Spirits in Mexico

SUMMARY

• Euromonitor International's Spirits in Mexico report offers a comprehensive guide to the size and shape of the market at a national level.
• It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth.
• It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues.
• Forecasts to 2012 illustrate how the market is set to change.
• Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequilla and liqueurs.
• Data coverage: market sizes (historic and forecasts), company shares and brand shares.
• Why buy this report?
  • Get a detailed picture of the spirits industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
• Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
• With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

• List of Contents and Tables
• ALCOHOLIC DRINKS IN MEXICO
• Executive Summary
• the Growth in Consumer Expenditure on Alcoholic Drinks Slows
• Consumption by Adults Will Support Future Sales of Alcoholic Drinks
• Wine Wins and Tequila Loses
• Illegal Sales of Alcoholic Drinks Remain A Problem
• Domestic Producers Dominate Volume Sales
• Key Trends and Developments
• Tequila Loses Its Dynamism
• Marketing Campaigns Directed Towards Young Adults and Women
• the Spend on Alcoholic Drinks Slows
• Alcoholism on the Rise
• Specialist Retailers
  • Summary 1 Leading Specialist Retailers 2006
• Market Merger and Acquisition Activity
  • Summary 2 Speculated Merger and Acquisition Activity 2006-2007
• Market Background
• Legislation
• Taxation and Duty Levies
  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
  • Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 - Corona Extra
  • Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 - XA Domecq
  • Table 5 Selling Margin of a Typical Imported Wine Brand 2007 - Concha y Toro
  • Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Jose Cuervo Tradicional
  • Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 - Torres Brandy
• Operating Environment
• Market Indicators
  • Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
• Market Data
  • Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
  • Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
  • Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
  • Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
  • Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
  • Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
  • Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
  • Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
  • Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
  • Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
  • Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
  • Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
  • Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
  • Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
  • Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
• Definitions
• Sources
  • Summary 3 Research Sources
• LOCAL COMPANY PROFILES - MEXICO
• Bacardi Y Cia SA De Cv
• Strategic Direction
• Key Facts
  • Summary 4 Bacardi y Cia SA de CV: Key Facts
• Company Background
• Production
  • Summary 5 Bacardi y Cia: Production Statistics 2006
• Competitive Positioning
  • Summary 6 Bacardi y Cia SA de CV: Competitive Position 2006
• Casa Cuervo SA De Cv
• Strategic Direction
• Key Facts
  • Summary 7 Casa Cuervo SA de CV: Key Facts
  • Summary 8 Casa Cuervo SA de CV: Operational Indicators
• Company Background
• Production
  • Summary 9 Casa Cuervo SA de CV: Production Statistics 2006
• Competitive Positioning
  • Summary 10 Casa Cuervo SA de CV: Competitive Position 2006
• Casa Pedro Domecq Mexico SA De Cv
• Strategic Direction
• Key Facts
  • Summary 11 Casa Pedro Domecq Mexico SA de CV: Key Facts
  • Summary 12 Casa Pedro Domecq Mexico SA de CV: Operational Indicators
• Company Background
• Production
  • Summary 13 Casa Pedro Domecq Mexico SA de CV: Production Statistics 2006
• Competitive Positioning
  • Summary 14 Casa Pedro Domecq Mexico SA de CV: Competitive Position 2006
• Cerveceria Cuauhtemoc Moctezuma SA De Cv
• Strategic Direction
• Key Facts
  • Summary 15 Cerveceria Cuauhtemoc Moctezuma SA de CV (FEMSA Cerveza): Key Facts
  • Summary 16 Cerveceria Cuauhtemoc Moctezuma SA de CV (FEMSA Cerveza): Operational Indicators
• Company Background
• Production
  • Summary 17 Cerveceria Cuauhtemoc Moctezuma SA de CV (FEMSA Cerveza): Production Statistics 2006
• Competitive Positioning
  • Summary 18 Cerveceria Cuauhtemoc Moctezuma SA de CV (FEMSA Cerveza): Competitive Position 2006
• Diageo Mexico SA De Cv
• Strategic Direction
• Key Facts
  • Summary 19 Diageo Mexico SA de CV: Key Facts
  • Summary 20 Diageo Mexico SA de CV: Operational Indicators
• Company Background
• Production
  • Summary 21 Diageo Mexico SA de CV: Production Statistics 2006
• Competitive Positioning
  • Summary 22 Diageo Mexico SA de CV: Competitive Position 2006
• Grupo Modelo SA De Cv
• Strategic Direction
• Key Facts
  • Summary 23 Grupo Modelo SA de CV: Key Facts
  • Summary 24 Grupo Modelo SA de CV: Operational Indicators
• Company Background
• Production
  • Summary 25 Grupo Modelo SA de CV: Production Statistics 2006
• Competitive Positioning
  • Summary 26 Grupo Modelo SA de CV: Competitive Position 2006
• Valle Redondo SA De Cv
• Strategic Direction
• Key Facts
  • Summary 27 Valle Redondo SA de CV: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 28 Valle Redondo SA de CV: Competitive Position 2006
• Vinicola La Cetto SA De Cv
• Strategic Direction
• Key Facts
  • Summary 29 Vinicola LA Cetto SA de CV: Key Facts
• Company Background
• Production
  • Summary 30 Vinicola LA Cetto SA de CV: Production Statistics 2006
• Competitive Positioning
  • Summary 31 Vinicola LA Cetto SA de CV: Competitive Position 2006
• SPIRITS IN MEXICO
• Headlines
• Trends
• Production, Imports and Exports
• Competitive Landscape
• Prospects
• Sector Background
• Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
  • Summary 32 Benchmark brands -Mexico
• Published Data Comparisons
• Sector Data
  • Table 24 Sales of Spirits by Subsector: Total Volume 2002-2007
  • Table 25 Sales of Spirits by Subsector: Total Value 2002-2007
  • Table 26 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
  • Table 27 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
  • Table 28 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
  • Table 29 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
  • Table 30 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
  • Table 31 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
  • Table 32 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
  • Table 33 Sales of Gin by Premium/Super-premium Split 2004-2007
  • Table 34 Sales of Vodka by Premium/Super-premium Split 2004-2007
  • Table 35 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
  • Table 36 Spirits Production, Imports and Exports: Total Volume 2001-2006
  • Table 37 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
  • Table 38 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
  • Table 39 Vodka Production, Imports and Exports: Total Volume 2001-2006
  • Table 40 Gin Production, Imports and Exports: Total Volume 2001-2006
  • Table 41 Rum Production, Imports and Exports: Total Volume 2001-2006
  • Table 42 Tequila Production, Imports and Exports: Total Volume 2001-2006
  • Table 43 Company Shares of Spirits by National Brand Owner 2002-2006
  • Table 44 Company Shares of Spirits by Global Brand Owner 2002-2006
  • Table 45 Brand Shares of Spirits 2003-2006
  • Table 46 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
  • Table 47 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
  • Table 48 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
  • Table 49 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012
• Spirits Mexico