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SUMMARY
Uptake of Unified Messaging Occurring Gradually in Select Industries Unified messaging (UM) is slowly but surely penetrating the Latin Americanregion, with early adopters realizing the value that the application can add todaily business. Nonetheless, the prohibitive costs of implementing UM haverestrained larger adoption by not only cost-conscious small- and medium-sizedenterprises but also by bigger corporations that seek instant benefits from thetechnology. Vendors that have successfully penetrated enterprises have done soeither through aggressive pricing strategies or by focusing on industries thatforesee immediate returns on investment. This Frost & Sullivan research examines the Unified Messaging Markets inLatin America. It offers insights into the development of unified messaging inthe region, the expected adoption in the short and long term, and the principalissues affecting market growth. It also provides strategic recommendations toovercome market challenges. The market has been divided into two main unifiedmessaging solutions segments: service provider and enterprise. Ineffective Services Force Service Providers to Change Business Models During the late 90s and the early part of the 21st century, service providersattempted to offer end users competitive solutions that coordinated theirmessaging needs through services such as voice portals. The overall businessmodel proved unprofitable, while the value of the service was not fullyunderstood, nor was the technology fully developed to provide efficient service. The failure of these services forced many participants to re-examine theirstrategies. "The scarce investment resources and high cost of capital inLatin America forced most carriers to devote funds to projects that provideclear returns on investment," states the analyst. Successful vendors havebeen those that focused on key market niches that value the benefits offered bysuch messaging services. Progressive development has occurred on the enterpriseside, with specific vertical markets perceiving a direct benefit from thecapabilities of unified messaging. This adoption has been slowed by the economicuncertainty in Latin America but nonetheless, is expected to grow in future. Participants Seek to Differentiate Themselves As early UM solutions offered by vendors have been similar, many competitorshave attempted to upsell their products through different market strategies.Companies with pure IP voice communication products have made UM a major part ofthose platforms, while traditional vendors have focused on layered solutions,enabling end users to use UM solutions for select applications initially. Themost successful vendors have been those with strong customer bases in the voicespace or viable pricing strategies. In the short term, it will be important for vendors to key on top industriesthat benefit directly from unified messaging. "Key segments where adoptionis most likely to succeed should be the focus of vendors, allowing them toachieve the most potential in the short, medium, and long term," notes theanalyst. TABLE OF CONTENTS
- MARKET OVERVIEW
- Introduction
- Executive Summary
- Market Background & Future Expectations
- Market Challenges
- Challenges in Latin America
- MARKET ANALYSIS
- Enterprise Unified Messaging Solutions
- Introduction
- Demand Analysis
- Unified Messaging Service Provider Solutions
- Introduction
- Demand Analysis
- COMPETITIVE ANALYSIS
- Competitive Environment
- Introduction
- Company Profiles
- Strategic Analysis
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