Air Care in Romania

SUMMARY

• Euromonitor International's Air Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level.
• It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth.
• It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues.
• Forecasts to 2012 illustrate how the market is set to change.
• Product coverage includes: air care
• Data coverage: market sizes (historic and forecasts), company shares and brand shares.
• Why buy this report?
  • Get a detailed picture of the air care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
• Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
• With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

• List of Contents and Tables
• HOUSEHOLD CARE IN ROMANIA
• Executive Summary
• Signs of Market Maturation
• Higher Disposable Incomes Leads To Demand for Higher Quality
• Multinationals Continue To Dominate
• Market Maturation Expected To Lead To Far Lower Growth Rates
• Key Trends and Developments
• Higher Disposable Incomes Increase Sales and Product Specialisation
• Higher Incomes Leads To Increasingly Westernised Consumer Habits
• Multinational Players Control the Market
• Large Retailers Becoming Increasingly Prevalent
• Advertising Drives Sales
• Market Indicators
  • Table 1 Households 2002-2007
• Market Data
  • Table 2 Sales of Household Care by Sector: Value 2002-2007
  • Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
  • Table 4 Household Care Company Shares 2003-2007
  • Table 5 Household Care Brand Shares 2004-2007
  • Table 6 Sales of Household Care by Distribution Format: % Analysis 2002-2007
  • Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
  • Table 8 Forecast Sales of Household Care by Sector: Value 2007-2012
  • Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
• Definitions
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - ROMANIA
• Farmec SA
• Strategic Direction
• Key Facts
  • Summary 2 Farmec SA: Key Facts
  • Summary 3 Farmec SA: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 4 Farmec SA: Competitive Position 2007
• Interstar Chim SA
• Strategic Direction
• Key Facts
  • Summary 5 Interstar Chim SA: Key Facts
  • Summary 6 Interstar Chim SA: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 7 Interstar Chim SA: Competitive Position 2007
• Safilar SA
• Strategic Direction
• Key Facts
  • Summary 8 Safilar SA: Key Facts
  • Summary 9 Safilar SA: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 10 Safilar SA: Competitive Position 2007
• Sarantis Romania SA
• Strategic Direction
• Key Facts
  • Summary 11 Sarantis Romania SA: Key Facts
  • Summary 12 Sarantis Romania SA: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 13 Sarantis Romania SA: Competitive Position 2007
• Uzinele Sodice Govora SA
• Strategic Direction
• Key Facts
  • Summary 14 Uzinele Sodice Govora SA: Key Facts
  • Summary 15 Uzinele Sodice Govora SA: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 16 Uzinele Sodice Govora SA: Competitive Position 2007
• AIR CARE IN ROMANIA
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 10 Sales of Air Care by Subsector: Value 2002-2007
  • Table 11 Sales of Air Care by Subsector: % Value Growth 2002-2007
  • Table 12 Air Care Fragrances Rankings by Value 2006-2007
  • Table 13 Air Care Company Shares 2003-2007
  • Table 14 Air Care Brand Shares 2004-2007
  • Table 15 Forecast Sales of Air Care by Subsector: Value 2007-2012
  • Table 16 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012
• Air care Romania