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SUMMARY
It all depends on where you look at it. In countries such as France, Spain and
Italy, IPTV has the potential to be a genuine revenue-generating service as it
fills a gap in the Pay-TV market. For countries like the US and the UK,
however, the revenue potential for stand-alone IPTV services will be much more
limited.
Summary
The IPTV report looks at how the worldwide adoption of broadband is rapidly
changing the picture for Internet Protocol TV (IPTV).
There are a couple of essential ingredients required for IPTV. The first is
bandwidth.
eMarketer estimates that the total number of broadband households worldwide
will grow to approximately 422 million by 2010. Of that number, 139 million
will have sufficient bandwidth to be able to receive IPTV. (This number does
not include cable Internet subscribers.) So if one subtracts cable Internet
subscribers and other broadband subscribers receiving less than 2Mbps of
bandwidth, by 2010 approximately one-third of all broadband subscribers
worldwide will theoretically be able to receive IPTV.
Key questions the "IPTV" report answers:
- What is the current status and what are the prospects for IPTV in Western
Europe, North America and the Asia-Pacific?
- What do business executives within the IPTV sector regard as the major
barriers to IPTV adoption?
- What do consumers think of IPTV?
- And many more...
eMarketer Reports- On-Target and Up-to-Date
The IPTV report aggregates the latest data from marketing, technology and
communications researchers with eMarketer numbers, projections and analysis to
provide the information you need to make smart, forward-thinking business
decisions.
TABLE OF CONTENTS
Impetus
- IPTV Subscribers in the US, 2005 & 2010 (millions and penetration)
Issues & Questions
The eMarketer View
- Key eMarketer Numbers: IPTV
- IPTV Bandwidth Requirements: Standard-Definition TV vs. High-Definition
TV, 2006
- IPTV-Capable* and Broadband Households Worldwide, 2005 & 2010 (millions)
Current State of Play- July 2006
- IPTV Subscribers in Select Countries Worldwide, by Provider, April & June
2006 (thousands)
Western Europe
- Multichannel TV Subscribers and Revenues in the UK, by Platform, 2005 &
2015 (% market share)
North America
The Asia-Pacific Region
Subscriber Estimates & Forecasts
Worldwide
- Comparative Estimates: IPTV Subscribers Worldwide, 2005, 2009 & 2010
(millions)
- IPTV Subscribers in Select Regions Worldwide, 2010 (millions and 2005-2010
CAGR*)
- IPTV Subscribers Worldwide, by Region, 2005-2010 (thousands)
- Top Three IPTV Markets Worldwide, Ranked by Number of Subscribers, 2004 &
2010
Subscriber Estimates & Forecasts
- IPTV Revenues Worldwide, by Region, 2005-2010 (millions)
- IPTV Equipment Revenues Worldwide, 2005 & 2010 (billions)
- Shipments of IPTV Set-Top Boxes Worldwide, 2005-2010 (thousands and %
market share)
Europe
- Comparative Estimates: IPTV Subscribers in Europe, 2010 (millions)
- IPTV* Subscribers in Western Europe, 2004-2010 (thousands and % increase
vs. prior year)
- Top Five IPTV Markets in Western Europe, Ranked by Number of Subscribers,
2010
- IPTV Market Share in France, Italy and Spain, 2009 (% of total pay-TV
market)
US
- Comparative Estimates: IPTV Subscribers in the US, 2010 (millions)
The Asia-Pacific Region
- IPTV Subscribers in the Asia-Pacific Region, 2004-2009 (in millions)
- IPTV Users in China, 2004-2008 (millions and % increase vs. prior year)
- Pay-TV Households in the Asia-Pacific Region, by Segment, 2000, 2005 &
2011 (% of total and CAGR)
- IPTV Revenue Market Share in the Asia-Pacific Region, 2004 & 2015 (% of
total pay-TV revenues)
Business Perceptions
- Most Significant Obstacle to Household IPTV Adoption in the Future
according to IPTV-Related Business Executives Worldwide, April-May 2006 (% of
respondents)
- IPTV Service that Will Offer the Most Significant Revenue Increase in the
Future according to IPTV-Related Business Executives Worldwide, April-May 2006
(% of respondents)
Consumer Perceptions
- Familiarity with IPTV among US Pay-TV Subscribers in Online Households,
2006 (% of respondents)
- Concerns about IPTV according to Consumers in the US and Select Countries*
in Western Europe, 2005 (% of respondents)
- Reasons that US Consumers Would Switch Pay-TV Services, 2006 (% of
respondents)
- Whether US Likely Early Adopters* Who Subscribe to Cable or Satellite TV
Would Switch to IPTV Service from Their Telephone Company, December 2005 (% of
respondents)
- Pursuasive Reasons for Switching to IPTV Service according to Consumers in
the US and Select Countries* in Western Europe, 2005 (% of respondents)
- US Adults Who Are Very Interested* in Interactive Features of IPTV, 2005
(% of respondents)
- Behavior of US Adults If IPTV Service Was Available Only for Their Home PC
at a Very Reasonable Price, 2005 (% of respondents)
- Effect of IPTV on Cable and Satellite TV Service among US Adults*, 2005 (%
of respondents)
- IPTV Services that US Likely Early Adopters* Are Interested in and Would
Be Willing to Purchase, December 2005 (% of respondents)
- IPTV Services that Should Be Part of IPTV Packages without Extra Fees
according to US Likely Early Adopters*, December 2005 (% of respondents)
- IPTV Provider with which US Adults Would Feel Most Comfortable, by Type,
2005 (% of respondents)
Related Information and Links
- Related eMarketer Reports
- Suggested Keywords for eStat Database
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