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TABLE OF CONTENTS
The Asia-Pacific region includes online economies at opposite ends of the
development spectrum. Australia, Japan and South Korea have advanced digital
infrastructures with mature e-commerce and online travel sectors. At the other
end of the spectrum, countries such as Vietnam, Indonesia and Malaysia are
less developed but fast-growing. However, it is the massive travel markets of
China and India that are driving regional growth.
The Asia-Pacific Online Travel report analyzes the diverse digital
economies of the region with special emphasis on the two giants: China and
India.
eMarketer estimates that online travel bookings in China were worth $1.5
billion in 2006, and average annual increases of 60% will push the Chinese
market to $15.4 billion in 2011. Expansion will be underpinned by meteoric
economic growth, relaxation of overseas travel restrictions and a fast-growing
Internet user population.
In India, the online travel market will grow an average of 46% annually from
2007 to reach $4 billion in 2011. A growing middle class has become more
comfortable buying railway and budget airline tickets online, and a slew of
online travel agencies (OTAs) have been established to meet growing demand.
Key questions the “Asia-Pacific Online Travel” report addresses:
- How large are the online travel markets in China and India?
- What is driving growth in the two markets?
- What are the unique features of these two online travel markets?
- What are the major risks and hurdles of the online travel business in the
Asia-Pacific region?
- And many others...
eMarketer Reports- On Target and Up to Date
The Asia-Pacific Online Travel report aggregates the latest data from
international marketing and communications researchers with eMarketer analysis
to provide the information you need to make the right business decisions-
right now.
Executive Summary
- Key Metrics for Online Leisure/Unmanaged Business Travel Bookings in
China, India and the Asia-Pacific* Region, 2006 & 2011
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers - Asia-Pacific Online Travel
- Asia-Pacific Overview
- Worldwide Population, by Region, 2007 (% of total)
- Top 15 Countries Worldwide Ranked by Projected Gross Domestic Product*
(GDP), 2007 (billions)
- Internet Users and Broadband Households in Select Countries in the
Asia-Pacific Region, 2006 & 2011
- Mobile Phone Subscribers and Penetration in Select Countries in the
Asia-Pacific Region, 2006 (millions, CAGR* and % of population)
- Personal Travel and Tourism Spending for Select Countries/Regions
Worldwide, 2007 (% of total personal consumption)
- Personal Travel and Tourism Spending Growth for Select Countries in the
Asia Pacific Region and the US, 2008-2017 (CAGR* adjusted for inflation)
The Regional Online Travel Market
- Asia-Pacific* Online Leisure/Unmanaged Business Travel Bookings, 2006-2011
(billions and % increase vs. prior year)
- Comparative Estimates: Asia-Pacific* Online Leisure/Unmanaged Business
Travel Bookings, 2005-2008 & 2011 (billions)
- Market Share of Online Leisure/Unmanaged Business Travel Bookings for
India and China, 2006 & 2011 (% of Asia-Pacific* total)
- Growth of Online Travel Sales in Select Countries in the Asia-Pacific
Region, 2006-2010
- Online Travel Sales As a Percent of Total Travel Sales in the US, Europe
and the Asia-Pacific Region, 2005 & 2008
Online Travelers
- Sources Used for Determining Vacation Destination according to Adults in
the Asia-Pacific Region*, May 2007 (% of respondents)
- Most Important Resource for Planning or Researching Travel according to
Internet Users in the Asia-Pacific Region*, November 2006-April 2007 (% of
respondents)
- Influences on Vacation Travel Purchases by Internet Users in the
Asia-Pacific Region, Europe and North America, May-June 2006 (% of respondents
in each group)
- Travel Services Researched and/or Purchased* Online by Internet Users in
the Asia-Pacific Region**, November 2006-April 2007 (% of respondents)
- Method Used for Booking Airplane Tickets according to Adults in the
Asia-Pacific Region*, May 2007 (% of respondents)
- Method Used for Making Hotel Reservations or Accommodations according to
Adults in the Asia-Pacific Region*, May 2007 (% of respondents)
- Payment Method Used for Traveling Expenses according to Adults in the
Asia-Pacific Region*, May 2007 (% of respondents)
- Preferred Payment Method of Travel Buyers in the Asia-Pacific Region
according to Retail Travel Agencies, April-May 2006 (% of total)
- Ticket Delivery Methods of Retail Travel Agencies in the Asia-Pacific
Region, April-May 2006 (% of total)
China
- China Online Leisure/Unmanaged Business Travel Bookings, 2006-2011
(billions and % increase vs. prior year)
- Growth Opportunities and Threats
- Priorities for Spending Time and Money according to Affluent Consumers
in China, January-June 2007 (% of respondents)
- Leading Outbound Travel Destination during 2006 according to Affluent
Consumers in China, January-June 2007 (% of respondents)
- Mobile Subscribers in China, 2006 & 2010 (millions)
- Internet Access Devices Used by Internet Users in China, June 2007 (% of
respondents)
- Online Travel Distributors
- China Online Travel Agency Revenues, 2006-2011 (billions and % increase
vs. prior year)
- Comparative Estimates: China Online Travel Agency Revenues, 2006-2010
(billions)
- Distribution of China Online Travel Agency Revenues, by Segment, 2006 &
2010 (% of total)
- Travel Services Reserved Online according to Internet Users in China,
June 2007 (% of respondents)
- Market Share of Online Travel Suppliers in China, 2006
- Online Travel Web Site Revenues in China, Q2 2007 (% market share)
- Profile of Ctrip: The Leading Chinese Online Travel Agency, 2006
- Online Consumer Behavior
- Sources for Travel Information according to Affluent Consumers in China,
January-June 2007 (% of respondents)
- Online Travel Activities of Internet Users in China, June 2007 (% of
respondents)
- Reasons for Dissatisfaction with Online Travel Services according to
Internet Users in China, June 2007 (% of respondents)
- Sources for Booking Travel according to Affluent Consumers in China,
January-June 2007 (% of respondents)
India
- Growth Opportunities and Threats
- Affluent Consumers in India, by Yearly Leisure Trips, Q2 2005 & Q2 2006
(% of respondents)
- Average Daily Hotel Rate and Occupancy Rate in India, 2001-2006
- Market Data
- India Online Leisure/Unmanaged Business Travel Bookings, 2006-2011
(billions and % increase vs. prior year)
- Comparative Estimates: India Online Leisure/Unmanaged Business Travel
Bookings, 2005-2008 & 2011 (billions)
- India Online Leisure/Unmanaged Business Travel and Total Travel
Bookings, 2005 (millions)
- Indian Railways and the Low-Cost Carriers
- Indian Railways* Tickets Booked Online, August 2002-December 2006
(thousands)
- Low Cost Carrier Market Share in India, 2003-2010 (% of total passengers)
- Airline Travelers in India Who Purchased Tickets Online from Low-Cost
vs. Full-Service Carriers, 2007 (% of respondents in each group)
- Payment Method of Airline Travelers in India Who Purchased Tickets from
Low-Cost vs. Full-Service Carriers, 2007 (% of respondents in each group)
- Online Travel Distributors
- India Online Leisure/Unmanaged Business Travel Market Share, by
Distribution Channel, 2005 & 2008 (% of total)
- Profile of India Online Travel Agencies, 2007
- Affluent Consumers in India Who Own Mobile Phones with Internet Access,
Q2 2005 & Q2 2006 (% of respondents)
Conclusion
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