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SUMMARY
US countertops demand to reach $14 billion in 2011
US sales of residential kitchen and bathroom countertops are forecast to rise
1.3 percent per year in area terms to 540 million square feet by 2011, valued
at the fabricator level at $14 billion. Demand for countertops will decelerate
from the pace of the 2001 to 2006 period, as continued weakness in the new
housing market will cause home builders to cut back on new home construction,
thus limiting demand for countertops. Similarly, a slowdown in residential
improvement expenditures will affect kitchen and bathroom remodeling activity,
with some consumers delaying or modifying planned home renovations. However,
kitchen and bathroom remodeling will remain the primary driver of growth in
the industry, as homeowners expand their kitchens and bathrooms to make them
the focal points of their homes. These larger kitchens and bathrooms have more
space for countertops.
Natural, engineered stone to experience healthy gains
Demand for natural and engineered stone will experience healthy growth rates
through 2011. Demand will be driven by high-end consumers, who increasingly
want luxurious surfacing materials in their kitchens and bathrooms. Natural
and engineered stone provide highly aesthetic and attractive options for
homeowners, yet impart long-term durability, impact and stain resistance, and
ease of maintenance properties. Moreover, as the price per square foot of
these materials decline, more middle-income consumers will be able to install
natural and engineered stone countertops, providing a further stimulus to
demand. Laminates will account for more than one-half of all residential
kitchen and bathroom countertop demand, in both value and area terms, despite
declining demand by area. Laminate countertops are preferred by many customers
due to their ease of installation and maintenance, low cost and availability
in numerous colors, patterns and textures. However, laminate demand will
suffer as consumers increasingly purchase more high-end materials, especially
as those materials become less expensive.
Study coverage
It presents historical demand data for 1996, 2001 and 2006, as well as
forecasts for 2011 and 2016 by material, product, market and US region. The
study also considers market environment factors, evaluates company market
shares and profiles 34 competitors in the US industry.
TABLE OF CONTENTS
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- Macroeconomic Environment
- Consumer Trends
- Personal Income & Expenditures
- Consumer Financing
- Demographic Trends
- Residential Building Construction
- New Housing Units
- Housing Stock
- Improvements & Repairs
- Regulatory Considerations
- Pricing Trends
- Laminates
- Tile
- Miscellaneous Cast Polymers
- Solid Surface Materials
- Engineered Stone
- Natural Stone
- World Market
- Western Europe
- Asia/Pacific Region
- Other Regions
- Foreign Trade
III. SURFACE MATERIALS
- General
- Value Outlook
- Volume Outlook
- Installation Costs
- Laminates
- Characteristics
- Suppliers & Fabricators
- Solid Surface Materials
- Characteristics
- Suppliers & Fabricators
- Natural Stone
- Granite
- Characteristics
- Fabricators
- Other Stone
- Marble
- Limestone
- Slate
- Soapstone
- Others
- Engineered Stone
- Characteristics
- Suppliers & Fabricators
- Miscellaneous Cast Polymers
- Characteristics
- Fabricators
- Tile
- Ceramic
- Porcelain
- Other Tile
- Other Materials
- Stainless Steel
- Wood
- Recycled Materials
- All Other
- Concrete
- Miscellaneous Metals
- Glass & Other Materials
IV. PRODUCTS
- General
- Value Outlook
- Volume Outlook
- Kitchen Countertops
- Bathroom Countertops
V. MARKETS
- General
- New Housing
- Single Unit
- Multiple Units
- Manufactured Housing
- Remodeling
- Single Unit
- Multiple Units
- Manufactured Housing
VI. REGIONAL DEMAND
- General
- Regional Demographics & Economic Trends
- Population Patterns
- Economic Outlook
- Construction Activity
- Housing Trends
- Regional Demand for Countertops
- Northeast
- New England
- Middle Atlantic
- Midwest
- East North Central
- West North Central
- South
- South Atlantic
- East South Central
- West South Central
- West
VII. INDUSTRY STRUCTURE
- General
- Industry Composition & Market Share
- Laminates
- Wilsonart
- Panolam
- Formica
- Solid Surface Materials
- DuPont
- Wilsonart
- Mitsubishi
- Formica
- LG Chem
- Others
- Natural Stone
- Engineered Stone
- Cosentino
- Cambria
- CaesarStone
- DuPont
- Others
- Miscellaneous Cast Polymers
- Tile & Other Materials
- Competitive Strategies
- Research & Development
- Manufacturing
- Distribution
- Marketing
- Mergers & Acquisitions
- Cooperative Agreements
- COMPANY PROFILES
- Aristech Acrylics, see Mitsubishi
- Avanza USA, see Cosentino
- Avonite Surfaces, see Mitsubishi Corporation
- Baker (Craig) Marble Company Incorporated
- Benchmark
- Boos (John) & Company
- Breton SpA
- CaesarStone
- Cambria
- CCM Enterprises
- Cheil Industries Incorporated
- Cosentino SA
- Coveright Surfaces Holding GmbH
- Dakota Granite Company
- Dal-Tile Corporation, see Mohawk Industries
- DuPont (EI) de Nemours
- Duracite
- Formica Corporation
- Granicoat Consumer Products, see Safas Corporation
- Granite Transformations, see Rocksolid Granit USA
- Hanwha Group
- Hartson-Kennedy Cabinet Top Company Incorporated
- Hundman Lumber Companies
- Illinois Tool Works Incorporated
- Innovative Stone
- InPro Corporation
- LG Chem Limited
- Lippert Corporation, see InPro Corporation
- Marazzi Group SpA
- Mesa Fully Formed Incorporated
- Mitsubishi Corporation
- Mohawk Industries Incorporated
- Monarch Ceramic Tile, see Marazzi Group
- Nevamar Company, see Panolam Industries International
- Panolam Industries International Incorporated
- Precision Countertops Incorporated
- Rocksolid Granit USA Incorporated
- RSI Holding Corporation
- Safas Corporation
- Samsung Chemical USA, see Cheil Industries
- Sta-Care Incorporated
- Swan Corporation
- Transolid Incorporated
- US Stone, see Cosentino
- Valley Countertops Industries Limited
- Vangura Surfacing Products Incorporated
- VT Industries Incorporated
- Wilsonart International, see Illinois Tool Works
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
SECTION II -- MARKET ENVIRONMENT
- 1 Macroeconomic Indicators
- 2 Personal Income & Expenditures
- 3 Consumer Financing Environment, 1996-2006
- 4 Demographic Indicators
- 5 Residential Construction Expenditures
- 6 New Housing Units
- 7 Housing Stock
- 8 Residential Improvement & Repair Expenditures
- 9 Selected Fabricated Countertop Prices
SECTION III -- SURFACE MATERIALS
- 1 Countertop Demand by Material in Value Terms
- 2 Countertop Demand by Material in Volume Terms
- 3 Laminate Countertop Demand
- 4 Solid Surface Countertop Demand
- 5 Natural Stone Countertop Demand
- 6 Granite Countertop Demand
- 7 Other Stone Countertop Demand
- 8 Engineered Stone Countertop Demand
- 9 Miscellaneous Cast Polymer Countertop Demand
- 10 Tile Countertop Demand
- 11 Other Materials Countertop Demand
SECTION IV -- PRODUCTS
- 1 Countertop Demand by Product
- 2 Kitchen Countertop Demand
- 3 Kitchen Countertop Demand in New Housing
- 4 Kitchen Countertop Demand in Remodeling
- 5 Bathroom Countertop Demand
- 6 Bathroom Countertop Demand in New Housing
- 7 Bathroom Countertop Demand in Remodeling
SECTION V -- MARKETS
- 1 Countertop Demand by Market
- 2 New Housing Countertop Demand
- 3 New Single Unit Housing Countertop Demand
- 4 New Multifamily Housing Countertop Demand
- 5 New Manufactured Housing Countertop Demand
- 6 Replacement Countertop Demand
- 7 Replacement Countertop Demand in Single Unit Housing
- 8 Replacement Countertop Demand in Multifamily Housing
- 9 Replacement Countertop Demand in Manufactured Housing
SECTION VI -- REGIONAL DEMAND
- 1 Resident Population by Region
- 2 Gross Domestic Product by Region
- 3 Construction Expenditures by Region
- 4 Regional Housing Indicators
- 5 Countertop Demand by Region
- 6 Northeast Countertop Demand
- 7 Midwest Countertop Demand
- 8 South Countertop Demand
- 9 West Countertop Demand
SECTION VII -- INDUSTRY STRUCTURE
- 1 US Countertop Sales by Materials Supplier, 2006
- 2 US Countertop Sales by Fabricator, 2006
- 3 Selected Acquisitions & Divestitures
- 4 Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
- 1 Year of Construction of Housing Stock, 2006
SECTION III -- SURFACE MATERIALS
- 1 Countertop Demand by Material in Value Terms, 2006
- 2 Countertop Demand by Material in Volume Terms, 2006
SECTION V -- MARKETS
- 1 New Housing Countertop Demand by Housing Type, 2006
- 2 Countertop Size, 1996-2016: New Single Unit Housing
- 3 Countertop Size, 1996-2016: New Multifamily Housing
- 4 Countertop Size, 1996-2016: New Manufactured Housing
- 5 Replacement Countertop Demand by Housing Type, 2006
SECTION VI -- REGIONAL DEMAND
- 1 Countertop Demand by Region, 2006
SECTION VII -- INDUSTRY STRUCTURE
- 1 Countertop Materials Market Share, 2006
- 2 Laminate Countertop Industry Flow Chart
- 3 Laminate Countertop Materials Market Share, 2006
- 4 Solid Surface Countertop Industry Flow Chart
- 5 Solid Surface Countertop Materials Market Share, 2006
- 6 Engineered Stone Countertop Materials Market Share, 2006
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