China Mobile

SUMMARY

China is approaching 500 million mobile phone subscribers, and fast. The country's 1.3 billion people are feeding the demand, and its robust electronics-manufacturing sector is supplying handsets on a mammoth scale. By the end of 2007, China will have the ability to manufacture 500 million handsets per year.

The China Mobile report analyzes this massive, and still expanding, telecom market and its effects on worldwide product and content development.

Mobile users in China get their service mainly from a duopoly, one of which has focused on urban dwellers with heavy usage, and the other on lower-end users and smaller townships. The system has worked well, but revenue growth is threatening to stall, as the buildout of rural areas will be costlier than it was for denser urban markets.

For outsiders, breaking into the Chinese mobile market means acknowledging differences in consumer behavior compared to other markets: even "cool" mobile users in China differ from users in other countries. With attractive demographics - 25% of mobile users in China are between the ages of 20-24 - and a subscriber base set to reach a half billion within two years, the market demands recognition on its own terms.

Key questions the "China Mobile" report answers:

• How many people use mobile phones in China?
• What do they do with these phones?
• Why does 3G matter when hundreds of millions of Chinese people still do not have any mobile phone at all?
• What mobile telecommunications opportunities exist in the Chinese market for foreign-based firms?
• And many more...

eMarketer Reports-On-Target and Up-to-Date

The China Mobile report aggregates the latest data from worldwide marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business, marketing and advertising decisions for the future.

TABLE OF CONTENTS

Impetus

• Mobile Phone Subscribers in China, 20062010 (millions and % of population)

The eMarketer View

• Key eMarketer Numbers China Mobile
• Current 2G and Expected 3G Mobile Carriers in China, 2006

Doing Business In China

• For Large Enterprises
• For SMEs
• For Online Marketers

The Market

• Carriers
• Top 10 Mobile Vendors Worldwide, Ranked by Subscribers, December 2005 (millions)
• Profile of Leading Wireless Operators in China, 2004 & 2005

Subscribers

• Mobile Phone Subscribers in China, 20062010 (millions and % of population)
• Comparative Estimates: Mobile Phone Subscribers in China, 20062010 (millions)
• Top 10 Countries Worldwide, Ranked by Mobile Subscribers, December 2005 (millions)
• Net Mobile Subscriber Additions for Select Countries Worldwide, 2006 (% market share)
• Mobile and FixedLine Telecommunications Subscribers in China, April 2006 (millions)
• Fixed Line and Mobile Subscribers in China, 20022010 (millions)
• Breakdown of Telecommunications Services Revenues in China, by Segment, 2004 & 2005 (as a % of total)
• Breakdown of Wireless Service Revenues Worldwide, by Country, 20042009 (as a % of total)

Pricing

• Cost of Mobile Handset Purchase according to Consumers in China, by Payment Plan, 2005 (% of respondents)
• Average Monthly Mobile Services Spending by Consumers in China, by Payment Plan, 2005 (% of respondents)

Handsets

• Mobile Phone Handset Market in China, 2004 & 2005
• Mobile Handset Market Share in China, by Vendor, 2005 (%)
• Mobile Handset Market Share in China, by Vendor, 2003 & 2004

Mobile Phone Usage and Users

• Soccer Fans Who Plan to Follow the World Cup via Mobile Phone in Select Countries in the AsiaPacific Region, 2006 (% of respondents)
• Mobile ValueAdded Services in China, by Application, 2005 (% market share and % increase vs. prior year)
• Handset Features Consumers in China Have on Their Mobile Phone, 2005 (% of respondents)
• Types of Content that Mobile Phone Users in China Expect from Mobile Phones, 2005 (% of respondents)
• Percent of Mobile Phone Users in Select Countries/Regions Worldwide Using Multimedia Phones*, 2004 & 2005
• Mobile Payment Users in China, 20042008 (millions)

Music

• Mobile Music Revenues in China, 2003 & 20052008 (billions)
• China Mobile's Ringback Tone Revenues, 2004 & 2005 (millions)
• Mobile Phone Users in Select Countries Worldwide that Regularly* Listen to Music on Their Mobile Phones, 2005 (% of respondents in each country)
• Percent of Multimedia* Phone Users in Select Countries/Regions Worldwide Who Downloaded Music** on Their Phone, 2004 & 2005
• Percent of Multimedia* Phone Users in Select Countries/Regions Worldwide Who Downloaded Music on Their Phone, by Frequency, 2005

Games

• Mobile Gaming Revenues in China, 20032008 (milllions)
• Java/BREW Mobile Game Revenues in China, 20042008 (millions)
• Percent of Multimedia* Phone Users in Select Countries/Regions Worldwide Who Downloaded Games** on Their Phone, 2004 & 2005
• Percent of Multimedia* Phone Users in Select Countries/Regions Worldwide Who Downloaded Games on Their Phone, by Frequency, 2005

Camera Phones and Mobile Video

• Percent of Multimedia* Phone Users in Select Countries/Regions Worldwide Who Download or Send Pictures, Photos or Videos on Their Phone, by Frequency, 2005
• Percent of Mobile Phone Users in Select Countries/Regions Worldwide Using Camera Phones, 2004 & 2005
• Streaming and Broadcast Mobile TV Subscribers in China, 20042009 (millions and % increase vs. prior year)
• Types of Content that Mobile Phone Users in China Expect from Mobile TV Service, 2005 (% of respondents)
• Amount that Mobile Subscribers in China Would Pay per Month for Mobile TV Service, 2005 (% of respondents)

Users

• Mobile Subscribers in China, by Age, 2005 (% of respondents)
• Population in China's Urban Areas, 1975, 2003 & 2015 (millions)

Marketing

• Top 10 Brands Worldwide, by Value, 2006 (millions)
• Online Ads that Internet Users in China Browsed Most Frequently, December 2004 (% of respondents)
• Leading Purchase Influencers according to Online Consumers in Select Countries Worldwide, November 2005 (% of respondents)

3G and the Future

• 3G Mobile Terminal Users in China, 2006 & 2008 (millions)
• 3G Subscribers in the AsiaPacific* Region, by Country, 2004 & 2009

Related Information and Links

• Related Links
• Related Charts
• Suggested Keywords for eStat Database
• Contact
• Report Contributors

About eMarketer

• eMarketer's Core Expertise
• Dedicated Team
• A Trusted Resource