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SUMMARY
Development of New Products a Challenge for Emulsion Polymer Suppliers Increasingly stringent environmental regulations are pressuring suppliers ofemulsion polymers to produce more environment friendly and low volatile organiccompound (VOC) emitting products. However, customers continue to demand highquality and better performance products at competitive prices. The challengesuppliers face is developing products that meet strict performance requirementswhile keeping pace with changing environmental regulations. In addition, as thebusiness becomes more global in nature, suppliers need to conform to differentregional regulations. Suppliers are increasingly focusing on designingapplication-oriented products to provide specific characteristics such asexcellent gloss finish, water resistance, and ink receptivity for paper coating;durability, gloss, and water and scrub resistance for paints and inks; andtensile strength, flexibility, and flame resistance for textiles and carpets. This Frost & Sullivan research service analyzes the U.S. markets foremulsion polymers in terms of revenues and volume consumption by applicationsegments and chemistry types. The study offers key market drivers andrestraints, in-depth market analysis, competitive analysis, and strategiesemployed by market participants. Versatility and Increased Environmental Benefits to Drive Emulsion PolymerSales The versatile nature of emulsion polymers enable a range of applications suchas textile, carpet, non-woven, adhesive, paints, inks, paper coating,paperboard, and construction and ongoing research is expected to offer variousnew applications/formulations. "The constant effort toward refining anddeveloping more environmental compliant emulsion polymers increases its shareagainst competitive products such as solvent-based emulsions, radiation curables,and hotmelts," says the author of the research. The development ofhigh-priced new formulations is expected to add to the revenue growth. The shift toward water-based systems in particular favors emulsion polymers.Water-based polyurethane dispersion is one of the fastest growing technologiesin the U.S. polymer emulsion market. They cause low emission of VOCs in theworkplace and environment and have advantages such as compatibility with anyformulation, fast curing at low temperatures, and ease of application. Geographic Expansion, Mergers and Acquisitions, and New TechnologyDevelopment Critical to Sustain Market Success Increased competition and poor domestic demand are encouraging many leadingU.S. emulsion polymer suppliers to expand globally and tap emerging markets. Forinstance, Dow Chemical has set up a manufacturing plant in China to serve therapidly growing coated paper industry there. Another key success factor will betargeting profitable acquisitions, undergoing mergers, or forming joint venturesto strengthen product lines for specific applications; thereby, providing anextensive product package for a particular customer group. Technology innovationis also essential to meet the changing customer needs, which favor highperformance products at lower prices. TABLE OF CONTENTS
- EXECUTIVE SUMMARY
- Market Overview
- Introduction
- Competitive Overview
- Market and Technology Trends
- Major Research Findings
- Market Opportunities and Forecast
- Market Segment Analysis
- Strategic Conclusions
- Glossary of Terms
- List of Abbreviations
- TOTAL U.S. EMULSION POLYMERS MARKET
- Introduction
- Market Overview and Definitions
- Market Engineering Research Measurement Analysis
- Industry Challenges
- Strategic Analysis by Chemistry Type
- Market Overview
- Demand Analysis
- Competitive Analysis
- Forecasts and Trends
- Revenue Forecasts
- Market Drivers
- Market Restraints
- Demand Analysis
- Market Trends
- Pricing Trends
- Competitive Analysis
- Competitive Structure
- Market Share Analysis
- Market Engineering Strategies
- Introduction
- Strategic Recommendations
- Frost & Sullivan Awards
- Market Leadership Award
- Product Line Strategy Leadership Award
- Technology Leadership Award
- U.S. TEXTILE AND NONWOVEN AND CARPET EMULSION POLYMERS MARKET
- Overall Market
- Market Overview and Definitions
- Market Engineering Measurements
- Market Engineering Unit and Revenue Forecast
- Market Drivers
- Market Restraints
- Market Forecast
- Trend Analysis
- Pricing Trends
- Other Market and Technological Trends
- Competitor Analysis
- Competitive Structure
- Competitive Market Share Analysis
- Strategic Analysis and Forecast by Emulsion Type
- Styrene Butadiene Market
- Acrylics Market
- Vinyls Market
- Polyurethanes Market
- U.S. ADHESIVES EMULSION POLYMERS MARKET
- Overall Market
- Market Overview and Definitions
- Market Engineering Measurements
- Market Engineering Unit and Revenue Forecast
- Market Drivers
- Market Restraints
- Market Forecast
- Trend Analysis
- Pricing Trends
- Other Market and Technological Trends
- Competitor Analysis
- Competitive Structure
- Competitive Market Share Analysis
- Strategic Analysis and Forecast by Emulsion Type
- Styrene Butadiene Market
- Acrylics Market
- Vinyls Market
- Polyurethanes Market
- U.S. PAINTS AND INKS EMULSION POLYMERS MARKET
- Overall Market
- Market Overview and Definitions
- Market Engineering Measurements
- Market Engineering Unit and Revenue Forecast
- Market Drivers
- Market Restraints
- Market Forecast
- Trend Analysis
- Pricing Trends
- Other Market and Technological Trends
- Competitor Analysis
- Competitive Structure
- Competitive Market Share Analysis
- Strategic Analysis and Forecast by Emulsion Type
- Styrene Butadiene Market
- Acrylics Market
- Vinyls Market
- Polyurethanes Market
- U.S. PAPER AND PACKAGING EMULSION POLYMERS MARKET
- Overall Market
- Market Overview and Definitions
- Market Engineering Measurements
- Market Engineering Unit and Revenue Forecast
- Market Drivers
- Market Restraints
- Market Forecast
- Trend Analysis
- Pricing Trends
- Other Market and Technological Trends
- Competitor Analysis
- Competitive Structure
- Competitive Market Share Analysis
- Strategic Analysis and Forecast by Emulsion Type
- Styrene Butadiene Market
- Acrylics Market
- Vinyls Market
- U.S. OTHER EMULSION POLYMERS MARKET
- Overall Market
- Market Overview and Definitions
- Market Engineering Measurements
- Market Engineering Unit and Revenue Forecast
- Market Drivers
- Market Restraints
- Market Forecast
- Trend Analysis
- Pricing Trends
- Other Market and Technological Trends
- Competitor Analysis
- Competitive Structure
- Competitive Market Share Analysis
- Strategic Analysis and Forecast by Emulsion Type
- Styrene Butadiene Market
- Acrylics Market
- Vinyls Market
- Polyurethanes Market
- APPENDIX
- Decision Support Database Tables
- U.S. GDP Forecast
- U.S. Paints and Coatings Industry Revenues
- U.S. Adhesive Industry Revenues
- Textile Industry Indicators
- U.S. New Constructions Revenues
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