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SUMMARY
With nearly 65% mobile phone penetration, Japan is a leading mobile society.
Now, as cash and credit cards also move onto users' phones, these "mobile
wallets," combined with GPS and location-based targeting, are providing unique
new marketing possibilities- and instant feedback on their success.
The Mobile Payments in Japan report explores the new world of Keitai (Japanese
for "mobile") and Osaifu-Keitai ("wallet phones"). Far from being exotic,
foreign concepts, they are literally models of the future for marketers and
mobile service providers in the US and around the world.
The Mobile Payments in Japan report explores the new world of Keitai (Japanese
for "mobile") and Osaifu-Keitai ("wallet phones"). Far from being exotic,
foreign concepts, they are literally models of the future for marketers and
mobile service providers in the US and around the world.
Key questions the "Mobile Payments in Japan" report answers:
- How many people have mobile wallets in Japan?
- Where and how do Japanese consumers use mobile wallets?
- What would it take for the same technology to be deployed in the US?
- What can marketers in other parts of the world do to prepare for
deployment?
- And many more...
eMarketer Reports- On-Target and Up-to-Date
The Mobile Payments in Japan report aggregates the latest data from
international marketing, communications and financial researchers with
eMarketer numbers, projections and analysis to provide the information you
need to make smart business decisions.
TABLE OF CONTENTS
Impetus
- EMoney Systems on NTT DoCoMo Mobile Phones, 2006
Issues & Questions
The eMarketer View
Implications for Your Business
- For Large Enterprises
- For SMEs
- For Marketers
The Environment
- Mobile Phone Households in Select Countries Worldwide, November & December
2005 (% of respondents)
- Mobile Phone Subscribers in Japan, 2005 & 2006 (millions)
- Amount of Time that Mobile Phone Users in Japan Spend Using Their Mobile
Phone Each Day, February 2006 (% of respondents)
- Emerging Mobile Phone Features that Are Currently Used by Consumers in
Japan, 2006 (% of respondents)
Customer attitudes toward mobile payment systems
- Internet Users in Japan Who Would Like to Use a Mobile Phone Credit Card,
February 2006 (% of respondents)
- Frequency with which Internet Users in Japan Use Electronic Money,
December 2005 (% of respondents)
- Top 10 Locations Where Internet Users in Japan Would Like the Ability to
Use Electronic Money, December 2005 (number of votes)
- Types of Stores Where Internet Users in Japan Would Like to Use a Mobile
Phone Credit Card, February 2006 (% of respondents)
- Perceived Changes that Mobile Phone Credit Cards Will Bring according to
Internet Users in Japan, February 2006 (% of respondents)
- Reasons that Internet Users in Japan Have Never Used Electronic Money,
December 2005 (% of respondents)
- Opinions of Internet Users in Japan Regarding the Usage or Continued Usage
of Electronic Money, December 2005 (% of respondents in each group)
Mobile emoney systems
- Electronic Money (ECash) Users in Japan, 2005 & 2008 (millions)
- Internet Users in Japan Who Are Aware of Electronic Money Systems, by
Brand, December 2005 (% of respondents)
- Electronic Money Systems* in Japan: Cardholders and Participating
Merchants, 2006
- Brands of Electronic Money that Internet Users in Japan Use Most Often,
December 2005 (% of respondents)
- Locations Where Internet Users in Japan Use Electronic Money, December
2005 (% of respondents)
The Players
- NTT DoCoMo
- KDDI
- Softbank/Vodafone
- Banks and card issuers
The Marketing Play
- Reasons that Internet Users in Japan Use Their Particular Brand of
Electronic Money, December 2005 (% of respondents)
- Features of Electronic Money that Are Attractive to Internet Users in
Japan, December 2005 (% of respondents)
Related Information and Links
- Related Links
- Related Charts
- Suggested Keywords for eStat Database
- Contact
- Report Contributors
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