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SUMMARY
The Asia-Pacific B2C E-Commerce report analyzes the huge changes that are
realigning this massive but still fast-growing online marketplace.
While China and India are both growing rapidly, they are far from reaching
their vast potential.
A number of hurdles, common to both countries, must be cleared to ensure
sustainable long-term growth: immature online payment systems, poor delivery
networks, distrust between buyers and sellers, to name just a few.
Key questions the “Asia-Pacific B2C E-Commerce” report answers:
- What do western Web retailers need to know before doing business in the
Asia-Pacific region?
- How do these markets compare in size and growth potential?
- What is driving e-commerce development in key Asia-Pacific markets?
- What factors are holding development back?
- What lessons do Asia-Pacific e-commerce markets offer?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Asia-Pacific B2C E-Commerce report aggregates the latest data from
international marketing and communications researchers with eMarketer analysis
to provide the information you need to make smart, accurate business decisions.
TABLE OF CONTENTS
Executive Summary
- B2C E-Commerce Sales* in Select Countries in the Asia-Pacific Region**,
2006-2011 (billions and % change)
- Key Questions
The eMarketer View
- Key eMarketer Numbers - Asia-Pacific* B2C E-Commerce
- Foreign Market that Generates the Most Online Sales according to US
Internet Retailers, September 2006 (% of respondents)
Asia-Pacific Overview
- Worldwide Population, by Region, 2007 (% of total)
- Top 15 Countries Worldwide Ranked by Projected Gross Domestic Product*
(GDP), 2007 (billions)
Market Size and Outlook
- B2C E-Commerce Sales* in Select Countries in the Asia-Pacific Region,
2006-2011 (bilions)
- Distribution of B2C E-Commerce Sales* in Select Countries in the
Asia-Pacific Region, 2006 & 2011 (% of total)
- Asia-Pacific* Online Leisure/Unmanaged Business Travel Bookings, 2006-2011
(billions and % increase vs. prior year)
Regional Comparisons
- Internet Users Worldwide, by Region, 2007 (millions)
- Top 15 Countries Worldwide, Ranked by Internet Users, January 2006 &
January 2007 (thousands of unique visitors and % change)
- Internet Users and Broadband Households in the US and Select Countries in
the Asia-Pacific Region, 2006 & 2011
- Internet Households in Select Countries in the Asia-Pacific Region,
2005-2011 (millions)
- The APAC Region: A Hotbed for Internet Activists
- Mobile Phone Subscribers and Penetration in Select Countries in the
Asia-Pacific Region, 2006 (millions, CAGR* and % of population)
- Online Entertainment Revenues in the Asia-Pacific Region, by Type, 2011
(billions)
- Adult At-Home Broadband Users in Select Countries Worldwide Who Have
Watched or Downloaded Online User-Generated Video Content, by Age, October
2006 (% of respondents in each group)
- Social Networking Users in Select Countries Worldwide, 2006 (% of
Internet users)
- Blog Readers in Select Countries Worldwide, November 2006 (% of
respondents)
- Top Five Countries Worldwide, Ranked by Internet Users Who Trust
Consumer Opinions Posted Online, April 2007 (% of respondents)
- Top 10 Countries Worldwide, Ranked by Internet Users Who Trust
Word-of-Mouth Advertising, April 2007 (% of respondents)
China
- Market Size and Outlook
- B2C E-Commerce Sales* in China**, 2006-2011 (billions and % change)
- Retail E-Commerce and C2C E-Commerce Sales in China, 2003-2010 (billions
of RMB)
- China Online Leisure/Unmanaged Business Travel Sales, 2006-2011
(billions of RMB and % change)
- Online Leisure/Unmanaged Business Travel Sales As a Percent of B2C
E-Commerce Sales in China**, 2006-2011
- Online-Shopping Behavior and Attitudes
- Online Activities of Internet Users in China, June 2007 (% of
respondents)
- Select Online Activities of Internet Households in the US and China,
July-August 2006 (% of respondents)
- Product Categories Purchased by Online Buyers in China, November 2006 (%
of respondents)
- Impediments to E-Commerce Growth
- Reasons that Internet Users in China Do Not Buy Online, June 2006 (% of
respondents)
- Most Frequently Used Payment Method for Online Purchases on Retail and
C2C Sites according to Online Buyers in China, November 2006 (% of
respondents)
- Total Value of Retail and C2C Online Payments in China, 2004-2010
(billions of RMB and % change)
- Third-Party* Electronic Payment Services in China, by Transaction Value,
Q3 2007 (% market share)
- Delivery Method Used for Online Purchases in China, June 2006 (% of
respondents)
- Online Retailers
- B2C E-Commerce Revenues in China, by Vendor, Q3 2007 (% market share)
- Online Investments by US Internet Firms in China, 2007
India
- Market Size and Outlook
- B2C E-Commerce Sales* in India, 2006-2011 (billions and % change)
- B2C E-Commerce Revenues in India, by Segment, Q2 2006-Q1 2007 & Q2
2007-Q1 2008 (billions of INR)
- India Online Leisure/Unmanaged Business Travel Sales, 2006-2011
(billions of INR and % change)
- Online Leisure/Unmanaged Business Travel Sales As a Percent of B2C
E-Commerce Sales in India, 2006-2011
- Online Shoppers and Buyers in India, 2006 & 2007 (millions and % of
total active Internet users)
- Number of Households in India, by Income, 1995-2010 (millions)
- Demographic Profile of Regular Online Buyers in India, 2006-2007 (% of
total)
- Online-Shopping Behavior and Attitudes
- Primary Online Activity of Active* Internet Users in India, 2001-2006 (%
of respondents)
- Top 10 Online Activites of Internet Users in India, 2006 & 2007 (% of
respondents)
- Top 10 Products/Services Purchased by Online Buyers in India, 2007 (% of
respondents)
- Select Products and Services Purchased in the Past Six Months by
Internet Users in India, March 2006 (% of respondents)
- B2C E-Commerce Categories Ranked by Search-to-Buy Conversion Rate* in
India, 2007 (% of respondents)
- Top 10 Most Preferred B2C and C2C E-Commerce Sites* in India, 2007 (% of
respondents)
- Impediments to E-Commerce Growth
Related Information and Links
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