Lawn & Garden Consumables (US industry forecasts for 2012 & 2017)

SUMMARY

US demand to grow 4.5% annually through 2012

US demand for packaged lawn and garden consumables, which include fertilizers, pesticides, growing media, seeds, mulch, and other related products, is forecast to increase 4.5 percent per year to $9.2 billion in 2012. After several years of favorable sales, the lawn and garden industry hit a snag in 2007. Unfavorable weather patterns (e.g., a cold spring and drought-like conditions in the summer months) throughout much of the US, coupled with rising fuel and energy costs, and lowered home values, limited the amount of monetary resources consumers and professionals were willing to spend on beautifying and upgrading lawns and gardens. Many of these economic factors continue to plague the industry in 2008. Nevertheless, the graying of the baby boom generation, which is primed for the peak gardening years and residence in more affluent areas with larger yards, will hike demand going forward, especially for products used in landscaping and gardening applications.

At the same time, because of a renewed emphasis on family, the population is electing to spend more time and energy in and around their homes, as well as the homes of family members and friends -- often in outdoor living spaces such as patios and decks. Increased concerns over synthetic fertilizers and pesticides used on lawns and gardens, particularly in regard to how these chemicals affect bodies of water, and the health of people and animals, will provide opportunities for organic products.

Fertilizers, growing media, mulch to lead product gains

Best opportunities are anticipated for new products that offer convenience and good performance while also meeting health and safety standards. Growth will be led by fertilizers, growing media and mulch, all of which will post above average gains over the forecast period. These three segments are benefitting from the expanding consumer trend favoring value-added products such as fast-acting and easy-to-use fertilizers, rubber mulch, colored mulch and premium soils. Across all product segments, organic formulations will experience more favorable increases over conventional formulations. Sales of organics will be spurred by substantial product improvements, a rising number of products, lower prices and more effective marketing, particularly as more leading lawn and garden consumable suppliers enter the market.

In contrast, sales will be sluggish for pesticides, which make up almost 30 percent of the market. Increasing concern over the environmental and health effects of agrochemicals will dampen pesticides' prospects. Attempts to control lawn maintenance costs, especially within the professional market, will further depress gains.

Study coverage

This new Freedonia industry study, Lawn & Garden Consumables, presents historical demand data plus forecasts for 2012 and 2017 by product, market, application, end-user and region of the US. The study also assesses market environment factors, evaluates market share and profiles 39 competitors in the US industry.

TABLE OF CONTENTS

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

• General
• Macroeconomic Outlook
• Demographic Trends
• Consumer Income & Spending Patterns
• Housing Outlook
• Nonresidential Building Trends
• Lawn & Garden Market Overview
• Home Gardening Activity Outlook
• Landscaping & Lawn Care Industry Outlook
• Golf Course Outlook
• Agrochemical Market Overview
• Organic Gardening Outlook
• Regulatory & Environmental Issues
• Raw Materials
• Pricing Issues
• Historical Market Trends
• International Activity & Foreign Trade

III. PRODUCTS

• General
• Fertilizers
  • Media, Formulation & Type
  • Organic
  • Applications & Markets
• Pesticides
  • Herbicides
  • Insecticides
  • Other
  • Organic
• Growing Media
  • Packaged Soil
  • Soil Amendments
    • Compost
    • Peat
    • Other
  • Seeds
    • Grass & Turf Seed
    • Other Seeds
• Mulch
• Other

IV. MARKETS, APPLICATIONS & END USERS

• Markets
  • Residential
  • Golf Courses
  • Government & Institutional
  • Commercial/Industrial
  • Other Markets
• Applications
  • Lawn & Turf Care
  • Gardens & Borders
  • Other Applications
• End Users
  • Consumer/DIY
  • Professional
    • Lawn Care & Landscaping Service Firms
    • Other Professional End Users

V. REGIONAL MARKETS

• General
  • Regional Demographic & Economic Trends
  • Regional Population Patterns
  • Regional Economic Trends
  • Regional Housing Trends
• Regional Lawn & Garden Consumable Demand
  • Northeast
  • Midwest
  • South
  • West

VI. INDUSTRY STRUCTURE

• Industry Composition
• Market Share
  • Consumer Products
    • Scotts Miracle-Gro
    • Spectrum Brands
    • Central Garden & Pet
    • Monsanto
    • Other Consumer Lawn & Garden Consumables Suppliers
  • Professional Products
    • TurfCare Supply
    • Syngenta
    • Agrium
    • Bayer
    • Simplot
    • SunGro
    • DuPont
    • Dow Chemical
    • Other Professional Lawn & Garden Consumables Suppliers
• Industry Restructuring
• Competitive Strategies
  • Brand Name Recognition
  • Marketing
    • Conventional Advertising
    • Strategic Media Partnerships
    • Internet
    • Other
  • Packaging
  • Product Line Expansion
  • Product Focus
  • Cooperative Agreements
• Manufacturing
• Distribution Channels
  • Retail Distribution
    • Home Centers
    • Mass Merchandisers
    • Garden Centers
    • Mail Order/Internet
    • Other
  • Professional Distribution
    • Direct Sales
    • Professional Service Firms
    • Agricultural Chemical Distributors
    • Other

COMPANY PROFILES

• Ace Hardware Corporation
• Acuity Brands Incorporated
• Agriliance LLC, see Land O' Lakes Incorporated
• Agrium Incorporated
• Ambrands, see Central Garden & Pet Company
• Andersons Incorporated
• APEX Nursery Fertilizer, see Simplot (JR) Company
• Barenbrug USA Incorporated, see Royal Barenbrug Group
• BASF SE
• Bayer AG
• BEST Turf Fertilizer, see Simplot (JR) Company
• Bonide Products Incorporated
• Burpee (W. Atlee) & Company
• Central Garden & Pet Company
• Deere & Company
• Dow Chemical Company
• DuPont (EI) de Nemours
• EM Matson Jr. Company Incorporated, see Central Garden & Pet Company
• Enforcer Products Incorporated, see Zep Incorporated
• Espoma Company
• Fafard (Conrad) Incorporated, see Syngenta AG
• Ferry-Morse Seed Company, see Jiffy International AS
• FMC Corporation
• Goldsmith Seeds Incorporated
• Grant Laboratories Incorporated, see Central Garden & Pet
• Green Light Company
• Griffin Industries Incorporated
• Haifa Chemicals Limited
• Home Depot Incorporated
• Jacklin Seed, see Simplot (JR) Company
• Jiffy International AS
• Kmart Holding Corporation, see Sears Holdings
• Land O' Lakes Incorporated
• Lebanon Seaboard Corporation
• LESCO Incorporated, see Deere & Company
• Lilly Miller Brands, see Central Garden & Pet Company
• Loveland Products Incorporated, see Agrium
• Lowe's Companies Incorporated
• McLaughlin Gormley King Company
• Monsanto Company
• Nu-Gro Corporation, see Agrium Incorporated
• Pennington Seed Incorporated, see Central Garden & Pet
• Premier Tech Limited
• ProSource One, see Land O' Lakes Incorporated
• Pursell Technologies Incorporated, see Agrium
• Royal Barenbrug Group
• Scotts Miracle-Gro Company
• Sears Holdings Corporation
• Seminis Incorporated, see Monsanto Company
• ServiceMaster Company
• Simplot (JR) Company
• Spectrum Brands
• Sumitomo Chemical Company Limited
• Sun Gro Horticulture Income Fund
• Syngenta AG
• Tech Pac LLC, see Central Garden & Pet Company
• TurfCare Supply Corporation
• Valent USA Corporation, see Sumitomo Chemical
• Wal-Mart Stores Incorporated
• Winfield Solutions LLC, see Land O' Lakes Incorporated
• Woodstream Corporation
• Zep Incorporated
• Other Companies Mentioned in Study

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

• Summary Table

SECTION II -- MARKET ENVIRONMENT

• Macroeconomic Indicators
• Population & Households
• Personal Consumption Expenditures
• Households, Housing Stock & Housing Completions
• Nonresidential Building Stock & Floor Space
• Lawn & Garden Sales & Service Revenues
• Consumer Lawn & Garden Retail Expenditures
• Landscaping & Lawn Care Indicators
• Golf Courses & Acreage
• Agrochemical Demand
• Organic Gardening Product Sales
• Lawn & Garden Chemical Raw Materials Demand
• Lawn & Garden Consumables Prices
• Lawn & Garden Consumables Market, 1997-2007

SECTION III -- PRODUCTS

• Lawn & Garden Consumables Sales by Type & Formulation
• Fertilizer Sales in Lawn & Garden Applications
• Fertilizer Sales in Lawn & Garden Applications by Media & Type
• Fertilizer Sales in Lawn & Garden Applications: Conventional Versus Organic
• Fertilizer Sales in Lawn & Garden Applications by Application & Market
• Pesticide Sales in Lawn & Garden Applications
• Herbicide Sales in Lawn & Garden Applications
• Insecticide Sales in Lawn & Garden Applications
• Other Pesticide Sales in Lawn & Garden Applications
• Organic Pesticide Sales in Lawn & Garden Applications
• Growing Media Sales in Lawn & Garden Applications
• Packaged Soil Sales in Lawn & Garden Applications by Type & Formulation
• Packaged Soil Amendment Sales in Lawn & Garden Applications by Type
• Seed Sales in Lawn & Garden Applications
• Mulch Sales in Lawn & Garden Applications
• Other Consumables Sales in Lawn & Garden Applications

SECTION IV -- MARKETS, APPLICATIONS & END USERS

• Lawn & Garden Consumables Sales by Market
• Residential Market for Lawn & Garden Consumables
• Golf Course Market for Lawn & Garden Consumables
• Government & Institutional Markets for Lawn & Garden Consumables
• Commercial/Industrial Markets for Lawn & Garden Consumables
• Other Markets for Lawn & Garden Consumables
• Lawn & Garden Consumables Sales by Application
• Lawn & Turf Care Applications for Consumables
• Garden & Border Applications for Consumables
• Other Applications for Lawn & Garden Consumables
• Lawn & Garden Consumables Sales by End User
• Consumer/DIY Market for Lawn & Garden Consumables
• Professional Market for Lawn & Garden Consumables
• Lawn Care & Landscaping Service Firm Market for Lawn & Garden Consumables
• Other Professional Markets for Lawn & Garden Consumables

SECTION V-- REGIONAL MARKETS

• Population by Region
• Gross Domestic Product by Region
• Regional Home Sales & New Housing Trends
• Lawn & Garden Consumables Demand by Region
• Northeast Demand for Lawn & Garden Consumables
• Midwest Demand for Lawn & Garden Consumables
• South Demand for Lawn & Garden Consumables
• West Demand for Lawn & Garden Consumables

SECTION VI -- INDUSTRY STRUCTURE

• US Lawn & Garden Consumables Sales by Company, 2007
• Selected Acquisitions & Divestitures
• Selected Cooperative Agreements

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

• Lawn & Garden Consumables Sales per Capita, 1997-2007

SECTION III -- PRODUCTS

• Lawn & Garden Consumables Sales by Type, 2007
• Fertilizer Sales in Lawn & Garden Applications by Market, 2007
• Herbicide Sales in Lawn & Garden Applications by Type, 2007
• Packaged Soil Sales in Lawn & Garden Applications by Formulation, 1997-2017

SECTION IV -- MARKETS, APPLICATIONS & END USERS

• Lawn & Garden Consumables Sales by Market, 2007

SECTION VI -- INDUSTRY STRUCTURE

• US Lawn & Garden Consumables Market Share, 2007
• Consumer Lawn & Garden Consumables Market Share, 2007
• Professional Lawn & Garden Consumables Market Share, 2007
• Consumer Lawn & Garden Product Retail Sales by Distribution Outlet, 2007