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Domestic Electrical Appliances in Japan
Product Type: Market Research Report Publication Date: Nov 01, 2007
 
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SUMMARY

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Large kitchen appliances; Small electrical appliances

Executive summary

EXECUTIVE SUMMARY

Overall domestic electrical appliances market continues to suffer

Overall volume sales of domestic electrical appliances decreased over the review period due to limited demand for products including large kitchen appliances, microwave ovens and small kitchen appliances. The low replacement rates of domestic appliances and the increasing popularity of second hand domestic electrical appliances all collaborated to this decline. Some products did see growth, particularly freestanding units, but still-low sales of such products did not result in a positive performance for the market as a whole.

2005 growth in refrigeration appliances buoyed by freestanding formats

The number of refrigeration appliances delivered to households in 2005 demonstrated a relative increase over the review period, courtesy of Japanese consumers' preference for freestanding units, which successfully gained the approval of eager consumers. Freestanding refrigeration units, apart from being cheaper than built-in appliances, offer flexibility with regards to placement within the home, especially among single households in the country. In value terms, refrigeration appliances declined in 2005, and over the review period as a whole. The most significant factor preventing value growth of refrigeration appliances was declining prices, as manufacturers were more particularly drawn to increasing volume sales.

Convenience drives demand in automatic washer dryers

Consumers' increasing demand for products offering added convenience drove the performance of automatic washer dryers over the review period. The increasing number of older people and the number of single-person households represented the main engines of growth. As a result, sales of these products saw some slight progress in 2005, with an increase of just over 1% in volume terms, while in current value terms they declined by a similar amount. This disparity in performance was due to aggressive price cutting campaigns by retailers.

Japanese women turn to dishwashers

With an increasing number of working women in Japan, automatic dishwashers are attractive as they allow maximisation of leisure time. As a result these units are increasingly viewed as a necessity rather than a luxury, and thus saw volume growth of just over 3% in 2005. The decline in value growth however was a direct impact of falling unit prices as competition heats up.

Coffee machines -- not a priority small cooking appliance

The increasing number of single households, the number of working couples, as well as the popularity of vending machines and convenience stores where canned coffee is easily available, all contributed to the low penetration of coffee machines in Japanese households. The growing popularity of coffee shops also contributed to the weak performance. In 2005, retail sales of coffee machines declined slightly in both volume and value terms, continuing the performance seen over the review period as a whole.

Automatic washer dryers to see continued demand due to space limitations

Over the forecast period home laundry appliances are expected to enjoy growth due to increasing demand for automatic washing machines. The declining amount of space in the average Japanese household will result in sustained demand for freestanding washing machines which also offer drying functions. In the next five years, many companies would be planning to increase off-shore production outside the country, such as Toshiba Co Ltd, in order to appeal to consumers with low priced but high quality and dependable laundry appliances. Key players such as Matsushita will also continue to develop competitive products for global markets, focusing primarily on China, while other key players will also market unique products that match consumer lifestyles in respective regions.

TABLE OF CONTENTS

  • Domestic Electrical Appliances - Japan : Market Insight
  • EXECUTIVE SUMMARY
    • Overall domestic electrical appliances market continues to suffer
    • 2005 growth in refrigeration appliances buoyed by freestanding formats
    • Convenience drives demand in automatic washer dryers
    • Japanese women turn to dishwashers
    • Coffee machines -- not a priority small cooking appliance
    • Automatic washer dryers to see continued demand due to space limitations
  • KEY TRENDS AND IMPACT ASSESSMENT
    • Japan faces ageing population
    • Single-person households increase in Japan
    • Eco-friendly appliances take shape
    • Distributors to sustain consumer interest through price reductions
    • 2-pronged direction of oral hygiene appliances
  • MARKET INDICATORS
    • Table 1 Household Penetration of Selected Total Stock Domestic Electrical Appliances by Sector/Subsector 2004-2005
    • Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2005
  • MARKET DATA
    • Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2000-2005
    • Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2000-2005
    • Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2000-2005
    • Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2000-2005
    • Table 7 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2005-2010
    • Table 8 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2005-2010
    • Table 9 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2005-2010
    • Table 10 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2005-2010
    • Table 11 Company Shares of Large Kitchen Appliances 2001-2005
    • Table 12 Brand Shares of Large Kitchen Appliances 2002-2005
    • Table 13 Company Shares of Small Kitchen Appliances 2001-2005
    • Table 14 Brand Shares of Small Kitchen Appliances 2002-2005
    • Table 15 Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005
    • Table 16 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2000-2005
    • Table 17 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2000-2005
    • Table 18 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2000-2005
    • Table 19 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2000-2005
    • Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2005-2010
    • Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2005-2010
    • Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2005-2010
    • Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2005-2010
    • Table 24 Built-in Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005
    • Table 25 Freestanding Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005
    • Table 26 Small Electrical Appliances by Distribution Format: % Analysis 2000-2005
  • DEFINITIONS
    • Sector and subsector definitions
    • Distribution definitions
    • Units of measurement
  • Domestic Electrical Appliances - Japan : Local Company Profiles
  • Hitachi Home & Life Solutions Inc - Domestic Electrical Appliances - Japan
    • STRATEGIC DIRECTION
    • KEY FACTS
    • Summary 1 Hitachi Home and Life Solutions: Key Facts
    • Summary 2 Hitachi Co Ltd: Operational Indicators
    • COMPANY BACKGROUND
    • PRODUCTION
    • Summary 3 Hitachi Co Ltd: Production Statistics 2004
    • COMPETITIVE POSITIONING
  • Matsushita Electric Industrial Co Ltd - Domestic Electrical Appliances - Japan
    • STRATEGIC DIRECTION
    • KEY FACTS
    • Summary 4 Matsushita Electric Industrial Co Ltd: Key Facts
    • Summary 5 Matsushita Electric Industrial Co Ltd: Operational Indicators
    • COMPANY BACKGROUND
    • PRODUCTION
    • Summary 6 Matsushita Electric Industrial Co Ltd: Production Statistics 2004
    • COMPETITIVE POSITIONING
  • Rinnai Corp - Domestic Electrical Appliances - Japan
    • STRATEGIC DIRECTION
    • KEY FACTS
    • Summary 7 Rinnai Corp: Key Facts
    • Summary 8 Rinnai Corp: Operational Indicators
    • COMPANY BACKGROUND
    • PRODUCTION
    • Summary 9 Rinnai Corp: Production Statistics 2004
    • COMPETITIVE POSITIONING
  • Sanyo Electric Co Ltd - Domestic Electrical Appliances - Japan
    • STRATEGIC DIRECTION
    • KEY FACTS
    • Summary 10 Sanyo Electric Co Ltd: Key Facts
    • Summary 11 Sanyo Electric Co Ltd: Operational Indicators
    • COMPANY BACKGROUND
    • PRODUCTION
    • Summary 12 Sanyo Electric Co Ltd: Production Statistics 2004
    • COMPETITIVE POSITIONING
  • Toshiba Corp - Domestic Electrical Appliances - Japan
    • STRATEGIC DIRECTION
    • KEY FACTS
    • Summary 13 Toshiba Corp: Key Facts
    • Summary 14 Toshiba Corp: Operational Indicators
    • COMPANY BACKGROUND
    • PRODUCTION
    • Summary 15 Toshiba Corp: Production Statistics 2004
    • COMPETITIVE POSITIONING
  • Refrigeration appliances - Japan : Sector Briefing
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 27 Sales of Refrigeration Appliances by Subsector: Volume 2000-2005
    • Table 28 Sales of Refrigeration Appliances by Subsector: Value 2000-2005
    • Table 29 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2000-2005
    • Table 30 Sales of Refrigeration Appliances by Subsector: % Value Growth 2000-2005
    • Table 31 Unit Sales of Fridge Freezers by Format: % Split 2003-2005
    • Table 32 Unit Sales of Fridges by Format: % Split 2003-2005
    • Table 33 Unit Sales of Freezers by Format: % Split 2003-2005
    • Table 34 Company Shares of Refrigeration Appliances 2001-2005
    • Table 35 Brand Shares of Refrigeration Appliances 2002-2005
    • Table 36 Company Shares of Freestanding Fridge Freezers 2001-2005
    • Table 37 Company Shares of Freestanding Fridges 2001-2005
    • Table 38 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2005-2010
    • Table 39 Forecast Sales of Refrigeration Appliances by Subsector: Value 2005-2010
    • Table 40 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2005-2010
    • Table 41 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2005-2010
  • Home laundry appliances - Japan : Sector Briefing
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 42 Sales of Home Laundry Appliances by Subsector: Volume 2000-2005
    • Table 43 Sales of Home Laundry Appliances by Subsector: Value 2000-2005
    • Table 44 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2000-2005
    • Table 45 Sales of Home Laundry Appliances by Subsector: % Value Growth 2000-2005
    • Table 46 Unit Sales of Automatic Washing Machines by Format: % Split 2000/2005
    • Table 47 Company Shares of Home Laundry Appliances 2001-2005
    • Table 48 Brand Shares of Home Laundry Appliances 2002-2005
    • Table 49 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2005-2010
    • Table 50 Forecast Sales of Home Laundry Appliances by Subsector: Value 2005-2010
    • Table 51 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2005-2010
    • Table 52 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2005-2010
  • Dishwashers - Japan : Sector Briefing
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 53 Sales of Dishwashers by Subsector: Volume 2000-2005
    • Table 54 Sales of Dishwashers by Subsector: Value 2000-2005
    • Table 55 Sales of Dishwashers by Subsector: % Volume Growth 2000-2005
    • Table 56 Sales of Dishwashers by Subsector: % Value Growth 2000-2005
    • Table 57 Company Shares of Dishwashers 2001-2005
    • Table 58 Brand Shares of Dishwashers 2002-2005
    • Table 59 Forecast Sales of Dishwashers by Subsector: Volume 2005-2010
    • Table 60 Forecast Sales of Dishwashers by Subsector: Value 2005-2010
    • Table 61 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2005-2010
    • Table 62 Forecast Sales of Dishwashers by Subsector: % Value Growth 2005-2010
  • Large cooking appliances - Japan : Sector Briefing
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 63 Sales of Large Cooking Appliances by Subsector: Volume 2000-2005
    • Table 64 Sales of Large Cooking Appliances by Subsector: Value 2000-2005
    • Table 65 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2000-2005
    • Table 66 Sales of Large Cooking Appliances by Subsector: % Value Growth 2000-2005
    • Table 67 Unit Sales of Cookers by Gas/Electric: % Split 2000/2005
    • Table 68 Unit Sales of Ovens by Function: % Split 2000/2005
    • Table 69 Unit Sales of Built-in Hobs by Format: % Split 2000/2005
    • Table 70 Company Shares of Large Cooking Appliances 2001-2005
    • Table 71 Brand Shares of Large Cooking Appliances 2002-2005
    • Table 72 Company Shares of Freestanding Cookers 2001-2005
    • Table 73 Company Shares of Ovens 2001-2005
    • Table 74 Company Shares of Built-in Hobs 2001-2005
    • Table 75 Company Shares of Cooker Hoods 2001-2005
    • Table 76 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2005-2010
    • Table 77 Forecast Sales of Large Cooking Appliances by Subsector: Value 2005-2010
    • Table 78 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2005-2010
    • Table 79 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2005-2010
  • Microwaves - Japan : Sector Briefing
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 80 Sales of Microwaves by Subsector: Volume 2000-2005
    • Table 81 Sales of Microwaves by Subsector: Value 2000-2005
    • Table 82 Sales of Microwaves by Subsector: % Volume Growth 2000-2005
    • Table 83 Sales of Microwaves by Subsector: % Value Growth 2000-2005
    • Table 84 Company Shares of Microwaves 2001-2005
    • Table 85 Brand Shares of Microwaves 2002-2005
    • Table 86 Microwaves by Distribution Format: % Analysis 2000-2005
    • Table 87 Forecast Sales of Microwaves by Subsector: Volume 2005-2010
    • Table 88 Forecast Sales of Microwaves by Subsector: Value 2005-2010
    • Table 89 Forecast Sales of Microwaves by Subsector: % Volume Growth 2005-2010
    • Table 90 Forecast Sales of Microwaves by Subsector: % Value Growth 2005-2010
  • Food preparation appliances - Japan : Sector Briefing
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 91 Sales of Food Preparation Appliances by Subsector: Volume 2000-2005
    • Table 92 Sales of Food Preparation Appliances by Subsector: Value 2000-2005
    • Table 93 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2000-2005
    • Table 94 Sales of Food Preparation Appliances by Subsector: % Value Growth 2000-2005
    • Table 95 Company Shares of Food Preparation Appliances 2001-2005
    • Table 96 Brand Shares of Food Preparation Appliances 2002-2005
    • Table 97 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2005-2010
    • Table 98 Forecast Sales of Food Preparation Appliances by Subsector: Value 2005-2010
    • Table 99 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2005-2010
    • Table 100 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2005-2010
  • Small cooking appliances - Japan : Sector Briefing
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 101 Sales of Small Cooking Appliances by Subsector: Volume 2000-2005
    • Table 102 Sales of Small Cooking Appliances by Subsector: Value 2000-2005
    • Table 103 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2000-2005
    • Table 104 Sales of Small Cooking Appliances by Subsector: % Value Growth 2000-2005
    • Table 105 Company Shares of Small Cooking Appliances 2001-2005
    • Table 106 Brand Shares of Small Cooking Appliances 2002-2005
    • Table 107 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2005-2010
    • Table 108 Forecast Sales of Small Cooking Appliances by Subsector: Value 2005-2010
    • Table 109 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2005-2010
    • Table 110 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2005-2010
  • Small kitchen appliances (non-cooking) - Japan : Sector Briefing
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 111 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2000-2005
    • Table 112 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2000-2005
    • Table 113 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2000-2005
    • Table 114 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2000-2005
    • Table 115 Company Shares of Small Kitchen Appliances (Non-cooking) 2001-2005
    • Table 116 Brand Shares of Small Kitchen Appliances (Non-cooking) 2002-2005
    • Table 117 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2005-2010
    • Table 118 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2005-2010
    • Table 119 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2005-2010
    • Table 120 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2005-2010
  • Vacuum cleaners - Japan : Sector Briefing
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 121 Sales of Vacuum Cleaners by Subsector: Volume 2000-2005
    • Table 122 Sales of Vacuum Cleaners by Subsector: Value 2000-2005
    • Table 123 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2000-2005
    • Table 124 Sales of Vacuum Cleaners by Subsector: % Value Growth 2000-2005
    • Table 125 Company Shares of Vacuum Cleaners 2001-2005
    • Table 126 Brand Shares of Vacuum Cleaners 2002-2005
    • Table 127 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2005-2010
    • Table 128 Forecast Sales of Vacuum Cleaners by Subsector: Value 2005-2010
    • Table 129 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2005-2010
    • Table 130 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2005-2010
  • Irons - Japan : Sector Briefing
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 131 Retail Sales of Irons: 2000-2005
    • Table 132 Retail Sales of Irons: % Growth 2000-2005
    • Table 133 Company Shares of Irons 2001-2005
    • Table 134 Brand Shares of Irons 2002-2005
    • Table 135 Forecast Sales of Irons: 2005-2010
    • Table 136 Forecast Sales of Irons: % Growth 2005-2010
  • Personal care appliances - Japan : Sector Briefing
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 137 Retail Sales of Personal Care Appliances: 2000-2005
    • Table 138 Retail Sales of Personal Care Appliances: % Growth 2000-2005
    • Table 139 Company Shares of Personal Care Appliances 2001-2005
    • Table 140 Brand Shares of Personal Care Appliances 2002-2005
    • Table 141 Forecast Sales of Personal Care Appliances: 2005-2010
    • Table 142 Forecast Sales of Personal Care Appliances: % Growth 2005-2010
  • Air treatment products - Japan : Sector Briefing
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 143 Retail Sales of Air Treatment Products: 2000-2005
    • Table 144 Retail Sales of Air Treatment Products: % Growth 2000-2005
    • Table 145 Company Shares of Air Treatment Products 2001-2005
    • Table 146 Brand Shares of Air Treatment Products 2002-2005
    • Table 147 Forecast Sales of Air Treatment Products: 2005-2010
    • Table 148 Forecast Sales of Air Treatment Products: % Growth 2005-2010
  • Heating appliances - Japan : Sector Briefing
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 149 Retail Sales of Heating Appliances: 2000-2005
    • Table 150 Retail Sales of Heating Appliances: % Growth 2000-2005
    • Table 151 Company Shares of Heating Appliances 2001-2005
    • Table 152 Brand Shares of Heating Appliances 2002-2005
    • Table 153 Forecast Sales of Heating Appliances: 2005-2010
    • Table 154 Forecast Sales of Heating Appliances: % Growth 2005-2010

Domestic Electrical Appliances in Japan

Publisher: Euromonitor International

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