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Alcoholic Drinks in India
Product Type: Market Research Report Publication Date: Jan 01, 2008
 
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SUMMARY

Abstract

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine

Executive summary

Alcoholic drinks market on a high

The alcoholic drinks market in India registered strong double-digit volume growth for the second year in succession in 2007. Favourable demographics in the form of a strong economy, improving lifestyles and higher disposable incomes encouraged consumer expenditure on alcoholic drinks over the review period. Increasing deregulation in the form of lower taxes and greater retailing opportunities for beer and wine through supermarkets/hypermarkets in certain states such as Maharashtra, West Bengal and Chandigarh further increased the affordability and accessibility of alcoholic drinks.

Domestic manufacturers embark on global plans

Even as international players set their sights on developing markets such as India for the next phase of growth, Indian manufacturers increased their global footprint in 2007. Indian manufacturers stepped up the aggression by not just expanding their product offerings in the domestic market but also entering into joint ventures, increasingly tapping into international markets and exhibiting a greater appetite for expanding overseas through the inorganic route. For example, United Spirits completed the acquisition of major Scotch whisky player Whyte & Mackay in 2007 and wine manufacturer Bouvet Ladubay in August 2006. Champagne Indage acquired Australian wine company Tandou Wines, while Radico Khaitan has been building up its exports in the Middle East and Africa by establishing a joint venture in the UK and United Spirits has been exporting its brands to China.

UB Group consolidates its lead even as multinationals step up competition

UB Group, the parent company of United Spirits and United Breweries, further established a firm footing in the Indian alcoholic drinks market in 2006. A number of new product launches, product relaunches and packaging changes as well as promotional activity surrounding its key brands, Kingfisher and McDowell's, ensured yet another good year for the alcoholic drinks behemoth. Meanwhile, multinationals such as Diageo, Beam Global and Anheuser-Busch rolled out affordably priced made-in-India products to challenge the position held by UB Group.

Easing regulations allow sales through supermarkets

The legislation surrounding the retailing of alcoholic drinks witnessed some liberalisation efforts in the latter half of the review period. With state governments easing regulations for the off-trade retailing of alcoholic drinks, the alcoholic drinks industry has much cause for cheer. Maharashtra has been at the forefront of these changes with retailing of beer and wine being permitted in supermarkets. The eastern state of West Bengal has also given the green light to the retailing of beer and wine through supermarkets. Chandigarh also jumped on the bandwagon, with excise policy changes allowing retailing of wine through supermarkets. Diageo tied up with retail giant Reliance Retail for the distribution of wine in 2007.

Bright growth prospects for alcoholic drinks

Alcoholic drinks are expected to post a strong performance in the forecast period, riding on changing demographics, higher disposable incomes, increased social acceptance of drinking liquor and regulatory changes. With a number of international players slated to launch their brands in the Indian market, category investment, product availability and promotions are bound to increase, which will provide a wider range of choices for Indian consumers. Moreover, current low per capita consumption in India is expected to provide room for growth in the forecast period.

TABLE OF CONTENTS

Table of Contents

  • ALCOHOLIC DRINKS IN INDIA : MARKET INSIGHT
  • EXECUTIVE SUMMARY
  • Alcoholic drinks market on a high
  • Domestic manufacturers embark on global plans
  • UB Group consolidates its lead even as multinationals step up competition
  • Easing regulations allow sales through supermarkets
  • Bright growth prospects for alcoholic drinks
  • KEY TRENDS AND DEVELOPMENTS
  • Packaging innovation draws consumer interest
  • Young consumers take to trendy drinks
  • International labels line up to enter India
  • Alcoholic drinks provide increasing competition to soft drinks
  • Manufacturers ramping up product portfolios
  • Specialist Retailers
  • Market Merger and Acquisition Activity
    • Summary 1 Speculated Merger and Acquisition Activity 2006-2007
  • TERRITORY KEY TRENDS AND DEVELOPMENTS
  • East and Northeast India
  • North India
  • South India
  • West India
  • RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS
  • MARKET BACKGROUND
  • Legislation
  • Taxation and Duty Levies
    • Table 1 Taxation and Duty Levies on Beer 2007
    • Table 2 Taxation and Duty Levies on Wine 2007
    • Table 3 Taxation and Duty Levies on RTDs 2007
    • Table 4 Taxation and Duty Levies on Spirits 2007
    • Table 5 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
    • Table 6 Selling Margin of a Typical Domestically Produced Beer Brand 2007
    • Table 7 Selling Margin of a Typical Domestically Produced Wine Brand 2007
    • Table 8 Selling Margin of a Typical Imported Wine Brand 2007
    • Table 9 Selling Margin of a Typical Domestically Produced Spirits Brand 2007
    • Table 10 Selling Margin of a Typical Imported Spirits Brand 2007
  • Operating Environment
  • MARKET INDICATORS
    • Table 11 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
  • MARKET DATA
    • Table 12 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
    • Table 13 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
    • Table 14 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
    • Table 15 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
    • Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
    • Table 17 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
    • Table 18 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
    • Table 19 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
    • Table 20 Sales of Alcoholic Drinks by Region: Total Volume 2002-2007
    • Table 21 Sales of Alcoholic Drinks by Region: Total Value 2002-2007
    • Table 22 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2002-2007
    • Table 23 Sales of Alcoholic Drinks by Region: % Total Value Growth 2002-2007
    • Table 24 Sales of Alcoholic Drinks by Rural-Urban % Analysis 2007
    • Table 25 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
    • Table 26 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
    • Table 27 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
    • Table 28 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
    • Table 29 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
    • Table 30 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
    • Table 31 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
    • Table 32 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2007-2012
    • Table 33 Forecast Sales of Alcoholic Drinks by Region: Total Value 2007-2012
    • Table 34 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2007-2012
    • Table 35 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2007-2012
  • Definitions
  • Sources
    • Summary 2 Research Sources
  • LOCAL COMPANY PROFILES - INDIA
  • BEAM GLOBAL SPIRITS & WINE INDIA PVT LTD - ALCOHOLIC DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 3 Beam Global Spirits & Wine India Pvt Ltd: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 4 Beam Global Spirits & Wine India Pvt Ltd: Competitive Position 2006
  • CHAMPAGNE INDAGE LTD - ALCOHOLIC DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 5 Champagne Indage Ltd: Key Facts
    • Summary 6 Champagne Indage Ltd: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 7 Champagne Indage Ltd: Production Statistics 2006
  • COMPETITIVE POSITIONING
    • Summary 8 Champagne Indage Ltd: Competitive Position 2006
  • JAGATJIT INDUSTRIES LTD - ALCOHOLIC DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 9 Jagatjit Industries Ltd: Key Facts
    • Summary 10 Jagatjit Industries Ltd: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 11 Jagatjit Industries Ltd: Production Statistics 2006
  • COMPETITIVE POSITIONING
    • Summary 12 Jagatjit Industries Ltd: Competitive Position 2006
  • MOHAN MEAKIN LTD - ALCOHOLIC DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 13 Mohan Meakin Ltd: Key Facts
    • Summary 14 Mohan Meakin Ltd: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 15 Mohan Meakin Ltd: Production Statistics 2006
  • COMPETITIVE POSITIONING
    • Summary 16 Mohan Meakin Ltd: Competitive Position 2006
  • RADICO KHAITAN LTD - ALCOHOLIC DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 17 Radico Khaitan Ltd: Key Facts
    • Summary 18 Radico Khaitan Ltd: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
    • Summary 19 Radico Khaitan Ltd: Production Statistics 2006
  • COMPETITIVE POSITIONING
    • Summary 20 Radico Khaitan Ltd: Competitive Position 2006
  • SABMILLER INDIA LTD - ALCOHOLIC DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 21 SABMiller India Ltd: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 22 SABMiller India Ltd: Competitive Position 2006
  • SAMANT SOMA WINES LTD - ALCOHOLIC DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 23 Samant Soma Wines Ltd: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 24 Samant Soma Wines Ltd: Competitive Position 2006
  • SEAGRAM INDIA LTD - ALCOHOLIC DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 25 Seagram India Ltd: Key Facts
    • Summary 26 Seagram India Ltd: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 27 Seagram India Ltd: Competitive Position 2006
  • UNITED BREWERIES LTD - ALCOHOLIC DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 28 United Breweries Ltd: Key Facts
    • Summary 29 United Breweries Ltd: Operational Indicators
  • COMPANY BACKGROUND
  • PRODUTION
    • Summary 30 United Breweries Ltd: Production Statistics 2006
  • COMPETITIVE POSITIONING
    • Summary 31 United Breweries Ltd: Competitive Position 2006
  • UNITED SPIRITS LTD - ALCOHOLIC DRINKS - INDIA
  • STRATEGIC DIRECTION
  • KEY FACTS
    • Summary 32 United Spirits Ltd: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
    • Summary 33 United Spirits Ltd: Competitive Position 2006
  • BEER IN INDIA
  • HEADLINES
  • TRENDS
  • Production, Imports and Exports
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR BACKGROUND
  • Lager Price band methodology
    • Summary 34 Lager by Price Band 2007
  • Published data comparisons
  • SECTOR DATA
    • Table 36 Sales of Beer by Subsector: Total Volume 2002-2007
    • Table 37 Sales of Beer by Subsector: Total Value 2002-2007
    • Table 38 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
    • Table 39 Sales of Beer by Subsector: % Total Value Growth 2002-2007
    • Table 40 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007
    • Table 41 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007
    • Table 42 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007
    • Table 43 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007
    • Table 44 Beer: Production, Imports and Exports: Total Volume 2001-2006
    • Table 45 Beer Exports by Country of Destination: Total Volume 2001-2006
    • Table 46 Beer Exports by Country of Destination: Total Value 2001-2006
    • Table 47 Beer Imports by Country of Origin: Total Volume 2001-2006
    • Table 48 Beer Imports by Country of Origin: Total Value 2001-2006
    • Table 49 Company Shares of Beer by National Brand Owner 2002-2006
    • Table 50 Company Shares of Beer by Global Brand Owner 2002-2006
    • Table 51 Brand Shares of Beer 2003-2006
    • Table 52 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
    • Table 53 Forecast Sales of Beer by Subsector: Total Value 2007-2012
    • Table 54 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
    • Table 55 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
  • CIDER/PERRY IN INDIA
  • HEADLINES
  • SECTOR DATA
    • Table 56 Cider/Perry Production, Imports and Exports: Total Volume 2001-2006
  • RTDS/HIGH-STRENGTH PREMIXES IN INDIA
  • HEADLINES
  • TRENDS
  • Production, Imports and Exports
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR BACKGROUND
  • Published data comparisons
  • SECTOR DATA
    • Table 57 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
    • Table 58 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
    • Table 59 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
    • Table 60 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
    • Table 61 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
    • Table 62 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
    • Table 63 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
    • Table 64 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
    • Table 65 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
    • Table 66 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
    • Table 67 Brand Shares of RTDS/High-strength Premixes 2003-2006
    • Table 68 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
    • Table 69 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
    • Table 70 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
    • Table 71 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
  • WINE IN INDIA
  • HEADLINES
  • TRENDS
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR DATA
    • Table 72 Sales of Wine by Subsector: Total Volume 2002-2007
    • Table 73 Sales of Wine by Subsector: Total Value 2002-2007
    • Table 74 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
    • Table 75 Sales of Wine by Subsector: % Total Value Growth 2002-2007
    • Table 76 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
    • Table 77 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
    • Table 78 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
    • Table 79 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
    • Table 80 Volume Sales of Still Red Wine by Price Segment 2004-2007
    • Table 81 Volume Sales of Still White Wine by Price Segment 2004-2007
    • Table 82 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
    • Table 83 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
    • Table 84 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
    • Table 85 Sales of Still White Wine by Grape/Varietal Type 2004-2007
    • Table 86 Sales of Still Red Wine by Quality Classification 2002-2007
    • Table 87 Sales of Still White Wine by Quality Classification 2002-2007
    • Table 88 Wine Production, Imports and Exports: Total Volume 2001-2006
    • Table 89 Wine Exports by Country of Destination: Total Volume 2001-2006
    • Table 90 Wine Exports by Country of Destination: Total Value 2001-2006
    • Table 91 Wine Imports by Country of Origin: Total Volume 2001-2006
    • Table 92 Wine Imports by Country of Origin: Total Value 2001-2006
    • Table 93 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
    • Table 94 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
    • Table 95 Brand Shares of Still Light Grape Wine 2003-2006
    • Table 96 Company Shares of Champagne by National Brand Owner 2003-2006
    • Table 97 Company Shares of Champagne by Global Brand Owner 2003-2006
    • Table 98 Brand Shares of Champagne 2003-2006
    • Table 99 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
    • Table 100 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
    • Table 101 Brand Shares of Other Sparkling Wine 2003-2006
    • Table 102 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
    • Table 103 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
    • Table 104 Brand Shares of Fortified Wine and Vermouth 2003-2006
    • Table 105 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
    • Table 106 Forecast Sales of Wine by Subsector: Total Value 2007-2012
    • Table 107 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
    • Table 108 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
  • SPIRITS IN INDIA
  • HEADLINES
  • TRENDS
  • Production, Imports and Exports
  • COMPETITIVE LANDSCAPE
  • PROSPECTS
  • SECTOR BACKGROUND
  • Vodka, gin and other blended Scotch whisky price band methodology
    • Summary 35 Benchmark Brands -- India
  • Published data comparisons
  • SECTOR DATA
    • Table 109 Sales of Spirits by Subsector: Total Volume 2002-2007
    • Table 110 Sales of Spirits by Subsector: Total Value 2002-2007
    • Table 111 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
    • Table 112 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
    • Table 113 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007
    • Table 114 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007
    • Table 115 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007
    • Table 116 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007
    • Table 117 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
    • Table 118 Sales of Gin by Premium/Super-premium Split 2004-2007
    • Table 119 Sales of Vodka by Premium/Super-premium Split 2004-2007
    • Table 120 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
    • Table 121 Spirits Production, Imports and Exports: Total Volume 2001-2006
    • Table 122 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
    • Table 123 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
    • Table 124 Vodka Production, Imports and Exports: Total Volume 2001-2006
    • Table 125 Gin Production, Imports and Exports: Total Volume 2001-2006
    • Table 126 Rum Production, Imports and Exports: Total Volume 2001-2006
    • Table 127 Tequila Production, Imports and Exports: Total Volume 2001-2006
    • Table 128 Liqueurs Production: Total Volume 2001-2006
    • Table 129 Company Shares of Spirits by National Brand Owner 2002-2006
    • Table 130 Company Shares of Spirits by Global Brand Owner 2002-2006
    • Table 131 Brand Shares of Spirits 2003-2006
    • Table 132 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
    • Table 133 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
    • Table 134 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
    • Table 135 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012

Alcoholic Drinks in India

Publisher: Euromonitor International

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