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SUMMARY
Limited R&D Investments in a Dynamic Scenario Restrain MarketExpansion While fashions and consumer preferences are changing rapidly, most polymermanufacturers in the personal care markets continue to employ oldertechnologies, modifying and/or changing the applications of the same corepolymer molecule. The 'Wal-Mart effect' – big shop-chains buying andselling bulk products at lower prices, making consumers more cost-conscious– is one reason for the lack of novel ideas emerging from major personalcare product manufacturers. The pressure on the formulators to reduce costs tobe able to produce cheaper formulations forces raw materials (polymer)manufacturers to undertake cost-saving measures as well. This often meansreduced R&D investment toward new technologies. Added to these factors isthe non-harmonized regulatory environment across countries – mandatorytoxicity tests, safety tests, and strict criteria for conducting them –which increase the costs to introduce a new molecule. While the confluence ofthese factors discourage the introduction of new molecules, all efforts towardproducing cost-effective polymers with novel functionalities will surely garnerrevenues for polymer manufacturers. This Frost & Sullivan research service analyzes the U.S markets forpolymers in personal care products in terms of revenues and shipments by productfunctionalities. The study offers key market drivers and restraints, in-depthmarket analysis, competitive analysis, and strategies employed by participantsin the conditioning, rheology control, and hair fixing/styling polymers sectors. Changing Fashion Trends Drive Demand for Innovative Materials As part of the fast-moving personal care industry, cosmetic companies areconstantly inventing methods to differentiate their product from thecompetition. "An innovative polymer ingredient can add novelty value toproducts and permit unique marketing claims, thus justifying the premium pricingof a product," says the analyst of the research. Formulators are alsoincreasingly using the science behind innovation as a part of their marketingcampaigns to appeal to the large base of health-conscious population consistingof highly educated consumers who are willing to pay more for their cosmeticproducts. With consumers becoming more adventurous with their hair, there is anexpanding market for hair products that provide spiky, voluminous, shiny-lookinghair. This, in turn, is driving demand for innovative hair fixative and stylingpolymers to add styling waxes, creams, and fluids to the traditional productssuch as mousses, gels, and sprays. Customer Convenience Instrumental in Increasing Revenue Margins The customers for polymer manufacturers – personal care and cosmeticformulators – are consolidating and becoming global in their operations.Therefore, it is vital to develop flexible pricing models and innovative productofferings to capture this shrinking customer base. Personal care and cosmeticformulators themselves are streamlining production processes to staycost-competitive. They are looking for polymer ingredients that are convenientto use, afford clarity to formulation, and eliminate the need for heatprocessing, thereby saving time and money. "Since customers no longer wanta uni-functional product, polymer manufacturers should direct their productdevelopment efforts toward building polymers that not only perform their corefunction but also improve sensorial precision," notes the analyst. In addition, health and environment conscious consumers are making productswith "all-natural" claims more profitable for personal care productcompanies. Hence, polymer manufacturer need to diversify technology to developpolymers that do not interfere with the final performance desired from thenatural extracts. Keeping pace with the fashion-conscious consumer is alsocritical to channelize product development efforts toward improved performanceclaims about health benefits, sun protection, and a sense of well-being. TABLE OF CONTENTS
- EXECUTIVE SUMMARY
- Market Introduction
- Market Overview
- Market Structure
- Revenue Forecasts
- Market Drivers
- Market Restraints
- Revenue Forecasts
- Trend Analysis
- Key Market Trends
- Conclusion
- TOTAL U.S. POLYMERS IN PERSONAL CARE MARKETS OF U.S.
- Market Introduction
- Market Definition and Overview
- Market Structure
- Market Dynamics
- Market Challenges
- Market Engineering Research Measurement Analysis
- Revenue Forecasts
- Market Drivers
- Market Restraints
- Revenue Forecasts
- Trend Analysis
- Pricing Trends
- Revenue Trends in Polymer Types
- End-Application Trends
- Market Trends
- Customer Trends
- Technology Trends
- Competitive Analysis
- Competitive Environment
- Market Share Analysis
- Frost & Sullivan Awards
- Product Innovation Award
- Customer Service Leadership Award
- Product Line Strategy Award
- Strategies
- Differentiation Strategies
- Product Development Strategies
- Marketing Strategies
- Business Development Strategies
- U.S. CONDITIONING POLYMERS MARKETS
- Market Introduction
- Market Definition and Overview
- Product Types
- Market Engineering Research Measurement Analysis
- Revenue Forecasts
- Market Drivers
- Market Restraints
- Revenue Forecasts
- Trend Analysis
- Pricing Trends
- Revenue Trends in Various Product Types
- End Application Trends
- Market Trends
- Consumer Trends
- Trends in Product Types
- Competitive Analysis
- Competitive Environment
- Market Share Analysis for Silicones Market
- Market Share Analysis for Conditioning Proteins Market
- Market Share Analysis for Polyquaterniums Market
- Market Share Analysis for Total Market
- U.S. RHEOLOGY CONTROL POLYMERS MARKETS
- Market Introduction
- Market Definiton and Overview
- Product Types
- Market Engineering Research Measurement Analysis
- Revenue Forecasts
- Market Drivers
- Market Restraints
- Revenue Forecasts
- Trend Analysis
- Pricing Trends
- Revenue Trends for Products Types
- End-Application Trends
- Market Trends
- Customer Trends
- Technology Trends
- Competitive Analysis
- Competitive Environment
- Market Share Analysis of Participants in Synthetic Rheology Control Polymers
- Market Share Analysis of Participants in Organic Rheology Control Polymers
- Market Share Analysis for Total Rheology Control Polymers
- U.S. HAIR FIXATIVE AND STYLING POLYMERS MARKETS
- Market Introduction
- Market Definiton and Overview
- Product Types
- Market Engineering Research Measurement Analysis
- Revenue Forecasts
- Market Drivers
- Market Restraints
- Revenue Forecasts
- Trend Analysis
- Pricing Trends
- Revenue Trends in Product Types
- End Application Trends
- Market Trends
- Consumer Trends
- Technology Trends
- Competitive Analysis
- Competitive Environment
- Market Share Analysis
- APPENDIX
- Decision Support Databases
- Consumer Expenditure on Cosmetics and Toiletries
- Disposable Income per capita
- Female Work Force in the Age Group of 16 to 24 Years
- Female Work Force in the Age Group of 25 to 64 years
- Female Work Force in the Age Group of Above 65 Years
- Inflation Rate
- Male Work Force in the Age Group of 16 to 24 Years
- Male Work Force in the Age Group of 25 to 64 years
- Male Work Force in the Age Group of Above 65 Years
- U.S. Population Growth
- Real GDP Growth
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