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SUMMARY
US demand to grow 4.3% per year through 2011
US demand for hard surface flooring is projected to advance 4.3 percent per
annum through 2011 to over 12 billion square feet. Hard surface flooring is
gaining market share over carpet and rugs, continuing a trend seen over the
past decade. This tendency is mostly driven by consumer preferences for
highend products such as laminate, ceramic tile and engineered wood flooring,
as well as increasing interest and popularity of natural and environmentally
friendly products such as bamboo, cork and linoleum flooring.
Product development and innovation in design and styling, in addition to
better production processes and new manufacturing technology, will expand hard
surface flooring demand by increasing the availability and range of products
on the market. Trends toward high-end, luxury products will help boost value
gains, although market maturity and growth in demand for lower-priced imports
will moderate price increases.
Laminate flooring to post the fastest gains
Through 2011, vinyl will continue to be the leading hard surface floor
covering, despite losing significant share to ceramic tile and laminate
flooring. Vinyl flooring will, however, continue to benefit from its low price
and large selection of colors and patterns, which makes it an appealing
alternative especially in the residential market. But the strongest product
category in terms of growth remains laminate flooring, which is expected to
substantially increase its share of the hard surface flooring market and
provide the best opportunities through 2011. This segment has posted
double-digit growth rates for the past five years and is expected to continue
doing so for at least the next five. Gains will be driven by the continuing
popularity and increasing consumer familiarity with the performance and
benefits of laminate flooring. Moreover, laminate flooring prices are
generally lower compared to the flooring choices it mimics, such as hardwood.
Nevertheless, consumer interest in highend flooring products will aid demand
for wood and ceramic tile flooring going forward, especially as the 45
year-old and older demographic segment, which typically has the greatest
spending power, becomes larger.
TABLE OF CONTENTS
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- Macroeconomic Overview
- Demographic Trends
- Consumer Expenditures & Financing
- Personal Income & Expenditures
- Consumer Financing
- Building Construction Trends
- Residential Construction
- Housing Outlook
- Housing Stock
- Single-Family Home Sales
- Residential Floor Space
- Improvement & Repair
- Nonresidential Construction
- Office & Commercial Construction
- Institutional Construction
- Industrial Construction
- Transportation & Other Building Construction
- Nonresidential Building Space
- Improvement & Repair
- Transportation Equipment Outlook
- Motor Vehicle Outlook
- Other Transportation Equipment
- Pricing Patterns
- Historical Market Trends
- Environmental Issues
- World Hard Surface Flooring Overview
- US Foreign Trade
- Competitive Floor Covering Outlook
III. PRODUCTS
- General
- Supply & Demand
- Resilient Flooring
- Vinyl Flooring
- Vinyl Sheet
- Vinyl Composition Tile
- Vinyl Tile
- Polyvinyl Chloride Consumption
- Vinyl Flooring Market Share
- Other Resilient Flooring
- Rubber
- Linoleum
- Cork
- Asphalt
- Nonresilient Flooring
- Wood Flooring
- Solid Wood Flooring
- Engineered Wood Flooring
- Wood Flooring Market Share
- Laminate Flooring
- Products
- Product Development
- Suppliers
- Laminate Flooring Market Share
- Ceramic Tile
- Products
- Product Development
- Ceramic Tile Market Share
- Other Nonresilient Hard Surface Flooring
- Seamless Flooring
- All Other
IV. MARKETS
- General
- Residential Building
- New
- Replacement
- Residence Type
- Single-Family Housing
- Multifamily Housing
- Manufactured Housing
- Nonresidential Building
- New
- Replacement
- Building Type
- Office & Commercial
- Institutional
- Industrial
- Other Nonresidential
- Transportation Equipment
- Motor Vehicles
- Other Transportation Equipment
V. INDUSTRY STRUCTURE
- General
- Industry Composition
- Market Share
- Mohawk
- Armstrong
- Other Leaders
- Competitive Strategies
- Product Development
- Vinyl Flooring
- Wood Flooring
- Laminate Flooring
- Ceramic Tile
- Manufacturing
- Marketing
- Distribution
- Mergers & Acquisitions
- Cooperative Agreements
- COMPANY PROFILES
- Alloc Incorporated, see Berry Group
- American Biltrite Incorporated
- Anderson Hardwood Floors
- Armstrong World Industries Incorporated
- Berkshire Hathaway Incorporated
- Berry Group
- Biltrite Corporation
- Capella Engineered Wood LLC, see Armstrong World Industries Incorporated
- Casa Dolce Casa, see Florim Ceramiche SpA
- Clarion Boards Incorporated, see Tarkett AG
- Collins & Aikman Corporation
- Congoleum Corporation, see American Biltrite Incorporated
- Connor Sport Court International Incorporated
- Crossville Incorporated
- Dal-Tile Corporation, see Mohawk Industries Incorporated
- Dodge-Regupol Incorporated
- Faus Group
- Fibergrate Composite Structures Incorporated, see RPM International
Incorporated
- Florida Tile Industries Incorporated
- Florim Ceramiche SpA
- Forbo Holding AG
- Freudenberg & Company
- HomerWood Hardwood Flooring Company, see Armstrong World Industries
Incorporated
- Illinois Tool Works Incorporated
- Interceramic Incorporated, see Internacional de Ceramica SA de CV
- Internacional de Ceramica SA de CV
- Johnsonite, see Tarkett AG
- Kaindl Flooring GmbH
- Laufen, see Corporacion Empresarial Roca SA
- Lear Corporation
- Mannington Mills Incorporated
- Marazzi Group SpA
- Mohawk Industries Incorporated
- Pergo AB
- Pfleiderer AG
- Porcelanosa Grupo
- Ragno USA Incorporated, see Marazzi Group SpA
- Roppe Corporation
- RPM International Incorporated
- Shaw Industries Incorporated, see Berkshire Hathaway Incorporated
- Sport Court International, see Connor Sport Court International
Incorporated
- Stonhard Incorporated, see RPM International Incorporated
- Superior Manufacturing Group
- Tarkett AG
- Teknor Apex Company
- Tembec Incorporated
- Texas Tile Manufacturing LLC, see Mannington Mills Incorporated and
Tarkett AG
- TOLI Corporation
- Uniboard, see Pfleiderer AG
- Unilin Holding NV, see Mohawk Industries Incorporated
- VPI Corporation
- Wilsonart International Incorporated, see Illinois Tool Works
Incorporated
- Witex International Flooring GmbH
- Selected Other Companies Mentioned in Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
SECTION II -- MARKET ENVIRONMENT
- 1 Macroeconomic Indicators
- 2 Population & Demographics
- 3 Personal Income & Expenditures
- 4 Consumer Financing Environment, 1996-2006
- 5 Building Construction Expenditures
- 6 Residential Building Construction Expenditures
- 7 Housing Indicators
- 8 Home Sales
- 9 Residential Floor Space
- 10 Residential Improvement & Repair Expenditures
- 11 Nonresidential Construction Expenditures
- 12 Nonresidential Floor Space
- 13 Nonresidential Improvement & Repair Expenditures
- 14 Motor Vehicle Outlook
- 15 Other Transportation Equipment Indicators
- 16 Hard Surface Flooring Pricing
- 17 Hard Surface Flooring Historical Market, 1996-2006
- 18 US Hard Surface Flooring Foreign Trade
- 19 Floor Covering Demand
SECTION III -- PRODUCTS
- 1 Hard Surface Flooring Supply & Demand
- 2 Resilient Flooring Supply & Demand
- 3 Vinyl Flooring Supply & Demand
- 4 Vinyl Sheet Flooring Shipments
- 5 Vinyl Composition Tile Flooring Shipments
- 6 Vinyl Tile Flooring Shipments
- 7 Polyvinyl Chloride Consumption in Vinyl Flooring
- 8 Vinyl Flooring Demand
- 9 Other Resilient Flooring Supply & Demand
- 10 Nonresilient Flooring Supply & Demand
- 11 Wood Flooring Supply & Demand
- 12 Solid Wood Flooring Shipments
- 13 Engineered Wood Flooring Shipments
SECTION III -- PRODUCTS (continued)
- 14 Wood Flooring Demand
- 15 Laminate Flooring Supply & Demand
- 16 Laminate Flooring Demand
- 17 Ceramic Tile Supply & Demand
- 18 Ceramic Tile Demand
- 19 Other Nonresilient Flooring Supply & Demand
SECTION IV -- MARKETS
- 1 Hard Surface Flooring Demand by Market
- 2 Residential Building Hard Surface Flooring Demand
- 3 New Residential Hard Surface Flooring Demand
- 4 Residential Replacement Hard Surface Flooring Demand
- 5 Single-Family Housing Hard Surface Flooring Demand
- 6 Multifamily Housing Hard Surface Flooring Demand
- 7 Manufactured Housing Hard Surface Flooring Demand
- 8 Nonresidential Building Hard Surface Flooring Demand
- 9 New Nonresidential Building Hard Surface Flooring Demand
- 10 Nonresidential Replacement Hard Surface Flooring Demand
- 11 Nonresidential Building Hard Surface Flooring Demand by Building Type
- 12 Office & Commercial Building Hard Surface Flooring Demand
- 13 Institutional Building Hard Surface Flooring Demand
- 14 Industrial Building Hard Surface Flooring Demand
- 15 Other Nonresidential Building Hard Surface Flooring Demand
- 16 Transportation Equipment Hard Surface Flooring Demand
- 17 Motor Vehicle Hard Surface Flooring Demand
- 18 Other Transportation Equipment Hard Surface Flooring Demand
SECTION V -- INDUSTRY STRUCTURE
- 1 Sales for Selected Hard Surface Flooring Firms, 2006
- 2 Selected Acquisitions & Divestitures
- 3 Selected Cooperative Agreements
SECTION II -- MARKET ENVIRONMENT
- 1 Year of Construction of Housing Stock, 2006
- 2 Hard Surface Flooring Historical Market Trends, 1997-2006
- 3 World Hard Surface Flooring Demand by Region, 2006
- 4 US Hard Surface Flooring Imports by Country & Product, 200659
- 5 US Hard Surface Flooring Exports by Country & Product, 2006
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SECTION III -- PRODUCTS
- 1 Hard Surface Flooring Supply & Demand, 2006
- 2 Vinyl Flooring Market Share, 2006
- 3 Nonresilient Flooring Demand by Type, 1996-2016
- 4 Wood Flooring Market Share, 2006
- 5 Laminate Flooring Market Share, 2006
- 6 Ceramic Tile Market Share, 2006
SECTION IV -- MARKETS
- 1 Hard Surface Flooring Demand by Market, 2006
- 2 Residential Hard Surface Flooring Demand by Housing Type, 2006
SECTION V -- INDUSTRY STRUCTURE
- 1 Hard Surface Flooring Market Share, 2006
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