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SUMMARY
The Mobile Search report analyzes the trends that are driving advertising
revenues in this almost too-hot-to-handle category.
For marketers, now is the time to jump into mobile search- at least, with an
experimental budget- and start learning fast.
However, remember, though mobile search is similar to Web search, it is not
the same and different lessons apply.
For one, in the short term, consumers are likely to use several different
mobile search modes or providers, instead of converging around a single
solution.
Equally important for the success of mobile search is the integration of
national and local search results- and that hasn't happened yet.
Key questions the “Mobile Search” report answers:
- How big will the mobile search market be by 2012?
- How is mobile search behavior shifting?
- Which geographies are seeing the most mobile search activity?
- What will competition among mobile carriers, Web portals and directory
publishers mean for marketers?
- How will mobile search affect mobile marketing?
- And many others......
eMarketer Reports- On Target and Up to Date
The Mobile Search report aggregates the latest data from international
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, accurate business decisions.
TABLE OF CONTENTS
Executive Summary
- Worldwide Mobile Search Advertising Spending, by Region, 2007-2012
(millions)
- Key Questions
The eMarketer View Key eMarketer Numbers-Mobile Search
Mobile Search Spending
- Worldwide Mobile Search Advertising Spending, by Segment, 2007-2012
(millions)
- Worldwide Search Advertising Spending, 2007-2012 (billions)
- United States
- US Mobile Search Advertising Spending, by Segment, 2007-2012 (millions)
- US Mobile Search Revenues, 2007-2012 (millions)
- US Mobile Phone Free Directory Assistance Revenues, 2007-2012 (millions)
- Mobile Phone Activities of US Adult Internet Users, April 2007 (% of
respondents)
- US Mobile Internet Users, 2007-2012 (millions)
- New Media Platforms Used Whose Effectiveness/ROI Is Measured by
Marketers at US B2B and B2C Companies, June 2007 (% of respondents in each
group)
- Top 20 Location-Based Search Categories among Verizon Customers, 2007
- Location-Based Mobile Search Pricing Model Preferred by Adult Consumers
in Spain, the UK and the US, 2007 (% of respondents)
- Western Europe
- Mobile Search Advertising Spending in Western Europe, by Segment,
2007-2012 (millions)
- Asia-Pacific
- Mobile Search Advertising Spending in the Asia-Pacific Region, by
Segment, 2007-2012
- Top Five Mobile Internet Activities* of Mobile Phone Users in Japan,
June 2007 (% of respondents)
- Mobile Advertising Spending in Japan, by Segment, 2005-2011 (billions of
\ and % increase vs. prior year)
- Mobile Phone Users and Mobile Data Users in China, January-December 2007
(millions)
- Demographic Profile of Mobile Search* Users in China, November 30, 2007
(% of total)
- Smartphone Sales in China, Q2 & Q3 2007 (millions of units and %
increase)
- Worldwide Smartphone Shipments, 2003-2011 (thousands of units)
- Mobile Data Revenues in India, by Segment, 2006 & 2012 (% of total)
User Trends in Mobile Search
- Leading Search Categories among Select Mobile Providers* in North America,
October 2007 (% of total searches)
- Top 10 US Mobile Download Searches, Q3 2007 (% share of top 100 terms)
- Top Three US Mobile Search Categories, Ranked by Mobile Data Users, Q3
2007 (millions)
Mobile Search and Local Advertising
- US Local Online vs. Local Total Media Advertising Spending, 2005-2010
(billions)
- US Local vs. National Paid Search Advertising Spending, 2006-2011
(billions)
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