UK Online Advertising: Reaching Maturity

SUMMARY

The UK Online Advertising report analyzes the trends that are transforming the explosive British online ad market into merely a steadily growing market.

Things seem to be slowing down, but naturally.

In 2007, spending on UK Internet advertising topped £2.6 billion ($5.3 billion), up more than 30% from 2006.

Furthermore, online advertising spending will continue to grow, and approach £5 billion ($8.7 billion) in 2012.

Not bad for a “maturing” market.

Key questions the “UK Online Advertising” report answers:

• What percentage of UK advertising spending is going to the Internet?
• Which industry sectors are spending the most online?
• Which formats are most popular with Internet advertisers?
• What new developments in behavioral targeting should UK advertisers be aware of?
• Will social network advertising grow beyond the experimental stage?
• And many others

eMarketer Reports - On Target and Up to Date

The UK Online Advertising report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.

TABLE OF CONTENTS

Executive Summary

• UK Online Advertising Spending, 2007-2012 (millions)
• Key Questions

The eMarketer View

• Key eMarketer Numbers - UK Online Advertising

Total UK Advertising Spending

• UK Advertising Spending, 2007 & 2019 (in millions of £*)
• Advertising Spending Growth in Select Countries and Regions Worldwide, 2006-2008 (% increase/decrease vs. prior year)
• Advertising Spending for Select Countries in Europe, 2006-2008 (% change)

The Internet vs. Other Media

• UK Total Advertising Spending, by Media, First half 2007 (% share)
• UK Online Advertising Spending, 2007 & 2009 (% of total advertising spending)
• UK Advertising and Marketing Revenues, by Media, 2006, 2007 & 2008 (millions of £)
• UK Marketing Spending, by Segment, 2007 (% of total)

Online Advertising Spending

• UK Online Advertising Spending, 2007-2012 (millions)
• UK Online Advertising Spending, First half 2006 & First half 2007 (millions of £)
• Online Advertising Spending in Select Countries in Western Europe, 2005-2011 (millions)
• Online Advertising Spending Growth in Select Countries in Western Europe, 2005-2011 (% increase vs. prior year)
• Online Advertising Spending per Internet User for Select Countries in Europe, 2006

Online Spending by Industry

• UK Online Advertising Spending, by Industry, First half 2006 & First half 2007 (% share)

Online Advertising Formats

• UK Online Advertising Spending, by Format, First half 2007 (millions of £, % increase vs. same period of prior year and % share)
• UK Online Advertising Spending, by Format, First half 2007 (millions of £ and % share)
• Search Advertising
  • Search Advertising Spending Share for Select Countries in Europe, 2006 (% of total search advertising spending)
  • UK Search Engine Marketing Revenues, 2006 & 2007 (billions of £)
  • Search Advertising Spending in Select Countries Worldwide, by Search Engine, Q4 2007 (% share)
• Display Advertising
  • Online Display Advertising Spending for Select Countries in Europe, 2006 (millions of € )
  • Number of Online Display Advertising Campaigns and Online Advertisers in the UK, April 2004-2007
• Video Advertising
  • Online Advertising Click-Through Rates in Select Countries in Western Europe, by Ad Type, March 2007
• Classified Advertising
  • Classified Advertising Spending for Select Countries in Europe, 2006 (millions of € )
• E-Mail Marketing
  • E-Mail Advertising Spending for Select Countries in Europe, 2006 (millions of € )
  • E-Mail Opt-In Incentives Offered by UK and US Retailers, 2007 (% of Web sites surveyed)
• Affiliate Marketing
  • UK Affiliate Network Revenues, 2006 & 2007 (billions of £)
  • Commissions and Fees Paid to UK Affiliate Networks, 2005-2007 (millions of £)
• Mobile Internet Advertising
  • Top 10 Countries Worldwide, Ranked by Mobile Advertising Requests* for Ads Served by AdMob, January 2008 (millions and % of total)
  • Year in which Mobile Channels Will Become a Mainstream Advertising Medium according to IABUK Members, November 2007 (% of respondents)
• Advertising on Social Networks
  • Online Activities of UK Internet Users, 2007 (% of respondents)
  • UK Social Networking Site Users, by Age, 2006 & 2007 (% of each group)
  • Personal Activities Conducted Online While at Work according to UK Internet Users, 2008 (% of respondents)

Trends to Watch

• Advertiser Attitudes
  • Satisfaction with Select Online Marketing Methods Used by UK Online Marketers, January 2007 (% of respondents)
• The Rise of Behavioral Targeting
• Regulatory Issues
• New Agency Approaches

Related Information and Links

• Related Links
• Contact
• Report Contributors