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SUMMARY
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific;
Oceania; Africa and the Middle East
Companies profiled
Allied Domecq Plc; Bacardi & Co Ltd; Brown-Forman Corp; C&C Group Plc; Campari
Milano SpA, Davide; Constellation Brands Inc; Diageo Plc; Distell Group Ltd;
Eckes AG; Fortune Brands Inc; LVMH Moët Hennessy Louis Vuitton;
Mast-Jägermeister AG; Maxxium Worldwide BV; Pernod Ricard Groupe; Rémy
Cointreau; San Miguel Corp; Sang Som Co Ltd; Suntory Ltd; V&S Vin & Sprit AB;
William Grant & Sons Ltd
TABLE OF CONTENTS
- 1. INTRODUCTION
- 1.1 Scope of the Report
- 1.2 Disclaimer
- 2. THE STATE OF THE MARKET 2005
- 2.1 Executive Summary
- 2.2 Key Challenges and Strategies
- Introduction
- Summary 1 Key Challenges and Strategies 2005 and Beyond
- Market maturity
- Rising consumer health awareness
- Countering old-fashioned images
- Black and grey market spirits
- 2.3 Market Overview
- Global demand
- Chart 1 Global Sales of Spirits: Volume Trends 2000-2005
- Chart 2 Global Sales of Spirits: Value Trends 2000-2005
- Chart 3 Global Sales of Spirits: %Total Volume Growth 2000/2005
- Chart 4 Global Sales of Spirits: %Total Value Growth 2000/2005
- Sources of growth: major markets
- Chart 5 Sales of Spirits by Major Market: %Total Volume Growth 2000/2005
- Chart 6 Sales of Spirits by Major Market: %Total Value Growth 2000/2005
- Sources of growth: product sectors
- Chart 7 Global Sales of Spirits by Sector: Total Volume 2000/2005
- Chart 8 Global Sales of Spirits by Sector: %Total Volume Growth 2000/2005
- Chart 9 Global Sales of Spirits by Sector: Total Value 2000/2005
- Chart 10 Global Sales of Spirits by Sector: %Total Value Growth 2000/2005
- Stimuli to growth
- Constraints on growth
- Market share concentration
- Chart 11 Global Company Shares of Spirits 2004
- Market prospects by region
- Chart 12 Forecast Sales of Spirits by Region: %Total Volume Growth
2005/2010
- Chart 13 Forecast Sales of Spirits by Region: %Total Value Growth
2005/2010
- Market prospects by sector
- Chart 14 Forecast Sales of Spirits by Sector: %Total Volume Growth
2005/2010
- Chart 15 Forecast Sales of Spirits by Sector: %Total Value Growth
2005/2010
- 3. OPERATING ENVIRONMENT
- 3.1 Consumer Expenditure on Alcoholic Drinks
- Premium shift in developed markets
- Price competition impacts spending
- Cross-border trade blurs picture
- Table 1 Retail Consumer Expenditure on Alcoholic Drinks in Leading
Countries 2000-2005
- 3.2 Demand-led Factors
- Evolving drinks cultures
- Health concerns take centre stage
- Table 2 Death Rates from Chronic Liver Disease and Cirrhosis by Select
Markets 2000-2005
- 3.3 Supply-led Factors
- Import and export trends
- Table 3 Spirits Imports by Top Three Countries by Sector 2000-2005
- Table 4 Spirits Exports by Top Three Countries by Sector 2000-2005
- Grey and black markets
- 3.4 Legislation
- Drinking age restrictions
- Advertising
- Other legislation
- 3.5 Taxation and Duty Levies
- Taxation motivated by health costs and social concerns
- Tougher taxation introduced by the French government
- EU accession forces tax changes in neighbouring countries
- WTO membership leads to reduced tariffs
- UK wine duty continues to rise
- Lobbying for lower taxation on beer in the US
- Mercosur wines are tax exempt in Brazil
- Attempts to remain competitive
- 3.6 Share of Throat
- Table 5 Year-on-Year Growth in Global Sales Volume 2001-2005
- Chart 16 World Share of Throat 2005
- Table 6 Global Sales of Alcoholic Drinks in the Off- and On-trade 2005
- 4. ALCOHOLIC DRINKS
- 4.1 Global Demand
- Fundamental transformation
- FABs reflect rapid market evolution, but the warning signs are already
evident
- Health and wellness trends boost wine consumption
- Rising health consciousness and its negative impact
- Women become a key target for marketers
- Rising brand-consciousness
- Appealing to the contemporary tastes
- Greater focus on premium products
- Manufacturers look to new markets
- 2006 and beyond
- 4.2 Regional Markets
- Emerging markets driving growth
- Major manufacturers spur the development of FABs
- Health-consciousness and price advantage helps beer and wine
- Widespread stasis lead to stagnation in Western Europe
- FABs growth unmatched, but short-lived in Western Europe
- Modest growth in North America
- Early period political and economic difficulties losing impact in Latin
America
- Positive performance in Australasia
- Recovery strengthens in Africa and the Middle East
- Table 7 Volume Sales of Alcoholic Drinks by Region and by Sector
2000/2005
- Table 8 Volume Sales of Alcoholic Drinks in Pure Alcohol Equivalents by
Region and by Sector 2000/2005
- Chart 17 Volume Sales of Alcoholic Drinks by Region and Sector: % Share
2005
- 4.3 Alcoholic Drinks Forecasts
- Will wine glut hamper trading up?
- Health and wellness concerns alter behaviour
- Local spirits remain key but imported spirits make some gains in
emerging markets
- Manufacturers look to expand their geographic coverage
- Cider unlikely to emerge from niche status
- Table 9 Volume Sales of Alcoholic Drinks by Region and by Sector
2005/2010
- Table 10 Volume Sales of Alcoholic Drinks in Pure Alcohol Equivalents by
Region and by Sector 2005/2010
- Chart 18 Volume Sales of Alcoholic Drinks by Region and by Sector: %
Share 2010
- 5. KEY TRENDS AND DEVELOPMENTS
- 5.1 Introduction
- Adapting to a changing environment
- Summary 2 Key Trends and Developments 2005
- 5.2 Widening the Consumer Base -- Targeting Female Drinkers
- 5.3 Fashion-conscious Younger Consumers -- Thirst for Novelty
- Younger consumers fuel on-trade sales
- New flavours, packaging innovation and creative marketing
- Rebranding traditional drinks for a younger palate
- 5.4 Trend for Mixed Drinks
- Premium vodka -- the flavour pioneer
- Jägermeister is hip
- 5.5 Increased Consumer Brand Sensitivity -- Premiumisation
- Emergence of a super-premium segment
- Image rather than authenticity the driving force in super-premium segment
- Rum and gin benefit from premiumisation
- Tequila and other products -- super-premium positioning
- Emerging markets
- Traditional products in decline
- 5.6 Expanding Urban Middle Class in Emerging Markets
- 5.7 Latin Culture Impacts at Global Level
- 5.8 Promotion of Responsible Drinking
- 24-hour opening
- Tighter legislation changes drinking habits in Japan
- 5.9 Rising Consumer Health Awareness
- Low-calorie drinks
- Health-enhancing innovations
- 5.10 Supermarkets Win Trade as more Consumers Socialise at Home
- 5.11 Industry Consolidation and Aggressive Internationalisation
- 6. WORLD MARKET OVERVIEW
- 6.1 Spirits Global Overview
- A transitional period
- The impact of greater health awareness
- Economic difficulties -- not all bad news
- Learning to adapt to demands of modern market
- Premiumisation
- Table 11 Global Sales of Spirits: Volume and Value Trends 2000/2005
- 6.2 Market Performance by Region
- Asia-Pacific -- China drives volume growth in largest regional market
- Local products fuel growth in Latin America
- Quality over quantity in Western Europe
- Strong growth in North America
- Africa and the Middle East and Australasia -- small pockets of
consumption and growth
- Table 12 Global Sales of Spirits by Region: Total Volume 2000/2005
- Table 13 Global Sales of Spirits by Region: % Total Volume Breakdown
2000/2005
- Table 14 Global Sales of Spirits by Region: % Total Volume Growth
2000/2005
- Table 15 Global Sales of Spirits by Region: Total Value 2000/2005
- Table 16 Global Sales of Spirits by Region: % Total Value Breakdown
2000/2005
- Table 17 Global Sales of Spirits by Region: % Total Value Growth
2000/2005
- 6.3 Sales of Spirits in Major and Growth Markets
- The increasing influence of health awareness
- Attracting younger consumers
- Value growth under pressure in key developed markets
- Trend towards imported products in emerging markets
- Dominant locals
- Changing taxation -- a force for good?
- Table 18 Sales of Spirits by Major Market: Total Volume and %of World
Total 2000/2005
- Table 19 Sales of Spirits by Major Market: %Total Volume Growth 2000/2005
- Table 20 Sales of Spirits by Major Market: Total Value and %of World
Total 2000/2005
- Table 21 Sales of Spirits by Major Market: %Total Value Growth 2000/2005
- Table 22 Sales of Spirits by Fastest Growing Market: Total Volume and
%of World Total 2000/2005
- Table 23 Sales of Spirits by Fastest Growing Market: %Total Volume
Growth 2000/2005
- Table 24 Sales of Spirits by Fastest Growing Market: Total Value and %of
World Total 2000/2005
- Table 25 Sales of Spirits by Fastest Growing Market: %Total Value Growth
2000/2005
- Table 26 Per Capita Consumption of Spirits by Fastest Growing Market:
2000/2005
- Table 27 Per Capita Expenditure on Spirits by Fastest Growing Market:
2000/2005
- 6.4 Market Drivers
- Overall decline
- Brown spirits grow despite constraints
- Vodka and rum compatible with market trends
- Liqueurs attract women
- Growth all round in 2005
- Table 28 Global Sales of Spirits by Sector: %Total Volume Breakdown
2000/2005
- Table 29 Global Sales of Spirits by Sector: % Total Volume Growth
2000/2005
- Table 30 Global Sales of Spirits by Sector: % Total Value Breakdown
2000/2005
- Table 31 Global Sales of Spirits by Sector: % Total Value Growth
2000/2005
- Table 32 Sales of Spirits by Region and by Sector: %Total Volume
Breakdown 2000/2005
- Table 33 Sales of Spirits by Region and by Sector: % Total Value
Breakdown 2000/2005
- Table 34 Sales of Spirits by Region: %Total Volume Growth 2000/2005
- Table 35 Sales of Spirits by Region: % Total Value Growth 2000/2005
- 7. WHISK(E)Y
- 7.1 Whisk(e)y Global Overview
- Blended Scotch struggles in developed markets
- Major brands boost global growth
- The premium trend
- Divergent fortunes for local products
- Table 36 Global Sales of Whisk(e)y by Subsector: Total Volume 2000/2005
- Table 37 Global Sales of Whisk(e)y by Subsector: % Total Volume
Breakdown 2000/2005
- Table 38 Global Sales of Whisk(e)y by Subsector: % Total Volume Growth
2000/2005
- Table 39 Global Sales of Whisk(e)y by Subsector: Total Value 2000/2005
- Table 40 Global Sales of Whisk(e)y by Subsector: % Total Value Breakdown
2000/2005
- Table 41 Global Sales of Whisk(e)y by Subsector: % Total Value Growth
2000/2005
- 7.2 Whisk(e)y Regional Development
- Asia-Pacific grows in importance
- Problems in developed regions
- Volume but not value sales gather pace in Latin America
- Social status concerns fuel dynamism in Eastern Europe
- Table 42 Sales of Whisk(e)y by Region: %Total Volume Breakdown 2000/2005
- Table 43 Sales of Whisk(e)y by Region: % Total Volume Growth 2000/2005
- Table 44 Sales of Whisk(e)y by Region: % Total Value Breakdown 2000/2005
- Table 45 Sales of Whisk(e)y by Region: % Total Value Growth 2000/2005
- 7.3 Whisk(e)y Global and Regional Manufacturer Performance
- Decline of blended Scotch affects major players
- Pernod-Ricard steams ahead
- Bourbon brands display contrasting performances
- Premiumisation trends impact negatively on private label sales
- Asian producers rely on domestic markets
- Table 46 Global Company Shares of Whisk(e)y 2001-2004
- Table 47 Global Brand Shares of Whisk(e)y 2001-2004
- Table 48 Brand Shares of Whisk(e)y by Region 2001-2004
- 7.4 Whisk(e)y Outlook
- Value sales to rise but consumption rates to fall in developed markets
- Strongest growth in emerging regions
- Table 49 Forecast Sales of Whisk(e)y by Region: %Total Volume Growth
2005-2010
- Table 50 Forecast Sales of Whisk(e)y by Region: % Total Value Growth
2005-2010
- Table 51 Forecast Global Sales of Whisk(e)y by Subsector: %Total Volume
Growth 2005-2010
- Table 52 Forecast Global Sales of Whisk(e)y by Subsector: % Total Value
Growth 2005-2010
- 8. BRANDY AND COGNAC
- 8.1 Brandy and Cognac Global Overview
- Prestigious image drives global growth
- Not all positive
- Table 53 Global Sales of Brandy and Cognac by Subsector: Total Volume
2000/2005
- Table 54 Global Sales of Brandy and Cognac by Subsector: % Total Volume
Breakdown 2000/2005
- Table 55 Global Sales of Brandy and Cognac by Subsector: % Total Volume
Growth 2000/2005
- Table 56 Global Sales of Brandy and Cognac by Subsector: Total Value
2000/2005
- Table 57 Global Sales of Brandy and Cognac by Subsector: % Total Value
Breakdown 2000/2005
- Table 58 Global Sales of Brandy and Cognac by Subsector: % Total Value
Growth 2000/2005
- 8.2 Brandy and Cognac Regional Development
- Strong growth in Asia-Pacific and emerging regions
- Imported products drive value growth
- Struggle to adapt to changing consumption patterns
- Successful repositioning in North America
- Table 59 Global Sales of Brandy and Cognac by Region: %Total Volume
Breakdown 2000/2005
- Table 60 Global Sales of Brandy and Cognac by Region: % Total Volume
Growth 2000/2005
- Table 61 Global Sales of Brandy and Cognac by Region: % Total Value
Breakdown 2000/2005
- Table 62 Global Sales of Brandy and Cognac by Region: % Total Value
Growth 2000/2005
- 8.3 Brandy and Cognac Global and Regional Manufacturer Performance
- Courvoisier does not suffer alone
- Reliance on domestic markets
- Cognac producers
- Table 63 Global Company Shares of Brandy and Cognac 2001-2004
- Table 64 Global Brand Shares of Brandy and Cognac 2001-2004
- Table 65 Brand Shares of Brandy and Cognac by Region 2001-2004
- 8.4 Brandy and Cognac Outlook
- Lacklustre outlook for Western Europe and Australasia
- Cognac to drive growth in North America
- Emerging regions to boost brandy
- Cognac manufacturers look to emerging markets
- and development of major cognac brands
- Table 66 Forecast Global Sales of Brandy and Cognac by Region: %Total
Volume Growth 2005-2010
- Table 67 Forecast Global Sales of Brandy and Cognac by Region: % Total
Value Growth 2005-2010
- Table 68 Forecast Global Sales of Brandy and Cognac by Subsector: %Total
Volume Growth 2005-2010
- Table 69 Forecast Global Sales of Brandy and Cognac by Subsector: %
Total Value Growth 2005-2010
- 9. GIN
- 9.1 Gin Global Overview
- Image problems
- 2005 -- signs of further stagnation
- Growth in emerging regions
- Table 70 Global Sales of Gin by Subsector: Total Volume 2000/2005
- Table 71 Global Sales of Gin by Subsector: % Total Volume Breakdown
2000/2005
- Table 72 Global Sales of Gin by Subsector: % Total Volume Growth
2000/2005
- Table 73 Global Sales of Gin by Subsector: Total Value 2000/2005
- Table 74 Global Sales of Gin by Subsector: % Total Value Breakdown
2000/2005
- Table 75 Global Sales of Gin by Subsector: % Total Value Growth 2000/2005
- 9.2 Gin Regional Development
- Philippines underpin Asia-Pacific's lead
- Moving upmarket
- Strong pockets of growth in emerging regions
- Table 76 Sales of Gin by Region: %Total Volume Breakdown 2000/2005
- Table 77 Sales of Gin by Region: % Total Volume Growth 2000/2005
- Table 78 Sales of Gin by Region: % Total Value Breakdown 2000/2005
- Table 79 Sales of Gin by Region: % Total Value Growth 2000/2005
- 9.3 Gin Global and Regional Manufacturer Performance
- Major players reliant on domestic markets
- Endeavouring to keep pace with fashion
- Profiting from prestige
- Table 80 Global Company Shares of Gin 2001-2004
- Table 81 Global Brand Shares of Gin 2001-2004
- Table 82 Brand Shares of Gin by Region 2001-2004
- 9.4 Gin Outlook
- Premium trend to bolster value in developed regions
- Emerging regions to drive volume growth
- Dutch gin in decline
- Table 83 Forecast Sales of Gin by Region: %Total Volume Growth 2005-2010
- Table 84 Forecast Sales of Gin by Region: % Total Value Growth 2005-2010
- Table 85 Forecast Global Sales of Gin by Subsector: %Total Volume Growth
2005-2010
- Table 86 Forecast Global Sales of Gin by Subsector: % Total Value Growth
2005-2010
- 10. VODKA
- 10.1 Vodka Global Overview
- Eastern Europe drags down global sector
- Spirit of the times
- New brands and flavours
- Premium and super-premium brands
- Table 87 Global Sales of Vodka: Total Volume 2000/2005
- Table 88 Global Sales of Vodka: % Total Volume Growth 2000/2005
- Table 89 Global Sales of Vodka: Total Value 2000/2005
- Table 90 Global Sales of Vodka: % Total Value Growth 2000/2005
- 10.2 Vodka Regional Development
- Decline in dominant region
- Same factors drive growth elsewhere
- Vodka at forefront of premiumisation and international expansion
- Table 91 Sales of Vodka by Region: %Total Volume Breakdown 2000/2005
- Table 92 Sales of Vodka by Region: % Total Volume Growth 2000/2005
- Table 93 Sales of Vodka by Region: % Total Value Breakdown 2000/2005
- Table 94 Sales of Vodka by Region: % Total Value Growth 2000/2005
- 10.3 Vodka Global and Regional Manufacturer Performance
- Fragmented at a global level
- Western multinationals lead
- Premium and super-premium brands
- Stolichnaya -- uncertain future
- Poland -- a honey pot for privatisation
- Table 95 Global Company Shares of Vodka 2001-2004
- Table 96 Global Brand Shares of Vodka 2001-2004
- Table 97 Brand Shares of Vodka by Region 2001-2004
- 10.4 Vodka Outlook
- Sluggish Eastern Europe to dampen global development
- Rest of world to post positive performance
- Major players to maintain commitment to sector
- The premium/super-premium trend
- Potential threats
- Table 98 Forecast Sales of Vodka by Region: %Total Volume Growth
2005-2010
- Table 99 Forecast Sales of Vodka by Region: % Total Value Growth
2005-2010
- 11. RUM
- 11.1 Rum Global Overview
- White rum leads global growth
- Bright future for dark rum
- Manufacturers drawn to rum
- Local products contribute to growth in emerging regions
- Table 100 Global Sales of Rum by Subsector: Total Volume 2000/2005
- Table 101 Global Sales of Rum by Subsector: % Total Volume Breakdown
2000/2005
- Table 102 Global Sales of Rum by Subsector: % Total Volume Growth
2000/2005
- Table 103 Global Sales of Rum by Subsector: Total Value 2000/2005
- Table 104 Global Sales of Rum by Subsector: % Total Value Breakdown
2000/2005
- Table 105 Global Sales of Rum by Subsector: % Total Value Growth
2000/2005
- 11.2 Rum Regional Development
- Suitability for modern drinking trends
- Manufacturers spur growth
- Asia-Pacific -- largest regional market sustains growth
- Versatility boosts demand in Latin America
- Sector decline in Eastern Europe
- Table 106 Sales of Rum by Region: %Total Volume Breakdown 2000/2005
- Table 107 Sales of Rum by Region: % Total Volume Growth 2000/2005
- Table 108 Sales of Rum by Region: % Total Value Breakdown 2000/2005
- Table 109 Sales of Rum by Region: % Total Value Growth 2000/2005
- 11.3 Rum Global and Regional Manufacturer Performance
- Bacardi under increasing threat
- Targeting fashion-conscious consumers
- Pernod Ricard commits to growth
- Brugal goes international
- Relying on the home market
- Table 110 Global Company Shares of Rum 2001-2004
- Table 111 Global Brand Shares of Rum 2001-2004
- Table 112 Brand Shares of Rum by Region 2001-2004
- 11.4 Rum Outlook
- Fashion and innovation to drive growth
- Westernisation to boost Asian sales
- Changing image to highlight drink's versatility
- Consolidation of a premium trend
- Table 113 Forecast Sales of Rum by Region: %Total Volume Growth 2005-2010
- Table 114 Forecast Sales of Rum by Region: % Total Value Growth 2005-2010
- Table 115 Forecast Global Sales of Rum by Subsector: %Total Volume
Growth 2005-2010
- Table 116 Forecast Global Sales of Rum by Subsector: % Total Value
Growth 2005-2010
- 12. TEQUILA (AND MEZCAL)
- 12.1 Tequila (and Mezcal) Global Overview
- Crisis and recovery
- US takes the lead
- Growth beyond major markets
- Manufacturers spur growth
- The threat from rival products
- Table 117 Global Sales of Tequila (and Mezcal): Total Volume 2000/2005
- Table 118 Global Sales of Tequila (and Mezcal): % Total Volume Growth
2000/2005
- Table 119 Global Sales of Tequila (and Mezcal): Total Value 2000/2005
- Table 120 Global Sales of Tequila (and Mezcal): % Total Value Growth
2000/2005
- 12.2 Tequila (and Mezcal) Regional Development
- Two dominant markets
- Growth in smaller markets
- Western Europe -- the exception
- Table 121 Sales of Tequila (and Mezcal) by Region: %Total Volume
Breakdown 2000/2005
- Table 122 Sales of Tequila (and Mezcal) by Region: % Total Volume Growth
2000/2005
- Table 123 Sales of Tequila (and Mezcal) by Region: % Total Value
Breakdown 2000/2005
- Table 124 Sales of Tequila (and Mezcal) by Region: % Total Value Growth
2000/2005
- 12.3 Tequila (and Mezcal) Global and RegionalManufacturer Performance
- Growing multinational interest
- The Diageo/José Cuervo alliance
- Sauza boosts Allied Domecq but will it do the same for Fortune Brands?
- Bacardi gains momentum
- Herradura's share declines -- company up for sale
- Table 125 Global Company Shares of Tequila (and Mezcal) 2001-2004
- Table 126 Global Brand Shares of Tequila (and Mezcal) 2001-2004
- Table 127 Brand Shares of Tequila (and Mezcal) by Region 2001-2004
- 12.4 Tequila (and Mezcal) Outlook
- Recovery from crisis spurs growth
- Niche sector outside two major markets
- Protecting tequila's image
- Similar trends drive growth around the world
- Table 128 Forecast Global Sales of Tequila (and Mezcal): %Total Volume
Growth 2005-2010
- Table 129 Forecast Global Sales of Tequila (and Mezcal): % Total Value
Growth 2005-2010
- Table 130 Forecast Sales of Tequila (and Mezcal) by Region: %Total
Volume Growth 2005-2010
- Table 131 Forecast Sales of Tequila (and Mezcal) by Region: % Total
Value Growth 2005-2010
- 13. LIQUEURS
- 13.1 Liqueurs Global Overview
- Growth despite the erosion of traditions
- Fitted to the modern environment
- Manufacturers play their part
- Switch to modern products drives value
- Table 132 Global Sales of Liqueurs by Subsector: Total Volume 2000/2005
- Table 133 Global Sales of Liqueurs by Subsector: % Total Volume
Breakdown 2000/2005
- Table 134 Global Sales of Liqueurs by Subsector: % Total Volume Growth
2000/2005
- Table 135 Global Sales of Liqueurs by Subsector: Total Value 2000/2005
- Table 136 Global Sales of Liqueurs by Subsector: % Total Value Breakdown
2000/2005
- Table 137 Global Sales of Liqueurs by Subsector: % Total Value Growth
2000/2005
- 13.2 Liqueurs Regional Development
- A microcosm of the whole market
- Divergent trends evident in bitters
- Women drive growth
- Table 138 Sales of Liqueurs by Region: %Total Volume Breakdown 2000/2005
- Table 139 Sales of Liqueurs by Region: % Total Volume Growth 2000/2005
- Table 140 Sales of Liqueurs by Region: % Total Value Breakdown 2000/2005
- Table 141 Sales of Liqueurs by Region: % Total Value Growth 2000/2005
- 13.3 Liqueurs Global and Regional Manufacturer Performance
- Local products underpin fragmentation
- Diageo focuses on core brand
- New rivals feel the pressure
- Mast-Jägermeister and Eckes increase share, but not Campari
- Pernod Ricard intensifies sector development
- Table 142 Global Company Shares of Liqueurs 2001-2004
- Table 143 Global Brand Shares of Liqueurs 2001-2004
- Table 144 Brand Shares of Liqueurs by Region 2001-2004
- 13.4 Liqueurs Outlook
- Africa and Middle East to lead volume and value growth
- Traditional products constrain expansion but efforts to target younger
consumers offer some hope
- Value to outpace volume
- Table 145 Forecast Sales of Liqueurs by Region: %Total Volume Growth
2005-2010
- Table 146 Forecast Sales of Liqueurs by Region: % Total Value Growth
2005-2010
- Table 147 Forecast Global Sales of Liqueurs by Subsector: %Total Volume
Growth 2005-2010
- Table 148 Forecast Global Sales of Liqueurs by Subsector: % Total Value
Growth 2005-2010
- 14. OTHER SPIRITS
- 14.1 Other Spirits Global Overview
- Decline halts in 2004 and sales gather pace in 2005
- Price sensitivity and compatibility boost sector
- International expansion for cachaça
- Growth in Eastern Europe
- Value outpaces volume
- Table 149 Global Sales of Other Spirits: Total Volume 2000/2005
- Table 150 Global Sales of Other Spirits: % Total Volume Growth 2000/2005
- Table 151 Global Sales of Other Spirits: Total Value 2000/2005
- Table 152 Global Sales of Other Spirits: % Total Value Growth 2000/2005
- 14.2 Other Spirits Regional Development
- Modern trends erode sales
- Decline in largest market
- Mixed fortunes in Europe
- No traditional base in smallest markets
- Revived fortunes at period's end
- Latin America -- fastest growing region
- Table 153 Sales of Other Spirits by Region: %Total Volume Breakdown
2000/2005
- Table 154 Sales of Other Spirits by Region: % Total Volume Growth
2000/2005
- Table 155 Sales of Other Spirits by Region: % Total Value Breakdown
2000/2005
- Table 156 Sales of Other Spirits by Region: % Total Value Growth
2000/2005
- 14.3 Other Spirits Global and Regional Manufacturer Performance
- High level of geographic fragmentation
- Profiting from revival of local products
- Exporting local speciality
- Migration to rival products
- Table 157 Global Company Shares of Other Spirits 2001-2004
- Table 158 Global Brand Shares of Other Spirits 2001-2004
- Table 159 Brand Shares of Other Spirits by Region 2001-2004
- 14.4 Other Spirits Outlook
- Modest growth at best
- Value to outpace volume
- Asia-Pacific to be boosted by health-conscious Japanese
- and recovery in China
- Lacklustre outlook for Western Europe
- "Other" spirits to remain a niche
- Table 160 Forecast Sales of Other Spirits by Region: %Total Volume
Growth 2005-2010
- Table 161 Forecast Sales of Other Spirits by Region: % Total Value
Growth 2005-2010
- 15. WESTERN EUROPE
- 15.1 Overview
- A period of transition
- Attracting younger consumers
- Link between health concerns and premiumisation
- The Allied Domecq acquisition
- Table 162 Western Europe: Per Capita Consumption of Spirits by Country:
2000/2005
- Table 163 Western Europe: Per Capita Expenditure on Spirits by Country:
2000/2005
- Chart 19 Western Europe: Sales of Spirits by Country: Total Volume
2000-2005
- Chart 20 Western Europe: Sales of Spirits by Country: Total Value
2000-2005
- 15.2 Whisk(e)y: Sales by Country
- Generation gap
- Price competition behind growth in Turkey
- Spain leads per capita consumption
- Table 164 Western Europe: Sales of Whisk(e)y by Country: %Total Volume
Growth 2000-2005
- Table 165 Western Europe: Sales of Whisk(e)y by Country: % Total Value
Growth 2000-2005
- Table 166 Western Europe: Sales of Whisk(e)y by Country and by
Subsector: %Total Volume Breakdown 2000-2005
- Table 167 Western Europe: Per Capita Consumption of Whisk(e)y by
Country: 2000-2005
- Table 168 Western Europe: Per Capita Expenditure on Whisk(e)y by
Country: 2000-2005
- 15.3 Whisk(e)y: Leading Manufacturers and Brands
- Further consolidation
- Branding strategies intensify
- The implications of the Allied Domecq acquisition
- Table 169 Western Europe: Company Shares of Whisk(e)y 2001-2004
- Table 170 Western Europe: Brand Shares of Whisk(e)y 2001-2004
- 15.4 Brandy and Cognac: Sales by Country
- Old fashioned -- brandies and cognacs lose ground
- Underdeveloped markets -- pockets of growth
- Attempts to modernise
- Premium positioning -- a bonus in some markets
- Table 171 Western Europe: Sales of Brandy and Cognac by Country: %Total
Volume Growth 2000-2005
- Table 172 Western Europe: Sales of Brandy and Cognac by Country: % Total
Value Growth 2000-2005
- Table 173 Western Europe: Sales of Brandy and Cognac by Country and by
Subsector: %Total Volume Breakdown 2004
- 15.5 Brandy and Cognac: Leading Manufacturers and Brands
- German companies fight for share of a shrinking market
- Rémy Cointreau and Allied Domecq increase share
- Further consolidation in cognac sector after Courvoisier purchase
- Private label growth
- Table 174 Western Europe: Company Shares of Brandy and Cognac 2001-2004
- Table 175 Western Europe: Brand Shares of Brandy and Cognac 2001-2004
- 15.6 Gin: Sales by Country
- Hindered by an old-fashioned image
- Premium brands perform well throughout the region
- Variable performance in Scandinavia
- Strongest growth in Portugal
- Table 176 Western Europe: Sales of Gin by Country: %Total Volume Growth
2000-2005
- Table 177 Western Europe: Sales of Gin by Country: % Total Value Growth
2000-2005
- 15.7 Gin: Leading Manufacturers and Brands
- Diageo strides ahead
- and premium trend bolsters Bacardi
- but Pernod Ricard and other producers struggle to gain share
- The implications of the Allied Domecq acquisition
- Table 178 Western Europe: Company Shares of Gin 2001-2004
- Table 179 Western Europe: Brand Shares of Gin 2001-2004
- 15.8 Vodka: Sales by Country
- Vodka appeals to younger consumers
- Popular with female drinkers
- Building modern brands
- Decline in Scandinavian markets
- Table 180 Western Europe: Sales of Vodka by Country: %Total Volume
Growth 2000-2005
- Table 181 Western Europe: Sales of Vodka by Country: % Total Value
Growth 2000-2005
- 15.9 Vodka: Leading Manufacturers and Brands
- Pronounced trends
- Leading brands under pressure
- A focus for acquisition activity
- Effect of UK expansion
- Table 182 Western Europe: Company Shares of Vodka 2001-2004
- Table 183 Western Europe: Brand Shares of Vodka 2001-2004
- 15.10 Rum: Sales by Country
- Similarities with vodka -- appealing to fashionistas and females
- A social drink favouring on-trade consumption
- Developing the premium segment
- Similarities lead to competition
- Volume decline in Scandinavia and Switzerland
- Table 184 Western Europe: Sales of Rum by Country: %Total Volume Growth
2000-2005
- Table 185 Western Europe: Sales of Rum by Country: % Total Value Growth
2000-2005
- 15.11 Rum: Leading Manufacturers and Brands
- Bacardi facing increasing competition
- Diageo grows three major brands
- Pernod Ricard invests in Havana Club and acquires Malibu
- Brugal invests heavily in developing its presence
- Table 186 Western Europe: Company Shares of Rum 2001-2004
- Table 187 Western Europe: Brand Shares of Rum 2001-2004
- 15.12 Tequila (and Mezcal): Sales by Country
- A small sector hampered by crisis
- Signs of maturity in region's largest market?
- Fashionable in Portugal and Spain in 2005
- Becoming a generic product in France
- Table 188 Western Europe: Sales of Tequila (and Mezcal) by Country:
%Total Volume Growth 2000-2005
- Table 189 Western Europe: Sales of Tequila (and Mezcal) by Country: %
Total Value Growth 2000-2005
- 15.13 Tequila (and Mezcal): Leading Manufacturers and Brands
- Diageo's strength sustains José Cuervo but pressure mounts
- Strength of German market boosts Sierra
- Private labels gain momentum in Germany and France
- Table 190 Western Europe: Company Shares of Tequila (and Mezcal)
2001-2004
- Table 191 Western Europe: Brand Shares of Tequila (and Mezcal) 2001-2004
- 15.14 Liqueurs: Sales by Country
- Tradition versus modernity
- Bailey's cream liqueur leads the way
- Disappointing performance for liqueurs in Spain
- Table 192 Western Europe: Sales of Liqueurs by Country: %Total Volume
Growth 2000-2005
- Table 193 Western Europe: Sales of Liqueurs by Country: % Total Value
Growth 2000-2005
- Table 194 Western Europe: Sales of Liqueurs by Country and by Subsector:
%Total Volume Breakdown 2003
- 15.15 Liqueurs: Leading Manufacturers and Brands
- Diageo is the cream
- New entrants in cream liqueurs -- mixed fortunes
- Pernod Ricard displays geographic variability
- Mast-Jägermeister forges ahead
- Mixed performance for smaller players
- Table 195 Western Europe: Company Shares of Liqueurs 2001-2004
- Table 196 Western Europe: Brand Shares of Liqueurs 2001-2004
- 15.16 Other Spirits: Sales by Country
- A sector of national specialities
- Decline and fall
- 2005's growth markets
- Cachaça establishes a firm foothold in the region
- Table 197 Western Europe: Sales of Other Spirits by Country: %Total
Volume Growth 2000-2005
- Table 198 Western Europe: Sales of Other Spirits by Country: % Total
Value Growth 2000-2005
- 15.17 Other Spirits: Leading Manufacturers and Brands
- Traditional aniseed spirits suffer in a number of markets
- Raki revival in Turkey
- Campari sees Ouzo 12 increase share
- Eckes sustained by a number of brands
- Good environment for private label
- Table 199 Western Europe: Company Shares of Other Spirits 2001-2004
- Table 200 Western Europe: Brand Shares of Other Spirits 2001-2004
- 16. EASTERN EUROPE
- 16.1 Overview
- Downturn persists
- Excise increases exert pressure
- Trend towards imports gathers pace
- Increasing multinational penetration
- Table 201 Eastern Europe: Per Capita Consumption of Spirits by Country:
2000/2005
- Table 202 Eastern Europe: Per Capita Expenditure on Spirits by Country:
2000/2005
- Chart 21 Eastern Europe: Sales of Spirits by Country: Total Volume
2000-2005
- Chart 22 Eastern Europe: Sales of Spirits by Country: Total Value
2000-2005
- 16.2 Whisk(e)y: Sales by Country
- Young consumers drive growth
- Manufacturers boost sector
- Health-consciousness a constraint on growth
- 2005 -- decline in Slovakia, Bulgaria and the Ukraine
- Russia to drive future growth in region
- Table 203 Eastern Europe: Sales of Whisk(e)y by Country: %Total Volume
Growth 2000-2005
- Table 204 Eastern Europe: Sales of Whisk(e)y by Country: % Total Value
Growth 2000-2005
- Table 205 Eastern Europe: Sales of Whisk(e)y by Country and by
Subsector: %Total Volume Breakdown 2000-2005
- 16.3 Whisk(e)y: Leading Manufacturers and Brands
- Multinationals drives regional growth
- Table 206 Eastern Europe: Company Shares of Whisk(e)y 2001-2004
- Table 207 Eastern Europe: Brand Shares of Whisk(e)y 2001-2004
- 16.4 Brandy and Cognac: Sales by Country
- Brandy underpins regional market
- but confusion persists
- and cognac sales grow faster
- Labelling confusion, health issues and excise duties undermine sales
- Strong forecast growth for Russian market
- Table 208 Eastern Europe: Sales of Brandy and Cognac by Country: %Total
Volume Growth 2000-2005
- Table 209 Eastern Europe: Sales of Brandy and Cognac by Country: % Total
Value Growth 2000-2005
- Table 210 Eastern Europe: Sales of Brandy and Cognac by Country and by
Subsector: %Total Volume Breakdown 2000-2005
- 16.5 Brandy and Cognac: Leading Manufacturers and Brands
- A fragmented sector
- Pernod Ricard and Rémy Cointreau see profile rise
- Table 211 Eastern Europe: Company Shares of Brandy and Cognac 2001-2004
- Table 212 Eastern Europe: Brand Shares of Brandy and Cognac 2001-2004
- 16.6 Gin: Sales by Country
- A small sector which is struggling to gain momentum
- Strongest growth in Poland and Russia
- Romania -- largest market in volume terms gathers pace
- Afflicted by spirits' wider problems
- Table 213 Eastern Europe: Sales of Gin by Country: %Total Volume Growth
2000-2005
- Table 214 Eastern Europe: Sales of Gin by Country: % Total Value Growth
2000-2005
- 16.7 Gin: Leading Manufacturers and Brands
- Western companies dominate
- Romanian players -- significant players at regional level
- Table 215 Eastern Europe: Company Shares of Gin 2001-2004
- Table 216 Eastern Europe: Brand Shares of Gin 2001-2004
- 16.8 Vodka: Sales by Country
- Mixed fortunes for largest subsector in regional spirits market
- Pockets of growth across the region
- What the future holds in the region's dominant market
- Table 217 Eastern Europe: Sales of Vodka by Country: %Total Volume
Growth 2000-2005
- Table 218 Eastern Europe: Sales of Vodka by Country: % Total Value
Growth 2000-2005
- 16.9 Vodka: Leading Manufacturers and Brands
- A fragmented subsector with strong local players
- Small but expanding presence for Western players
- Poland -- a honey pot for Western manufacturers
- Table 219 Eastern Europe: Company Shares of Vodka 2001-2004
- Table 220 Eastern Europe: Brand Shares of Vodka 2001-2004
- 16.10 Rum: Sales by Country
- Mixed fortunes
- Growth markets in 2005
- and in the future
- Table 221 Eastern Europe: Sales of Rum by Country: %Total Volume Growth
2000-2005
- Table 222 Eastern Europe: Sales of Rum by Country: % Total Value Growth
2000-2005
- 16.11 Rum: Leading Manufacturers and Brands
- Further consolidation as Bacardi and Diageo strengthen lead
- and Pernod Ricard acquires Malibu
- Local products under pressure
- Table 223 Eastern Europe: Company Shares of Rum 2001-2004
- Table 224 Eastern Europe: Brand Shares of Rum 2001-2004
- 16.12 Tequila (and Mezcal): Sales by Country
- Russia drives regional growth
- Tequila the most dynamic sector in Romania but remains niche
- Poor performance in other markets the result of wider problems
- Table 225 Eastern Europe: Sales of Tequila (and Mezcal) by Country:
%Total Volume Growth 2000-2005
- Table 226 Eastern Europe: Sales of Tequila (and Mezcal) by Country: %
Total Value Growth 2000-2005
- 16.13 Tequila (and Mezcal): Leading Manufacturers and Brands
- Sauza gains further momentum and increases competitive pressure
- Table 227 Eastern Europe: Company Shares of Tequila (and Mezcal)
2001-2004
- Table 228 Eastern Europe: Brand Shares of Tequila (and Mezcal) 2001-2004
- 16.14 Liqueurs: Sales by Country
- Contradictory forces
- Modern trends -- younger consumers take to bitters
- Table 229 Eastern Europe: Sales of Liqueurs by Country: %Total Volume
Growth 2000-2005
- Table 230 Eastern Europe: Sales of Liqueurs by Country: % Total Value
Growth 2000-2005
- Table 231 Eastern Europe: Sales of Liqueurs by Country and by Subsector:
%Total Volume Breakdown 2000-2005
- 16.15 Liqueurs: Leading Manufacturers and Brands
- Rebound in Czech market helps multinationals and locals
- but other producers struggle with ongoing decline in some markets
- Urban consumers drive growth
- Table 232 Eastern Europe: Company Shares of Liqueurs 2001-2004
- Table 233 Eastern Europe: Brand Shares of Liqueurs 2001-2004
- 16.16 Other Spirits: Sales by Country
- Consumer opt for drinks with a more modern image
- New marketing strategies
- Shifting market forces in Romania
- Table 234 Eastern Europe: Sales of Other Spirits by Country: %Total
Volume Growth 2000-2005
- Table 235 Eastern Europe: Sales of Other Spirits by Country: % Total
Value Growth 2000-2005
- 16.17 Other Spirits: Leading Manufacturers and Brands
- High level of fragmentation
- favours local producers
- Potential to expand
- Table 236 Eastern Europe: Company Shares of Other Spirits 2001-2004
- Table 237 Eastern Europe: Brand Shares of Other Spirits 2001-2004
- 17. LATIN AMERICA
- 17.1 Overview
- 2005 -- Seeds of growth
- Multinationals increase penetration
- Signs of global trends
- Table 238 Latin America: Per Capita Consumption of Spirits by Country:
2000/2005
- Table 239 Latin America: Per Capita Expenditure on Spirits by Country:
2000/2005
- Chart 23 Latin America: Sales of Spirits by Country: Total Volume
2000-2005
- Chart 24 Latin America: Sales of Spirits by Country: Total Value
2000-2005
- 17.2 Whisk(e)y: Sales by Country
- Brazil returns to growth as Diageo courts younger consumers
- Volume outpaces value
- but not in Colombia
- Table 240 Latin America: Sales of Whisk(e)y by Country: %Total Volume
Growth 2000-2005
- Table 241 Latin America: Sales of Whisk(e)y by Country: % Total Value
Growth 2000-2005
- Table 242 Latin America: Sales of Whisk(e)y by Country and by Subsector:
%Total Volume Breakdown 2000-2005
- 17.3 Whisk(e)y: Leading Manufacturers and Brands
- Shifts in consumer purchasing behaviour in Venezuela impact
- Diageo and other multinationals see share decline
- Table 243 Latin America: Company Shares of Whisk(e)y 2001-2004
- Table 244 Latin America: Brand Shares of Whisk(e)y 2001-2004
- 17.4 Brandy and Cognac: Sales by Country
- Struggle to attract younger consumers in key markets
- Premium image boosts growth in smaller markets
- Table 245 Latin America: Sales of Brandy and Cognac by Country: %Total
Volume Growth 2000-2005
- Table 246 Latin America: Sales of Brandy and Cognac by Country: % Total
Value Growth 2000-2005
- Table 247 Latin America: Sales of Brandy and Cognac by Country and by
Subsector: %Total Volume Breakdown 2000-2005
- 17.5 Brandy and Cognac: Leading Manufacturers and Brands
- Allied Domecq and Campari strengthen lead
- Shift in consumer purchasing behaviour favours premium brands
- Table 248 Latin America: Company Shares of Brandy and Cognac 2001-2004
- Table 249 Latin America: Brand Shares of Brandy and Cognac 2001-2004
- 17.6 Vodka: Sales by Country
- Popular amongst younger consumers
- Investing in brands
- leads to polarisation
- Table 250 Latin America: Sales of Vodka by Country: %Total Volume Growth
2000-2005
- Table 251 Latin America: Sales of Vodka by Country: % Total Value Growth
2000-2005
- 17.7 Vodka: Leading Manufacturers and Brands
- Diageo strengthens its lead and widens its target group
- Strong growth for Absolut
- Other multinationals benefit from premiumisation trends
- Table 252 Latin America: Company Shares of Vodka 2001-2004
- Table 253 Latin America: Brand Shares of Vodka 2001-2004
- 17.8 Gin: Sales by Country
- A minor product -- overpowered by vodka sales
- Table 254 Latin America: Sales of Gin by Country: %Total Volume Growth
2000-2005
- Table 255 Latin America: Sales of Gin by Country: % Total Value Growth
2000-2005
- 17.9 Gin: Leading Manufacturers and Brands
- Diageo's lead eroded as fragmentation gathers pace
- Polarisation favours niche brands
- Table 256 Latin America: Company Shares of Gin 2001-2004
- Table 257 Latin America: Brand Shares of Gin 2001-2004
- 17.10 Rum: Sales by Country
- Versatility boosts demand
- Table 258 Latin America: Sales of Rum by Country: %Total Volume Growth
2000-2005
- Table 259 Latin America: Sales of Rum by Country: % Total Value Growth
2000-2005
- 17.11 Rum: Leading Manufacturers and Brands
- Bacardi's lead eroded but starts to fight back
- Brugal expands abroad
- Diageo and Pernod Ricard push forward
- Table 260 Latin America: Company Shares of Rum 2001-2004
- Table 261 Latin America: Brand Shares of Rum 2001-2004
- 17.12 Tequila (and Mezcal): Sales by Country
- Tequila's troubled times
- Recovery in the largest market
- and premiumisation trends emerge
- Tequila fails to establish firm foothold in Chile and Argentina
- Table 262 Latin America: Sales of Tequila (and Mezcal) by Country:
%Total Volume Growth 2000-2005
- Table 263 Latin America: Sales of Tequila (and Mezcal) by Country: %
Total Value Growth 2000-2005
- 17.13 Tequila (and Mezcal): Leading Manufacturers and Brands
- Sauza sets the pace for other non-native multinationals
- José Cuervo and Herradura under pressure
- Table 264 Latin America: Company Shares of Tequila (and Mezcal) 2001-2004
- Table 265 Latin America: Brand Shares of Tequila (and Mezcal) 2001-2004
- 17.14 Liqueurs: Sales by Country
- Diversity in consumer tastes across the region
- The importance of marketing
- Competition from traditional products
- Table 266 Latin America: Sales of Liqueurs by Country: %Total Volume
Growth 2000-2005
- Table 267 Latin America: Sales of Liqueurs by Country: % Total Value
Growth 2000-2005
- Table 268 Latin America: Sales of Liqueurs by Country and by Subsector:
%Total Volume Breakdown 2000-2005
- 17.15 Liqueurs: Leading Manufacturers and Brands
- Branca takes the lead
- Campari loses share due to dependence on Brazilian market
- Increasing competition from diversified spirits companies
- Table 269 Latin America: Company Shares of Liqueurs 2001-2004
- Table 270 Latin America: Brand Shares of Liqueurs 2001-2004
- 17.16 Other Spirits: Sales by Country
- Sector dominated local products with a national orientation
- Dominant market driven by higher quality products
- Strong growth in Chile as manufacturers invest in expansion
- Colombian market struggles to sustain growth
- Table 271 Latin America: Sales of Other Spirits by Country: %Total
Volume Growth 2000-2005
- Table 272 Latin America: Sales of Other Spirits by Country: % Total
Value Growth 2000-2005
- 17.17 Other Spirits: Leading Manufacturers and Brands
- Cachaça producers dominate
- Major Brazilian players strengthen their positioning
- Colombian and Chilean producers jostle for position
- Table 273 Latin America: Company Shares of Other Spirits 2001-2004
- Table 274 Latin America: Brand Shares of Other Spirits 2001-2004
- 18. ASIA-PACIFIC
- 18.1 Overview
- Local products shape performance
- Decline masks significant growth areas
- Certain traditional products drive growth
- Table 275 Asia-Pacific: Per Capita Consumption of Spirits by Country:
2000/2005
- Table 276 Asia-Pacific: Per Capita Expenditure on Spirits by Country:
2000/2005
- Chart 25 Asia-Pacific: Sales of Spirits by Country: Total Volume
2000-2005
- Chart 26 Asia-Pacific: Sales of Spirits by Country: Total Value 2000-2005
- 18.2 Whisk(e)y: Sales by Country
- World's largest market
- Domestic products dominate largest markets
- Single malt a lone highlight in Japan
- Decline in South Korea, Taiwan and Indonesia
- Blended Scotch drives fastest growing markets
- and provides glimmer of hope in Indonesia
- Table 277 Asia-Pacific: Sales of Whisk(e)y by Country: %Total Volume
Growth 2000-2005
- Table 278 Asia-Pacific: Sales of Whisk(e)y by Country: % Total Value
Growth 2000-2005
- Table 279 Asia-Pacific: Sales of Whisk(e)y by Country and by Subsector:
%Total Volume Breakdown 2000-2005
- 18.3 Whisk(e)y: Leading Manufacturers and Brands
- Indian companies lead regional sector
- Pernod Ricard leads Western multinationals jostling for share
- Table 280 Asia-Pacific: Company Shares of Whisk(e)y 2001-2004
- Table 281 Asia-Pacific: Brand Shares of Whisk(e)y 2001-2004
- 18.4 Brandy and Cognac: Sales by Country
- Further decline in developed markets
- Local brandies underpin popularity in India and the Philippines
- Strong growth for cognac in China and Indonesia
- Importance of imported products
- Table 282 Asia-Pacific: Sales of Brandy and Cognac by Country: %Total
Volume Growth 2000-2005
- Table 283 Asia-Pacific: Sales of Brandy and Cognac by Country: % Total
Value Growth 2000-2005
- Table 284 Asia-Pacific: Sales of Brandy and Cognac by Country and by
Subsector: %Total Volume Breakdown 2000-2005
- 18.5 Brandy and Cognac: Leading Manufacturers and Brands
- Local leaders rely on domestic markets
- Power shifts as UB Group buys out Shaw Wallace
- Decline of developed markets affects Japanese and multinational players
- Table 285 Asia-Pacific: Company Shares of Brandy and Cognac 2001-2004
- Table 286 Asia-Pacific: Brand Shares of Brandy and Cognac 2001-2004
- 18.6 Vodka: Sales by Country
- Vietnam leads regional volume sales
- Region reflects global trend for cocktails
- Table 287 Asia-Pacific: Sales of Vodka by Country: %Total Volume Growth
2000-2005
- Table 288 Asia-Pacific: Sales of Vodka by Country: % Total Value Growth
2000-2005
- 18.7 Vodka: Leading Manufacturers and Brands
- Only Diageo benefits from push into region
- Locals reliant on strength of domestic markets
- Table 289 Asia-Pacific: Company Shares of Vodka 2001-2004
- Table 290 Asia-Pacific: Brand Shares of Vodka 2001-2004
- 18.8 Gin: Sales by Country
- Philippines dominates world sales
- Divergent performance in second tier
- Gin's versatility and modern image boosts low-base markets
- Table 291 Asia-Pacific: Sales of Gin by Country: %Total Volume Growth
2000-2005
- Table 292 Asia-Pacific: Sales of Gin by Country: % Total Value Growth
2000-2005
- 18.9 Gin: Leading Manufacturers and Brands
- Ginebra San Miguel dominates regional sales
- Indian growth boosts UB Group
- Multinationals gain foothold and Pernod Ricard gathers pace
- Table 293 Asia-Pacific: Company Shares of Gin 2001-2004
- Table 294 Asia-Pacific: Brand Shares of Gin 2001-2004
- 18.10 Rum: Sales by Country
- The Philippines and India lead
- The negative impact of rival products
- and external pressures
- Table 295 Asia-Pacific: Sales of Rum by Country: %Total Volume Growth
2000-2005
- Table 296 Asia-Pacific: Sales of Rum by Country: % Total Value Growth
2000-2005
- 18.11 Rum: Leading Manufacturers and Brands
- Mixed fortunes for Filipino companies
- Shake up in Indian market
- Potential for growth for leading multinationals
- Table 297 Asia-Pacific: Company Shares of Rum 2001-2004
- Table 298 Asia-Pacific: Brand Shares of Rum 2001-2004
- 18.12 Tequila (and Mezcal): Sales by Country
- Western influence favours growth in key markets
- The downside of fashion in an ailing economy
- A minor product but with strong growth potential in China
- Table 299 Asia-Pacific: Sales of Tequila (and Mezcal) by Country: %Total
Volume Growth 2000-2005
- Table 300 Asia-Pacific: Sales of Tequila (and Mezcal) by Country: %
Total Value Growth 2000-2005
- 18.13 Tequila (and Mezcal): Leading Manufacturers and Brands
- Sector dominated by multinationals
- Table 301 Asia-Pacific: Company Shares of Tequila (and Mezcal) 2001-2004
- Table 302 Asia-Pacific: Brand Shares of Tequila (and Mezcal) 2001-2004
- 18.14 Liqueurs: Sales by Country
- "Other" liqueurs favoured around the region
- Women drive sales
- Table 303 Asia-Pacific: Sales of Liqueurs by Country: %Total Volume
Growth 2000-2005
- Table 304 Asia-Pacific: Sales of Liqueurs by Country: % Total Value
Growth 2000-2005
- Table 305 Asia-Pacific: Sales of Liqueurs by Country and by Subsector:
%Total Volume Breakdown 2000-2005
- 18.15 Liqueurs: Leading Manufacturers and Brands
- Leading Japanese producers struggle to maintain share
- Young women drive sales
- Table 306 Asia-Pacific: Company Shares of Liqueurs 2001-2004
- Table 307 Asia-Pacific: Brand Shares of Liqueurs 2001-2004
- 18.16 Other Spirits: Sales by Country
- Traditional favourites
- Changing tastes and taxes and government intervention
- Sector grows on hard ground
- Table 308 Asia-Pacific: Sales of Other Spirits by Country: %Total Volume
Growth 2000-2005
- Table 309 Asia-Pacific: Sales of Other Spirits by Country: % Total Value
Growth 2000-2005
- 18.17 Other Spirits: Leading Manufacturers and Brands
- Jinro lead founded on domestic strength
- China -- a highly fragmented market
- Thai Beverages benefits from aggressive business development strategy
- Suntory and Mercian impact on Takara in Japan
- Table 310 Asia-Pacific: Company Shares of Other Spirits 2001-2004
- Table 311 Asia-Pacific: Brand Shares of Other Spirits 2001-2004
- 19. DISTRIBUTION
- 19.1 Supply Chain
- Off-trade dominates volume, on-trade leads value
- Younger consumers drive on-trade sales
- Social drinking a common feature of many markets
- Boost to off-trade sales in Asia-Pacific and Africa and Middle East
- Off-trade strongest in Eastern Europe
- Table 312 Composition of Off-trade and On-trade Sales of Spirits by
Region: %Volume Breakdown 2005
- Table 313 Composition of Off-trade and On-trade Sales of Spirits by
Region: % Value Breakdown 2005
- Table 314 Off-trade Volume Sales of Spirits by Region: %Volume Growth
2000-2005
- Table 315 On-trade Volume Sales of Spirits by Region: %Volume Growth
2000-2005
- Table 316 Off-trade Value Sales of Spirits by Region: %Value Growth
2000-2005
- Table 317 On-trade Value Sales of Spirits by Region: %Value Growth
2000-2005
- 19.2 Global Distribution Trends
- Convenience and low prices
- Aggressive discounting
- Specialists increase share
- Independents and "others" suffer
- Direct sales remain a niche channel
- Table 318 World Spirits Sales through Retail Channels 2000/2005
- 19.3 Regional Distribution Trends
- The global expansion of supermarkets
- Restrictive legislation
- Discounters and convenience stores suit developed markets
- Independents and "others" lose out
- Table 319 Regional Spirits Sales through Off-trade Channels 2005
- 19.4 Private Label Trends
- Brand-consciousness presents an obstacle
- Limited penetration of emerging markets
- Strongest in Western Europe
- Table 320 Penetration of Private Label by Market 2004
- Table 321 Penetration of Private Label by Sector 2004
- 19.5 Retailing Developments: Consolidation
- Acquisitive expansion in mature markets
- Developing the convenience store segment
- Expanding abroad
- Summary 3 Retailer Consolidation -- Key Mergers and Acquisitions
2002-2006
- 20. CORPORATE STRATEGIES
- 20.1 Global Market Shares
- Converging trends
- Further industry consolidation
- Table 322 Global Shares of Leading Spirits Companies by Volume 2002-2004
- Table 323 Global Brand Shares of Spirits 2002-2004
- Table 324 Leading International Spirits Companies: 20% or More of Sales
in One or More Countries Other Than Domestic Market 2004
- Table 325 Local and Regional Companies With 80% or More of Sales in One
Country 2004
- International brands dominate in developed regions
- All change in Western Europe
- Locals lead emerging regions
- Multinationals target emerging markets
- Summary 4 Top Three Manufacturers by Region 2004
- 20.2 Major Brands by Region
- Multinationals develop broad portfolios
- Local brands lead world sales
- Summary 5 Top Three Brands by Region 2004
- 20.3 Major Players: Comparative Performance
- Stronger US dollar boosts results for most Western European companies
- Will Pernod Ricard benefit from Allied Domecq's core brands?
- American companies see growth
- San Miguel disappoints
- Table 326 Leading Spirits Players: Sales Development 2005
- 20.4 Major Players: Comparative Profitability Levels
- The cost of a brand-led market
- Premium trends and other trends in alcoholic drinks provide a boost
- V&S profits benefits from exchange rate fluctuations
- but San Miguel underperforms
- Table 327 Leading Players: Spirits Profitability 2005
- 20.5 Major Players: Degree of Consolidation
- A fragmented global market
- Trend towards consolidation
- 20.6 Merger and Acquisition Activity
- Pressure to acquire
- Sale of the world's second largest spirits company
- All eyes on the Indian market
- Developing a presence in vodka
- and Poland
- Acquisition of Allied Domecq
- Rum attracts attention
- Summary 6 Spirits: Merger and Acquisition Activity 2004-2006
- 20.7 Strategic Alliance Activity
- Expanding through alliance
- Maxxium
- Brown-Forman and Bacardi seek out distribution partners
- They might be giants, but
- Summary 7 Spirits: Existing Strategic Alliance Activity 2005
- 20.8 The Next Big Thing
- The increasing influence of health
- Following trends from other food and drink industries
- A functional future?
- Exporting local products
- Cachaça manufacturers focus on geographic expansion
- Wider potential for local specialities
- 20.9 Potential Takeover Targets
- Five Polish distilleries to be privatised
- Expanding portfolios
- Consolidation from Allied takeover leaves many exposed
- Summary 8 Potential Merger and Acquisition Activity 2006
- 21. OUTLOOK
- 21.1 Key Forecast Developments: Opportunities and Growth Areas
- Summary 9 Opportunities and Growth Areas 2005-2010
- 21.2 Key Forecast Trends
- 21.3 World Market Forecasts
- Spirits forecast performance
- Table 328 Forecast Global Sales of Spirits: Volume and Value Trends
2005-2010
- Forecast performance by sector
- Table 329 Forecast Global Sales of Spirits by Sector: Total Volume
2005-2010
- Table 330 Forecast Global Sales of Spirits by Sector: % Total Volume
Growth 2005-2010
- Table 331 Forecast Global Sales of Spirits by Sector: Total Value
2005-2010
- Table 332 Forecast Global Sales of Spirits by Sector: % Total Value
Growth 2005-2010
- Forecast performance by region
- Table 333 Forecast Sales of Spirits by Region: Total Volume 2005-2010
- Table 334 Forecast Sales of Spirits by Region: % Total Volume Breakdown
2005-2010
- Table 335 Forecast Sales of Spirits by Region: % Total Volume Growth
2005-2010
- Table 336 Forecast Sales of Spirits by Region: Total Value 2005-2010
- Table 337 Forecast Sales of Spirits by Region: % Total Value Breakdown
2005-2010
- Table 338 Forecast Sales of Spirits by Region: % Total Value Growth
2005-2010
- Table 339 Forecast Sales of Spirits by Sector and by Region: %Total
Volume Breakdown 2010
- Table 340 Forecast Sales of Spirits by Sector and by Region: % Total
Value Breakdown 2010
- Sales forecasts by major and growth markets
- Table 341 Forecast Sales of Spirits by Major Market: Total Volume and
%of World Total 2005/2010
- Table 342 Forecast Sales of Spirits by Major Market: %Total Volume
Growth 2005/2010
- Table 343 Forecast Sales of Spirits by Major Market: Total Value and %of
World Total 2005/2010
- Table 344 Forecast Sales of Spirits by Major Market: %Total Value Growth
2005/2010
- Table 345 Forecast Sales of Spirits by Fastest Growing Market: Total
Volume and %of World Total 2005-2010
- Table 346 Forecast Sales of Spirits by Fastest Growing Market: %Total
Volume Growth 2005-2010
- Table 347 Forecast Sales of Spirits by Fastest Growing Market: Total
Value and %of World Total 2005-2010
- Table 348 Forecast Sales of Spirits by Fastest Growing Market: %Total
Value Growth 2005/2010
- Table 349 Forecast Per Capita Consumption of Spirits by Fastest Growing
Market: 2005-2010
- Table 350 Forecast Per Capita Expenditure on Spirits by Fastest Growing
Market: 2005-2010
- 22. APPENDICES
- 22.1 Product Coverage and Definitions
- Whisk(e)y
- Brandy and cognac
- White spirits
- Rum
- Tequila
- Liqueurs
- Others (including speciality and local products)
- 22.2 Regional Coverage and Definitions
- Western Europe (17)
- Eastern Europe (18)
- North America (2)
- Latin America (13)
- Asia (15)
- Australasia (2)
- Africa and the Middle East (11)
- 22.3 Other Country Coverage and Definitions
- Other Western Europe
- Other Eastern Europe
- Other Latin America
- Other Asia-Pacific
- Other Africa and the Middle East
- 22.4 Distribution Coverage and Definitions
- Multiple grocers
- Independent food stores
- Discount stores
- Convenience stores
- Specialists
- Direct sales
- Others
- 22.5 Research Methodology
- Introduction
- Summary of research programme
- Desk research
- Store checks
- Company research
- Trade interviews
- Market analysis
- Data standardisation
- Central research and database finalisation
- 22.6 Exchange Rates
- Table 351 Exchange Rates 2000-2005
- 22.7 Inflation Rates
- Table 352 Inflation Rates 2001-2005
- 22.8 Population
- Table 353 Population 2000-2005
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