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SUMMARY
The Newspapers and Magazines Online report analyzes the rapid
digitization of print content for Web sites as well as RSS feeds, reporters'
blogs, online forums, mobile content and even social networks.
When the grand, gray lady of newspapers, The New York Times, changes its
tagline from “All the News That's Fit to Print” to “All the
News That's Fit to Click,” there is no question that momentous changes
are underway in the publishing world.
Indeed, the print industry is in turmoil.
In the past few years, newspaper publishers have watched print ad revenues-
particularly classifieds- migrate online to sites such as AutoTrader,
Craigslist, Monster and Zillow.com. Magazine brands with million-plus
subscribers have been shuttered in favor of branded Web sites.
To maintain readership, eMarketer estimates magazine and newspaper publishers
spent $536.8 million in 2007 to market their brands online. As circulations
continue to fall and consumers check the Internet before the daily newspaper
or newsweekly, those online ad budgets will grow to $1.03 billion in 2011.
Key questions the “Newspapers and Magazines Online” report addresses:
- How do print publishers market themselves online?
- What business models will dominate?
- Who are the audiences online?
- And many others....
eMarketer Reports- On Target and Up to Date
The Newspapers and Magazines Online report aggregates the latest data
from marketing and communications researchers with eMarketer analysis to
provide the information you need to make the right business decisions- right
now.
TABLE OF CONTENTS
Executive Summary
- Online Advertising Spending by US Newspapers and Magazines* vs. All Media
Companies**, 2006-2011 (millions and % increase vs. prior year)
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers - Newspapers and Magazines Online
Publishers as Advertisers
- US Advertising Spending* by Newspapers and Magazines, 2004-2006 (thousands)
- US Advertising Spending by National Newspapers, by Media, 2004-2006
(thousands)
- US Advertising Spending by National Newspapers, by Media, 2004-2006 (% of
total)
- US Advertising Spending by Local Newspapers, by Media, 2004-2006
(thousands)
- US Advertising Spending by Local Newspapers, by Media, 2004-2006 (% of
total)
- US Advertising Spending by Magazines, by Media, 2004-2006 (thousands)
- US Advertising Spending by Magazines, by Media, 2004-2006 (% of total)
The Shift Online
- Online Advertising Spending by US Newspapers and Magazines* vs. All Media
Companies**, 2006-2011 (millions and % increase vs. prior year)
- US Newspaper and Magazine Online Spending, 2007-2011 (millions)
- US Newspaper and Magazine Online Spending, 2001-2006 & 2006-2011 (CAGR*)
The Revenue Picture
- Advertising Spending Worldwide, by Media, 2005-2009 (% of total ad
spending)
- US Newspaper Online Advertising Revenue Growth, Q1 2006 & Q1 2007 (%
increase vs. prior year)
- US Newspaper Print Advertising Revenue Growth, by Quarter and Category, Q1
& Q2 2007 (% decrease vs. prior quarter)
Online Content Trends
- Share of Total Time Spent Online by US Internet Users, by Activity, 2003 &
2007 (% of total and % change)
- Most Relevant Digital Advertising Business Model* to Media and
Entertainment Executives in North America, Europe and Asia, Q1 2007 (% of
respondents)
- Categories of Planned Digital Advertising Spending* by Media and
Entertainment Executives in North America, Europe and Asia, Q1 2007 (% of
respondents)
- Content Strategies
- Interactive Features Offered on the Web Sites of the Top 100* US
Newspapers, 2006 & 2007 (% of total)
- Interactive Features Offered on the Web Sites of the Top 100* US
Newspapers and the Top 50* US Consumer Magazines, 2007 (% of total)
- Video
- US Online Video Viewers As a Percent of Internet Users, 2006-2011
- Type of Online Video Offered on the Web Sites of the Top 100* US
Newspapers, 2007 (% of total)
- Web Sites on which US Adult Internet Users Have Watched Online Video, by
Age, December 2006 (% of respondents in each group)
- Leading Online Video Content Categories Used by US Online Video
Streamers, Second half 2006 & First half 2007 (% of respondents)
- Preference for Free Online Video with Ads vs. Paid Online Video without
Ads among US Online Video Viewers, July-August 2006 (% of respondents)
- Time until User-Generated Content (UGC) Profitability for Entertainment
Executives in North America, Europe and Asia, Q1 2007 (% of respondents)
- Mobile
- Mobile Phone Activities of US Adult Internet Users, April 2007 (% of
respondents)
- Select Daily Mobile Content Activities of US Adult Mobile Phone Users,
by Age, July 2007 (% of respondents in each group)
- US Online Video Viewers on Mobile Devices and/or MP3 Players, by
Frequency, April-May 2007 (% of respondents)
- Types of Online Video Watched by US Online Video Viewers on Mobile
Devices and/or MP3 Players, April-May 2007 (% of respondents)
- Online Activities Related to Their Passions according to US Internet
Users, 2007 (% of respondents)
- US Adult Consumers Who Have Seen and Are Interested* in Advertising in
Alternative Media, by Age, March 2005-April 2007 (% of respondents in each
group)
- Leading Time Inc. Web Sites among US Internet Users, Ranked by Unique
Visitors, August 2007 (thousands and mins:secs per user)
Consumer Attitudes and Behavior
- US Internet Users Who Visit Magazine Web Sites and Access Magazine Content
Online Only, by Age and Gender, May 2007 (average % of each group)
- Average Unique Visitor Traffic Metrics for US Newspaper Web Sites, Q2 2006
vs. Q2 2007
- Attitudes of US Adults toward Select News Media, by Main News Source, July
2007 (% of respondents)
- Reasons that US Adult Internet Users May Not Read Newspapers Regularly,
May 2007 (% of respondents)
- Top 30 News and Media Web Sites among US Internet Users, Ranked by Page
Impressions, June 2007 (% market share)
- Time Spent on Media
- Time Spent* Reading Select Media according to US Consumers, by Age,
February 23, 2007-March 6, 2007 (mean number of hours per week)
- Media Activities of US Consumers While Reading the Newspaper, December
2006 & July 2007 (% of respondents)
- Media Activities of US Consumers While Reading Magazines, December 2006
& July 2007 (% of respondents)
- Percent of Time Spent Using Select Media that Is Shared with
Simultaneous Usage of Other Media among US Consumers Ages 14-27, February
2006 & February 2007
- Actions Taken
- Leading Media that Prompt Online Searches by US Consumers, 2007 (% of
respondents)
- Select Reactions and Behaviors of US Online Video Viewers Who Have Seen
an Online Video Advertisement, by Type of Web Site, April-May 2007 (% of
respondents)
Conclusion
Related Information and Links
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