Air Care in Hong Kong, China

SUMMARY

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Spray/aerosol air fresheners; Electric air fresheners; Gel air fresheners; Liquid air fresheners; Candle air fresheners; Other household air care; Car air fresheners

Highlights

• Marginal growth on the back of improved economic performance
• Demand for air care linked to consumer income levels
• Spray/aerosol air fresheners dominant but losing popularity
• Car air fresheners the most dynamic subsector
• SC Johnson Ltd leads the sector

TABLE OF CONTENTS

• 1. EXECUTIVE SUMMARY
• 2. HOUSEHOLD CARE SALES
• 2.1 Household Characteristics
  • Table 1 Households 1999-2004
• 2.2 Market Performance
  • Table 2 Sales of Household Care by Sector: Value 1999-2004
  • Table 3 Sales of Household Care by Sector: % Value Growth 1999-2004
• 2.3 Competitive Environment
  • Table 4 Household Care Company Shares 2001-2004
  • Table 5 Household Care Brand Shares 2001-2004
• 2.4 Leading Company Profile -- Kao (Hong Kong) Ltd
• 2.5 Leading Company Profile -- Lam Soon (Hong Kong) Ltd
  • Summary 1 Lam Soon (Hong Kong) Ltd: Operational Indicators 2004
• 2.6 Leading Company Profile -- Sara Lee Hong Kong Ltd
• 2.7 Leading Company Profile -- Unza Cathay Ltd
• 2.8 Retail Distribution
  • Table 6 Sales of Household Care by Distribution Format: % Analysis 1999/2004
  • Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2004
• 2.9 Retailer Activity and Private Label Trends
  • Table 8 Penetration of Private Label by Sector 2001- 2004
• 2.10 Forecast Market Performance
  • Table 9 Forecast Sales of Household Care by Sector: Value 2004-2009
  • Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2004-2009
• 3. AIR CARE SALES
• 3.1 Sector Performance
  • Table 11 Sales of Air Care by Subsector: Value 1999-2004
  • Table 12 Sales of Air Care by Subsector: % Value Growth 1999-2004
  • Table 13 Air Care Company Shares 2001-2004
  • Table 14 Air Care Brand Shares 2001-2004
  • Table 15 Forecast Sales of Air Care by Subsector: Value 2004-2009
  • Table 16 Forecast Sales of Air Care by Subsector: % Value Growth 2004-2009
  • Table 17 Leading Fragrances for Air Care 2004
• 4. DEFINITIONS