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Cosmetics And Toiletries in Egypt
Product Type: Market Research Report Publication Date: Oct 01, 2007
 
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SUMMARY

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care

Executive summary

Positive prospects for cosmetics and toiletries

Several factors are set to ensure the growth of cosmetics and toiletries in Egypt. The stabilisation of the Egyptian pound and steady annual population growth will support growth. Meanwhile, the decrease in tax duty levies imposed on imported goods and the increasing exposure of consumers to satellite television, the internet and globalisation are also catalysts for growth. Moreover, as more brands enter, consumers are gaining more options, whilst increasing competition between brands is driving prices down. Additionally, the imminent enforcement of the country's new Consumer Protection Law will encourage consumers to buy a wider range in cosmetics and toiletries without fear of defective products.

Hair care has strongest sales

Hair care achieved the strongest sales in 2006, exceeding even traditional leader men's grooming products. Hair care is thriving in the country. Across the Middle East in general, hair is viewed as hugely important to a woman's appearance. Egyptian women are preoccupied with taming the frizz of their thick curly hair and giving their hair shape and definition is a widespread fixation. Multinational companies are well aware that Egyptian women have a strong Eurocentric ideal of straight, sleek and shiny tresses and made curl defining, moisturising and de-frizzing their primary selling points across hair care. Hair care in Egypt is a very promising area for foreign investors.

Deodorants showing dynamic growth

Given a decrease in constant value unit prices during the review period, more consumers were able to afford deodorants. Growth was also boosted by rising hygiene awareness in the country, as more working men and women move to metropolitan cities to pursue office or corporate jobs. Additionally, consumers are being offered a wider brand selection across many price platforms, allowing them to invest in the product that best suits their budgets.

Multinationals dominate

Multinationals dominate Egyptian cosmetics and toiletries. Unilever and Procter & Gamble are the two top players, with both having a sizeable presence across cosmetics and toiletries. Enjoying the budget to engage in extensive advertising, promotions and product innovations, their brands are familiar to Egyptian consumers, having been present for long enough to become household names.

Depilatories hindered by traditional halawa

Progress in depilatories is impeded by the traditional appeal of halawa (sugaring), which is used by virtually all Egyptian women. Halawa is cheap, effective, has long-lasting results and offers the secondary benefit of skin exfoliation. Consequently, halawa is not likely to lose significant share to commercially manufactured wax products. It is an ingrained beauty regimen for women in the Arab world and their most preferred and trusted method of hair removal.

TABLE OF CONTENTS

  • COSMETICS AND TOILETRIES IN EGYPT : MARKET INSIGHT
  • EXECUTIVE SUMMARY
  • Positive prospects for cosmetics and toiletries
  • Hair care has strongest sales
  • Deodorants showing dynamic growth
  • Multinationals dominate
  • Depilatories hindered by traditional halawa
  • KEY TRENDS AND DEVELOPMENTS
  • Widespread poverty shapes purchasing patterns
  • Illiteracy and lack of education cause low hygiene awareness
  • High population growth to boost sales
  • Egyptian perceptions of female beauty shaped by Eurocentric ideals
  • New legislation to protect consumers
  • Rising mid-income group becoming visible in Egypt
  • Consumers receptive to direct sales methods
  • MARKET DATA
    • Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006
    • Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006
    • Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006
    • Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006
    • Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006
    • Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006
    • Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006
    • Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006
    • Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011
    • Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011
  • DEFINITIONS
  • LOCAL COMPANY PROFILES - EGYPT
  • EVA COSMETIC LABORATORIES - COSMETICS AND TOILETRIES - EGYPT
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 1 Eva Cosmetic Laboratories: Key Facts
    • Summary 2 Eva Cosmetic Laboratories: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 3 Eva Cosmetic Laboratories: Competitive Position 2006
  • LORD PRECISION INDUSTRIES SAE - COSMETICS AND TOILETRIES - EGYPT
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 4 Lord Precision Industries SAE: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 5 Lord Precision Industries SAE: Production Statistics 2006
  • COMPETITIVE POSITIONING
    • Summary 6 Lord Precision Industries SAE: Competitive Position 2006
  • LUNA COSMETICS CO - COSMETICS AND TOILETRIES - EGYPT
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 7 Luna Cosmetics Co: Key Facts
    • Summary 8 Luna Cosmetics Co: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 9 Luna Cosmetics Co: Competitive Position 2006
  • MISR COSMETICS CO SAE - COSMETICS AND TOILETRIES - EGYPT
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 10 Misr Cosmetics Co SAE: Key Facts
  • COMPANY BACKGROUND
  • COMPETITIVE POSITIONING
    • Summary 11 Misr Cosmetics Co SAE: Competitive Position 2006
  • UNIVEST GROUP - COSMETICS AND TOILETRIES - EGYPT
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 12 Univest Group: Key Facts
    • Summary 13 Univest Group: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 14 Univest Group: Competitive Position 2006
  • YASMINA CO - COSMETICS AND TOILETRIES - EGYPT
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 15 Yasmina Co: Key Facts
  • COMPANY BACKGROUND
  • COMPETITIVE POSITIONING
    • Summary 16 Yasmina Co: Competitive Position 2006
  • BABY CARE IN EGYPT
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 11 Sales of Baby Care by Subsector: Value 2001-2006
    • Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006
    • Table 13 Baby Care Company Shares by Retail Value 2002-2006
    • Table 14 Baby Care Brand Shares by Retail Value 2003-2006
    • Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011
    • Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011
    • Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006
    • Table 18 Baby Care Premium Brand Rankings 2006
  • BATH AND SHOWER PRODUCTS IN EGYPT
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 19 Sales of Bath and Shower Products by Subsector: Value 2001-2006
    • Table 20 Sales of Bath and Shower Products by Subsector: % Value Growth 2001-2006
    • Table 21 Bath and Shower Products Company Shares by Retail Value 2002-2006
    • Table 22 Bath and Shower Products Brand Shares by Retail Value 2003-2006
    • Table 23 Forecast Sales of Bath and Shower Products by Subsector: Value 2006-2011
    • Table 24 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2006-2011
    • Table 25 Bath and Shower Products Premium Vs Mass % Analysis 2001-2006
    • Table 26 Bath and Shower Products Premium Brand Rankings 2006
  • DEODORANTS IN EGYPT
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 27 Sales of Deodorants by Subsector: Value 2001-2006
    • Table 28 Sales of Deodorants by Subsector: % Value Growth 2001-2006
    • Table 29 Deodorants Company Shares by Retail Value 2002-2006
    • Table 30 Deodorants Brand Shares by Retail Value 2003-2006
    • Table 31 Forecast Sales of Deodorants by Subsector: Value 2006-2011
    • Table 32 Forecast Sales of Deodorants by Subsector: % Value Growth 2006-2011
    • Table 33 Deodorants Premium Vs Mass % Analysis 2001-2006
    • Table 34 Deodorants Premium Brand Rankings 2006
  • HAIR CARE IN EGYPT
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 35 Sales of Hair Care by Subsector: Value 2001-2006
    • Table 36 Sales of Hair Care by Subsector: % Value Growth 2001-2006
    • Table 37 Hair Care Company Shares by Retail Value 2002-2006
    • Table 38 Hair Care Brand Shares by Retail Value 2003-2006
    • Table 39 Forecast Sales of Hair Care by Subsector: Value 2006-2011
    • Table 40 Forecast Sales of Hair Care by Subsector: % Value Growth 2006-2011
    • Table 41 Hair Care Premium Vs Mass % Analysis 2001-2006
    • Table 42 Hair Care Premium Brand Rankings 2006
    • Table 43 Styling Agents by Type 2001-2006
    • Table 44 Styling Agents Brand Shares by Retail Value 2003-2006
  • COLOUR COSMETICS IN EGYPT
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 45 Sales of Colour Cosmetics by Subsector: Value 2001-2006
    • Table 46 Sales of Colour Cosmetics by Subsector: % Value Growth 2001-2006
    • Table 47 Colour Cosmetics Company Shares by Retail Value 2002-2006
    • Table 48 Colour Cosmetics Brand Shares by Retail Value 2003-2006
    • Table 49 Forecast Sales of Colour Cosmetics by Subsector: Value 2006-2011
    • Table 50 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2006-2011
    • Table 51 Colour Cosmetics Premium Vs Mass % Analysis 2001-2006
    • Table 52 Colour Cosmetics Premium Brand Rankings 2006
  • MEN'S GROOMING PRODUCTS IN EGYPT
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 53 Sales of Men's Grooming Products by Subsector: Value 2001-2006
    • Table 54 Sales of Men's Grooming Products by Subsector: % Value Growth 2001-2006
    • Table 55 Men's Grooming Products Company Shares by Retail Value 2002-2006
    • Table 56 Men's Grooming Products Brand Shares by Retail Value 2003-2006
    • Table 57 Forecast Sales of Men's Grooming Products by Subsector: Value 2006-2011
    • Table 58 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2006-2011
  • ORAL HYGIENE IN EGYPT
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 59 Sales of Oral Hygiene by Subsector: %Value Growth 2001-2006
    • Table 60 Oral Hygiene Company Shares by Retail Value 2002-2006
    • Table 61 Oral Hygiene Brand Shares by Retail Value 2003-2006
    • Table 62 Forecast Sales of Oral Hygiene by Subsector: Value 2006-2011
    • Table 63 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2006-2011
    • Table 64 Sales of Manual and Power Toothbrushes by Type: Value 2001-2006
    • Table 65 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2001-2006
    • Table 66 Manual and Power Brush Company Shares by Retail Value 2002-2006
    • Table 67 Manual and Power Brush Brand Shares by Retail Value 2003-2006
    • Table 68 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2006-2011
    • Table 69 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2006-2011
  • FRAGRANCES IN EGYPT
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 70 Sales of Fragrances by Subsector: Value 2001-2006
    • Table 71 Sales of Fragrances by Subsector: % Value Growth 2001-2006
    • Table 72 Fragrances Company Shares by Retail Value 2002-2006
    • Table 73 Fragrances Brand Shares by Retail Value 2003-2006
    • Table 74 Forecast Sales of Fragrances by Subsector: Value 2006-2011
    • Table 75 Forecast Sales of Fragrances by Subsector: % Value Growth 2006-2011
  • SKIN CARE IN EGYPT
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 76 Sales of Skin Care by Subsector: Value 2001-2006
    • Table 77 Sales of Skin Care by Subsector: % Value Growth 2001-2006
    • Table 78 Sales of Facial Care by Subsector: Value 2001-2006
    • Table 79 Sales of Facial Care by Subsector: % Value Growth 2001-2006
    • Table 80 Sales of Facial Cleansers by Subsector: Value 2001-2006
    • Table 81 Sales of Facial Cleansers by Subsector: % Value Growth 2001-2006
    • Table 82 Sales of Body Care by Subsector: Value 2001-2006
    • Table 83 Sales of Body Care by Subsector: % Value Growth 2001-2006
    • Table 84 Skin Care Company Shares by Retail Value 2002-2006
    • Table 85 Skin Care Brand Shares by Retail Value 2003-2006
    • Table 86 Forecast Sales of Skin Care by Subsector: Value 2006-2011
    • Table 87 Forecast Sales of Skin Care by Subsector: % Value Growth 2006-2011
    • Table 88 Forecast Sales of Facial Care by Subsector: Value 2006-2011
    • Table 89 Forecast Sales of Facial Care by Subsector: % Value Growth 2006-2011
    • Table 90 Forecast Sales of Facial Cleansers by Subsector: Value 2006-2011
    • Table 91 Forecast Sales of Facial Cleansers by Subsector: % Value Growth 2006-2011
    • Table 92 Forecast Sales of Body Care by Subsector: Value 2006-2011
    • Table 93 Forecast Sales of Body Care by Subsector: % Value Growth 2006-2011
    • Table 94 Skin Care Premium Vs Mass % Analysis 2001-2006
    • Table 95 Skin Care Premium Brand Rankings 2006
  • DEPILATORIES IN EGYPT
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 96 Sales of Depilatories by Subsector: Value 2001-2006
    • Table 97 Sales of Depilatories by Subsector: % Value Growth 2001-2006
    • Table 98 Depilatories Company Shares by Retail Value 2002-2006
    • Table 99 Depilatories Brand Shares by Retail Value 2003-2006
    • Table 100 Forecast Sales of Depilatories by Subsector: Value 2006-2011
    • Table 101 Forecast Sales of Depilatories by Subsector: % Value Growth 2006-2011
  • SUN CARE IN EGYPT
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 102 Sales of Sun Care by Subsector: Value 2001-2006
    • Table 103 Sales of Sun Care by Subsector: % Value Growth 2001-2006
    • Table 104 Sun Care Company Shares by Retail Value 2002-2006
    • Table 105 Sun Care Brand Shares by Retail Value 2003-2006
    • Table 106 Forecast Sales of Sun Care by Subsector: Value 2006-2011
    • Table 107 Forecast Sales of Sun Care by Subsector: % Value Growth 2006-2011
    • Table 108 Sun Care Premium Vs Mass % Analysis 2001-2006
    • Table 109 Sun Care Premium Brand Rankings 2006

Cosmetics And Toiletries in Egypt

Publisher: Euromonitor International

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