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SUMMARY
With a population of nearly 1.1 billion and a burgeoning middle class, India
is becoming one of the world's largest consumers of goods and services. And,
although Internet usage growth was steady last year at roughly 8.5%, over the
next two years it is expected to increase nearly 160%
The India Online report looks at the vast Asian subcontinent from the
standpoint of the Internet. Unfortunately, from that point of view the country
looks neither as large as it is - nor as modern as it would wish to be
perceived.
With GDP growth at close to 7%, India has one of the fastest growing economies
in the world. And the country is quickly becoming one of the most important
development centers for software, IT outsourcing, R&D, biotech, customer
contact, design, and other knowledge-based products and services.
The question is: why does India continue to lag in online usage, commerce and
advertising?
Key questions the "India Online" report answers:
- How large is the Indian economy?
- What is the potential size of its Internet population?
- What factors have been holding Internet growth back?
- Why has broadband deployment been so slow?
- How are recent political and social changes affecting online Indians?
- What do Indians do online - and it that changing?
- And many more...
eMarketer Reports- On-Target and Up-to-Date
The India Online report aggregates the latest data from internationals
marketing, technology and telecommunications researchers with eMarketer
numbers, projections and analysis to provide the information you need to make
the right business decision - every time.
TABLE OF CONTENTS
Impetus
- India: Key Indicators, 2005
Macroeconomic Overview
- Gross Domestic Product in India, by Sector, 1991 & 2005 (% of total)
- Number of Households in India, by Income, 1995-2010 (millions)
- Software and Service Export Revenues and Employment in India, FY 2005 & FY
2006
Internet Access
Internet Users
- Comparative Estimates: Internet Users in India, 2004-2010 (millions)
- Internet Users in Select Countries in the Asia-Pacific Region, 2004-2010
(millions and penetration)
Broadband Access
- Broadband Households in India, by Access Technology, 2004-2010 (thousands
and penetration)
- Broadband Subscribers in India, January-July 2006 (millions)
- Broadband Subscribers in Select Countries in the Asia-Pacific Region, by
Access Technology, Q1 2006 (thousands)
- Broadband* Penetration in Select Countries Worldwide, 2006 (% of consumers
in each region)
- Top 10 Countries Worldwide, Ranked by Fiber-to-the-Home (FTTH) Households,
2011 (millions and % of households)
Wireless Access
- Frequency that Consumers in Select Countries Worldwide Access the Internet
via a Mobile Phone, February-March 2006 (% of respondents)
Pricing
Demographics
- Internet Users in India, by Gender, 2004 & 2005 (% of respondents)
- Urban Internet Users in India, by Age, April 2005 (% of total)
- Internet Users in India, by Experience Online, March-April 2005 (% of
respondents)
- Urban Internet Users in India, by Occupation, April 2005 (% of total)
- Internet Access Locations Used by Internet Users in India, 2006 (% of
respondents)
Usage
- Internet Users in India, by Time Spent Online per Week, March-April 2005
(% of respondents)
- Online Activities of Internet Users in India, 2005 (% of respondents)
- Online Activities of Online Buyers in India, by Age, April 2005 (% of
respondents)
- Brand Recall* of the Leading Web Sites in India, 2006 (% of respondents)
E-Commerce
- Retail E-Commerce in India, 2002-2007 (millions)
- E-Commerce Spending in India, 2006 & 2007 (millions)
- Retail E-Commerce Transactions in India, 2003-2006 (average per month and
% growth vs. prior year)
- Online Buyers in India, April 2005 (% of respondents)
- Demographic Profile of Online Buyers in India, April 2005 (% of
respondents)
- Sources Used by Online Buyers in India to Find Retail E-Commerce Sites,
March 2006 (% of respondents)
- Products and Services Bought Online by Online Buyers in India, April 2005
(% of respondents)
- Internet Users in India Who Purchase Goods and Services Online at
Cybercafes, October 2005 (% of respondents)
- Online Travel Sales in India, by Segment, 2005 (millions)
- Travel Services Bought Online and Likely to Be Bought Online by Online
Buyers in India, April 2005 (% of respondents)
- Reasons that Online Buyers in India Shop at Particular Retail E-Commerce
Sites, March 2006 (% of respondents)
- Payment Methods Used by Online Buyers in Select Countries Worldwide,
April-May 2005 (% of respondents)
- Payment Methods Used by Online Buyers in India, April 2005 (% of
respondents)
Online Advertising & Marketing
Spending
- Online Advertising Spending in India, 2003-2007 (millions)
- Advertising Spending for Select Countries in the Asia-Pacific Region,
2004-2006 (% increase/decrease vs. prior year)
- Advertising Spending for Select Countries in the Asia-Pacific Region, 2005
(% market share)
Related Information and Links
- Related Links
- Suggested Keywords for eStat Database
- Contact
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