| Download a sample from "The Infoshop", another service of Global Information.
|
SUMMARY
Online travel markets are at various stages of development. In the US, the
world's largest market, growth is strong, but slowing. Europe, less than half
the size of the US market, still has upside potential. But in the Asia-Pacific
region, China and India are on the way to becoming market powerhouses.
Attention: Marketers, Advertising Agencies, Educators, Retailers and
Researchers.
The Online Travel Worldwide report analyzes the similarities - and differences
- between online travel markets in order for marketers to create straight-line
routes to success.
Markets at different stages of development can be valuable laboratories for
learning. For example, the UK market is now experimenting with many "Travel
2.0" applications involving user-generated content, mapping and RSS feeds that
have been used in the US travel market. US firms, by the same token, can
follow the progress of Asian companies developing travel applications for
mobile phones.
Of course, technologies and marketing programs used in one country cannot
always be applied with the same results in other regions - but development
times can often be shortened and many mistakes can be avoided altogether.
TABLE OF CONTENTS
Impetus
- Online Leisure/Unmanaged Business Travel Sales in the US, Europe and the
Asia-Pacific Region, 2005 (billions and % increase vs. prior year)
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers: Worldwide Online Travel
A Global View of Travel
- Total Travel
- Total Personal and Business Travel Spending In Major Economies*
Worldwide, 2004-2010 (billions and % increase vs. prior year)
- Personal and Business Travel Spending in Major Economies Worldwide, 2006
(billions, CAGR* and market share)
- Online Travel
- Product Categories Included in the Last Three Online Purchases of
Internet Users Worldwide, April-May 2005 (% of respondents)
- Top 10 Countries Where Internet Users Purchased Airline Tickets in One
of Their Last Three Online Purchases, April-May 2005 (% of respondents)
- Airline Tickets Purchased Online according to Airlines Worldwide, 2005 &
2006 (% of total)
- Payment Methods Used by Online Buyers in Select Countries Worldwide,
April-May 2005 (% of respondents)
- Channel Used Most Often by Business Travelers Worldwide to Book Business
Trips, April 2006 (% of respondents)
- Experience of Business Travelers Worldwide Booking Travel, Offline vs.
Online, April 2006 (% of respondents)
- Business Travelers Worldwide Who Prefer Doing Their Own Travel Booking
vs. Having an Assistant or Travel Agent Do It, April 2006 (% of respondents)
- Cheapest Distribution Channel for Hotel Room Bookings Used by Business
Travelers in Select Countries Worldwide, February 2005 (% of respondents)
- Business Travelers in Select Countries in the Asia-Pacific Region Who
Book More Than 40% of Their Business Travel Online, October-November 2005 (%
of respondents)
North America
- Internet Users and Broadband Households North America, by Country, 2005
(millions, penetration and CAGR*)
- United States
- US Online Leisure/Unmanaged Business Travel Sales, 2004-2009 (billions
and % increase vs. prior year)
- Comparative Estimates: US Online Travel Sales, 2004-2007 & 2010
(billions)
- Online Travel Planners* in the US, 1998-2005 (millions and % of Internet
users who travel)
- Online Travel Bookers* in the US, 1999-2005 (millions and % of Internet
users who travel)
- Canada
- Internet Users in Canada Who Are Satisfied* with Online Travel Sites,
2002 & 2006 (% of respondents)
- Internet Users in Canada Who Believe the Internet Is Important* for
Travel Planning, 2002 & 2006 (% of respondents)
- Types of Web Sites Visited by Internet Users in Canada in the Past Three
Months, 2004 (% of respondents)
- Products and Services Purchased Online by Online Buyers in Canada in the
Past Three Months, 2004 (% of respondents)
Europe
- Comparative Estimates: Online Travel Sales in Europe, 2003-2007 (billions
of Euros)
- Internet Users and Broadband Households in Select Countries in Western
Europe, 2005 (millions, penetration and CAGR*)
- Market Share of Online Leisure/Unmanaged Business Travel Sales in Europe*,
by Country, 2003 & 2006
- Market Share of Online Travel Sales in Europe, by Country, 2005
- Market Share of Online Travel Sales in Europe, by Segment, 2005
- Adults in Select Countries in Western Europe Who Have Used Low-Cost
Airline Carriers, November 2005 (% of respondents)
- Online Sales of Traditional vs. Dynamic Package Vacations in Western
Europe and the US, 2005 (billions)
- Market Share of Dynamic Package Vacation Online Sales in Western Europe,
by Country, 2005 (% of total)
- Percent of Online Travel Sales in Europe, by Distribution Channel,
1999-2005
- Online Travel Sales in Western Europe and the US, by Distribution Channel,
2006 (% of total)
- The UK
- Online Travel Activities of Package Vacation Buyers in the UK, 1998-2004
(% of respondents)
- UK Online Travel Industry, by Segment, 2004 & 2007 (% market share)
- Vacation Destination Booked Online by UK Online Travel Bookers, 2005 (%
of respondents)
- Travel Bookings Transacted Online in the UK, by Destination, 2005 (% of
bookings in each category)
- Top 10 Travel Web Sites Visited by Internet Users Ages 50+ in the UK,
May-September 2005 (thousands of unique visitors)
- Top 10 Web Site Categories Most Likely to Be Visited by Internet Users
Ages 50+ in the UK, May-September 2005 (baseline index of 100*)
- France
- Growth of Online Travel Sales* in France, by Segment, Q1 2006 (%
increase vs. prior year)
- Top Five Travel and Tourism Web Sites in France, Ranked by Unique
Visitors, Q1 2006 (thousands and % of Internet population)
- Online Travel Planners* and Bookers in France, 2005 (millions)
- Top Five Online Search Categories in France, Q1 2006 (% of total
searches)
- Germany
- Online Leisure/Unmanaged Business Travel Sales in Germany, 2002-2006
(billions and % increase vs. prior year)
- Online Travel Planners* and Bookers in Germany, July-September 2005
(millions and % of Internet users)
- Top Five Travel and Tourism Products Researched Online by Online Travel
Planners* in Germany, July-September 2005 (% of respondents)
- Top Five Travel and Tourism Products Bought Online by Online Travel
Buyers in Germany, July-September 2005 (% of respondents)
- Top Five Travel and Tourism Products Researched Online by Online Travel
Planners* in Germany, July-September 2005 (% of respondents)
- Top 10 Product Categories Purchased Online by Internet Users in Germany,
July-September 2005 (% of respondents)
The Asia-Pacific Region
- Online Leisure/Unmanaged Business Travel Sales in the Asia-Pacific Region,
2004, 2005 & 2007 (billions)
- Internet Users and Broadband Households in Select Countries in the
Asia-Pacific Region, 2005 (millions, penetration and CAGR*)
- Market Share of Online Leisure/Unmanaged Business Travel Sales in Select
Countries in the Asia-Pacific Region, 2004 (% of total)
- Online Leisure/Unmanaged Business Travel Sales in the Asia-Pacific Region,
by Distribution Channel, 2004 (% of total)
- Likelihood of Internet Users* in Select Countries in the Asia-Pacific
Region to Buy Travel Online, October 2005 (% of respondents)
- Travelers in Australia Who Prefer Making Vacation Arrangements Online vs.
Offline, February 2006 (% of respondents)
- China
- Online Travel Sales in China, by Segment, 2005 (millions of RMB)
- Select Products Bought Online in the Past Six Months by Online Buyers in
China, December 2005 (% of respondents)
- Select Online Activities Performed by Internet Users in China, December
2005 (% of respondents)
- Online Payment Methods Used by Internet Users in China, 2005 (% of
respondents)
- Payment Method Used by Online Buyers in China to Pay for Their Online
Purchases, December 2005 (% of respondents)
- India
- Online Travel Sales in India, by Segment, 2005* (millions)
- Products and Services Bought Online by Online Buyers in India, April
2005 (% of respondents)
- Travel Services Bought Online and Likely to Be Bought Online by Online
Buyers in India, April 2005 (% of respondents)
- Demographic Profile of Online Travel Bookers in India, by Travel
Purchase, April 2005 (% of total)
- Payment Methods Used by Online Buyers in India, April 2005 (% of
respondents)
Related Information and Links
- Related Charts
- Suggested Keywords for eStat Database
- Contact
- Report Contributors
About eMarketer
- eMarketer's Core Expertise
- Dedicated Team
- A Trusted Resource
|
