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SUMMARY
The US Online Overview report covers everything you ever wanted to know
about Internet usage and demographics in the States but didn't know who to ask.
Did you know e-commerce accounts for $1 of every $10 spent across all retail
channels in the US?
Did you know two-thirds of American Internet users shop online?
Did you know online advertising is a $21 billion business in the States?
Key questions the “US Online Overview” report answers:
- How many Americans over 14 used the Internet in 2007?
- Where and how most Americans get access the Web?
- What percentage are online?
- How many have broadband connections?
- What is the gender breakdown of users?
- How many Americans ages 18 to 29 watch online videos?
- How many shop online- and what do they spend?
- And many others...
eMarketer Reports- On Target and Up to Date
The US Online Overview report aggregates the latest data from marketing
and communications researchers with eMarketer analysis to provide the
information you need to make the right business decisions- right now.
TABLE OF CONTENTS
Executive Summary
- Internet Users and Penetration in the US, 2005-2011 (millions and % of
population)
- Average Annual Amount US Online Buyers Spend Online, 2006-2011 (% increase
vs. prior year)
The Economy
Internet Access
- Comparative Estimates: US Internet Users, 2006-2011 (millions)
- Comparative Estimates: US Internet Penetration, 2006-2011 (% of total
population)
- US Internet Users, by Access Location, May 2006 & May 2007 (thousands and
% increase vs. prior year)
- Internet Penetration and Usage in Europe* and the US, April 2007
Broadband
- Broadband vs. Dial-Up Internet Households and Penetration in the US,
2005-2011 (millions and % of total households)
- Top 10 Countries Worldwide, Ranked by Broadband Lines, Q1 2007 (millions)
- US Household Internet Users, by Access Technology, April-May 2007 (% of
respondents)
- US Broadband Subscribers and Net Additions, by Service Provider, Q2 2007
- US Mobile Internet Users, Mobile Search Users and Mobile Search
Advertising Revenues, 2006-2011 (millions)
Internet Demographics
- US Internet Users, by Age and Gender, July 2007 (thousands and % of total
in each group)
- Demographic Profile of US Adults with Home Broadband Access, 2005-2007 (%
of respondents in each group)
- Demographic Profile of US Online Video Viewers, February-March 2007 (% of
respondents in each group)
Internet Usage
- Key US TV and Internet Metrics, 2006 & 2011 (millions)
- Online Activities of US Broadband Users, 2007 (% of total time spent
online)
- Online Activities Performed Weekly* according to US Consumers, by Age,
February 23, 2007-March 6, 2007 (% of respondents in each group)
- Top 20 Most Popular Web Sites in the US, Ranked by Market Share of Visits,
September 2007
- Top 10 Video Sites in the US, Ranked by Unique Visitors, August 2006 &
August 2007 (thousands and % increase/decrease vs. prior year)
- Types of Online Videos that US Online Video Viewers Have Watched and/or
Downloaded, July 2007 (% of respondents)
- Select Types of Online Content Services Used by US Adult Internet Users,
April 2007 (% of respondents)
- Time Spent per Week on Social Networking Sites according to US Tween and
Teen Internet Users, March 2007 (% of respondents)
- Comparative Estimates: US College Students Who Use Social Networking
Sites, 2007 (% of respondents and frequency of use)
- Top 10 Blogs in the US, Ranked by Unique Visitors, August 2006 & August
2007 (thousands and % increase/decrease vs. prior year)
- Primary Reason for Reading Blogs among US Adult Blog Readers, July-August
2007 (% of respondents)
E-Commerce
- Comparative Estimates: US Retail E-Commerce Sales, 2006-2011 (billions)
- Comparative Estimates: US Online Buyers, 2005-2011 (% of Internet users)
- Average Annual Amount US Online Buyers Spend Online, 2006-2011 (% increase
vs. prior year)
- US Retail E-Commerce*, by Quarter, Q2 2000-Q2 2007 (billions and % total
retail sales)
- Top 10 Online Retailers in the US, Ranked by Unique Visitor-to-Buyer
Conversion Rate, July 2007
- Leading US Retail E-Commerce Sales Categories, 2006 (billions)
- Top US 10 Online Retail Categories, Ranked by Average Order Size, July 2007
- US Retail E-Commerce Sales Growth for Select Categories, Q2 2007 (%
increase vs. prior year)
- US Online Holiday Retail Sales, Q4 2006 & Q4 2007 (billions)
- Select Methods by which US Online Buyers Accessed Retail Web Sites, 2005 &
2007 (% of respondents)
- Select Retail Web Site Features that Are Very Important to Shopping and
Purchasing Decisions of US Online Buyers, August 2007 (% of respondents)
- Reasons that Online vs. Offline Shopping Is More Convenient or Better
according to US Online Shoppers, June-July 2007 (% of respondents)
- Concern among US Adult Internet Users toward Security of Credit Card
Information during Online Purchase, 2001-2006 (% of respondents)
Other Digital Channels
- Top 10 US Mobile Download Categories, Ranked by Sales, Q2 2007 (% market
share)
- US Mobile Search Revenues, 2007-2012 (millions)
- US Mobile Video Revenues, Subscribers and Penetration, Q1 2006 & Q1 2007
(millions, % of total mobile subscribers and % increase vs. prior year)
- US Online Music Revenues, 2006-2011 (billions)
- US HDTV Households, 2007 & 2012 (millions)
- Comparative Estimates: US DVR Households, 2006-2012 (millions)
- Comparative Estimates: US VOD-Enabled Households, 2006-2011 (millions)
- Online Advertising and Marketing
- US Online Advertising Spending, 2001-2011 (billions)
- US Online Advertising Spending Growth, 2001-2011 (% increase/decrease vs.
prior year)
- US Advertising Spending, by Media, First half 2006 & First half 2007
(millions and % increase/decrease vs. prior year)
- US Online Advertising Spending, by Industry, July 2007 (% market share)
- Top 10 Online Advertisers in the US, Ranked by Estimated Spending, August
2007
- Advertising Trends
- US Online Advertising Spending, by Segment, 2006 & 2011 (millions)
- US Online Advertising Spending, by Format, 2006-2011 (millions)
- US Emerging Media Advertising Spending, by Media, 2006-2008 (millions)
- Embedded and Pre-Roll* Video Advertising Spending in the US, 2007 & 2008
(% of total video advertising spending)
- US Online Advertising Spending, by Format, 2006-2011 (% of total online
ad spending and billions)
- New Media Platforms Used Whose Effectiveness/ROI Is Measured by
Marketers at US B2B and B2C Companies, June 2007 (% of respondents in each
group)
Related Information and Links
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