Domestic Electrical Appliances in Russia

SUMMARY

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Large kitchen appliances; Small electrical appliances

Executive summary

Economic conditions stimulate market

The general economic situation in Russia in recent years has favoured the development of the domestic electrical appliances market in the country. Economic growth, and the resulting increased purchasing capacity of the population, has led to the expansion of the Electrical Domestic Appliance market. By 2005 the economy had largely recovered, aided by high oil prices, from the economic crisis of 1998. During this recession only basic household electrical products were available. With the improved economic environment, Russian consumers began to seek higher quality goods and wanted a choice of products.. Though price remains one of the most important factors influencing consumers' purchasing decisions they are now also looking for quality and convenience.

Another important factor influencing the growth of the Domestic Electrical Appliance market, over the last two years of the review period, was the development of a consumer credit system in Russia. This was previously almost non-existent. Total consumer loans rose from $2 billion in 2000 to $17 billion today. On average, around 34% of domestic electrical appliances were sold on credit at the end of the review period. In 2005 sales value of domestic electrical appliances in Russia were worth over Rb157 billion, which represented growth in current terms of 20% on the previous year.

Changes in the retail environment

Significant changes also occurred in retail sales environment over the review period. In recent years many new channels have emerged in Russia, in particular hypermarkets and supermarkets, which offer consumers a higher degree of service and a wider assortment of goods than ever before. It is the appearance of these new trading networks in Russia that has most affected the sale of domestic electrical appliances in the country. . The growth in Domestic Electrical Appliance sales, in the regions of Russia, is due to the development of these retail chains at a national level.

Distinctions between large cities and regions in Russia

The product offering is much wider in Moscow, St Petersburg and other large urban centres. The main urban centres have enjoyed higher growth rates and have a more affluent population who can afford higher priced domestic electrical appliances. Sales of domestic electrical appliances in Moscow alone constitute around 19% of the total sales in Russia. In most other regions the market for domestic electrical appliances is much less developed. However, now trading networks, supermarkets and hypermarkets are beginning to enter the regions the gap in demand between these remoter areas and the large cities is gradually declining. As the retailers expand outside of the cities so the manufacturers are also widening their logistical and after sales service facilities to support retailers and develop this untapped market.

Forecast market development

The potential of the market for domestic electrical appliances in Russia is great, with further growth in sales of domestic electrical appliances likely to increase as the purchasing power of the population rises. By 2010 91.8 million units are expected to be sold, representing an increase of nearly 72% over 2005. This growth will be stimulated by replacement purchases as consumers start to replace long outdated equipment.

One of the most evident trends is the establishment by international manufacturers of factories and distribution centres, of domestic electrical appliances, within Russia. These manufacturers are seeking to minimise production costs , customs duties and logistical expenses. These international manufacturers will be able to offer their products at a much more competitive price and the Russian national brands, will lose one of the few competitive advantages they possessed.

Growth of middle class boosts demand for domestic electrical appliances

Trend

The growth rate of the Russian middle class has big implications for the development of a country that has historically been dominated by a small political elite.

Sociologists are divided over how to measure the middle class, most use criteria including real income, property ownership and job. A recent study by the Russian Academy of Sciences estimated the middle class at 20 per cent of the population, about 30 million people, with an income of $1,000-$1,500 a month a head.

Since the year 2000, the Russian GDP has grown by an average 7 per cent a year. In the same period, dollar income per head has grown by nearly 29 per cent annually, faster than in China. As a result Russians have been on an unprecedented spending spree, buying middle-class accessories such as mobile phones, home computers and consumer durables. Over 2003-5 there was a real boom in retail, housing construction and sales of consumer durables.

Outlook

The projection for the development of the majority of consumer markets is initially determined by demand from middle-income consumers. This statement especially applies to consumer durables and particularly domestic electrical appliances. These affluent middle class consumers are most likely to bring forward their domestic appliance purchases and not wait until a product absolutely needs to be replaced.

They are also more likely to buy higher specification models and invest in built in kitchen appliances. The economic situation within Russia is quite favourable, so the existing trend is expected to continue.

Entry by Russia into the World Trade Organisation would give the Russian economy a significant boost, which would be reflected in greater consumer demand. The main risk to the continued economic buoyancy within Russia would be a prolonged decline in the price of crude oil.

Impact

The middle classes account for a high percentage of sales of Domestic Electric Appliances and this trend is expected to become stronger as disposable incomes in this social group, particularly the younger age segments, increases. The middle class will have the disposable income, or access to credit, which will allow them to fulfil their consumer desires. They will be much more likely to buy the attractive and high specification products offered by international brands. This apsirational group will also buy international brands to differentiate themselves and to make a visible statement about their affluence and good taste. Hand in hand with the growth in the importance of the middle class will go the growth of the built in kitchen appliance market. Long overdue kitchen renovations will offer the opportunity to have, for the first time, built in appliances which make a positive statement about the kitchens owners As the kitchen becomes a focal point of the home Russians will wish to add attractive accessories such as kettles, toasters and other small appliances. Demand for coloured products will grow and this will favour the international brands which currently offer a wider range of products in various colours and styles.

Consumer trend towards higher priced and better quality products

Trend

Two factors have united to stimulate the Russian domestic electrical appliance market; first the Russian consumer now has more money to spend and secondly international brands entered the Russian market offering products which were light years ahead of those offered by the national manufacturers. These international brands were more expensive, but Russian consumers had more disposable income which allowed them to pay these higher prices. These factors mean that consumers in general are spending more on Domestic Electrical appliances.

Currently in the Russian domestic electrical appliance market products that are more attractive, technologically advanced and reliable are increasing in popularity. The majority of these products are offered by international companies and in general carry a higher price tag. Price is still an important factor, when making a purchase, but Russian consumers are willing to pay the higher prices as they the see a tangible benefit in the greater quality, superior reliability and good after sales service.

Today on the market for domestic electrical appliances large players that offer attractive high quality products and good service are gradually displacing companies selling cheaper, lower quality products.

Outlook

As the Russian economy continues to improve this trend will continue and the national brands, who do not drastically overhaul their product ranges, will struggle to compete with international brands. These international brands will continue to dominate the Domestic Electric Appliance markets. They had a head start as they had been operating for decades in markets which demanded quality innovative products. They entered the Russian market with sophisticated product ranges that satisfied the latent consumer desires of the Russian population. As the Russian population continues to becomes more affluent so the demand for international brands will grow.

The market of domestic electrical appliances in Russia is developing rapidly. Furthermore, the replacement of old technology products purchased seven to 10 years ago is taking place. This would have occurred somewhat earlier, but the financial crisis of 1998 significantly slowed down the process.

Impact

National brands will continue to lose market share as international brands become the consumers preferred choice. Further exacerbating the national brands problems will be the reduction in prices of these international brands due to increased competition. This will bring these products into the price range of more Russians who will also turn their backs on the products offered by the national manufacturers.

Demographic problem to influence future performance

Trend

In recent years positive economic trends, increased employment, a strong fiscal surplus and low inflation all stimulated the growth of the DEA market. While the outlook for the mid-term appears good, prospects for the long term are clouded by Russia's demographic crisis.

The Russian population is in decline as a result of decreasing birth rates (the fertility rate per woman is currently 1.3). The country's population is declining at around 700,000 people each year and has an increasingly aged workforce. Official Russian forecasts, along with those from international organisations like the UN, predict a population decline from 146 million to between 80 and 100 million by 2050. This low birth rate combined with low life expectancy and an increasingly unhealthy population could lead to a demographic catastrophe.

This reduction in population will place in jeopardy the future economic performance of Russia as there will be a shortage of workers, this in turn will have negative affects on consumer spending. If current trends persist, there will be four dependents for every Russian worker by 2025. Russia needs a million new workers every year.

A reduction in the birth rate will also ultimately lead to a reduction in the number of households and logically a reduction in demand for domestic appliances.

Outlook

Improved economic performance may lead to an increased birth-rate as couples feel economically secure enough to get married and start a family. The Russian central government is also predicted to increase monthly benefits paid to women who have a child and to pay considerable lump sum payments to those families who have a second child. However these measures will only partially solve the demographic situation and other factors such as high divorce rates, low marriage rates and high mortality rates amongst men also need to be addressed.

Impact

It will take many years to reverse these demographic trends via natural means. In the short term the government will have to facilitate the immigration of workers as other countries have done. The first wave of workers to enter the country will be those carrying out low paid manual labour and are not likely to invert a great deal of money in Domestic Electrical Appliances. If they do they will buy basic and economically priced products.

However, an ongoing decrease in the availability of skilled employees will force companies to offer more attractive salary packages and benefits to keep the employees they have and to recruit new employees. This will benefit the Russian middle class and will attract middle class migrants to Russia. This will significantly boost the number of middle class consumers and its buying power. Therefore interest in more expensive mid to top-of-the-range products will increase, which will have a positive effect on the value performance of the Domestic Electrical Appliance market.

Russian produced products become more visible, increasing competition for imported products.

Trend

Some foreign manufacturers have sought to become more competitive through local production of their brands. This has caused many to be perceived as national brands. This coupled with their economic prices has meant that they have become very popular with mid to lower class consumers. As incomes have risen, mid to upper class consumers have preferred to buy more expensive imported international brands. This has caused a polarisation effect.

Competition between locally produced brands and internationally produced brands is intense. International brands benefit from a recognised reputation and the improved financial situation of Russia's consumers. Meanwhile, locally manufactured brands are currently perceived as good value-for-money, and benefit from Russians' patriotic impulse to buy "Russian-made" products.

Outlook

What is interesting is that consumers find it increasingly difficult to identify the nationality of certain brands. This is due partly to globalisation and also to changes in the location of production. For example, Indesit is an international brand but produces products inside Russia (at Lipetsk). For Russian customers the place of production is as important as the brand name itself and take pride in "Buying Russian" This follows the pattern seen in the car industry, were for example Toyota overcame resistance to its products in several countries by actually manufacturing cars in those markets. The brand and its products were received favourably, in part, due to the fact that Toyota was creating employment and contributing to these countries economies.

Impact

With the increasing quality of products from local manufacturers, foreign brands are slowly losing share to Russian producers (or production of international brands organised in Russia). Russian consumers are becoming more confident about the products offered by Russian manufacturers. They also appreciate continuous innovation and the introduction of new designs, especially when new products employ Western technologies, equipment or licenses.

It should be noted that references to "Russian" could include Belarus or Ukrainian production and brands, due to the relationship with Russia from Soviet times.

TABLE OF CONTENTS

• DOMESTIC ELECTRICAL APPLIANCES - RUSSIA : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Economic conditions stimulate market
• Changes in the retail environment
• Distinctions between large cities and regions in Russia
• Forecast market development
• Growth of middle class boosts demand for domestic electrical appliances
• Consumer trend towards higher priced and better quality products
• Demographic problem to influence future performance
• Russian produced products become more visible, increasing competition for imported products.
• MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock
• Domestic Electrical Appliances by Sector/Subsector 2004-2005
  • Table 2 Replacement Cycles of Domestic Electrical Appliances by Sector 2005
• MARKET DATA
  • Table 3 Sales of Domestic Electrical Appliances by Sector: Volume 2000-2005
  • Table 4 Sales of Domestic Electrical Appliances by Sector: Value 2000-2005
  • Table 5 Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2000-2005
  • Table 6 Sales of Domestic Electrical Appliances by Sector: % Value Growth 2000-2005
  • Table 7 Forecast Sales of Domestic Electrical Appliances by Sector: Volume 2005-2010
  • Table 8 Forecast Sales of Domestic Electrical Appliances by Sector: Value 2005-2010
  • Table 9 Forecast Sales of Domestic Electrical Appliances by Sector: % Volume Growth 2005-2010
  • Table 10 Forecast Sales of Domestic Electrical Appliances by Sector: % Value Growth 2005-2010
  • Table 11 Company Shares of Large Kitchen Appliances 2001-2005
  • Table 12 Brand Shares of Large Kitchen Appliances 2002-2005
  • Table 13 Company Shares of Small Kitchen Appliances 2001-2005
  • Table 14 Brand Shares of Small Kitchen Appliances 2002-2005
  • Table 15 Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005
  • Table 16 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2000-2005
  • Table 17 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2000-2005
  • Table 18 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2000-2005
  • Table 19 Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2000-2005
  • Table 20 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Volume 2005-2010
  • Table 21 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: Value 2005-2010
  • Table 22 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2005-2010
  • Table 23 Forecast Sales of Large Kitchen Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2005-2010
  • Table 24 Built-in Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005
  • Table 25 Freestanding Large Kitchen Appliances by Distribution Format: % Analysis 2000-2005
  • Table 26 Small Electrical Appliances by Distribution Format: % Analysis 2000-2005
• DEFINITIONS
• Sector and subsector definitions
• Distribution definitions
• Units of measurement
• DOMESTIC ELECTRICAL APPLIANCES - RUSSIA : LOCAL COMPANY PROFILES
• ATLANT AO (MINSKY ZAVOD KHOLODILNIKOV) - DOMESTIC ELECTRICAL APPLIANCES - RUSSIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 1 Atlant AO: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 2 Atlant AO: Production Statistics 2004
• COMPETITIVE POSITIONING
• BINATONE INDUSTRIES LTD - DOMESTIC ELECTRICAL APPLIANCES
• - RUSSIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 3 Binatone Industries Ltd: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 4 Binatone Industries Ltd: Production Statistics 2004
• COMPETITIVE POSITIONING
• DAIKIN INDUSTRIES LTD - DOMESTIC ELECTRICAL APPLIANCES - RUSSIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 5 Daikin Industries Ltd: Key Facts
  • Summary 6 Daikin Industries Ltd: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 7 Daikin Industries Ltd: Production Statistics 2004
• COMPETITIVE POSITIONING
• GORENJE GOSPODINSKI APARATI - DOMESTIC ELECTRICAL
• APPLIANCES - RUSSIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 8 Gorenje Gospodinski Aparati: Key Facts
  • Summary 9 Gorenje Gospodinski Aparati: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 10 Gorenje Gospodinski Aparati: Production Statistics 2004
• COMPETITIVE POSITIONING
• NORCOOL AS - DOMESTIC ELECTRICAL APPLIANCES - RUSSIA
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 11 Norcool: Key Facts
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 12 Norcool: Production Statistics 2004
• COMPETITIVE POSITIONING
• REFRIGERATION APPLIANCES - RUSSIA : SECTOR BRIEFING
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 27 Sales of Refrigeration Appliances by Subsector: Volume 2000-2005
  • Table 28 Sales of Refrigeration Appliances by Subsector: Value 2000-2005
  • Table 29 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2000-2005
  • Table 30 Sales of Refrigeration Appliances by Subsector: % Value Growth 2000-2005
  • Table 31 Unit Sales of Fridge Freezers by Format: % Split 2003-2005
  • Table 32 Unit Sales of Fridges by Format: % Split 2003-2005
  • Table 33 Unit Sales of Freezers by Format: % Split 2003-2005
  • Table 34 Company Shares of Refrigeration Appliances 2001-2005
  • Table 35 Brand Shares of Refrigeration Appliances 2002-2005
  • Table 36 Company Shares of Built-in Fridge Freezers 2001-2005
  • Table 37 Company Shares of Freestanding Fridge Freezers 2001-2005
  • Table 38 Company Shares of Built-in Fridges 2001-2005
  • Table 39 Company Shares of Freestanding Fridges 2001-2005
  • Table 40 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2005-2010
  • Table 41 Forecast Sales of Refrigeration Appliances by Subsector: Value 2005-2010
  • Table 42 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2005-2010
  • Table 43 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2005-2010
• HOME LAUNDRY APPLIANCES - RUSSIA : SECTOR BRIEFING
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 44 Sales of Home Laundry Appliances by Subsector: Volume 2000-2005
  • Table 45 Sales of Home Laundry Appliances by Subsector: Value 2000-2005
  • Table 46 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2000-2005
  • Table 47 Sales of Home Laundry Appliances by Subsector: % Value Growth 2000-2005
  • Table 48 Unit Sales of Automatic Washing Machines by Format: % Split 2000/2005
  • Table 49 Company Shares of Home Laundry Appliances 2001-2005
  • Table 50 Brand Shares of Home Laundry Appliances 2002-2005
  • Table 51 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2005-2010
  • Table 52 Forecast Sales of Home Laundry Appliances by Subsector: Value 2005-2010
  • Table 53 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2005-2010
  • Table 54 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2005-2010
• DISHWASHERS - RUSSIA : SECTOR BRIEFING
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 55 Sales of Dishwashers by Subsector: Volume 2000-2005
  • Table 56 Sales of Dishwashers by Subsector: Value 2000-2005
  • Table 57 Sales of Dishwashers by Subsector: % Volume Growth 2000-2005
  • Table 58 Sales of Dishwashers by Subsector: % Value Growth 2000-2005
  • Table 59 Company Shares of Dishwashers 2001-2005
  • Table 60 Brand Shares of Dishwashers 2002-2005
  • Table 61 Forecast Sales of Dishwashers by Subsector: Volume 2005-2010
  • Table 62 Forecast Sales of Dishwashers by Subsector: Value 2005-2010
  • Table 63 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2005-2010
  • Table 64 Forecast Sales of Dishwashers by Subsector: % Value Growth 2005-2010
• LARGE COOKING APPLIANCES - RUSSIA : SECTOR BRIEFING
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 65 Sales of Large Cooking Appliances by Subsector: Volume 2000-2005
  • Table 66 Sales of Large Cooking Appliances by Subsector: Value 2000-2005
  • Table 67 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2000-2005
  • Table 68 Sales of Large Cooking Appliances by Subsector: % Value Growth 2000-2005
  • Table 69 Unit Sales of Cookers by Gas/Electric: % Split 2000/2005
  • Table 70 Unit Sales of Ovens by Function: % Split 2000/2005
  • Table 71 Unit Sales of Built-in Hobs by Format: % Split 2000/2005
  • Table 72 Unit Sales of Freestanding Hobs by Format: % Split 2000/2005
  • Table 73 Company Shares of Large Cooking Appliances 2001-2005
  • Table 74 Brand Shares of Large Cooking Appliances 2002-2005
  • Table 75 Company Shares of Built-in Cookers 2001-2005
  • Table 76 Company Shares of Freestanding Cookers 2001-2005
  • Table 77 Company Shares of Ovens 2001-2005
  • Table 78 Company Shares of Built-in Hobs 2001-2005
  • Table 79 Company Shares of Freestanding Hobs 2001-2005
  • Table 80 Company Shares of Cooker Hoods 2001-2005
  • Table 81 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2005-2010
  • Table 82 Forecast Sales of Large Cooking Appliances by Subsector: Value 2005-2010
  • Table 83 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2005-2010
  • Table 84 Forecast Sales of Large Cooking Appliances by
• Subsector: % Value Growth 2005-2010
• MICROWAVES - RUSSIA : SECTOR BRIEFING
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 85 Sales of Microwaves by Subsector: Volume 2000-2005
  • Table 86 Sales of Microwaves by Subsector: Value 2000-2005
  • Table 87 Sales of Microwaves by Subsector: % Volume Growth 2000-2005
  • Table 88 Sales of Microwaves by Subsector: % Value Growth 2000-2005
  • Table 89 Company Shares of Microwaves 2001-2005
  • Table 90 Brand Shares of Microwaves 2002-2005
  • Table 91 Microwaves by Distribution Format: % Analysis 2000-2005
  • Table 92 Forecast Sales of Microwaves by Subsector: Volume 2005-2010
  • Table 93 Forecast Sales of Microwaves by Subsector: Value 2005-2010
  • Table 94 Forecast Sales of Microwaves by Subsector: % Volume Growth 2005-2010
  • Table 95 Forecast Sales of Microwaves by Subsector: % Value Growth 2005-2010
• FOOD PREPARATION APPLIANCES - RUSSIA : SECTOR BRIEFING
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 96 Sales of Food Preparation Appliances by Subsector: Volume 2000-2005
  • Table 97 Sales of Food Preparation Appliances by Subsector: Value 2000-2005
  • Table 98 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2000-2005
  • Table 99 Sales of Food Preparation Appliances by Subsector: % Value Growth 2000-2005
  • Table 100 Company Shares of Food Preparation Appliances 2001-2005
  • Table 101 Brand Shares of Food Preparation Appliances 2002-2005
  • Table 102 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2005-2010
  • Table 103 Forecast Sales of Food Preparation Appliances by Subsector: Value 2005-2010
  • Table 104 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2005-2010
  • Table 105 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2005-2010
• SMALL COOKING APPLIANCES - RUSSIA : SECTOR BRIEFING
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 106 Sales of Small Cooking Appliances by Subsector: Volume 2000-2005
  • Table 107 Sales of Small Cooking Appliances by Subsector: Value 2000-2005
  • Table 108 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2000-2005
  • Table 109 Sales of Small Cooking Appliances by Subsector: % Value Growth 2000-2005
  • Table 110 Company Shares of Small Cooking Appliances 2001-2005
  • Table 111 Brand Shares of Small Cooking Appliances 2002-2005
  • Table 112 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2005-2010
  • Table 113 Forecast Sales of Small Cooking Appliances by Subsector: Value 2005-2010
  • Table 114 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2005-2010
  • Table 115 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2005-2010
• SMALL KITCHEN APPLIANCES (NON-COOKING) - RUSSIA : SECTOR
• BRIEFING
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 116 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2000-2005
  • Table 117 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2000-2005
  • Table 118 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2000-2005
  • Table 119 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2000-2005
  • Table 120 Company Shares of Small Kitchen Appliances (Non-cooking) 2001-2005
  • Table 121 Brand Shares of Small Kitchen Appliances (Non-cooking) 2002-2005
  • Table 122 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2005-2010
  • Table 123 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2005-2010
  • Table 124 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2005-2010
  • Table 125 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2005-2010
• VACUUM CLEANERS - RUSSIA : SECTOR BRIEFING
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 126 Sales of Vacuum Cleaners by Subsector: Volume 2000-2005
  • Table 127 Sales of Vacuum Cleaners by Subsector: Value 2000-2005
  • Table 128 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2000-2005
  • Table 129 Sales of Vacuum Cleaners by Subsector: % Value Growth 2000-2005
  • Table 130 Company Shares of Vacuum Cleaners 2001-2005
  • Table 131 Brand Shares of Vacuum Cleaners 2002-2005
  • Table 132 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2005-2010
  • Table 133 Forecast Sales of Vacuum Cleaners by Subsector: Value 2005-2010
  • Table 134 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2005-2010
  • Table 135 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2005-2010
• IRONS - RUSSIA : SECTOR BRIEFING
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 136 Retail Sales of Irons: 2000-2005
  • Table 137 Retail Sales of Irons: % Growth 2000-2005
  • Table 138 Company Shares of Irons 2001-2005
  • Table 139 Brand Shares of Irons 2002-2005
  • Table 140 Forecast Sales of Irons: 2005-2010
  • Table 141 Forecast Sales of Irons: % Growth 2005-2010
• PERSONAL CARE APPLIANCES - RUSSIA : SECTOR BRIEFING
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 142 Retail Sales of Personal Care Appliances: 2000-2005
  • Table 143 Retail Sales of Personal Care Appliances: % Growth 2000-2005
  • Table 144 Company Shares of Personal Care Appliances 2001-2005
  • Table 145 Brand Shares of Personal Care Appliances 2002-2005
  • Table 146 Forecast Sales of Personal Care Appliances: 2005-2010
  • Table 147 Forecast Sales of Personal Care Appliances: % Growth 2005-2010
• AIR TREATMENT PRODUCTS - RUSSIA : SECTOR BRIEFING
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 148 Retail Sales of Air Treatment Products: 2000-2005
  • Table 149 Retail Sales of Air Treatment Products: % Growth 2000-2005
  • Table 150 Company Shares of Air Treatment Products 2001-2005
  • Table 151 Brand Shares of Air Treatment Products 2002-2005
  • Table 152 Forecast Sales of Air Treatment Products: 2005-2010
  • Table 153 Forecast Sales of Air Treatment Products: % Growth 2005-2010
• HEATING APPLIANCES - RUSSIA : SECTOR BRIEFING
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 154 Retail Sales of Heating Appliances: 2000-2005
  • Table 155 Retail Sales of Heating Appliances: % Growth 2000-2005
  • Table 156 Company Shares of Heating Appliances 2001-2005
  • Table 157 Brand Shares of Heating Appliances 2002-2005
  • Table 158 Forecast Sales of Heating Appliances: 2005-2010
  • Table 159 Forecast Sales of Heating Appliances: % Growth 2005-2010