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SUMMARY
The Web Widgets and Applications report tracks the trends that are
driving this unique and intriguing, but not yet lucrative, area of Internet
development.
Widgets are popping up everywhere online. Since Facebook opened up to
third-party applications in May 2007, nearly 15,000 applications have been
developed. Overall, some 100,000 developers are working on widgets and
applications worldwide.
Widgets are new, hot and fun. But there are already raising concerns,
including “application burnout,” measurement difficulties,
distribution challenges and deceptive techniques used by some widget
developers to increase their installation rate.
The widget and application business can really grow- it has some growing up to
do.
Key questions the “Web Widgets and Applications” report answers:
- How big is the ad market for widgets?
- How is ad space on widgets sold and tracked?
- How are marketers and consumers using widgets and apps?
- What are the most popular widgets?
- What is the major resistance to widgets?
- Are widgets a fad or the future of online marketing?
- And many others......
eMarketer Reports- On Target and Up to Date
The Web Widgets and Applications report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, accurate business decisions.
TABLE OF CONTENTS
Executive Summary
- US Web Widget and Application Advertising Spending, 2007 & 2008 (millions
and % of total social network ad spending)
- Key Questions
The eMarketer View
- Key eMarketer Numbers: Web Widgets and Applications
- US Advertising Agency Executives Who Believe Widgets Will Play a Bigger
Role than Mobile Advertising in Their 2008 Strategy (% of respondents)
- Widgets are the future
- Widgets are a fad
Widgets in Action
- Create your own
- Brand an existing widget or application
- Buy ad space within a popular widget or application
- Turn your rich-media ad into a widget
- Conduct e-commerce
- Distribute content
Widget Ad Spending
- US Web Widget and Application Advertising Spending, 2007 & 2008 (millions
and % of total social network ad spending)
- US Online Social Network Advertising Spending, 2006-2011 (millions and %
of total US online ad spending)
Marketer Usage and Attitudes
- Social Media Marketing Applications Used by US Businesses, September 2007
(% of respondents)
- Social Media Marketing Applications that US Businesses Will Use Next Year,
September 2007 (% of respondents)
- Importance of Large Internet Portals* according to US Advertising Agency
Executives, 2007 (% of respondents)
- Comparative Estimates: US Marketers Using Social Network Marketing, 2006 &
2007 (% of respondents)
Consumer Usage
- Widget Familiarity and Usage among US Adult Internet Users, by Age, August
2007 (% of respondents)
- Top 10 Web Widget Audiences in the US, Ranked by Unique Viewers, November
2007 (thousands and % of total Internet users)
- Web Widget Viewers Worldwide, by Region, April 2007 (thousands and % of
total Internet users)
- Top 10 Facebook Applications among US Internet Users, Ranked by Unique
Viewers*, November 2007 (thousands and % of total Facebook visitors)
- Number of Slide and RockYou! Web Widget Users Worldwide, July & November
2007 (millions and % share)
- Top 10 Facebook Applications, Ranked by Total Installs, January 3, 2008*
- Top 10 Facebook Applications, Ranked by Active Users, As of January 3,
2008 (millions)
Widgets and the Future of the Web
- The consumer is in control
- Methods Used by US Adults to Watch a TV Episode that They Missed, by Age
and Gender, October 2007 (% of respondents in each group)
- Select Retail Web Site Features that Are Important to US Holiday
Shoppers, by Age, October 2007 (% of respondents in each group)
- Frequency with which US Internet Users Subscribe to RSS Feeds, July 2007
(% of respondents)
- The Web audience is fragmenting
- Social network usage is rising
- US Adult Online Social Network Users, 2006-2011 (millions and % of adult
Internet users)
- US Teen Online Social Network Users, 2006-2011 (millions and % of teen
Internet users)
- Social networks are the new walled gardens
- Advertising is becoming viral
- US Adults Who Have Forwarded an E-Mail Marketing Message to Another
Adult, by Age, 2007 (% of respondents)
- Leading Web Site Categories on Which US Adult Internet Users Are Likely
to Pay Attention to Advertising, 2007 (% of respondents)
- Other trends
- Search Queries Performed by US Internet Users, by Search Engine
Provider, November 2006 & November 2007 (millions)
- Online Activities Performed Weekly* according to US Consumers, by Age,
February 23, 2007-March 6, 2007 (% of respondents in each group)
- Attitudes of US Internet Users toward Advertising, September 2007 (% of
respondents)
- Location Where US Consumers Typically Start Online Shopping, September
2007 (% of respondents)
What Widgets Need to Succeed
Related Information and Links
- Related Links
- Contact
- Report Contributors
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