Air Care in Turkey

SUMMARY

• Euromonitor International's Air Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level.
• It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth.
• It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues.
• Forecasts to 2012 illustrate how the market is set to change.
• Product coverage includes: air care
• Data coverage: market sizes (historic and forecasts), company shares and brand shares.
• Why buy this report?
  • Get a detailed picture of the air care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
• Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
• With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

• List of Contents and Tables
• HOUSEHOLD CARE IN TURKEY
• Executive Summary
• Improved Economic Conditions and An Increasing Number of Sophisticated Products Stimulate Growth
• Laundry Care and Surface Care See the Most Important Product Advances
• Multinationals Lead Household Care in Turkey in 2007
• The Importance of Supermarkets/hypermarkets Increases
• Good Prospects for Development Over the Forecast Period
• Key Trends and Developments
• Improved Economy and Falling Inflation Rates
• Multinational Companies Dominate the Market in 2007
• Rapid Urbanisation and An Increasing Number of Households
• Companies Increase Budget for Advertising
• Retailing Sees Rapid Development
• Market Indicators
  • Table 1 Households 2002-2007
• Market Data
  • Table 2 Sales of Household Care by Sector: Value 2002-2007
  • Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
  • Table 4 Household Care Company Shares 2003-2007
  • Table 5 Household Care Brand Shares 2004-2007
  • Table 6 Penetration of Private Label by Sector 2003-2007
  • Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
  • Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
  • Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
  • Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
• Definitions
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - TURKEY
• Akat Kozmetik Sanayi Ve Ticaret As
• Strategic Direction
• Key Facts
  • Summary 2 Akat Kozmetik Sanayi ve Ticaret AS: Key Facts
  • Summary 3 Akat Kozmetik Sanayi ve Ticaret AS: Operational Indicators 2005-2007
• Company Background
• Production
• Competitive Positioning
  • Summary 4 Akat Kozmetik Sanayi ve Ticaret AS: Competitive Position 2007
• Hayat Kimya Sanayi As
• Strategic Direction
• Key Facts
  • Summary 5 Hayat Kimya Sanayi AS: Key Facts
  • Summary 6 Hayat Kimya Sanayi AS: Operational Indicators 2005-2007
• Company Background
• Production
• Competitive Positioning
  • Summary 7 Hayat Kimya Sanayi AS: Competitive Position 2007
• Hes Kimya Sanayii Ve Ticaret As
• Strategic Direction
• Key Facts
  • Summary 8 Hes Kimya Sanayii ve Ticaret AS: Key Facts
  • Summary 9 Hes Kimya Sanayii ve Ticaret AS: Operational Indicators 2005-2007
• Company Background
• Production
• Competitive Positioning
  • Summary 10 Hes Kimya Sanayii ve Ticaret AS: Competitive Position 2007
• Saruhan Kimya Ve Temizlik Urunleri San Tic As
• Strategic Direction
• Key Facts
  • Summary 11 Saruhan Kimya ve Temizlik Urunleri San Tic AS: Key Facts
  • Summary 12 Saruhan Kimya ve Temizlik Urunleri San Tic AS: Operational Indicators 2005-2007
• Company Background
• Production
• Competitive Positioning
  • Summary 13 Saruhan Kimya ve Temizlik Urunleri San Tic AS: Competitive Position 2007
• Uzay Kimya
• Strategic Direction
• Key Facts
  • Summary 14 Uzay Kimya: Key Facts
  • Summary 15 Uzay Kimya: Operational Indicators 2005-207
• Company Background
• Production
  • Summary 16 Uzay Kimya: Production Statistics 2007
• Competitive Positioning
  • Summary 17 Uzay Kimya: Competitive Position 2007
• AIR CARE IN TURKEY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 11 Sales of Air Care by Subsector: Value 2002-2007
  • Table 12 Sales of Air Care by Subsector: % Value Growth 2002-2007
  • Table 13 Air Care Fragrances Rankings by Value 2006-2007
  • Table 14 Air Care Company Shares 2003-2007
  • Table 15 Air Care Brand Shares 2004-2007
  • Table 16 Forecast Sales of Air Care by Subsector: Value 2007-2012
  • Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012
• Air care Turkey