................... 42
  • Table 43 Size of sample ....................................................................... 42
  • Table 44 Salon sample - numbers operated ......................................... 42
  • Table 45 Salon sample - chairs/cabins per outlet ................................. 42
  • Table 46 Salon sample - staff/technicians per outlet............................ 43
  • Table 47 Salon sample - clients and spending per outlet ..................... 43
• INDEX ..................................................................................................... 44
• DIAGONAL REPORTS STATEMENT ................................................. 49
  • GSP formats ......................................................................................... 49
  • Disclaimer ............................................................................................ 49
  • Symbols / terms used in report ............................................................. 49