Baby Care in Hungary

SUMMARY

• Euromonitor International's Baby Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level.
• It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth.
• It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues.
• Forecasts to 2012 illustrate how the market is set to change.
• Product coverage: baby toiletries, baby hair care, baby skin care, baby sun care.
• Data coverage: market sizes (historic and forecasts), company shares, brand shares.
• Why buy this report?
  • Get a detailed picture of the baby care industry;
  • Pinpoint growth sectors and trends and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
• Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
• With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

• List of Contents and Tables
• COSMETICS AND TOILETRIES IN HUNGARY
• Executive Summary
• Slow Down in Volume Growth
• Decreasing Purchasing Power of Households
• Well-established Multinational Brands Dominate
• Drugstores' Private Label Products Are the Main Challengers
• Future Growth - Full of Questions
• Key Trends and Developments
• Decreasing Purchasing Power of Households
• Well-established Brands Utilise the New Situation
• Desire To Preserve Youth Is Strengthening
• Drugstores Improve Their Position
• Market Data
  • Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
  • Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
  • Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
  • Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
  • Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
  • Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
  • Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
  • Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
  • Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
  • Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
  • Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
  • Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
  • Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
  • Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
• Appendix
• Gift Sets
• Definitions
• Sources
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - HUNGARY
• Caola-alfa Rt
• Strategic Direction
• Key Facts
  • Summary 2 Caola-Alfa Rt: Key Facts
  • Summary 3 Caola-Alfa Rt: Operational Indicators
• Company Background
• Prodution
• Competitive Positioning
  • Summary 4 Caola-Alfa Rt: Competitive Position 2007
• Egyesult Vegyi Muvek Rt
• Strategic Direction
• Key Facts
  • Summary 5 Egyesult Vegyi Muvek Rt: Key Facts
  • Summary 6 Egyesult Vegyi Muvek Rt: Operational Indicators
• Company Background
• Prodution
  • Summary 7 Egyesult Vegyi Muvek: Production Statistics 2007
• Competitive Positioning
  • Summary 8 EVM ZRt: Competitive Position 2007
• Helia-d Kft
• Strategic Direction
• Key Facts
  • Summary 9 Helia-D Kft: Key Facts
  • Summary 10 Helia-D Kft: Operational Indicators
• Company Background
• Prodution
  • Summary 11 Helia-D Kft: Production Statistics 2007
• Competitive Positioning
  • Summary 12 Helia-D Kft: Competitive Position 2007
• Herbaria Rt
• Strategic Direction
• Key Facts
  • Summary 13 Herbaria ZRt: Key Facts
  • Summary 14 Herbaria ZRt: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 15 Herbaria ZRt: Competitive Position 2007
• Soliteint Kft
• Strategic Direction
• Key Facts
  • Summary 16 Soliteint Kft: Key Facts
  • Summary 17 Soliteint Kft: Operational Indicators
• Company Background
• Prodution
  • Summary 18 Soliteint Kft: Production Statistics 2007*
• Competitive Positioning
  • Summary 19 Soliteint Kft: Competitive Position 2007
• BABY CARE IN HUNGARY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 15 Sales of Baby Care by Subsector: Value 2002-2007
  • Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
  • Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
  • Table 18 Baby Care Company Shares by Retail Value 2003-2007
  • Table 19 Baby Care Brand Shares by Retail Value 2004-2007
  • Table 20 Forecast Sales of Baby Care by Subsector: Value 2007-2012
  • Table 21 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
  • Table 22 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
• Baby care Hungary