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SUMMARY
US demand to reach $1.7 billion in 2010
Demand for consumer water purification and air cleaning systems is projected
to increase 4.7 percent per year to $1.7 billion in 2010. Gains will be driven
by consumer concerns about the quality of the air and water in the home, and
greater awareness of the healthful and aesthetic benefits of these systems.
Market penetration will also be spurred by the development of quieter and more
user-friendly systems. Additionally, existing owners of purification systems
are continuing to upgrade to higher value versions with specialty features.
The industry also creates a large market for replacement filters and
membranes, with sales forecast to reach $2.5 billion in 2010. Gains will be
driven by rising penetration rates as well as marketing efforts and
performance indicators that are aimed at improving replacement compliance
among owners.
Reverse osmosis, distillation systems to lead water filtration products' growth
Water purification systems that feature conventional filtration media
accounted for the majority of demand for water systems in 2005, with 80
percent of sales value. However, sales growth for this segment will be
outpaced by demand for higher value reverse osmosis and distillation systems,
albeit from a significantly smaller base. These systems can process a broader
range of contaminants compared to conventional filters. Among air cleaners,
electrostatic systems accounted for the largest share of value demand with 53
percent in 2005, and will also achieve the most rapid gains through 2010.
TABLE OF CONTENTS
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- Macroeconomic Trends
- Consumer Spending Trends
- Demographic Trends
- Residential Building Construction
- Housing Units
- Housing Stock
- Improvements & Repairs
- Pollution Control Outlook
- Pricing Trends
- Environmental & Regulatory Considerations
- World Outlook
- North America
- Western Europe
- Asia/Pacific
- Other Regions
III. PURIFICATION TECHNOLOGIES
- General
- Water
- Conventional Filtration
- Reverse Osmosis
- Technology
- Configurations
- Distillation
- Technology
- Configurations
- Other Technologies
- Ultraviolet Disinfection
- Ozone Treatment
- All Other
- Air
- Conventional Filtration
- Electrostatic
- Ionization
- Other Technologies
- Ultraviolet Treatment
- Ozone Treatment
IV. CONSUMER WATER PURIFICATION & AIR CLEANING PRODUCTS
- General
- Water Purification Systems
- Point-of-Entry
- Point-of-Use
- Under-the-Sink Units
- Counter-Top Units
- Faucet-Mounted Units
- Flow-Through Units
- Others
- Market Share
- Air Cleaning Systems
- Whole-House Systems
- Portable Systems
- Market Share
- Aftermarket Filters & Membranes
- Replacement Water Filters
- Replacement Air Filters
- Replacement Membranes
V. REGIONAL MARKETS
- General
- Regional Demographic & Economic Trends
- Population Patterns
- Economic Outlook
- Construction Activity
- Housing Trends
- Regional Demand for Purification Systems
- Northeast
- New England
- Middle Atlantic
- Midwest
- East North Central
- West North Central
- South
- South Atlantic
- East South Central
- West South Central
- West
VI. INDUSTRY STRUCTURE
- General
- Industry Concentration
- Market Share
- Systems
- Replacement Parts
- Competitive Strategies
- Research & Development
- Marketing
- Distribution
- Acquisitions & Divestitures
- Cooperative Agreements
COMPANY PROFILES
- American Standard Companies Incorporated
- Austin Air Systems Limited
- Axel Johnson Incorporated
- Blueair AB
- Brita Products Company, see Clorox Company
- Carrier Corporation, see United Technologies Corporation
- Clairion Home Care Products Incorporated
- CLARCOR Incorporated
- CLC Air, see CLARCOR Incorporated
- Clorox Company
- Culligan International Company
- CUNO Incorporated, see 3M Company
- De'Longhi SpA
- EcoWater Systems LLC, see Marmon Group Incorporated
- Essick Air Products Incorporated
- Everpure LLC, see Pentair Incorporated
- Fedders Corporation
- Flanders Corporation
- Friedrich Air Conditioning Company
- General Electric Company
- Hamilton Beach/Proctor-Silex Incorporated, see NACCO Industries
Incorporated
- Holmes Group Incorporated, see Jarden Corporation
- Honeywell International Incorporated
- Hunter Fan Company
- Hydrotech, see Veolia Environnement
- Incen AG
- IQAir North America Incorporated, see Incen AG
- ITT Corporation
- Jarden Corporation
- Kaz Incorporated
- Kinetico Incorporated, see Axel Johnson Incorporated
- Marmon Group Incorporated
- Matsushita Electric Industrial Company Limited
- Maytag Corporation, see Whirlpool Corporation
- Mitsubishi Electric Corporation
- NACCO Industries Incorporated
- Pentair Incorporated
- Polar Bear Water Group 1978 Limited
- Procter & Gamble Company
- PUR Water Purification Products Incorporated, see Procter & Gamble Company
- Regal Ware Incorporated
- Research Products Corporation
- Sanitaire, see ITT Corporation
- Sharper Image Corporation
- SHURflo LLC, see Pentair Incorporated
- 3M Company
- Trane Company, see American Standard Companies Incorporated
- Trion Incorporated, see Fedders Corporation
- United Technologies Corporation
- Veolia Environnement
- Water Pik Technologies Incorporated
- WEDECO AG, see ITT Corporation
- Whirlpool Corporation
- ZENON Environmental Incorporated, see General Electric Company
- Additional Companies
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