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SUMMARY
Product Innovation Key to Sustain Growth in a Market Slowed by Curbs inR&D Budgets As revenue growth outpaces R&D expenditure in the pharmaceutical industrytheir uptake of research products is on the downturn. This poses a majordrawback for research product manufacturers since the pharmaceutical industry istheir biggest consumer. This challenge is compounded by the mergers occurring inthe pharma industry which reduces customer base and cuts back on R&D budgetspost-merger. Biotechnology and academic/government organizations are otherprimary consumers and with drastic reductions in the National Institutes ofHealthfs budget, purchase by academic and government institutions is also onthe decrease. In such a subdued market, only companies that offertechnologically innovative products with significant value proposition will besuccessful. This Frost & Sullivan research analyzes the highly competitive researchbiochemicals markets and provides strategies to develop and maintain marketshare. Product segments such as molecular biology reagents, immunochemistry, andcell-culture are researched and comprehensive information is provided on thevarious products offered by competitors. Additionally, this research iscomplemented by a comprehensive molecular biology end-user survey. Value-based Product Lines Increase Sales Volume and Revenues "The development of a value-based product line offers consumersfinancially viable choices, while still purchasing products from a trustedvendor," says the analyst. This is likely to attract buyers, particularlyfrom the government and academic sectors where cost is of primary concern. Basicreagents and generic consumables provide consumers with inexpensive solutions. In a market flooded with ecommodity-naturef products such as nucleic acidisolation products and low-fidelity DNA polymerase, the focus needs to be onoffering unique solutions for niche applications. Emerging Technologies to Drive Market Expansion In spite of decreased consumer spending, with the focus on new fields such asproteomics and functional genomics, there are substantial opportunities formarket growth. With innovative, emergent technologies and by devising new fieldsof application for existing products, manufacturers can look to expand customerbase. The growing use of molecular techniques such as genotyping, pathogendetection, and viral load monitoring is a significant source for future revenuefor manufacturers. Future developments are also anticipated in the areas ofstudy of RNAi and protein arrays. As researchersf needs change with time, manufacturers must remainpositioned to capitalize on the rising opportunities. By tuning in to marketchanges, manufacturers can anticipate success in this competitive market."Sales and technical support staff must also be trained to recognizeemerging opportunities, as these are the individuals that are regularly incontact with the consumers," concludes the analyst. TABLE OF CONTENTS
- EXECUTIVE SUMMARY
- TOTAL MARKET
- Market Overview
- Introduction
- Research Methodology
- Market Segmentation and Revenue Forecast
- Market Segmentation
- Revenue Forecast
- Market Level Trends and Dynamics
- Challenges and Strategies
- Market Challenges
- Strategic Recommendations
- MOLECULAR BIOLOGY REAGENTS
- Market Overview
- Introduction
- Market Drivers
- Market Restraints
- Market Engineering Analysis
- Revenue Forecast and Market Trends
- Revenue Forecast
- Demand Analysis
- Market and Technology Trends
- Competitive Analysis
- Competitive Structure
- Market Share Analysis
- Product Analysis
- Emerging Market - RNAi
- Introduction
- Current Market Size and Future Opportunity
- Select Market Participants
- IMMUNOCHEMISTRY
- Market Overview
- Introduction
- Market Drivers
- Market Restraints
- Market Engineering Analysis
- Revenue Forecast and Market Trends
- Revenue Forecast
- Demand Analysis
- Market and Technology Trends
- Competitive Analysis
- Competitive Structure
- Market Share Analysis
- Product Analysis
- CELL CULTURE
- Market Overview
- Introduction
- Market Drivers
- Market Restraints
- Market Engineering Analysis
- Revenue Forecast and Market Trends
- Revenue Forecast
- Demand Analysis
- Market and Technology Trends
- Competitive Analysis
- Competitive Structure
- Market Share Analysis
- Product Analysis
- END-USER SURVEY AND FROST & SULLIVAN AWARDS
- End-User Study
- Frost & Sullivan Awards
- Customer Service Leadership
- Product Line Leadership
- Product Innovation
- Product Value Leadership
- Customer Service Innovation
- DECISION SUPPORT DATABASE
- Decision Support Database
- Research Universities
- Public Biotech Company Survival
- New Biotech Companies
- Biological and Medical Scientists
- Sequencing Centers
- Sequencing Initiatives (bacteria)
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