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SUMMARY
The majority of all digital content will be distributed over the Internet in
the not-too-distant future, and while that process is well under way with
music, this year will see the TV and movie industries dip their toes in the
digital waters as well. In fact, they may make quite a splash. ,
The Digital Downloading report analyzes the impact of digital distribution on
the music, movie and television industries.
Are consumers ready to buy digital entertainment content? Yes.
eMarketer forecasts that US consumer spending on digital music, movies and
television will approach $7.8 billion in 2010, up from $1.3 billion in 2005.
It is true that restrictive digital rights management (DRM) still casts a
shadow over the digital content sector. But lessons- particularly in the
online music business- are being learned. Imposing stringent restrictions on
how consumers use the digital products they purchase does not secure revenue
for the copyright holder, it merely pushes consumers away.
Key questions the "Digital Downloading" report answers:
- What are the prospects for digital music on both the PC and mobile
platforms?
- How does the US digital music market compare globally?
- What are the barriers to a paid online movie and TV download market?
- How many Internet users are paying for non-adult video content?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The Digital Downloading report aggregates the latest data from leading
marketing and communications researchers with eMarketer numbers, projections
and analysis to provide the information you need to make the right business
decisions- right when you need to.
TABLE OF CONTENTS
Executive Summary
- Digital Music, TV and Movie Content Spending in the US, 2005-2010
(millions)
Issues & Questions
The eMarketer View
- Key eMarketer Numbers: Digital Downloading
- US Online Video Advertising Spending, 2006, 2008 & 2010 (millions)
- Broadband Households in the US, by Access Technology, 2004-2010 (millions
and penetration)
- Media Center* PC Shipments Worldwide, 2006 & 2010 (millions)
Digital Music
Worldwide
- Top Five Recorded Music Markets Worldwide, Ranked by Retail Value, 2005
(millions)
- Recorded Music Trade Revenues* Worldwide, by Format, 2004 & 2005 (millions
and % increase/decrease vs. prior year)
- Recorded Music Sales Worldwide, Digital vs. Physical, December 2005 & June
2006 (% of total)
- Digital Music Channel Split in the 10 Largest Digital Music Markets*
Worldwide, 2005 (% of total)
- Digital Music Sales Worldwide, by Channel/Format, June 2006 (% of total)
- Key Metrics for the Digital Music Industry Worldwide, 2004 & 2005
(millions and % increase vs. prior year)
- Cumulative Worldwide iPod Units Sold and Revenues, Q2 2003 & Q3 2006
- Cumulative Worldwide iTunes Songs/Videos Downloaded and Revenues, Q2 2003
& Q3 2006
The US
- US Recording Industry Revenues, 1997-2005 (millions)
- US Recorded Music Spending, by Format, Six months ending June 30, 2006
(millions and % change vs. same period of prior year)
- US Digital Music Spending, by Format, Six months ending June 30, 2006
(millions and % change vs. same period of prior year)
- US Recorded Music Spending, by Format, Six months ending June 30, 2005 &
June 30, 2006 (% of total market)
- Warner Music Group Recorded Music Revenues, Physical and Digital, 2005 &
2006 (millions and % of total revenue)
- US Internet Users Who Have Downloaded Music from the Internet, 2005 & 2006
(% of respondents)
- US Internet Users Who Have Paid to Download Music, 2005 & 2006 (% of
respondents)
- Sales of Digital Song Downloads in the US, 2004-2006 (millions)
- Digital Music Spending in the US and Worldwide, 2005-2010 (millions)
- Music Spending in the US, by Segment, 2005-2010 (millions)
- Digital Music* Spending As a Percent of Total Music Spending in the US,
2005-2010
- Mobile Music Spending As a Percent of Digital Music* Spending in the US,
2005-2010
- Number of Songs Downloaded and Purchased from European iTunes Music
Stores, 2005 & 2006 (millions)
- Internet Users in Select Countries in Europe Who Have Paid to Download
Music Online, May 2006 (% of respondents)
- Frequency with which UK Legal Downloaders Purchase Digital Downloads, July
2006 (% of respondents)
- Number of Legal Single Track Music Downloads in the UK, Q1 2004-Q1 2006
(millions)
- Legal Digital Content Download Revenues in the UK, 2006 & 2011 (millions
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